Chapter 462: Green Spot Detection
He nodded: "Yes, there is such a thing. But he didn't plan to go into details.
Zhu Hancheng immediately looked at the marketing department: "When the departments reported their work just now, why didn't you say this important situation?
How many tens of thousands of DA bags have been sold? Do you know that they have posed a potential threat to Zhu's market? You are the marketing department of the headquarters, why can't you play a role at all?"
The person in charge of the marketing department felt very aggrieved - Greenland Group has always been very independent in its operations. After Ning Weikai took over in the past few years, the headquarters was even more ineffective. Zhu Hancheng said that they really don't know about this situation.
However, the high-level are fighting back and forth, why are they using the people below them as cannon fodder!
The person in charge did not defend himself, and replied vaguely: "Yes, Mr. Zhu, we will pay attention in the future." ”
"Alright. The eldest prince Zhu Han opened his mouth to play a round game, "Regarding the situation of the luggage industry, it is naturally Wei Kai who knows best. He has a sense of proportion, and you don't have to worry too much about Hancheng. ”
Zhu Hancheng smiled and looked at Ning Weikai: "What the hell is going on, Weikai? You already have a plan to deal with the long-planned attack of Company H?"
Ning Weikai's most annoying thing is this Zhu Ershao, who opens his mouth and closes his mouth to call him "Weikai". He is two years older than Zhu Er, but he married his sister, and this guy climbed up the pole, and he had no respect for his elders.
He smiled and replied, "No plans yet." ”
As soon as these words came out, everyone was surprised, and Zhu Dashao was also stunned. It's Zhu Er, who looks quiet.
The conference room was quiet, and some of the old directors also looked at each other. Sitting in the back row, the assistant Yuan Jun, who couldn't speak at all, felt that his boss was too stylish at the moment!
Because Ning Weikai looked around calmly, then propped one hand on the table, and the other hand knocked lightly, only knocking so that no one knew what medicine was sold in his gourd.
After a long while, he seemed to finish pondering, and said lightly: "Let me briefly review for you first: in the past three years, such as Luohua Group, H Company, Shunkai...... Such market followers have used new products or marketing strategies to challenge Greenland Group no less than 10 times. Among them, there is no shortage of very creative and high-quality products, and there is no shortage of genius marketing ideas. Each of these, if left unchecked, has the potential to change the entire market landscape and shake Greenland's position as a leader. ”
Everyone listened quietly, and Zhu Er was also calm.
But seeing Ning Weikai smile slightly, he said: "However, their final fate is the same - every new product disappears soon after it is launched." Instead, Greenland Group has developed a new product that is of higher quality and more popular with the market. ”
He looked around slowly and said unhurriedly: "Han Cheng, as well as the directors and managers, don't worry about Greenland Group. Since we are the market leader, this challenge from our competitors will never stop. But thankfully, our overall strength is much, much stronger than they thought. In terms of independent technology research and development, design and overseas technology introduction, we have taken a much, much farther road than any domestic enterprise.
They may have new inspirations and ideas. But it's a pity that the sea is inclusive and used by me. As long as they can create excellent products, Greenland Group will definitely be able to create them, and they can surpass them. In this market, the best talents are gathered in Greenland Group, and the best products can only be created by Greenland Group.
It has to be said that this is a tragedy for competitors - because every new market they have worked so hard to open up will eventually come back to us. ”
Taipei City.
Liu Mengxue sat in the hotel restaurant, on a small sunny platform. It was still very early, and there was no one around, so she picked up the contract Ye Fan signed with Mingde Fabric yesterday and looked at it carefully.
Ye Fan sat opposite her and ate quietly.
To be honest, the terms of this contract were both unexpected and reasonable for Liu Mengxue. Outsiders said that the old man Mingde had a high personality, pinched a few copies of patented fabrics, and refused to sell them. This time Ye Fan was able to impress him, and Liu Mengxue knew that there was a mystery inside.
But this mystery is really expensive. Ye Fan is so willing.
According to the contract, in the next three years, Mingde will exclusively provide the two technical fabrics it has developed to Company H for use. The new fabrics developed in the future will have the priority to be used by Company H under the premise of the same price. In case of default, three times the amount of the order shall be paid.
This condition really relieved Liu Mengxue of a big worry in her heart.
Because the cost of fabrics is the bulk of the production cost of bags. They struggled to find the best value for money option.
Once Company H's new product is successfully launched, Greenland Group is bound to launch similar competitive products. However, as long as Company H firmly grasps the raw materials in its hands, it will not be easy for Greenland Group to find low-cost and high-quality fabrics that can compete with it in the short term.
There is something to give. In order to obtain this exclusive right to use, the contract stipulates that all future promotion and sales activities of the new brand Aito must be carried out at the same time as the Mingde brand. All TV and media advertisements must embed Matilda. All in all, Aitu and Matilda must be promoted to the market together as two equally important brands.
The amount of money and effort that Company H needs to pay on this clause is not clear. Speaking of TV commercials alone, a one-second CCTV ad may be millions of yuan - and a part of it will also be given to Mingde.
......
Liu Mengxue closed the contract and looked up at Ye Fan.
He is more bold and open-minded than she imagined, and he is more familiar with human nature.
Historically, between raw material manufacturers and manufacturers, only the amount clause was negotiated. He threw out such a "win-win" idea and built a brand for the other party. The old man Mingde is tall by nature, a small factory, holding excellent patents, but has not been acquired by others, he must want to maintain brand independence. In the face of such conditions, how can you not agree?
Everybody has it*. The so-called clear height is just his * farther and higher.
At this time, the sun was dappled, shining on Ye Fan's shirt and his short black hair. Liu Mengxue looked at his left cheek, there seemed to be a trace of redness, and she couldn't help but feel a slight fluctuation.
That's her kiss. Early in the morning, Ye Fan came to pick her up and went downstairs for breakfast, and kissed her in the entrance before letting her go. And today she was going to Matilda, so she also put on light makeup and lipstick, and it was so lightly printed on his cheeks.
Liu Mengxue took out a piece of paper and handed it to him: "Wipe it again." ”
Ye Fan naturally understood. He took the tissue and wiped it on his face, but his eyes were fixed on her.
Liu Mengxue: "Why are you seeing someone today, don't you wear makeup?"
Ye Fan didn't say anything. After a while, the tissue was put down.