Chapter 177: Difficulties
Since May Day is International Labor Day, a small upsurge in consumption has been set off.
Qihui, Aiyi, and Qijiu all have a good income, which makes everyone happy.
But while being happy, there is also a sense of crisis, because Runwei Supermarket is expanding aggressively in Dengzhou, and they are constantly buying all kinds of large and small supermarkets, and they are all around the supermarkets near Qihui.
This put a lot of pressure on Tao Juan and Xie Fei, after all, supermarkets are not the same as dress-ups. Cosmetics are laid out around the whole country, while supermarkets are only laid out around Dengzhou.
Now Runwei has not completed the layout, once the layout is in place, a war without gunpowder is inevitable.
Tao Juan has been under pressure recently, she has communicated with Tong Rou many times, and the only one who can communicate with these shareholders is Tong Rou.
After all, her family has always been engaged in business, and she is proficient in business operation and management.
The other shareholders simply don't know anything, or don't know much, and they can't give advice at all, let alone help.
They are not afraid of competition, but for a start-up company like Qihui, it does not have the strength to compete with others, after all, it is still weak and does not have enough financial resources.
But when it comes to the end, they are not afraid, and others will not let you go because you are afraid.
As expected, Runwei supermarkets have opened fifteen supermarkets one after another, and these fifteen supermarkets took the lead in fighting a price war after they opened, and they were desperate for prices. With a wave of impact, Qihui lost many old customers.
Qihui's net assets for development this year are less than 200 million, which also includes real estate appreciation.
The first phase of Runwei's actual investment is 450 million, and this is only the initial investment. Their products are richer than Qihui, and their product structure is more reasonable than Qihui.
At this point, Qihui has already lost a game first, and some of Qihui don't make money to sell, and if Qihui doesn't, they increase the price to sell. Qihui has it, and Qihui doesn't have it.
Runwei Supermarket is engaged in promotions almost every day, using various gimmicks to attract customers. Especially in Qihui's strengths, it is suppressed by price, and the initial effect is seen in just a few days.
After 10 days after 510 days, all of Qihui's stores were almost unprofitable every day, and some small supermarkets began to lose money, which made Xie Fei and Tao Juan extremely headaches.
Now Qihui has to hold meetings almost every day to discuss coping strategies, but no matter how long the meeting lasts, no good way can be discussed, and he can only be beaten passively every day.
Xie Fei and Tao Juan were at a loss, which put a lot of pressure on them. In one May, all of Qihui's stores combined had a profit of less than two million.
This is just the beginning, because there are more and more Runwei supermarkets, and it is not far from a full-scale war.
Zhaozi and Tao Juan are about to lose confidence now, and once they start a full-scale price war, they don't know how long their side can last.
Everyone has seen Qihui's predicament, and everyone has the heart to help and doesn't know how to help.
The only thing that can help is to continue to borrow money and throw it in, but this is not a long-term solution, because in terms of strength, it is not symmetrical with them at all, and in the end it will only lose more money.
In the past, there were few stores in Runwei Supermarket, and there were still some stores operating normally on their side, but now Runwei has acquired many small and medium-sized supermarkets, and by the beginning of June, they have reached more than 30 stores, and maybe they will surpass Qihui in terms of scale in two months.
Jiang Yue has been lying in the hospital bed for more than three months now, but he still hasn't woken up.
The longer it passed, the more worried everyone became, because the probability of Jiang Yue waking up was lower.
Everyone gathered in the hospital tonight, including Shi Xiaoran, Ji Teng, Xiaoxiao, Tong Rou, Zhaozi and Juanzi, Jiang Yi and Mei Yuting.
"You all know the predicament we're facing right now, and now we have to come up with an idea to see how we can break it. Zhaozi took the lead in speaking.
"Now that we have entered the summer, cosmetics and liquor are in the off-season, and the performance over there is also declining very badly. Supermarkets will definitely lose money in June, and it is quite bad for us not to come up with a good solution. ”
None of them spoke, because no one could think of a good solution, and now it was just the beginning, and they couldn't imagine what would happen next.
"There is another news to tell you, yesterday the loan of 30 million yuan expired, and the bank broke off the loan after we went up. ”
"Juanzi, how can this be, why did they break the loan if we didn't overdue?" Tong Rou was puzzled.
"Who knows, 30 million was taken away at this time, and our cash flow was already a little tight. Now the most important thing for an enterprise is cash flow, no matter how good your model is, no matter how big the enterprise is, as long as the cash flow is broken, the enterprise will be equal to the end. ”
"It's okay, isn't it just 30 million, don't you pull down the loan, I'll tell my dad tomorrow to let him borrow 30 million and turn it around." Ji Teng didn't care.
"Ji Teng, what you think is too simple, it won't be long before we have 50 million loans due, and then what should we do if they are withdrawn?"
80 million is indeed not a small number, and it can't all rely on everyone's friendly sponsorship, right?
"Juanzi is right, we must have hematopoietic function, we can't rely on others to give blood transfusions, there will always be times when we can't afford to buy blood. Now we must solve the dilemma, we can't be beaten passively, no, tomorrow we will run a few more banks, and try whether other banks will give loans. ”
"That's the only way, I'll try a few more banks tomorrow. After all, we have a lot of high-quality assets, so why don't you give us a loan?" Tao Juan was very angry about the loan break.
"Okay, let's try it first, if you can't borrow it, then think of other ways. Tong Rou was speechless, and she didn't know why the bank would do this.
There was no solution to the current situation, and the discussion did not disperse until eleven o'clock.
The next day, Tao Juan ran for a day, and all four banks did not agree to give Qihui a loan, and the reasons were very sufficient, which made Tao Juan feel speechless.
