Anthony Falk's communication with the board of directors will take some time, and Chen Geng is not in a hurry, not because he knows that this matter is in a hurry, but because he is frightened by the sales situation of the last month that AMC has just counted......

"120089 cars?!" It stands to reason that Chen Geng should have been unfazed a long time ago, but looking at the latest statistics on the information sent by Jack Welch, Chen Geng was still surprised beyond words: "Is this number the number of licenses or the number of wholesale?"

Last month, AMC finally broke through the production capacity, Chen Geng expected the final sales to be between 105,000 and 112,000, if optimistic, it could probably reach 115,000, but no matter how bold his guess was, he did not expect the final sales to exceed 120,000 units.

You ask this kind of report to be sent directly by fax, why is Jack Welch, the chairman and general manager of the group, personally sending it? The reason is too simple, to report the good news to Chen Geng, and by the way, to express to my own boss that the company's performance is thriving under my management, and you chose me not to choose the wrong person.

In a word, Jack Welch almost took advantage of this to almost show credit to Chen Geng.

"It's the number of cards, and the wholesale number is a little more than that," Jack Welch explained casually, excited: "Boss, compared with last month's sales, sales increased by 40% year-on-year, and compared with the same month last year, our month-on-month growth was as high as 160%!"

"Huh...... Not bad! Very good!" Although Jack Welch came to show off his achievements was very dirty, Chen Geng was still very happy, but Chen Geng didn't mention the reward, he had already said that he would take a part of his dividends as a reward, what about himself? Can't he Jack Welch make some achievements and reward himself once, right? As soon as the topic changed, Chen Geng asked, "What about the situation of the other three companies?"

Jack Welch was a little disappointed, but only a little disappointed, and when he heard his boss's words, he hurriedly cheered up: "General Motors is the worst fall, down 12.5% year-on-year compared with last month's sales and 37.5% year-on-year compared with the same period last year. ”

"37.5%?" Chen Geng was a little surprised: "It's a bad fall, what about Ford and Chrysler?"

"Ford fell not as badly as GM, but it didn't get much better, I haven't got detailed data for the time being, but the year-on-year and month-on-month declines should almost exceed the two mantissas, as for Chrysler, it should be the only car company with positive growth besides us, Lee Iacocca still has some real skills," Speaking of this, a trace of pride flashed in Jack Welch's eyes: " However, our impact on Chrysler is not small, I have not yet got the latest statistics, but according to our growth and the analysis of new car sales in the past few months, under our influence, Chrysler's year-on-year and month-on-month growth should not exceed 10%, optimistic, it may not even exceed 9%. ”

Speaking of this, Jack Welch looked proud.

AMC has created unprecedented performance under his leadership, and due to the strong growth of AMC's sales, the sales of the three giants of GM, Ford and Chrysler have been greatly impacted, and Jack Welch naturally has enough reason to be proud.

Chen Geng didn't say anything, but after looking through the information, he looked up at Jack Welch and asked, "Why is there no sales of those car brands in Dongying?"

"Dongying Automobile?" Jack Welch was stunned for a moment, a little incomprehensible why Chen Geng attached so much importance to Dongying people.

Yes, he did not count the sales of Dongying cars in the US market, because so far, the large and small car brands of Dongying are still non-mainstream in the US market, Toyota, Honda and Nissan accounted for more than 95% of the sales of all Dongying car brands in the North American market, but even so, last month, the combined sales of all Dongying car brands were only more than 50,000 units, compared to the total sales of nearly 400,000, the proportion of Japanese car brands in the US market is only 14% Left and right, does the boss attach so much importance to this opponent?

"That is, there are no statistics?"

"Uh...... Yes. Although a little embarrassed, Jack Welch nodded honestly.

"Jack, I know you didn't take Dongying Automobile seriously," Chen Geng sighed and said, "But can you tell me what the annual sales volume of Dongying Automobile was five years ago?"

"Uh......"

"Let me tell you, five years ago, in 1977, all of Dongying's car brands combined sold less than 30,000 vehicles a year in the North American market. ”

“......”

Jack Welch didn't know what to say.

"Let me tell you again, two years ago, in 1980, the total annual sales of all the car brands in Toei together had reached 56,000 units, which was almost double that of 1977.

In the past 1981, the total sales of Dongying's major automobile brands in the U.S. market exceeded 100,000 units for the first time, reaching 100851 million units. And last month, their monthly sales have exceeded 50,000 units," Chen Geng sighed, looking at Jack Welch, who had realized what he wanted to express: "Don't you realize that the sales of Dongying Automobile in the American market are growing faster and faster, and Dongying Automobile, which is despised by countless experts and practitioners in the American automobile industry, is quietly eating away at our market." ”

“......”

Jack Welch was speechless, and he was a little shocked in his heart: if you don't think about it carefully, no one really realizes that Dongying Automobile, which is despised by everyone, has actually developed in the American market to the extent that it can even wrestle with local American car brands?!

"I even dare to assert that in five years at most, Dongying Automobile's market share in the United States can exceed 20%, which is the one I have always emphasized, Dongying Automobile is our biggest competitor in the future of AMC, but you have never taken them seriously?" Speaking of this, looking at Jack Welch, who was a little unconvinced, Chen Geng sighed: "Jack, don't forget, in addition to the North American market, Honda, Toyota, The Dongying automobile industry, led by the three brands of Nissan, has also achieved good results in Europe, with a certain popularity and reputation, and what about our AMC, so far we have never stepped out of the North American market, people have developed into a global brand, we are still a regional brand, you say, what reason do we have to look down on them?"

