Chapter 802 faces two major problems

Facebook is still a little well-known in the North American Internet industry, so when Cai Congxin asked Lu Qi to meet through a friend, Lu Qi also readily agreed.

In a quiet café, Cai Congxin met Lu Qi, who was "hand-picked" by President Fei.

Lu Qi is in his early forties, and he is relatively "old" in the Internet industry, which is dominated by young people.

He was of medium height, thin build, and like most IT employees, dressed casually, with jeans and casual clothes.

"Hi Mr. Cai, welcome to Sunnyvale. ”

Seeing Cai Congxin, Lu Qi greeted him with a hearty smile.

"Hello Mr. Lu, I have admired my name for a long time. Cai Congxin also responded with a smile.

After both of them sat down, they ordered two cups of black coffee and continued chatting.

Cai Congxin asked casually: "What business is Mr. Lu responsible for at Yahoo now?"

"It's primarily the Search Tech and Advertising business unit. ”

These things are all public, just ask about it, so Lu Qi has nothing to hide, so he answered directly.

"Wow, being in charge of both technology and business is rare in the industry, no wonder many people in the industry say that Lu is always a genius. Cai Congxin exclaimed.

This is not an exaggeration, a giant company like Yahoo, just a search engine technology research and development, that may have thousands of employees, and the workload is very large.

Ordinary people can't be busy with this part of the work alone.

How can I take on another job?

In particular, it is also the advertising business!

It can be said that search technology and advertising business are the two core departments of Yahoo!

Search is the foundation of its existence, and business is its source of revenue, Lu Qi can be in charge of these two departments as a Chinese, and his status in Yahoo can be imagined!

"Mr. Cai praised it, I just entered this industry relatively early and have a little more experience. It's a shame to say that I still can't compare to young people when it comes to the application of new technologies. Do you know Mr. Cai, I've been studying Facebook recently. Lu Qi waved his hand and said modestly.

"What is there to study on Facebook, and we don't do search engines. Cai Congxin said curiously.

"No, no, Facebook's technology has actually come to the forefront of the industry. Take your smart advertising as an example, it's really very creative, big data combined with artificial intelligence, to personalize and maximize the advertising effect! Maybe Mr. Cai doesn't know that many peers in Europe and the United States are now studying the model and technology of Facebook. Lu Qi said with a smile.

The search engine department he is in charge of is indeed studying Facebook's smart advertising, and there is no secret in the Internet industry.

As soon as any advanced technology is developed, peers will immediately notice.

If the technology is still practical and can bring good revenue to the company, then peers will immediately flock to it for their own research and development.

There's nothing to hide, that's what everybody does.

Cai Congxin disagreed, this technology may not be so difficult, and a big company like Yahoo will soon be able to figure it out.

But if you want to really apply it, it's more troublesome, because it involves big data!

There is no shortcut to big data, you must have enough user information, collect a large amount of user usage habits and preferences, etc.

This requires long-term accumulation, and it is by no means a day's work.

Therefore, if Yahoo and other European and American Internet companies want to compete for business with Facebook, they still have a long way to go.

"Mr. Lu, I would like to ask, if Facebook comes to Europe and the United States for development, what do you think of the prospects?" Cai Congxin turned the topic to the main topic and asked seriously.

After thinking for a moment, Lu Qi replied briskly: "Facebook's model is very good! It can be said that it has created a new online social model, and the interaction between users is very interesting and attractive. There are really no websites doing this model in Europe and the United States, and of course there may be some small websites doing it, but it has not yet emerged.

However, if Facebook wants to enter Europe and the United States, it still faces two big problems.

One is that Facebook's reputation in Europe and the United States is not so big, and the early development is estimated to be not as smooth as in the mainland.

The other is Facebook's media attributes......"

Speaking of this, he stopped.

Facebook was originally an improvement on the blog site, adding a lot of its own exclusive features and attributes, and becoming more social.

And this model has also been extremely successful.

It stands to reason that there should be many Internet companies to imitate this kind of website, but up to now, as Lu Qi said, there are no websites that have made achievements!

Because of this kind of website, there is a big problem, that is, the early promotion!

For all social networking sites, then the number of users is the most basic thing, what is the social network without users?

But it's very, very difficult for any new website to get a huge number of users.

The reason why Facebook has been able to achieve success in such a short period of time is also due to many factors that cannot be imitated.

