Entrepreneurship is a life-and-death process, and once a company is founded, every link is real money.

In particular, to be a company that can't see the profit model, it is a contest of endurance and will, even if the company's model is advanced, the concept is more cutting-edge, and if you can't raise money, there is only one way to expose the corpse in the wilderness, and the harshness of competition in nature is actually unobstructed in this regard.

In fact, looking at the eldest brother Cheng Qi, the lack of money can directly lead to the point of pledged equity, and those who have not experienced it will not know the state of mind that loses their minds and gamblers feel that they can get through it with a fight.

A lot of good things onlookers and later generations always seem to be able to summarize the reasons for the failure of some entrepreneurs, why the lessons of failure, this is like opening the map to play a strategy game, as if at a glance to see the layout of both sides, who made a stupid move, how is this person's IQ so low at this time, but in fact, most of these are naïve people who stand and talk without backache.

Most of the entrepreneurial process is a strategic game full of the fog of war, which can be policies, market prospects, customer needs that change today and tomorrow, and even may come from contradictions and frictions within the team. With so many factors combined, how can it be summed up simply by finding the right way, looking in the right direction, and not making mistakes?

And the torture and the will that the team leader has to go through is not something that ordinary people can bear, just like the current boss Ma, who runs out of food, eats instant noodles in the company, and even everyone takes out their own money to scrape together to maintain the company's operation, and he is everywhere to contact all parties to give Ali blood transfusion, and the investment institutions that are serious have basically rejected him, so far more than 20 investors have refused, and there will be 30 or 40 in the future...... As long as he doesn't get the money, the process may continue forever.

And this is not just you making a request, others refuse so simple, it's not a future generation to call and ask if your brother needs a loan, you don't need to hang up the phone, touch your nose and dial again to ask the sister over there.

Sometimes you have to prepare a well-prepared and thoughtful speech and report in front of the senior management of the other party's company, and be scrutinized, pondered, and dismissed by the other party, and you may face provocation, debate, controversy, and polite words on the surface and then consider it, but behind the scenes, it is "whimsical", "running a train with a mouth, have you done a pyramid scheme?", "the project is so big, no matter how you look at it, you think it is a liar!", "it looks too ugly", "roe deer" Such ridicule, of course, is more of a rhetoric and PPT that is always enthusiastically prepared, and finally hits a wall, and the kind of gap that hits the cold wall.

If you don't have hope, you may not be disappointed, but if you can't get the best out of yourself with enthusiasm every time, how can you expect to impress the other person?

In such a situation, Boss Ma was rejected dozens of times. But every time he can still smile back to the company and face everyone, saying "I refuse an investment today", put yourself in your shoes, how many times can you carry it?

You can say that such a person is thick-skinned, but he carries the future and destiny of dozens of people, as well as the expectations and ideas of wanting to develop and grow the company, what is thick-skinned? When you can afford so many things, the words easy and self-esteem are erased from your dictionary.

Cheng Ran looked at Boss Ma and took the initiative to touch him with the rough plastic beer mug in his hand, "If Boss Ma wants to talk to me, we will be open and honest, so there is no need to say these face-saving words in front of me." ”

Boss Ma's face was slightly confused, but he just smiled awkwardly and said nothing.

In fact, his silence at this time was equivalent to acquiescing to Cheng Ran's words, but he still didn't admit it, which gave people an attitude that he might have a future.

But I am very panicked now, what is the way to burn this way, and a pair of eyes are like candles.

"Do you have a business plan?" Cheng Ran asked.

"Yes, we want to be an e-commerce company serving small and medium-sized enterprises in China......"

Cheng Ran shook his head, "This is just a slogan, a period, not a detailed plan, the detailed plan is to come up with a plan, what to do in the first step, what to achieve in the first step, what to do in the second stage, what kind of product to make, and how to implement it in the future, the third step, the fourth step, the detailed planning ...... each stage."

Boss Ma was stunned for a moment and said with a smile, "Yes, I'll show you ...... back."

In fact, it is a delaying tactic, and it is strange to have such a detailed plan! The current plan is to raise money, as long as you have money, eat more boxed lunches, and do anything.

"You didn't. ”

Boss Ma smiled, and once again laughed without saying a word.

Cheng Ran said, "But it doesn't matter, just like I told Li Mingshi and Lin Xiaosong, I have seen your deeds from the Yellow Pages of China, and I think Boss Ma will succeed in the end." And it just so happens that you and my eldest brother have such a fate, and this time I came back to Rongcheng, I believe it is also fate, so I vote for you...... How much investment do you expect to get, and how many shares can you give me?"

Originally, Boss Ma didn't have expectations, but he actually came to Rongcheng this time, saying that he refused to invest, but in fact, he was looking for Cheng Qi, the "big guy" he knew, just to pull sponsorship, he was so poor that he didn't have rice to cook, there was no way to try his luck, it didn't matter if he failed, he failed so many times anyway.

