The distance was so close, Cheng Ran's thief heart was still taken to Qin Xizhen to capture keenly, and as a result, he stepped on the instep of his foot, which is called interest or price.

Cheng Ran looked in the direction of Qin Xizhen's second uncle, he had already turned his head away to look at other places, and he didn't seem to care about what was happening on their side. However, when he was working with Qin Xizhen, Qin Xizhen's mother told her that if Qin Xizhen saw Cheng Ran, she would have to inform her sister no matter what the situation was. Don't worry, Xi Zhen won't trouble him, and her second uncle comes to do some security and chores, which itself means that the family takes care of her, and Qin Xizhen is recognized.

The second uncle thought, what will happen then? Could it be that there will be a relationship like a couple between the two? I don't rule out this possibility, but my sister didn't say that she would let herself watch it, in fact, he couldn't stop it, Qin Xizhen's personal affairs, who would dare to meddle in the relationship of kinship? Relatives and blood, it is enough to maintain the harmony of the big family at ordinary times, if you want to intervene in other people's lives with this, it is stupid.

It's just that if it really develops in this direction, the second uncle thinks of Cheng Ran, although the other party is a genius like the champion of a province, but if it is compared to Qin Xizhen, who is now considered a one-person Taoist in the family, I am afraid that there is still a long way to go to achieve positive results.

The situation of the two people is not at the same level at present, one has created a relatively large career, and the other is still in college, even if you don't care about those gossips, it is the gap between reality, it is very big. Then it may depend on the fit between the family backgrounds, of course, he doesn't know what the boy's family is. If it is a business, as long as it is not big enough, or if the enterprise in the system is a small leader, Qin Xizhen's identity is something that their family can't afford. If it is that kind of big leader, then Qin Xizhen's career will also be limited.

In short, I thought about a bunch of parents in my head, and some of them had headaches.

Of course, Cheng Ran didn't know that Qin Xizhen's second uncle was sitting leisurely with a professional face, in fact, his mind was full of gossip, it was only December, and it was 2001 after the turn of the year, Qin Xizhen had already taken the lead in the digital layout of music, and now was the time to expand this result.

Cheng Ran asked, "The company's management is a science, how has Tianxing Music developed?"

Qin Xizhen said, "The company is selected in the capital, there is a vice president who specializes in taking care of it, the other party is the general manager of the previous record company, Chen Muyi dug it up, and now the company's internal administrative team is running well, and the focus is on building a legal team......

Cheng Ran smiled, "The intimidating stick must be raised, but first of all, it must be effective." Seize the opportunity to fight a few tough battles, and you will have prestige. "Tianxing Music's strategy at this stage is to acquire copyrights, so the focus is on developing legal affairs and establishing a good copyright operation mechanism, which is the right way. If there is no accident, this is probably the first team in the industry to be involved in the operation of music electronic copyrights, and it may also be the most combative legal team, because in this era, it is the siege of piracy that needs to be broken.

Cheng Ran took out the CD and notes he was carrying, and said in Qin Xizhen's puzzled gaze, "What I'm going to tell you now is a kind of service called 'CRBT', or personalized ringback tone business. That is, through the set of the called user, the caller user is provided with a piece of pleasant music to replace the ordinary ringback tone. This should be the profit model of Tianxing Music in the early stage. ”

"I have some detailed discussions here, you can take it back and look at it slowly, in general, I will say a few points, one is that Tianxing Music can develop its own CRBT management system based on the cooperation agreement signed with the operator, you have to help the operator develop this system first, and you can also make a lot of money on it, and you can even get the maintenance and use of the system. ”

"Second, based on this system, you can build a Tianxing Music website, which integrates our music resources, and through the IVR sub-module function provided by the system, you can realize the user's audition, use, and even the function of deducting fees through the operator. ”

In another time and space, this kind of thing called CRBT is still a new thing that will only appear in 03 years, and it has become all the rage as soon as it was launched, and it has almost become one of the most promising and profitable businesses in telecom value-added services.

At present, it has not been developed, in fact, in the previous life, it was developed by a telecom service company and provided to telecom operators, which opened up the era of CRBT.

"The number of mobile phones in China has reached more than 80 million this year, and I expect it to exceed 100 million next year, even surpassing the United States and becoming the world's first. The base is actually already here, the market is there, the potential is still increasing, this is a mineral deposit in the ground, all you have to do is dig it out, I believe it will become a trend. ”

Qin Xizhen looked at Cheng Ran, it was night, a bright and clear moon, what did he say at this food stall?

