Packaged in beautiful soft plastic film, the new console follows the long-standing advice and is available in a deluxe and standard version, with the deluxe version coming with a keyboard, several game cartridges and computer language learning software. The standard version only has a console, a game and a learning software, and the price is 2,000 yuan.

On the day of sale, Da Li was still uneasy, feeling that the price was set a little too high, and in view of the country's policy, it was still hidden when it was sold, and there was no publicity.

It's a bit of a hassle, and the Black King Kong on the counter looks eye-catching, but no one knows what it's for, and occasionally interested people will be stunned when they ask about the price.

Bleak, only to describe the sales of new machines in this way, most of them were bought by those computer dealers in Zhongguancun, as for what to do with it, I don't know.

Da Li is a real person, seeing that a large number of goods are squeezed in the warehouse but cannot be sold, he is in a hurry. The people under him are also like ants on a hot pot, and they don't know where the *** when they started their business at the beginning of their business, and they are wilting their heads one by one.

"I said, brothers, what went wrong?" asked Da Li, who called a meeting of all the employees, and 'smoked' cigarettes one after another.

"Brother Li, you don't know, we say that this thing is carrying the banner of a learning machine, but what can it do, isn't it just playing games!" someone complained below, "But how can anyone know how to play this! There are the most authentic Japanese products in Shanghai, and people don't know that our product is compatible with FC, so it's not easy to open up the market." ”

As soon as this statement came out, the people below echoed it. Da Li frowned, "You have to advertise it according to your meaning." ”

"That's it, the first crab is not delicious, who will pay attention to you if you don't put some blood!"

Da Li took a few puffs of his cigarette, and made up his mind several times but flinched. Business is not easy to do these days, their own thinking is open, but who knows what policy will be issued tomorrow? The top moves his mouth, and the bottom has to break his 'legs', as a leader, Da Li is under a lot of pressure, and he doesn't know the price of firewood and rice, and dozens of people below have to rely on him to eat.

After all, the tone was not set at the meeting, and Da Li had to seek long-term advice.

"You won't go to jail if you advertise, you just let it go!" Chang felt funny, but he also understood their thoughts, after all, this world supports the bold and starving the timid, "There will definitely be a market for game consoles, you can rest assured that the publicity is, play a good job, there is nothing that can't be done, I can't help you much here in Hong Kong." ”

Da Li is not an indecisive person, anyway, he owes a *** debt, whether he lives or dies in this case. took out the last funds, Da Li specially found a professional team in Hong Kong to produce a ten-minute TV commercial, and tried his best to demonstrate, and described the functions of a black King Kong clearly.

In 84, there were still very few TV users in China, but the market gap was huge, and almost every household in the city had a plan to buy it, but it was out of stock. At that time, the most profitable thing was to 'smuggle' color TVs from Hong Kong and other places, and you could make thousands or hundreds of dollars by selling them.

Da Li's purpose is very simple,TV is a rare thing,Families who can have a TV will not stop watching,Instead of 'spending' a lot of money on advertising in other media, it is better to directly "spend" a lot of money on the central station to fight,Anyway, the game console has to be connected to the TV to use,There is no more suitable audience than this。

After some twists and turns, the advertisement of Southwest Electronics was finally broadcast on CCTV. That day, the entire factory was organized to watch TV, and Da Li was so nervous that his fingers were pinched white.

At that time, the most important entertainment for all Chinese urban people at night was watching TV, and there was a shortage of programs, so they had to import a little. In my memory, it was the popular "Volleyball 'Female' General" that was popular at that time, and I don't know how many people's hearts were touched by a thunderbolt on a sunny day, including Da Li, of course.

Da Li was willing to 'spend' money, and now it was an advertisement broadcast in prime time, so how could it be extraordinary? What's more, the advertisement at that time was still subtitled, that is, a blue background, with white 'color' characters on it, and a low or high male voice 'female' reading it at the back, and this was the effect of advertising at that time.

As soon as Da Li's sports-style advertisement was broadcast, it immediately caused a sensation, and who had ever seen this kind of picture advertisement! Although most people did not know what this thing was being advertised, they were all attracted by the advertising slogan -- "21 st century, the century of computers!"

The picture is beautiful, and naturally someone will watch it, anyway, at that time, people regarded all the advertisements as must-see programs (except for news broadcasts), and for a while, people discussed one more topic after tea and dinner - what is the use of Black King Kong?

Of course, this is not limited to discussions, FC consoles have been circulating in China for a long time, but limited to price and sales channels are still only luxury goods for wealthy families in big cities. Don't care about the price of the machine, the genuine FC at that time was only three or four thousand (it is well documented, at that time the 14-inch color TV sold in Hong Kong for more than 900 yuan, and it was on 1,009 in China), slightly richer families can afford to bite their teeth, but the game card is expensive, often a hundred, in the Chinese this idea does not seem to be worth paying for this.

But since the Black King Kong appeared in people's field of vision, most players who are shy in their pockets were pleasantly surprised to find that this thing is not just a learning machine as advertised, and it actually comes with a game card!

And the handle that is very similar to the FC, it's a signboard, and anyone can think of the function of this thing.