But in fact, it is not appropriate to say that they were all rejected, at least last time, Boss Ma really rejected the investment of a state-owned enterprise, which intends to invest 1 million in them and ask for 80% of the shares. Boss Ma almost shouted "Neurotic!" and walked away, of course, this time it was an investment he refused to make.

After learning of the decision of the man in front of him, Boss Ma was in a trance for a while, and he really felt a sense of happiness knocking on the door, but he quickly adjusted and couldn't mess with himself, but his breathing obviously began to be unstable.

In fact, it seems too far-fetched to ask him to pretend to be like the wind in later generations, after all, everyone does not become you from the beginning, it must be a process of growth, and in this era when everything is very immature, in fact, the boss Ma in front of him is no different from an entrepreneur who has repeatedly hit a wall. If you really want to talk about the difference, it is that from childhood to adulthood, you have really grown up in the blow, without him, only with a thick skin.

"How much can you invest?"

"If I ask you for 40 percent of the shares, how much do you think is appropriate? Of course, I don't participate in the operation, and I maximize the subjective initiative of the company under your leadership. ”

Boss Ma thought carefully for a while, then raised his head, "So far, the options I give to partners and employees account for ten percent of the shares, and I also need to reserve options for the main personnel in the future, so forty percent is too high, but I can give you twenty-five percent." I think...... That's ......"

He compared his hand to one, and his palm to spread out to five.

The voice was categorical, "Fifteen million." ”

After a pause, he added, "We are worth this amount, as long as we are given this capital, I will be able to develop all small and medium-sized business owners in Jiangsu and Zhejiang into our customers, and sell products to all over the world!"

"This stake is too small. You have no plan, you have no results, but I have to pay so much money for your big slogan. ”

Boss Ma smiled keenly, "You don't have so much money, right?"

"I'll give you 30 million, and I want 40 percent of the equity. ”

Cheng Ran knew that in the angel round led by Goldman Sachs in the previous life, Goldman Sachs took the lead, and several funds used $5 million to get 40% of the equity of Boss Ma Ali. So Cheng Ran used this plan to probe.

Boss Ma shook his head, and he also knew Cheng Ran's line, which made him a little more confident, "I can't dilute so much equity, I can't do this, 30 million...... I can only give you thirty-five percent. ”

There is no point in bargaining, although from an operational point of view, Cheng Ran can block Boss Ma in a tough way and push for a 40% equity plan.

But this approach is not the way of business cooperation, and he does not want the two sides to make trouble and bury hidden dangers.

He didn't plan to intervene or participate in Boss Ma's operation plan, on the one hand, a person like Boss Ma, I'm afraid it's best not to intervene. Furthermore, Cheng Ran is also worried that from this moment on, once he gets involved in this matter, it means that Boss Ma is no longer the one who moves according to the trajectory of his previous life, and the fate of this company has also changed, and this matter has changed from investing in a company to investing and trusting him.

And from this moment on, everything from then on becomes unpredictable and confusing.

Once again, the future is mired in unpredictability.

But isn't that the joy and meaning of life?

So this bet, he decided to get involved.

"Yes, deal. ”

Cheng Ran smiled.

A wine glass was handed to him.

Boss Ma was stunned for a moment before he realized that after Cheng Ran's such a refreshing approval, he poked out his wine glass and touched him, which was no less than pushing aside the clouds and seeing the sky, and said with a smile, "Are we considered Qu Yang and Liu Zhengfeng's bosom friends?"

Cheng Ran said, "I hope that we can compose a song together in the future." ”

Boss Ma was in a hearty mood, "There is absolutely no problem, the future is not only China's rivers and lakes, but also the rivers and lakes of global website rankings, and we all have to work together to stir him up." ”

"I didn't think about it that much. ”

Boss Ma smiled, "Oh, what are you thinking?" ”

Cheng Ran said, "Have you ever been to Mount Emei?"

"Alas, I really haven't been there, but the king of Shushan, I will definitely go to see it. ”

Cheng Ran smiled, he looked at the middle-aged man with wise eyes in front of him, and said, "Today is cruel, tomorrow will be even more cruel, but the day after tomorrow is beautiful." Most of them died before dawn the day after tomorrow. ”

Boss Ma's eyes lit up, "That's a good point, I have a few levels!"

Cheng Ran smiled, paused, and said, "And I hope that when the day after tomorrow comes, we can stand on the golden top of Mount Emei together, see what the sunrise looks like, and don't die." ”

"Then it's decided, or make an appointment every three years, Jin Daxia has Huashan on the sword, let's have an Emei Mountain on the road, meet at the top of Mount Emei every three years, and ask the sword together!"

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