Chapter 336: Whoever Wins and Who Loses

Not only did the price reduction, but even Wang Songping learned some of the methods adopted by the Changping Supermarket Company, such as lottery activities.

Suddenly, Wang Songping's mobile phone and computer retail business began to take large-scale action.

You must know that there are more than 400 mobile phone and computer retail stores directly controlled by Wang Songping in the entire Dongjiang Province, and there are hundreds of mobile phone and computer retailers that have close cooperative relations with Wang Songping, and the total is even close to thousands.

So many mobile phone and computer retail physical stores have started a variety of activities almost at the same time.

The mobile phone and computer retail market across Dongjiang Province has seen huge fluctuations.

And all this is just because of Wang Songping's actions.

On August 20, the Xingyu network e-commerce platform issued an announcement on the mobile phone and computer group purchase business for the first time.

The strategy adopted by the Xingyu online e-commerce platform is to carry out intermittent activities, and every three days will hold a mobile phone and computer group buying business.

The final group purchase price is determined according to the number of participants in the activity.

There are certain differences in the group purchase price plan of each period, but on the whole, the difference is not too big.

In the first phase of the mobile phone and computer group buying activity, the Xingyu network e-commerce platform has already issued an announcement.

In the whole of Dong Giang province, if the number of people participating in the group purchase of mobile phones and computers reaches 10,000, then all products will be reduced by 50% on the basis of the market price.

In other words, as long as the number of people participating in the group purchase reaches 10,000, the price of a computer that originally cost about 8,000 yuan can be directly reduced to 4,000 yuan.

After the number of participants reaches 50,000, the group purchase price of mobile phones and computers can be reduced by 60%.

After reaching 100,000 people, it can be reduced by 70%.

If it can exceed 500,000 people, the price of mobile phone and computer group buying will be directly reduced to 80%.

This also means that once the number of participants in the mobile computer group purchase exceeds 500,000, then in the end, the group purchase price on the Xingyu network e-commerce platform will be directly reduced by as much as 80%.

This is an extremely terrifying number, and it can even be said that once this number is reached, the Xingyu network e-commerce platform will need to pay at least tens of millions of dollars.

It's like doing business at a loss.

You must know that the market price of a computer is 8,000 yuan, and after the price is reduced by 80%, the sales price will be directly reduced to about 1,600 yuan.

But on the side of Xingyu network e-commerce platform, the cost price of such a computer has reached about 3,000 yuan, and the loss is nearly half.

The number of sales can reach 500,000 units, so if you calculate it, the price that Xingyu Network e-commerce platform needs to pay is at least tens of millions.

Although the prices of mobile phones and computers are different, most of them are still below the figure of 8000 yuan, so the loss is slightly smaller, you can see the number of 500,000, Xingyu network e-commerce platform, once it really reaches 500,000 sales data, then Xingyu network e-commerce platform needs to pay at least 50 million price, which is simply throwing money, and even sparing no effort to target Wang Songping's mobile phone and computer retail business with a lose-lose attitude.

On August 23rd, the first phase of the group buying activity on the Xingyu network e-commerce platform was officially opened.

At the same time, Wang Songping's mobile phone and computer retail business also officially launched activities.

The two sides are facing each other and launching activities at the same time, and a discerning person can see at a glance that this is a complete bond between the two sides.

And this time, it is also the first large-scale confrontation between the two sides.

On August 23rd, because both sides coincidentally adopted large-scale price reductions and even held various promotional activities, the sales data of the mobile phone and computer retail market in the entire Dongjiang Province increased significantly.

It's August and it's just around the corner of the year when new freshmen are about to enroll, which is also the peak season for mobile phone and computer retail.

At this time in previous years, the sales data of one day should add up to about 100,000 in the entire Dongjiang Province.

However, at the end of the day's promotional activities, the Xingyu network e-commerce platform and Wang Songping's mobile phone and computer retail business have made final statistics.

In just one day, the Xingyu online e-commerce platform has sold 73,000 mobile phones and computers, and the overall price reduction has been as high as 60%.

If calculated in this way, the Xingyu online e-commerce platform is really making money at a loss this time.

The prices of almost all mobile phones and computer group purchases have approached the warning line.

Among them, there are many models of mobile phones and computers that are already lower than the cost price of the Xingyu online e-commerce platform.

Overall, in just one day, the loss of the Xingyu online e-commerce platform has reached nearly 5 million.

However, for the Xingyu network e-commerce platform, which is backed by Guangyu Technology Company and Changping Supermarket Company, only a loss of 5 million yuan is not a pain in the bones at all, and it can only be regarded as a drizzle.

The mobile phone and computer retail business under Wang Songping's name has also been greatly impacted.

