When Lin Yang was preparing for this show, the naming fee of "Extreme Challenge" was also attracting everyone's attention, and the sky-high naming fee of "The Voice" was recognized in China, but while the sky-high naming fee of "The Voice" was recognized, everyone also saw the real effect of "The Voice".

Some enterprises in Bac Ha province have achieved a sharp increase in sales by relying on the title "The Voice". Especially six walnuts, this drink is even more well-known in China with the spread of "The Voice".

Most of the cost of the extreme challenge is spent on the celebrity guests, and the joining fees of the six celebrity guests are not low, and the conversion of the challenge scene does not require too much cost.

As the program is recorded, the title sponsors are gradually being finalized.

Seeing that some companies that rely on "The Voice" to achieve rebranding, everyone naturally attaches great importance to "Extreme Challenge", and at the same time, they are also speculating about the naming fee of "Extreme Challenge".

"Although the reality show is not outstanding, but with such a strong lineup, coupled with the title of Lin Yang's production, I don't think the naming fee will be low."

"Everything depends on ratings, but I think Lin Yang's brand is estimated that the naming fee will not be much lower. ”

"Six first-line or quasi-first-line lineups, just such a lineup, I don't know how many variety shows I have to crush. So I don't think the naming fee for this reality show will be less than 100 million. “

……

With the arrival of Lin Yang, after settling down a group of actors, Lin Yang and Mao Hong made the final screening of the manufacturers of the naming fee.

"I can't imagine that this show will attract so many manufacturers to compete for title sponsors. “

"Six walnuts are the best example, if you miss "The Voice", you can't miss "Extreme Challenge". ”

"Who can quadruple their sales in almost two years?"

"I missed this opportunity, I don't know if there will be this opportunity next time, and we are also gambling on Lin Yang's ability to turn gold into gold.

……

Listening to the discussions of various title sponsors, Lin Yang said: "Director Mao, the one with the highest price wins." “

Hum Da car, Liya mobile phone, white and black medicine, Breeze shampoo, Dongmai special drink. The manufacturer obtained the qualification of the title, and the Liya mobile phone obtained the qualification of the main title sponsor. ”

The five well-known manufacturers who missed "The Voice" finally won the sponsorship qualification of "Extreme Challenge", among which Liya mobile phone won the qualification of the main title sponsor at a high price of 80 million, and the price of the five major title sponsors was as high as 320 million yuan, which also broke the first show record of the title of "The Voice".

At the same time, the high naming fee also made this variety show a heated discussion on Mango Channel without being broadcast.

"Forget the title of the car, but is this Liya mobile phone going crazy? 80 million is going to be named such a show. “

"Yes, Huaxia has not yet achieved a ratings frenzy of reality shows. ”

"Reality TV shows have very little exposure. This is not the singing program of "The Voice"! Lin Yang is really capable of turning stones into gold this time. “

"With Lin Yang's title, you don't have to be so crazy!"

"With these six well-known guests, I don't think the naming fee is too high. “

……

While there was a heated discussion within Mango Satellite TV, the title Fei Linyang was not announced, but began to prepare for the recording of the program.

Regarding the details to be paid attention to in several venues for recording, Lin Yang also made the final plan.

Gou Dajun and Zhao Yingjie from the studio came to assist Lin Yang in the filming guidance.

"Director Mao, the camera crew must prepare sufficient manpower and have enough rotation lineup. “

Mao Hong nodded, but after reading Lin Yang's detailed plan, Mao Hong questioned: "Lin Yang, do you really want to be so spoofed?"

Lin Yang said: "Director Mao, of course reality shows can be done casually, so it is a test of their on-site adaptability." I guess these episodes are all within the acceptable range of the audience and the star. “

Although I don't know what the effect is, Mao Hong still cooperated: "Don't worry, you can rest assured in terms of manpower and shooting, I'm quite curious about this shooting method, whether these stars can deal with it calmly." “

After two days of communication, Mango TV completed all the filming preparations. The entire station of Mango Satellite TV is full of curiosity about Lin Yang's new variety show form. At the same time, the director and director Mao Hong and Mango executives are all talking about the ratings of this show.

"It's really new, I just don't know how it works. “

"Reality show variety shows have not been done on satellite TV. I don't know if the audience agrees with this kind of celebrity reality show. “

"There are no more than 1 reality shows on local stations, I don't know if Lin Yang can continue to be brilliant this time. “

"No matter what, we will not lose money on Mango Satellite TV in the face of this sky-high naming fee. “

"But if the ratings are really lower than expected, our cooperation with these advertisers is just a one-shot deal. “

"Lin Yang has the same responsibility as us, since it is not as good as "The Voice", but I think it is okay for this show to break 1.2.

……

At the same time, the six program guests spent two days in Mango Satellite TV. Everyone still has some expectations for the form and content of the program, especially when the confidentiality measures are so strict.

Lin Yang was preparing for tomorrow's filming site when there was a knock on the door.

"Lin Yang, you're busy!"

After hearing Sister Jiang's voice, Lin Yang said, "Sister Xue, come in." “

"Are you still preparing for filming?" Jiang Xue asked when she saw the documents on Lin Yang's desk.

"Yes, Sister Xue, some details have to be done well. “

When she heard that Lin Yang was interested in cooperating with Mango Satellite TV, Jiang Xue was undoubtedly very excited, but when she saw Lin Yang's planning, this is a reality show and does not need a host, Jiang Xue was a little disappointed, and originally wanted to rely on Lin Yang's new variety show to achieve exposure. But all plans fell to naught.

Then Jiang Xue asked: "Lin Yang, doesn't this show really need any work for the hostess?"

Lin Yang saw Jiang Xue's thoughts and said: "Sister Xue, although this show doesn't need a host, it needs some guest staff, Sister Xue can arrange it if she needs it." “

"Is there a chance for Lin Yang to show his face?"

"You need to wear a mask, Sister Xue. However, the voice of the speaker can still be recognized by the audience. ”

Jiang Xue finally agreed to the guest channel.

Regarding the recording, Lin Yang still chose to be in Zhonghai City, after all, some landmark buildings in Zhonghai City are incomparable to other cities.

The day before the recording, the group all arrived in Zhonghai, and the scene preparation Lin Yang had already asked Mao Hong to arrange it a week ago, although the various challenge scenes were real challenges, but they were also responsible for the safety of the six celebrity guests.

Su Liwei, who had been muttering, shouted: "Should you really take us somewhere and let us survive in the wilderness!"

Listening to Su Liwei's shouting, Zhang Xiaogang said: "Recording the show with a mask, what's going on?"

Luo Jun shouted, "We shouldn't have been kidnapped!"

……

Seeing the six Jia guests crying wolf howling there, Gou Dajun said: "If they dare to broadcast this scene, how dare their fans think when they see their idols like this?"

Zhao Yingjie said: "I think you can try, but if you really do this, I think you may be able to wander the world." “

"Why do I want to wander the world, Lao Zhao. ”

"If you broadcast their image, they will definitely not let you go and come to you desperately. So of course you're going to wander the world!"