There is also a diametrically opposite possibility, that is, she is eating the last bite of blood steamed buns, which are soaked in the blood of investors.

The reason why the fresh food track is trampled on is because some entrepreneurs with ideas have discovered the paradox of their own business logic, and then judged that they can't make users' money, what should they do?

Especially fresh e-commerce, since it is an e-commerce, there will be mail order and express delivery, fictitious users buy products through coupons and then the supplier directly sends empty packages, falsifying logistics information can easily burn the money that was originally used to subsidize users to burn into their own pockets, and finally add five with the supplier.

This kind of thing has long been common because of the developed e-commerce environment of the Celestial Empire and the tortuous history of e-commerce development, and it has been used by all kinds of black industries. However, this is generally a bottom-level method, and it is relatively rare for entrepreneurs to actively collude with the supply chain to make rat warehouses, so after being noticed by investors, the top layer of the entire track collapsed, and panic and stampede appeared.

However, this simple and crude money laundering scheme must finally settle the supplier's money, otherwise not only will the account not be reconciled, but the supplier may also turn back......

At this time, Lu Yin's answer was so high-end, Chu Yuanxi could only agree. I only heard Lu Yin continue: "As for myself, I was also quite at a loss, but I think Lao Yang's choice is quite good, and I will also work for others in the future?"

Liu Lu suddenly let out a hearty laugh: "It's not bad to have a senior part-time job." ”

Chu Yuan Xixin said that your heart is really big. However, Liu Lu's happiness is understandable, because the recruitment in Yangcheng and Pengcheng is also stressful for her, and this solution directly liberates her.

However, he couldn't let Lu Yin go as easily as Liu Lu, and immediately asked: "Then, I want to know if you have made any adjustments to your business when you found it difficult to obtain financing?"

"Yes, yes, yes. Lu Yin immediately said: "The adjustment is very big, in October, I found that financing suddenly became difficult and immediately stopped most of the subsidies, and I wanted to make a profit from the single-store model." ”

Chu Yuanxi nodded immediately, he was very happy to hear this answer. This kind of thing can be investigated, you can't lie, and what business strategy the founder adopts, in fact, you can reverse deduce the mentality at that time, and the mentality can be simply divided into whether you want the company to be good or you want the person to be good.

What Lu Yin did at that time was undoubtedly hoping to turn the tide. So......

"In other words, after you stopped subsidy, you still didn't run out of the profit model?"

"Hey ......" Lu Yin said abruptly: "UE can't run, it's okay to want gross profit, but it's impossible to make profits at scale." ”

UE is the unit economic model, which is composed of costs, expenses and revenues, and the total value of user lifetime value (LTV) and cash flow, which are the indicators that must be calculated at all times in the development of enterprises. As they spoke, Lu Yin and Yang Heng seemed to feel something at the same time, looked at each other, and then smiled bitterly.

The scale effect is not obvious, and there is only one solution for e-commerce, which is to continue to burn money and exchange current losses for future profits, but the premise is that the relationship between subsidies, UE and LTV must be positive, in which subsidies and UE must be two curves that can intersect.

And what Lu Yin said about "gross profit is positive but no scale", not to mention Yang Heng, who is in the same industry as her, and Chu Yuanxi, who is extremely experienced, even Liu Lu can understand it. It means that users will not come as soon as the subsidy stops, and as long as they come, they will find that the cost performance is not satisfied, so every single transaction can earn money, but there is no transaction......

In other words, the relationship can run right, the curves can intersect, and the premise is satisfied. However, the "premise" is only a necessary condition and not a sufficient condition, the scale has fallen, and the money burned in front has been burned in vain.

As soon as Lu Yin saw Liu Lu's expression, she knew that this embarrassing situation didn't need to be said to be too literary, and Liu Lu, the only possible layman in this room, was not a layman.

Therefore, she asked frankly: "Mr. Chu, and Mr. Liu, I have been defeated, but I have experienced it, I have the experience of being stripped naked, which is very thorough." I've seen the well-off APP before I came, and it's really different from us, but in the final analysis, the subsidy is also a lot, I probably calculated it, it seems that UE is also ......"