"I ...... I ......"

Jack Welch's face flushed with shame and he was speechless.

He knows that his boss is telling the truth, if you look at the world, the world's largest automobile consumer market: AMC in the North American market, can indeed only be regarded as a "regional brand", and Honda, Toyota and Nissan have not only achieved good sales results in Asia and North America, but also with the advantages of low fuel consumption and high reliability, in the birthplace of the automobile industry: Europe has also laid a lot of ground.

It is indeed a bit ridiculous for a regional brand to look down on global brands, and he, who has just turned the situation around AMC and made a little success, can't wait to his tail, at this moment, Jack Welch can't wait to find a crack to get into, and his previous pride has been lost by him.

Chen Geng did not save some face for Jack Welch and "let him go", but continued: "Jack, you are an excellent, even very successful professional manager, do not despise any opponent no matter how weak the truth, I believe you must understand that you can be stingy in design and manufacturing, but you can't ignore their core competitiveness in the North American market, that is, stable and reliable quality and much lower fuel consumption than American cars."

With these two advantages, the value retention rate of Japanese cars in the second-hand car market is much higher than that of American cars and European cars, and soon, they will become competitors we must face directly, we Chinese have a saying, called 'choose the good and follow, the bad and change', and there is a saying called' Learn from the enemy's strengths to defeat the enemy', now we AMC is on the right track, but I hope that when you go back, you can deal with Japanese brands as our main competitors in the next stage and beat them. ”

"Okay, I'll do it when I get back. Jack Welch nodded honestly, and at this moment, he could no longer be proud.

"Also, I think it's time to develop the European and South American markets, don't you think?"

"Develop the European and South American markets?" Jack Welch looked at his boss in surprise, and now that we have just stabilized the situation, you have begun to think about developing the European and South American markets? After a moment's hesitation, Jack Welch said, "This ...... Wouldn't it be too hasty to develop the European and South American markets now?"

"Not in a hurry, but in a hurry, I think now is the right time to enter the European and South American markets. ”

“......”

Jack Welch learned to be obedient this time, although he was a little skeptical of Chen Geng's judgment, but in view of the manager who was slapped in the face by the boss again and again today, he decided not to speak first, and first listened to the boss's reasons and basis.

"Europe is different from our United States, because of its long history, congested roads, and poor parking conditions, the European market is mainly dominated by small cars and compact cars, and the sales of these two types of cars in European countries can account for 70% of the total sales or even a higher proportion, and our AMC is the most experienced car manufacturer in the manufacturing of compact cars and small cars among the four major passenger car brands in the United States," Seeing that Jack Welch was about to speak, Chen Geng made a gesture and motioned for him to wait for him to finish: " Of course, there are still some differences between the small cars and compact cars sold in the European market and the North American market, which are smaller and better at digging space, but ......"

Pointing at himself, Chen Geng said to Jack Welch with a smile: "But have you forgotten what I do? ”

Well?

That's right!

Jack Welch reacted suddenly: When it comes to the design of automobiles, Mr. Fernandez said that he is the second, who dares to say that he is the first? Although the boss has never designed a car for any European car brand before, Jack Welch never doubts that the boss can design one or even more models that meet the European consumption habits, and the problem that he was just worried about that AMC does not have products suitable for the European market is actually the least problem.

In this way, the question arises, how should the European market be developed under the premise that Mr. Fernandez can design one or more cars that meet the characteristics of the European market?

Compared with the European market, the South American market, which has basically no automobile industry, is a small stone.

Like Chen Geng, Jack Welch, who believes that the U.S. market only needs to develop step by step and there are not too many challenging things, immediately decided: "I'll ask the investigation company to help us when I go back...... No, I'll go back and arrange the work at hand and go to the European market to inspect it myself. ”

"Well," Chen Geng responded, satisfied with Jack Welch's attitude: "It's not enough to investigate and understand the situation, I think we can consider establishing a European design and research and development center." ”

Establishment of a European design and R&D center?

Jack Welch was stunned for a moment, he really hadn't thought about it, but since his boss had proposed to set up a European design and R&D center......

Jack Welch immediately understood what Chen Geng meant: "Are you preparing to localize your operation?"

"Well," Chen Geng responded, "I think now is the best opportunity to enter Europe and take root in the European market." ”

The reason why it was decided to enter the European market at this time is because under the influence of this economic crisis, the economic situation of European countries is relatively bad, and due to the impact of the economy, the production and sales of several major European automobile companies such as Wolfsburg, Fiat, Renault, Citroen, and Peugeot have repeatedly hit new lows, and even have to lay off employees.

The automobile industry is an industry with a very long industrial chain, an automobile company will have a huge impact on the production and life of millions of people in the upstream and downstream, the automobile company layoffs, reduction of production, further led to the deterioration of the economy of various countries, the unemployment rate in various countries remains high, all kinds of protests and demonstrations are endless, politicians in various countries are quite a headache, even Britain, France and Germany are such European powers.

In Chen Geng's view, this is the best opportunity for him to enter the European market: AMC enters Europe at this time, which can bring more jobs and greatly reduce the opposition of European governments - as for whether he will have an impact on European local car brands and make them worse, hehe...... I care if you die?!

What Chen Geng can imagine, Jack Welch has no reason not to think of it, he didn't expect it before, just because he didn't have the idea of developing the European market, but now, just after such a short time, Jack Welch already has several sets of framework plans for developing the European market in his mind.

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PS: 4000 words, make up for last night's third update, cough cough cough...... The millennium did it