It's a pity that Facebook didn't accept advertisements before, and brands were in a hurry, but now it's okay, Facebook has also begun to accept advertisements, and many brand companies are rushing to advertise.

With Facebook's huge traffic, advertising fees will certainly not be cheap.

Facebook only took out a few positions in the hot rankings, as well as a fixed number of positions on the feed recommendation page, for advertising.

On the hot list, only soft advertisements are made, and they are presented in the form of advertorials or news.

HOWEVER, ON THE FEED RECOMMENDATION PAGE, SOME PLACES TRY TO USE FLASH ADS, WHICH IS A MORE ADVANCED WAY OF DISPLAYING ADS.

It's a visual video, but it doesn't require as much bandwidth as traditional video, and it can load very quickly, which makes the ad work better.

After all, there's more to video than words and pictures.

Whether it's on the hot charts or the fixed position of the information flow recommendation page, these ad slots are expensive and billed on a daily basis!

In China, Facebook has long been the No. 1 website in terms of the number of user registrations, the number of active users, and the length of user stay. And throw off the second place far, far away!

Even among all the websites in the world, Facebook's auction is also in the top three, and it can be said that except for Yahoo and Google, there are no websites with greater traffic than it.

Advertising on such a website, and in the case of relatively scarce advertising space, the price can be imagined.

Facebook can also be regarded as having income, and it is a lot of income, and a mature profit model is presented, and the future can be expected.

As a result, the time is ripe for Facebook to go public and it can pick up the pace.

..................

On the fifth day of the Lunar New Year, most of the employees have not returned to work in the company, Yuwenfei once again convened the shareholders of Facebook and held the last shareholders' meeting before the listing.

Although in terms of organizational structure, Facebook is a subsidiary of Facebook Holdings, but in terms of equity relationship, several companies are independent.

After several financing and share expansions, Facebook's share structure has changed several times.

As of now, Facebook's total share capital is 110 million shares.

Yuwenfei is still the largest shareholder, holding 60 million shares.

Modu International Trust & Investment Company is the second largest shareholder, holding 19 million shares.

Citibank became the third largest shareholder, with 10 million shares.

SoftBank Capital retreated to fourth place with nine million shares.

Cai Congxin and Jiaotong University Venture Capital tied for fifth place, with one million shares each.

In addition, 10 million employee incentive shares are also set aside, which will be distributed to old employees when they are listed, and a part will be retained to attract high-level talents in the future.

Of course, when it is officially listed, the company still has to expand its shares again to raise funds.

At this shareholders' meeting, the main issues discussed were how many shares to be expanded when listing, how to set the stock price when listing, and which employees were able to get the original shares.

In fact, the first two questions can be summarized as one problem, which is based on how to correctly value Facebook.

............

"How much can Facebook's valuation reach?" Yu Wenfei asked as soon as the meeting began.

As for the valuation of unlisted companies, SoftBank and Citigroup are experts in this regard, and of course, the representatives of these two companies are the first to speak.

SoftBank Capital, of course, was the representative of Xue Chunlai, and after hearing Yu Wenfei's question, he replied without hesitation: "Start with 15 billion US dollars!"

The representative of Citibank also immediately nodded in agreement, and said: "Yes, our latest valuation is 15 billion US dollars. ”

Yu Wenfei was a little surprised, he remembered that when he raised money for the last time, Facebook's valuation was less than 10 billion, and how could it have risen by billions of dollars after half a year.

Billions of dollars is a lot of money, but when converted into RMB, it's tens of billions!

There are few domestic Internet companies, except for Facebook companies, and there are not even a few companies that exceed 5 billion US dollars.

"Is there any basis for this valuation, and will investors recognize it?" asked Yu Wenfei.

"Don't worry, after the recent opening of Facebook's advertising channels, the profit prospects are good, and I have communicated with those institutional investors in Europe and the United States, and they all said that they are very optimistic about the future of Facebook, and they have no objection to the valuation of 15 billion US dollars. You know, the same group of people, I communicated with them two months ago, and they were a little hesitant about the valuation of $10 billion. The representative of Citibank said with a smile.

"It's not just advertising revenue that's up, it's a profit model. In fact, Facebook's influence and imagination on the Internet are also very great, after all, now Facebook has even become synonymous with online media, and Facebook's style is unique all over the world.

Originally, relying on the imagination of this model alone was enough to support a valuation of 10 billion US dollars. In addition, although Facebook Entertainment does not see any hope of making a profit in the short term, and there is no income from investment alone, in the long run, this is also an industry leader that is close to monopoly!

At present, China does not pay much attention to the copyright of song film and television, so this is also where investors are worried. If it is placed in European and American countries, if Facebook Entertainment monopolizes music, film and television copyrights on a large scale, the valuation can be worth billions of dollars. Xue Chunlai added.

Yu Wenfei nodded, there is really nothing to say about this, about the issue of intellectual copyright, let alone in 2004, even if it is more than ten or twenty years later, there is not much attention in China.

At this point, it often becomes a place where other countries accuse us.

The aggrieved thing is that when others accuse you, you can't refute it.

Because it is true that many people do not have the so-called knowledge products and copyright awareness at all, piracy is rampant on the Internet, and many people are not ashamed of piracy, but proud!

Facebook Entertainment is even a chess piece laid out in advance, and it will take a while to play its due role, and there is no rush now.

This is also in Facebook.com, a money-burning project like Facebook Entertainment can't be supported by any company, hundreds of millions of dollars have been invested just to buy copyrights, and a lot of money will continue to be invested in the purchase of new film and television drama copyrights.

Yu Wenfei also thought about whether some of his layouts were too early, but in the end he still thought that it was right to do so.

Because of many things, you only have the opportunity to get into it at a certain time, and if you miss that time, you may need to spend many times more financial resources and energy if you want to do it.

Just do it first, anyway, the Facebook company is not bad for money, and the money burned is given by venture capital institutions, so I don't feel distressed!

Set a small goal first, such as remembering in 1 second: book guest residence