"Oh, that's what you want to know......" Chu Yuanxi can basically make Lu Yin's relatively clean judgment now, and his mood is relatively relaxed. "I have the answer, but it's very expensive. ”

Lu Yin is also a hero among people, of course, at this time, it can be seen that Chu Yuanxi does not want to answer, otherwise he can find an excuse.

She has been questioned by Chu Yuanxi for so long after entering the well-off, and at this time she finally had the opportunity to take the initiative, and immediately blinked her eyes like a little girl and said, "You just talk about it, anyway, I can't do it anymore." ”

"Then I'll have to tell you why you lost, although it doesn't make sense to say that now. My idea is that there is a problem with the term 'fresh e-commerce', because even if you sell fresh food online, it is not an e-commerce company, and it is not easy to return!"

Speaking of this, Liu Lu didn't react, but Yang Heng and Lu Yin suddenly felt as if they had been attacked by a sudden arrest magic, and their breathing froze.

"What is it called e-commerce when it is not good to return goods? I must have had similar feelings in the process of starting a business, but I am a bystander. Chu Yuanxi's eyes flashed as he spoke, "In fact, it can also be proved from the operational focus, it is that e-commerce must pursue GMV, but what about you? Your energy must be focused on the supply chain, and the supply chain and logistics are the life of fresh life." And then there's the cost and the expense, and you guys say it yourself, is GMV important or is it important as I said?"

This time, Liu Lu understood again, because Chu Yuanxi told her about new retail, and the core pursuit of new retail is supply chain and operating costs.

So she said eloquently: "Therefore, if you do fresh e-commerce and treat new retail as e-commerce, the starting point is not right." As a result, your UE will never work. ”

"Ahh

Liu Lu was happy: "Because a year ago, Xiaokang was not established yet......"

I only heard Chu Yuanxi say: "Then there is the issue of subsidies. Subsidize this thing, I see it as a drug, it's very addictive, and it's hard to quit. As I said during the financing roadshow before, the traffic brought by subsidies is particularly easy to be confused, so I can only continue to subsidize in order not to be confused.

As for this problem, e-commerce is really difficult to solve, so you can see that Ali and Big Dog Dong are very cautious in following up large-scale subsidies. As for Pinduoduo, I don't know how Pinduoduo plans to detoxify it. Don't ask, it's a subsidy of 10 billion. But new retail is different, this poison can be solved. ”

Liu Lu blurted out: "Online content?"

"What is online content?" Yang Heng asked blankly, because he had seen the word several times, and it seemed to be important, but there was no explanation, as if it was a well-known thing. This is what he never understood when he made up for the well-off development outline.

I saw Liu Lu shake his hand: "I don't know either......"

Lu Yin looked like he was listening, in fact, he couldn't take out a small notebook to take notes, but he didn't expect Liu Lu to say this, and Yang Heng was almost spartan: "What? You don't know either?"

He knows that Liu Lu is the second-in-command of Xiaokang, how can he not know the second-in-command?

Liu Lu deliberately made a very aggrieved look: "Chu Yuanxi didn't tell me." The features have been developed, what is the way to play? ”

"I can't keep it, alas, Liu Lu, you don't have to rush. Chu Yuan Xixin said that at this time, there is no need to continue to keep secrets, and soon Elizabeth and Xue Jianhua will figure out the online content, and just like Liu Lu said, the functions are almost finished, and they still keep a secret.

"I can explain the principle and the specific play will be discussed later. He told Yang Heng: "Online content is a set of user-operated models, which are used to build a well-off user system. How to solve the poison of subsidized users? It depends on reconstructing the LTV of users. That is to say, in the future, relying on online content, the LTV of users will increase greatly, and the increase will far exceed the original part. ”

"But this is just a ......change in the single-point model of UE," Lu Yin frowned and thought, and asked hesitantly: "For me, the disappearance of scale is the manifestation of poison." ”

Chu Yuanxi doesn't despise Lu Yin, because she only knows traffic, and she doesn't have the way of thinking of making content, let alone UGC content, it's normal to not understand.