In desperation, Tao Juan had no choice but to ask Shen Chengjun and Ji Chaoran to go to the bank to inquire about the reason why they were unwilling to give them loans.
But they didn't ask for the result, because the bank said that it did not meet the loan conditions, and Qihui's credit rating was downgraded by the bank and it was already listed as a risky enterprise.
This is simply nonsense, Tao Juan doesn't believe in these at all, but now she can't help the bank if she doesn't give a loan.
Now the supermarket's cash flow is very tight, and in the end, I have to turn to Ji Chaoran and Shen Chengjun, who each took 15 million to temporarily get through the current difficulties.
But what if the 50 million yuan loan is due in two months? If the bank withdraws the loan again, it will be even more difficult, and it is not even too much to describe it as difficult.
Some people are happy and some are worried, Tao Juan and they are worried, but Li Ruyi and Xie Yuhuai are full of joy, their suppression of Qihui has achieved great results, this is the result they are most willing to see.
"Hahahaha. I'm here now to see what kind of way those peasants can come up with to get out of their predicament, and I, Li Ruyi, don't want to deal with them yet. ”
Li Ruyi was in Xie Yuhuai's office at this time, and the two were bragging while drinking tea.
"Several listed companies are putting pressure on the banks at the same time, and they all see the disadvantages of Qihui, who will give them loans?" Xie Yuhuai is also very proud now.
"If nothing else, I can force Qihui to submit in three months, and then I can buy Qihui. As long as I buy them, I can package and issue additional shares at any time, and I can harvest a group of shareholders. ”
They are not right-minded, and all they think about every day is how to exploit shareholders, and they don't put their minds on running a good business.
"It's still Li Shao's clever means, I am indeed inferior to you in terms of management. Xie Yuhuai's words are definitely not flattering.
"Where, Xie Shao doesn't have to be too humble, your ability is obvious to all. Although Li Ruyi said so, he didn't think so in his heart.
He has always compared himself with Xie Yuhuai, he just feels that Xie Yuhuai's ability is not comparable to himself.
If it weren't for the fact that Huxiang Group was much bigger than Daxing Advertising Media Company, he would inevitably ridicule Xie Yuhuai.
"Your kid has been fighting with Xu Na recently, don't you want to marry her?" Xie Yuhuai diverted from this topic, and his words were full of ridicule.
"Hahahaha. Xie Shao, are you humiliating me, will I marry someone like her who is ruthless and unjust? Idle is also idle, isn't it okay to have occasional entertainment? Besides, it will be useful to keep her in the future, and you will understand in the future. ”
"What's the use of a rouge woman? Xie Yuhuai's face was full of disdain.
"Shhhh ”
Xu Na is very sad now, she has been controlled by Li Ruyi, and she no longer spends a lot of money on her like before.
She is just Li Ruyi's plaything now, and she comes and goes as soon as she is called, and Li Ruyi doesn't treat her as a human being at all.
"Jiang Yue is still unconscious, do you think he will wake up in the future?" Xie Yuhuai talked about this topic again.
"I asked Jiang Yue's attending doctor about it, and if he hasn't woken up for more than three months, the probability of waking up will be lower and lower in the future. ”
"I'm so disgusted with this guy, he'd better never wake up. Xie Yuhuai is still full of hatred for Jiang Yuedu in his heart now.
"Actually, I can't say that, I want him to wake up, and when he wakes up, you can see how I humiliate him. It's not interesting to fight a vegetative person, if he controls Qihui, then defeating him will give him a sense of accomplishment. ”
"Hmm. That's what you said, although this guy has no money and a big business, but he is very famous in the Dengzhou business community, and it is indeed fun to beat him with his strengths. ”
Xie Yuhuai is a little regretful now, he and Li Ruyi feel very lonely without an opponent.
This is that they really don't know Jiang Yue, if they can see and understand Jiang Yue, they won't have such thoughts. Jiang Yue is a person who can beat them all over the ground to find teeth, and they are not on the same order of magnitude as Jiang Yue at all.
Ignorance is fearless, and they belong to the kind of ignorant people who never know that there are people outside of people, and there is heaven outside the sky.
Their suppression of Qihui now has indeed achieved miraculous results, but this is all temporary. At the same time, the method they adopted was to kill 1,000 enemies and lose 800 themselves, so they could not afford to lose for a long time.
Now Runwei Supermarket must be in a loss-making state, because they can only attract customers at a lower price than Qihui.
They are the beneficiaries of defeating Qihui in three or five months, and if it takes a year or two, they will also be greatly damaged.
At the same time, their management costs are much higher than Qihui's, because the people on his side are all high-paid people, not only from Qihui's family, but also from other companies They also have to pay a high price.
Qihui's predicament Qin Mengyao already knew, and she was very conflicted now. If this continues, the decline of Qihui is inevitable, and she regrets that a group of young people's entrepreneurial dreams have been stifled in this way.
But at the same time, she also hopes that Qihui will fall as soon as possible, because she needs to suppress Qihui to achieve her goal.
Qihui can be acquired if she falls, fifty chains in a city are not small, and it is not easy to achieve this scale in just one and a half years.
Some things can't be done with money, and there are some problems that can't be solved with money.
The shopping mall is like a battlefield, and she knows that the opportunity is fleeting, so she has been urging Li Ruyi for the past two days.
We must speed up the progress and make Qihui's crisis more serious, only in this way can we achieve our goals.
Li Ruyi did have two shots, he has begun to increase his promotion efforts in the past few days, and the only way he can defeat Qihui now is the price war, and he has no other good methods.