Chapter 193: Chrysler and Ford
"Good morning, ladies and gentlemen,"
Lee Iacocca stood in front of the podium, compared to the apprehension and apprehension of a few months ago, his face was full of spirit at this moment: "Thank you very much for coming to the media industry, today, we Chrysler invite you to come here for only one purpose, that is, to tell you a good news!"
At this point, Lee Iacocca paused deliberately.
The reporters below were also quite enthusiastic, and they picked up their cameras one by one and got ready.
Seeing the following reporter so cooperative, Lee Iacocca felt a little more proud, he took a deep breath, and said loudly into the microphone in front of him: "The news is that four days ago, that is, the moment everyone received our phone invitation, the daily sales of our Chrysler Motors' strategic model this year: 'Family' have exceeded 700 units and reached 713 units!"
"Wow~~"
Hearing Lee Iacoca's words, the reporters at the scene immediately boiled!
"713 cars were sold in one day, how many can be sold in that year?"
Although the vast majority of Americans are not good at math, so the addition and subtraction of two-digit numbers have to rely on calculators, but not all Americans are bad at math, and a reporter at the scene immediately calculated: "713 times 365 is equal to 260245...... God, theoretically, this car can sell more than 260,000 units a year!"
"What??more than 260,000 vehicles?!"
"Really, more than 260,000 units?"
"There's no other model that has reached this level of annual sales, right?"
"Don't say 260,000 units, I remember the highest record was less than 200,000 units......"
............
As soon as this result came out, it was like pouring a scoop of water into the already boiling oil pot, and the reporters exploded in an instant, and they no longer cared about any interview discipline, and kept talking!
Although everyone understands that the annual sales of 260,000 is only a theoretical sales, it is difficult to say whether Chrysler cars can guarantee this daily sales in the future and whether their production capacity can keep up, but ......
Never before had a model achieved such annual sales!
If the Chrysler "family" can really reach 260,000 annual sales, this model will create a new myth in the American automotive industry!
In addition to the professional automotive media reporters, there are also media reporters from other industries, including the New York Times, the Washington Post and other top newspapers in the United States, not all reporters are familiar with the sales data and sales records of the American automotive industry, but it doesn't matter, under the explanation of the reporters of the professional automotive media, the reporters present quickly knew the significance of this sales figure......
Record!
After the three-year sales record of 5 million units of the Ford Model T, the sales record of a U.S. auto company on a single model was created!
Created a post-World War II sales record for a single model in the U.S. auto market!
But this is not the most important significance, the most important significance is that because of the impact of the oil crisis, the sales of the four major American auto giants are declining, and Chrysler launched "Family" when they are in pain and struggling to find a solution to the problem This is an American car in the true sense of the word, and for American auto companies that have been struggling with whether to learn from Japanese man-made cheap cars, this model is tantamount to finding a breakthrough for American automakers who are looking for a breakthrough with a confused face.
"I think that in the context of the current era, the Chrysler 'family' is as meaningful as the Ford Model T was to that era. Kate Bevan, a reporter from the New York Times, told other reporters.
This evaluation is so high, but it won the unanimous approval of the reporters on the scene, and they nodded in unison.
The high-spirited Lee Iacocca said loudly: "What I want to say is that even if the daily production capacity of 'family' has exceeded 7 million vehicles, we still have a backlog of orders for more than 30,000 vehicles, so Chrysler will improve and adjust its production line and transfer the production capacity to 'family', and our goal is to increase the daily production capacity of 'family' to 900 vehicles per day!"
...............
Looking at Lee Iacocca on the TV, who was high-spirited, proud, and had an arrogant expression as if he was saying to himself in front of the TV, "What if you Henry Ford kicked me out of the Ford car? Even if you drive me out of the Ford, Lao Tzu will still be a bull!"
This guy who was kicked out of the Ford car by himself like a dog, originally thought that he could only be like a dog in his life, but he didn't expect that now he would have to get up again?
"Brand?" Henry Ford suddenly shouted.
The old butler Brand appeared behind him: "Sir, what do you command?"