"The scale is not going away, it's simple, my subsidies don't stop. Online content, you can understand it as a culture medium, and the cost of building a culture medium is a one-time investment + daily maintenance, which has a boundary. The value of this fee is that it is an exchange for future subsidies, in lieu of subsidies, so I say that subsidies have not stopped. ”

Chu Yuanxi was also observing while speaking, and then he was sure that the three of them didn't understand, which was good.

"So you're going to see me stop the subsidies in the future, the discounts will be lowered, the discounts will be reduced, and it's just a cash flow performance. But in the culture medium, the users themselves are creating value quickly, and this value is used to subsidize the users themselves, understand? This is the part that is not reflected in the cash flow. The purpose of the culture medium is to allow the user to produce his own value, which is enough to subsidize the user himself. ”

The words of the clouds and mountains and fog cover make people seem to understand, but their minds are all confused. Yang Heng and Lu Yin looked at each other again and found that the wry smile was even more serious.

And Chu Yuanxi's old god was sitting on the post, and he opened his mobile phone to look at the time and look at WeChat, and then said: "I almost have to go, I think what Mr. Lu said is feasible." Liu Lu, can you draw up a plan with Yang Heng? In eastern Guangdong Province, we really have to open a store this month. ”

After finishing speaking, Chu Yuanxi went downstairs to live a lunch, and when he was eating, he suddenly thought that it would be good if these brothers on the fresh track were as good as Lu Yin, and it was best to last a long time.

In this way, when the scale of well-off employment will rise to a higher level next year, there will be no worries about the source of skilled workers. If there is no accident, in March and April next year, the well-off will definitely be promoted in Yangcheng and Pengcheng, and the route of the imperial capital milestone 4 will be reproduced, and the magic capital will be slightly later than June, and then West Lake City.

Therefore, in the first half of next year, the number of jobs to be created by the well-off store + logistics + ground push is at least 10,000, which can be said to be extremely rapid expansion, which is still the lower limit. Not to mention the source of manpower, training alone is quite fatal. The training backbone of the imperial capital cannot be withdrawn, and the land must continue to be enclosed here.

At present, there are less than 200 stores in the imperial capital in the first version of the plan, and there are less than 1,000 store employees, but with the strengthening of the policy and the decrease in the difficulty of acquiring land, Chu Yuanxi plans to open more if he has the conditions. In other words, there is no problem with financing, and the number of stores in the imperial capital will exceed the original plan of 200, radiating farther, and the density is greater, and doubling is not a problem.

Therefore, the pressure of manpower is about to become a bottleneck restricting the development of a well-off society, which is why Lu Yinyi said that Chu Yuanxi and Liu Lu are very enthusiastic about the handover team.

The well-off clerks are different from other convenience stores, they are not recruited to work directly, they must be trained, and the requirements are relatively high. As a result, the first batch of old employees, including those who plan to be promoted to eastern Guangdong Province, have now drawn more than half of them from the store to join the training department to bring new people and take the salary of the store manager for training. That's where pressure comes in.

In other words, Chu Yuanxi's side seems to be busy, but the operating stores, training, store inspections, local pushing, logistics, supply chain and land acquisition departments are really busy.

It's a pity that the original team of Songzi Duoduo can't use it, because they are mainly targeting the sinking market in the central and eastern regions, and they can't be transplanted at all.

What's even more a pity is that companies like Rush Fresh, which are currently judged to be relatively innocent, are falling too quickly, and if they fall again in April or May next year, they can eat Lu Yin's people whole.

The well-off flagship store downstairs is next to the original Pengfei Technology, and Chu Yuanxi suddenly missed the cool feeling that the Ba people could dig from Pengfei anytime and anywhere. This is the real golden thigh, it's a pity, it's poured.

As a result, when he drove to the Wuzhou Hotel in the afternoon, he was stunned to find that he saw Li Zhaokai.

What was even more stunned was that Sike introduced that Li Zhaokai's title was actually the co-founder of Lifefresh......