For example, the founder of Facebook is Yu Wenfei.

When Yu Wenfei founded Facebook, he already had a huge fan base in China, and his fans were all young people, that is, the mainstream group of Internet users.

Therefore, after his Facebook network was launched, within a few days, it reached the number of users that other websites may not reach in a few years......

Who do you talk to about this kind of thing?

If Facebook is founded by another person, such as Lao Ma Xiaoma, to be honest, whether it can be done or not.

The same is true in Europe and the United States.

Perhaps after seeing the success of Facebook, some small companies were indeed tempted and began to imitate it, but until now, none of them have been able to make any achievements.

…………

Now Lu Qi said that there are two problems with Facebook's entry into Europe and the United States, the first is the difficulty of starting.

Yuwenfei is in full swing in China, and everyone knows it, but in Europe and the United States, how to pry open the market, this is a big problem.

As for the second question, Facebook's media attributes, although Lu Qi only said half of it, he didn't continue.

But Cai Congxin also understood.

In any country, whether it is a social or a capital, the media is an area that is strictly guarded by the government.

Facebook is a mainland company, and now it wants to enter Europe and the United States, and it is still the most sensitive Internet media.

If you don't do a good job, it's fine, but if you really do it, like in China, when you control the entire Internet, how will the European and American governments treat you?

At that time, we will wait for the fate of Facebook North America, either to be co-opted or driven out......

Never overestimate the moral level of European and American politicians!

These things have also been discussed within Facebook when he decided to come to North America to develop money, so Cai Congxin understands it very well.

To this end, he also had an in-depth discussion with Mr. Fei.

In the end, the solution given by Mr. Fei, although some details are not very clear to him for the time being, Cai Congxin knows that Mr. Xinfei must be right!

Now that Lu Qi also pointed out these two problems sharply, Cai Congxin nodded appreciatively, it seems that this Lu Qi is worthy of his reputation, and he is indeed a business wizard.

"Mr. Lu's two issues, we have not considered them. To put it bluntly, since Facebook dares to open a branch in the United States now, it is fully prepared!" Cai Congxin replied with a smile.

"Is Facebook coming to the United States to develop? That's good news, one of the domestic Internet companies finally dares to come out!" Lu Qi said in surprise, a smile on his face.

As a Chinese, and a native of the magic capital, Lu Qi naturally has a deep affection for China.

Especially since Facebook is still a company that has grown up locally in Modu, of course he has a better impression.

Over the years since he came to the United States, he has also been working in the Internet industry, and the biggest regret is that there is no Internet company in China that can go abroad and develop into the world.

One by one, all of them are "enclosing self-sprouting" in China, and they are very happy to fight.

Although Lu Qi hates it, he can also understand that after all, the development time of the domestic Internet industry is relatively short, and it is extremely rare for companies to really have their own core technology.

Before Facebook, one of the companies he was most optimistic about was Baidu, because Baidu's CEO, Dr. Li, was a tech guy who had worked in North America before.

Lu Qi and Dr. Li have communicated a few times, so they can be regarded as half acquaintances.

At that time, Dr. Li returned to China for development, and Lu Qi was still a little regretful, feeling that with Dr. Li's technology, he should have stayed in the United States to start a business.

It's not that he looks down on the country at all, it's just that if you start a business in China, it will be difficult to get out of it.

In the U.S., starting out is global.

It's a completely different concept between the two!

Of course, there are also advantages to domestic development, first of all, the competition is not so fierce, and some of the more excessive "borrowing" will not cause you trouble.

Secondly, it is more your own motherland, you have a sense of belonging, and after you really develop, the government will only support you, not suppress you.

Therefore, many people go back to start their own businesses.

However, the appearance of Facebook was a surprise to Lu Qi, he didn't expect that such a creative Internet company could appear in his hometown of Modu.

The simple and crude blog site has been directly "magically transformed" into a highly creative social platform.

What's even more exaggerated is the speed of development of this website, which has been listed on the NASDAQ in just one and a half years, and is very sought after by global investors.

The company's market value rushed to $20 billion at the opening!

Even globally, this is the size of a large Internet company.

Now, the site is coming to North America again.

And as soon as the CEO of the company arrived here, he made an appointment to meet with him.

Cai Congxin came to see what he meant, Lu Qi could roughly guess it, but should he accept the invitation or not?

He didn't have an answer to that question yet.