Lin Jiali was not the only one who burst into tears.

There are also many viewers, when they saw this public service announcement, they were all moved by the sensational story in it and the father who promised to perform it with love.

The shock brought by just one minute and thirty seconds was like a muffled thunder, bombarding the soft place of their hearts.

The PSA was titled "Cracks."

The whole consists of five paragraphs, each of which develops over time, and within each timeline there is an event that has a promise in it.

The first act is called the Hundred Days.

The second act is called the diagnosis.

The third act is called Training.

The fourth act is called the dispute.

The fifth act is called a new voice.

In the 100th day, you can see that the promise is full of excitement and excitement.

He seems to have become a big child, holding a rattle and happily teasing his chubby son.

In the second act, when the news of the diagnosis is known, a deep sadness is revealed on the promise face.

Despite his grief, he promised not to give up, but to continue training, and while training in Act III, he would also feel sad and helpless in the face of his son's tiredness and sleepiness.

Especially when his son's eyes widened and he repeatedly told Xu in sign language that he wanted to speak.

Xu Promise couldn't help but suddenly hugged his son tightly in his arms, tears in his eyes.

The two crystals seemed to burst out at any moment, but he bit his lip and controlled it tightly.

He knew that he couldn't cry, and that if he cried, his son would lose his support.

In the fourth act, during the dispute, in the face of his son's ridicule and ridicule, he promised that the anger that he had been holding back in his heart could no longer be endured, and he would swing his fists at each other.

But at this moment, the little boy grabbed his arm and said in a childish voice, "Dad...... Father...... Good ......"

At this moment, the promise was like a thunderbolt, and his face was full of surprise.

Three lines of words appear on the screen:

Heaven pressed the mute button on him,

But he can still,

Make the most beautiful sound!

That's the whole PSA.

The meaning it wants to convey is very simple, that is, in this world, not all children are born sound.

This is talking about hearing impairment, and there are other defects that children will experience.

All we have to do is care for them, support them, help them, and reopen the window that God has closed on them.

Positive energy!

Definitely positive!

As the director of the welfare home, Lin Jiali knows better than anyone that these children with congenital disabilities need more care and care from the society.

What they want is not only material gifts, but also spiritual consideration and understanding.

A word to them is better than a mountain of gifts.

"The promise is so well acted. ”

Lin Jiali wiped the tears from the corners of her eyes, and couldn't help but stand up and walk out.

She wants to see if her children are learning and training on time.

Her steps are firmer than ever.

Because she knows that she is not alone in this world, and there are like-minded people like her.

They are silently caring for these children, blessing them, and praying for them.

......

Nescafe headquarters.

Li Nanguo looked at the public service announcement that had just been broadcast, turned around and said.

"Chairman, you see that Xu Xu has now taken over this kind of public service announcement, which shows that he has a good relationship with the TV station. ”

"And this advertisement is very sensational, and it has a fight with our advertisement. It's also in one minute and thirty seconds, touching people's hearts. ”

"Well, you're right, so promise this line, and you have to keep following. Zheng Qianjun nodded and said.

"Understood, I know what to do!" Li Nanguo replied with a smile.

......

Various media outlets and major websites on the Internet are also talking about this advertisement.

There is no way, whoever makes a public service advertisement like this very widely disseminated and unprofitable will naturally attract widespread social attention.

"I thought that the Nestle advertisement I promised to shoot was enough to distract me, but now when I see this crack, I can only say that I admire!"

"Did you see it? When Xu Promise hugged Xiaobao, the tears in his eyes were so sensational, I cried when I saw it. ”

"I wondered if I would treat my child like a promise if I were in such a situation. ”

"Alas, pity the hearts of parents all over the world!"

......

The human heart is made of flesh.

Everyone knows that there must be a lot of children with congenital disabilities in this society, but most people will subconsciously choose to ignore it, and ignoring it does not mean that it does not exist.

Now that he promised to show such a scene in the most straightforward form, can it still be regarded as invisible?

It must also be seen, because the promise is revealed in the form of positive energy.

Let everyone know that the world is not about everyone being glorious.

Let everyone know that in this world, even those who have been deprived of hearing have the right to speak.

With this advertisement, Promise seems to have become the image spokesperson of the magic city.

......

When this advertisement was broadcast on the Internet, Qi Xiangdong and Han Haochen also saw it.

They happened to be together over tea and chatting about a new investment project.

""Crack", promised to shoot this advertisement is really good. I decided to donate to the Red Cross and make a contribution to children who were born with disabilities. ”

Qi Xiangdong said with emotion.

"Well, it's a pretty good shot!"

Han Haochen also nodded approvingly, "Promise that the current development is smooth, and the popular "Wushuang" will create a box office myth, and in terms of the current results, it has refreshed many records." ”

"I dare say that this film will become the box office champion of Hong Kong-made police and bandit films in the mainland. And all this is inseparable from promises, Zhuang Wuqiang really chose a good actor. ”

"Well, Old Han, you're right. ”

Qi Xiangdong flicked off the cigarette ash between his fingers and said slowly: "So the two of us are working on this movie, I think we should also ask Xu to act, if he is the main player, the box office will definitely be fine." ”

"Haha, that's what I thought too. In this way, let's go to the magic capital, he happened to be filming in the magic capital, meet him and have a good chat, and give this matter a down. ”

Han Haochen said with a smile.

"Okay!"

"As for the salary, I think he is definitely not the original price now, and we can't make friends, so we have to go up. ”

After thinking about it, Han Haochen followed and said.

"Needless to say!"

Qi Xiangdong didn't think what he said was wrong.

The value of a star is closely related to his popularity and status in the film and television industry, and today's promise is no longer a fledgling newcomer. ”

"I dare to say that after the release of "Furious 3", his value will definitely skyrocket, so it is urgent to finalize the cooperation of this film now. ”

"Then what are you waiting for, just do it, hurry up and book a ticket!"