"I-!" Chu Yuanxi burst into a foul language at Yuan Jing and Yuan Yuan at that time, "How could he be the co-founder of Lifefresh?

"Why 'also'?" asked Yuan curiously.

Chu Yuanxi's expression suddenly froze, and then he suddenly saw the savior, pointed to Lu Yin, who got off the car from a distance, and said, "Ah, because that beauty just crossed over to Xiaokang in the morning." ”

In fact, he was quite surprised to see Lu Yin, but Lu Yin appeared at the right time. Yuan Yu was fooled by Chu Yuanxi, and Yuan Jing had been looking at his mobile phone since he saw Li Zhaokai, and he had quickly flipped out the information of the participants, and then showed it to Chu Yuanxi.

Chu Yuanxi took Yuan Jing's mobile phone and watched it for a long time. In his own cognition, Li Zhaokai should have been in prison when his life was never established.

A well-off supply chain in his life, Chu Yuanxi has done a detailed investigation. Although the imperial capital has a relatively narrow range of options, especially the modern fresh supply chain specializing in toB, it is not surprising that it is rare to choose a lifetime, and people happen to focus on toB. But Life Xian was only established at the end of last year, and this thing can't be wrong.

And Li Zhaokai was tired of deep space data and was involved, and it was also a matter at the end of the year, the matter was done by Chu Yuanxi, and Chen Qi was Chu Yuanxi's inside line, and all the details are vivid. So how can Li Zhaokai be a co-founder?

As a result, Yuan Jing's information said that Li Zhaokai was ashamed and brave, and he had been an entrepreneur for so many years and had some connections, and finally organized a team to enter the life of Xian to develop APP, and the development was relatively successful. So although he entered half a year late, he still obtained the status of co-founder.

In fact, this is also possible, although it is relatively rare, that is, the middle of the entrepreneurship is found to be wrong, and then the development direction of the enterprise is changed drastically. At this time, the new goal is there, but there is no strong candidate to do it, and there is no relevant talent in the original founder team, what should I do?

But Chu Yuanxi didn't expect it for a while, because this kind of stupidity was unimaginable to him.

Chu Yuanxi let out a louder sound: "it-"

What does APP development mean? It means that people want to do toC! toB does not need APP.

Seeing the words "Dog of the Day" written on his face, Yuan Yu couldn't help laughing, and then pointed to the back.

Chu Yuanxi looked back, oh, Li Jingfei and Cheng Huilin also came. This is not surprising, although Cheng Huilin entered the Celestial Empire to start a business, Grabi is a unicorn with a valuation of more than 10 billion dollars, and he is also a leader among industrial investors. Needless to say, Li Jingfei is at least a long Xianji in this place, and it is quite surprising that Wang Yueheng did not come.

He still thinks about Lifetime, and he doesn't hesitate to use traffic to directly search for Lifetime Fresh APP download in the app store. Then a third voice sounded: "I'm a big hit!"

This familiar interface style, this excellent UI, isn't this a well-off life APP? Even the functions are almost the same, except for grabbing a parking space, there is really no way to have it, and everything else is basically complete. And there is also a live broadcast? You are a vegetable seller, you live broadcast hairy? Live broadcast the dead fish in your seafood tank?

Chu Yuanxi knew that Li Zhaokai had been particularly keen on copycats before, and the mantra of setting up new products was "there is no successful precedent", "find a balance in the methodology of innovation and success", etc., in fact, this is the meaning of Jaguar innovation. As for copying other people's UI, it is completely unscrupulous, especially APP, "UI and ease of use are the first step to success" is also Li Zhaokai's famous saying, so in order to succeed, of course, it is to learn how others succeeded, no problem.

Although it is said that whether the well-off can succeed or not, it will not have a particularly big relationship with the interface style and UI of the APP, but it is hard in this matter! The toad lies on the surface of the foot, not biting but disgusting!

Yuan Yu stretched his neck to take a look, and suddenly sneered: "Copy, let him copy, I don't believe that he can copy big data, and there is online content." ”

At this time, she suddenly admired Chu Yuanxi's sense of secrecy.