Sure enough, after four months of silence, Da Li and his team suddenly found that there was an endless stream of people who came to the factory to purchase and order, and the inventory of several months was swept away, and even three shifts were not enough to sell.

This situation has reached the extreme after the Guangzhou "fair", only three days in the Guangzhou "fair", Southwest Electronics has completed the scheduled sales of this year, no matter how many order contracts Dali dare not sign, I am afraid that there will be no way to "deliver" the goods.

Just as Da Li said, pie in the sky, this money is too easy to come by! Not to mention the host, it is all fixed profits, and the whole money is still game cards.

The game card produced by Southwest Electronics is moderately priced, and the gap between the imported goods is 50 or 100 yuan, which is simply out of stock.

Sometimes Da Li is worried that this thing is not qualified, and advises those buyers to wait for the factory to test it, but where do those black-hearted businessmen care, it is true that they can get the goods.

Conquest,This is the conquest of ***,I don't know other places,Anyway, the game industry here in Guangdong is very hot.,Some people bought a few game consoles with black-and-white TVs.,Rent it on the street with a tricycle.,One 'Mao' three lives,No counteroffer。

Da Li couldn't close his mouth with a smile, he also thought that this thing would have a future, and he might be able to return the 5 million in three or five years, but he never expected that in less than half a year, there would be tens of thousands of sales, with a turnover of nearly 100 million.

This is simply a major event in Shekou Industrial Park, at that time, there can be a few enterprises that can do such a big thing, and the contribution to the local government is not small, not to mention that Da Li is still pulling the banner of "rejuvenating the country with science and technology, education-oriented", for a time, all kinds of leaders at the municipal, provincial and ministerial levels have come to Southwest Electronics to inspect, and they clearly want to take it as a typical tree in the new era.

Da Li and a few buddies can be regarded as raising their eyebrows, and they all trembled one by one, and they wore dog-like people who accepted all parties to come to the 'tide' to learn from the experience, and the hospitality was not inconsiderate.

The former dilapidated factory has also become a bright tile house, the office has also been changed to a more high-end boundary, and the entire building in Shenzhen has been bought by Da Li.

"Brother Li, what you're wearing today is really 'trendy'. The men quipped.

"Nonsense! The leaders of the country must not behave in accordance with the rules when they want to come, and the people in the province say that we are rustic. Da Li carefully tied his tie there in the mirror, "You guys also dress up for me, don't lose face." ”

"Yes!"

Southwest electronics in a short period of time, really alarmed a lot of people, major newspapers are rushing to report the news, after all, not selling melon seeds 'flowers', but real electronic products high-tech, inspiring.

At that time, domestic products were falling day by day, and the high quality and low price of state-owned enterprises were not the opponents of Japanese products at all, and electronic products were even more so, which simply became the 'flower' garden for foreigners.

And Southwest Electronics broke this myth, its what machine black King Kong actually shined, at an extremely cheap price can let everyone learn computers, can not be said to be unlucky, although you can still play games, but that's the end, work does not forget to entertain.

Naturally, they have to deal with it with all their might, and this is a good opportunity for publicity, and the hospitality work is also a 'door' of knowledge.

Of course, the result is satisfactory, the process is harmonious, the effect is sensational, the reputation is great, they are expensive, and the leaders are satisfied.

"Young man, work hard, China's future depends on you, if you have any difficulties, report to the organization, and the organization will help you solve them!"

"Thank you for your support!"

Da Li took advantage of them, but the transformation of the game console into a learning machine is a clever move, avoiding most of the risks, fooling many people, at least the leader said "The computer should start from the baby" is worth the ticket price.

In fact, the learning function of this thing is extremely limited.,It's just an integrated input method.,You can practice typing when you connect the keyboard.,'Insert' a small program that can write something on the card.,The real practical function is close to zero.。 But people's enthusiasm is limitless, and the investment for the sake of the children is worth it.

At least in the opinion of parents, instead of letting their children play outside, it is better to buy a machine tied to the house.

Chinese children are so lucky to grow up...... The consumer 'sex' electronics market has fired its first shot in China, and it seems that it is still more lively than the TV market, but in the field of professional computers, there are more sensational things happening.

At the end of the summer of 1984, IBM finally couldn't stand the failure of PCjr and the intrusion of compatible machine manufacturers, and released the most important new microcomputer product in Boca's history, the PC-AT.

Ironically, almost on the same day, Far East Microelectronics, a company founded by the long-term partnership with Hans, also presented its first microcomputer, the EC-32, at the fair in Brussels.

It's just that the treatment of the two is obviously different, and the applause and fresh 'flowers' of IBM's AT machine release are simply countless, and some people even commented: "This is one of the most important moments in the history of computers!"

Esrich is worthy of being the father of the PC, and the AT designed based on the 286 was undoubtedly the pinnacle of PC technology at that time, not because its processor was Intel's most advanced 286, nor because its hard disk was 40 megabytes, but because it was a very wonderful design - bus.

This is a system feature designed by Esrich, which allows those 'plug-in' cards running on old PCs to be used on AT machines without any modifications, and can also provide higher 'performance' for newly designed components, which can be regarded as an invincible existence, with this thing, it is logical that the hot sales of AT machines will be successful, and IBM will reach the top soon.

It's just that it's been waiting for a long time at this moment, just for the AT bus.