"Inform the Board that the meeting will be held tomorrow morning. ”
....................................
Although Mr. Henry Ford had not yet arrived, there was a low pressure in the lavish conference room, and everyone knew why the boss suddenly announced that the board of directors had been convened: Lee Iacocca had made the boss angry at yesterday's press conference!
Everybody knew about the feud between the boss and Lee Iacoca, the former Ford CEO, and Mr. Henry Ford was worried about the success of the master, so he fired Lee Iacocca last year, not only to fire Lee Iacoca, but also to fire all the people in Ford's management who had a good relationship with Lee Iacocca, such as Mr. Braden, the marketing director, who was chased home by the boss because Henry Ford asked him if he liked Lee Iacocca and answered "yes...... Of course, Braden is doing well with Chrysler now.
But the more this is the case, the more everyone can feel the anger in the boss's heart: a group of guys who were originally like ants in his eyes, thought they would be trampled to death with a casual kick, but they didn't expect that now they are like cockroaches and appear in front of their eyes again, which makes the boss who has always had a good face embarrassed?
You can already imagine what the main topic of this meeting will be today.
But to everyone's surprise, Henry Ford's first words made the board members present a little confused......
"Chrysler's press conference, I'm sure you've all seen it, gentlemen, please tell me, what do you think of that car?"
In the background is a photograph of the Chrysler "Family" projected on a white screen behind Mr. Henry Ford by a high-brightness projector.
Boss...... It can't be irritated, right?
For today's meeting, the directors imagined all kinds of possibilities, but they did not expect that Mr. Henry Ford would come up and ask everyone to analyze the strategic models of competitors, and all the distinguished directors were frightened: Isn't the right way to open it up and scold Lee Iacocca for being a "crappy salesman"?
It must be the calm before the storm!
In the silence, Lucas, one of the independent directors, said weakly: "Sir, our 'beast' is actually selling well......
As soon as Lucas spoke, the other directors breathed a sigh of relief.
The sales of the F-class pickup truck developed from the "beast" bought from Fernandez are really good, and the sales data of 8,000 units were achieved in the first month of listing, and in this month, the sales of 5,000 units were achieved before the halfway point of this month.
But before Lucas could finish his sentence, Henry Ford shook his head in disappointment: "You think I'm angry about Lee Iacoca's success at Chrysler?
What the?
Mr. Henry Ford, who has always regarded Lee Iacocca as a thorn in his side and a thorn in his flesh, even said that the reason why he urgently convened the board of directors this time was not because of Lee Iacoca?!
Just kidding, right?
But Henry Ford really didn't open this board of directors because of Lee Iacoca: "As long as you are not blind, you can see that Chrysler has turned the situation around with the 'family' model, but what about us?" Speaking of this, Henry Ford slapped the table heavily: "Although the sales of the F-class pickup truck hit a new high last month, the sales of other Ford models have fallen sharply across the board! Gentlemen, what should we do in the face of the economic crisis?" Don't tell me that Ford, who has the longest history, lived through World War I and World War II, and has a glorious history, can only tremble in the face of this oil crisis!"
I see!
Henry Ford has said that to this point, if you don't understand what he means, you can be killed by a headfirst - at yesterday's Chrysler press conference, Henry Ford saw not Lee Iacocca humiliating him, but an opportunity to solve Ford's current predicament.
But also, the feud with Lee Iacocca was only a personal vendetta, and before that, he Henry Ford was first and foremost the chairman of the Ford Motor Group!
Since he is the chairman of the Ford Motor Group, he should think about the interests of the group first.
Lucas said, "Sir, what do you mean...... We're also working on a car like 'family'?"
Henry Ford shook his head in disappointment: "Didn't you all notice that the 'family' model was not developed by Chrysler?"
I see!
This time I really got it!
If you still don't understand what His Excellency the Chairman means, then everyone present is a pig!
Compared with the golden egg in the hands of Chrysler Motors, Fernandez, who designed the "Family" model, and Mr. Fernández are the hens that lay the golden eggs!
It's ridiculous that Ford has been working with Fernandez for a long time, but after so long, it didn't even think of working with them again.