The vast majority of the world's successful technology companies are led and directed by people on the marketing side. And technician-led companies generally have only two paths: either sacrifice themselves early or sacrifice the company in the end, which has become a lingering cycle in the industry.

Often with the development of the company, the handle of power and the balance of interests are always unconsciously biased in the hands of market-oriented leaders, technicians or compromise, or run away from home, start a new stall, and then repeat the above story.

Of course, it's not absolute, and it's a different story if the technology leaders have great market talent, as is Microsoft's Bill Gate.

When it comes to Microsoft, few people seem to have a good opinion of it, and its brutal and treacherous sales methods are really frightening, but people are helpless, because the huge financial resources and operating system monopoly provide Microsoft with such a powerful aggressiveness that it can strangle any company. The soul of more than 30 years of undefeated history is the vision of Bill's gate that almost understands the market.

Simeone is a programmer hired by Bill and comes from PARC. Xerox was willing to invest in PARC's development, but because Xerox's leadership had no technical background, it was much more difficult for a technologist like Simeone to pitch a technology to his leadership than to invent it.

Therefore, the frustrated Simeone began to make a small calculation, he could not hang himself from a tree, and threw himself to Microsoft.

It's just that it's been a long time, and no one knows why Master Simone chose the little-known Microsoft, and it is said that Simeone's secretary searched through the phone book to find Microsoft's phone number.

Either way, Simeone was here to show his talents, and he exaggerated an application plan at a Microsoft conference that he understood to take only 15 years to get a city of people to work for Microsoft. Simeone, who was a Ph.D., conquered Microsoft employees and bosses who were still children at the time, and happily worshiped him.

This was the genesis of Simeone's word processing, spreadsheet, and database projects, which were Microsoft's first application initiatives, and Bill named it Multiplan, and he envisioned a Microsoft spreadsheet that had to be multi-window and multi-worksheet.

Bill's general was ecstatic, and he excitedly said: "Multiplan's goal is to beat videoform! It will become the main spreadsheet for all personal computers, so it will have to be executed under different operating systems such as MS-DOS, CP/M, Appleskywalker, and UNIX, and I hope you can design it in C." ”

Simeone readily agreed, only later on Bill added a lot of nasty things.

"I think it's so stupid to use A1B1 and A2B2 to locate the table in videoform, how can anyone think like that?" Bill Gate hated this method, so he made his own request, "How good is it to use L1C1 and L2C2 to indicate it, L is the row number, C is the column number, and L1C1 is the first column in the first row? "At that time, the videoform was marked A, B, C, D horizontally, and 1, 2, 3, and 4 vertically.

Simeone: "......"

But Simeone doesn't care about Bill's aesthetics, he doesn't care if he uses A1B1 or L1C1 at all, because it makes no difference. His eyes are actually staring at a visual drop-down menu, the menu.

Back in his time at PARC, he used advanced computers to develop drop-down menu commands, which were very convenient to use. Simeone was so intoxicated with the idea that he tried to recommend it to his leadership, but to no avail.

Later, after changing jobs, he took on the development task only to find that the competitor he was facing, the videoform program, had also implemented a drop-down menu, but it was a bit weak due to the low performance of the computer.

Simeone felt the seriousness of the situation, and the convenience of software operation was even more important than performance, and after testing, it was found that the PC version of the videoform was really vulnerable, and it took half a minute to count fifty tables, completely losing the essence of the Apple version. As a result, Simeone was confident in his Multiplan and felt that it could dominate the spreadsheet market on PC.

In fact, Multiplan has become so miraculous under the master's hands that it can open 8 windows to edit different tables, each window is a huge table of 63×254 grids, and so on.

Bill was very happy to get the good news of Simeone's successful development, and felt that the resurgence of DOS was possible, coupled with the news that Ballmer had received that IBM was developing a new machine, and immediately started advertising.

IBM also kept a hand, no one is a fool, and the system developed by itself will watch others make money. As a result, Ethridge watched PC sales skyrocket, and his head was also thinking about whether to control the spreadsheet software.

Esrich sent someone to contact Viewsoft in the hope that it would be able to run the newly developed software only on the PC. It's just that Cao Chang's reaction is that it is okay to bind and take the money.

This upset Ethrich, who didn't even know who was asking whom.

It's just that Esrich doesn't care about talking to Viewsoft now, and he is still responsible for the development of follow-up models.

Therefore, he deliberately introduced a competitor Microsoft to Viewsoft, and instructed his subordinates to contact Microsoft to see if they could launch a spreadsheet software.

I didn't expect Microsoft to ask for it, and there happened to be such an ambitious plan, so the two hit it off.

IBM developed a new product at that time to support 64k memory, Esrich had high hopes for it, so he asked Microsoft to limit the Multiplan to 64k, in fact, he really wanted to make Microsoft popular, so he specially penetrated this bottom.

Bill's gate was a treasure trove of money, and the 64k became the top spec of the Multiplan. Although Simeone strongly protested, to no avail, he was just a technician and not a boss, and he was used to computers with a few megabytes of memory instead of broken PCs, so he had to give in.

Gray is often unfortunate, gorgeous graphics drag down Multiplan, 64k memory is a bit of that, it's surprisingly slow to use, and there are obstacles to using a mouse.

But this is okay, Bill looks at the Multiplan and although he is not satisfied, there is still hope given that there is no similar product on the market.

Throughout September, Microsoft was planning the release of the dos, cp/m and other versions of Multiplan, and Bill said at the product launch event: "This is the second generation of spreadsheets, and anyone who can use a calculator can quickly grasp Multiplan." ”

At this time, Cao Changjiu was still intoxicated with the design of microprocessors, and the news of Multiplan's release reached his ears two weeks late, and Zhang Yi was still arguing with IBM about how much power money to receive under the long-term instructions.

～～～～～～～

In the case of a cold, continue to rest.