Under normal circumstances, Wang Songping's mobile phone and computer retail business accounted for about 80% of the mobile phone and computer retail market in Dongjiang Province, and on this day, the overall sales data of the province's mobile phone and computer retail market was as high as about 200,000.

According to the market share occupied by Wang Songping's mobile phone and computer retail business, the retail data of mobile phones and computers under Wang Songping's name should reach about 160,000, and the minimum will not be less than 150,000.

But the problem is that after the sales data of this day, the sales data of Wang Songping's mobile phone and computer retail business has only just reached 100,000.

Although it is a little higher than the previous sales figure, the problem is that this is the final figure that Wang Zhongping has achieved by cutting the price by about half.

In this first confrontation, Wang Songping's mobile phone and computer retail business still seems to have a certain upper hand.

After all, the final pricing of Wang Songping's mobile phone and computer retail business is still about 10% higher than that of Xingyu online e-commerce platform, but even so, Wang Songping's sales data is still much higher than that of Xingyu online e-commerce platform.

In this first encounter, who won and who lost, outsiders may not be able to calculate too clearly.

After all, judging from the sales ratio of the two sides, the Xingyu network e-commerce platform suddenly took away more than 3% of the market share of Wang Songping's mobile phone and computer retail business.

But the problem is that the Xingyu network e-commerce platform has directly lost nearly 5 million, but Wang Songping's sales in just one day have brought tens of millions of income to Wang Songping's mobile phone and computer retail business.

Although the income is not too much, compared with the loss of the Xingyu network e-commerce platform, Wang Songping seems to have the absolute upper hand.

However, anyone with a heart can see that although Wang Songping has the upper hand, the market share has been taken away by the Xingyu network e-commerce platform, and it is even more difficult to take it back.

What's more, the Xingyu network e-commerce platform is not just holding this event.

At the moment when the group buying activity ended on August 23, the online e-commerce platform launched a second announcement, announcing the exact date and group buying plan of the second phase of the group buying event.

This also means that the group buying activities of the Xingyu network e-commerce platform will also be held soon.

At that time, what the second meeting between the two sides will be like, I am afraid that no one can predict the outcome.

According to the announcement announced by the Xingyu network e-commerce platform. The Xingyu online e-commerce platform will hold the second group purchase activity on August 27.

And the price reduction plan of this group buying activity has also been officially announced.

The difference from the first time is that the number of people participating in the group purchase activity is also higher, the number of people participating in the group purchase activity reaches 30,000, and the group purchase price of the Xingyu network e-commerce platform will be reduced to 50% of the market price, 100,000 will be reduced by 60%, and if it can reach 300,000, it will be reduced by 70%.

But the original four-gear price reduction strategy only left these three grades this time, that is to say, the lowest price of the group purchase price of the Xingyu network e-commerce platform was only reduced to about 30% of the market price.

It seems that the intensity of this group buying activity is not as big as the last one, but the problem is that after the first group buying activity, as long as the Xingyu network e-commerce platform can complete the follow-up affairs such as the distribution and installation of goods in this short three days, the credibility of the Xingyu network e-commerce platform will be completely established.

At that time, once the number of people participating in the activities of the Xingyu network e-commerce platform reaches a certain number, it will directly surpass the mobile phone and computer retail business under Wang Songping's name in terms of sales data.

After seeing the announcement announced by the Xingyu network e-commerce platform, Wang Songping was even more angry, but he didn't have a good way.

He has no right to interfere with the decision of the Xingyu online e-commerce platform.

Seeing that the Xingyu network e-commerce platform is gradually encroaching on the market share of its own mobile phone and computer retail market, Wang Songping is also very anxious.

In just a few days, Wang Songping's head has a lot more gray hair.

The whole person seems to be much older.

was just over 40 years old, but he looked like an old man in his fifties and sixties.

However, Wang Songping didn't notice this at all, he was just having a headache, how to deal with the fierce attacks of the Xingyu network e-commerce platform again and again.

According to this trend, I am afraid that by the time of the third mobile phone and computer group purchase business, the entire mobile phone and computer retail market in Dongjiang Province will be snatched up by the Xingyu network e-commerce platform.

The 80% market share that Wang Songping originally held is likely to be reduced to more than 10% in just a few days.

At that time, the mobile phone and computer retail business controlled by Wang Songping completely fell into a state of existence in name only.

This is definitely a devastating blow to Wang Songping.

But Wang Songping also seemed a little helpless about this.

For several days, Wang Songping kept himself in his room, meditating on how to deal with it.

On the other hand, Wang Songping also began to contact everywhere, wanting to use the network of contacts he mastered to carry out a side attack on the Xingyu online e-commerce platform and try to delay the pace of the Xingyu online e-commerce platform.