It is no longer a pig's trotter shop where Shanhai sold several sets of board games back then.

He said the general trend, the trend, and the world.

However, the very unreasonable thing is that she also took it for granted.

"So what's in the CD? Isn't it in the data direction book, could it be that you also attached the whole system to me in the CD?" Qin Xizhen looked at Cheng Ran's handwritten notes, and found that it was a directional suggestion and a basic framework, she tilted her head and asked with a smile.

"Don't be lazy, I will recommend you some professionals and professors of theory who do telecommunications software to create a system, and you will coordinate and solve it, I don't have the energy now. Cheng Ran gave her a white eye, "Of course, the ringback tone business system is good, but there is a little problem, it requires the supporting software and hardware cooperation of local telecom operators, to achieve CRBT, there are currently two kinds of technology in telecommunications, one is based on terminal triggering, and the other is based on intelligent network." ”

"Based on the implementation of the terminal office, the ringback tone service is realized by changing the user call process, which requires the support of the switch, and in the early stage of business development, this method is suitable for local provinces with fewer switch types. To put it simply, the implementation of the terminal office requires the upgrade of network elements such as VLR and HLR in the data center, the addition of RBT items to the HLR service data, and the modification at the VLR level to achieve the ability to support corresponding transformations such as HLP and MAP. ”

"Second, based on intelligent network technology, it requires the cooperation of SCP, in addition to the same transformation as the previous one, the upgrade of HLR, MSC, VLR, but also the corresponding triggering and processing process of mobile terminal office or mobile gateway office to support the need to add ringback tone replacement services......"

"You said slow down, what?" Qin Xizhen said, "Why don't you try a bunch of professional things for you next time?"

Qin Xizhen has never pretended to understand, and when she encounters such problems, she will first scare you until the words are easy to understand.

"On the whole, the technology used by the operators in the provinces is not the same, but it can be roughly realized in the two technical ways I said earlier, and the equipment is also different, some areas are more advanced, and some equipment needs follow-up upgrades to achieve this function, but there is a great convenience that there are now many devices in various provinces are from Fulong, and Fulong's upgrade on this is not too difficult, as long as the operator finalizes the promotion of this business, Fulong's side can immediately upgrade the system, so I probably know which areas can take the lead in realizing these functions, all in the CD, you can reach an agreement with these regions to assist them in opening ringback tone services. ”

Qin Xizhen looked at the disc in his hand, and the eyes under the brim of his hat stared at him, "NASDAQ bubble, you said that you could take this opportunity to enter the market when digital music was at its lowest, so we acquired most of the electronic rights on the market." Now, you tell me that those copyrights can be monetized through the mobile ringback tone business, and then let me find a region where it can be realized first. ”

"Many of the people who ate together at the dinner table today entered the record industry very early, and they came out of the big waves, and they are still fighting for a share, but maybe one day in the future, when they look back, they will find that someone who is very inconspicuous at the dinner table today may be the object they should be most grateful for in the future. ”

"In the process of signing a contract with Tianxing Music, I met all kinds of people, Tianxing Music bought their copyrights and carried out a cooperative sharing method, but in fact, it changed many of them, maybe some talented people, because they have no source of income, they don't do this. But what Tianxing Music has done is so that they can continue to go further on the path they want to engage in. The guarantees that come from us, the rights we buy, the money that we give them, the big musicians, or the record companies, of course, don't matter, but for those who are in this industry, the support is in the snow. ”

"I thought of those days in the mountains and seas, those days that you didn't want, but you still have to face, those days that trapped you, but there was still a trace of unrealistic expectations in your heart. It's like being tired all day, and finally getting a box of lunch to sit down on the street to eat. What that box of lunch tastes like, people who have not experienced it, will never know. But those who have experienced it will know that it is sour, and it will shed tears. ”

Qin Xizhen back then was the one who ate that box of lunch.

The money saved in every dime and every dollar in that little book, only people who do one thing with all their strength and even without eating, can understand what it is like.

That's why people write the past into books and call it history. Write about the experience in a book and call it an experience.

But the only lesson that mankind has learned from history is that mankind has never learned any lessons from history. And the experience is often only experienced by those who have experienced it.

So Qin Xizhen will say something like this, and many people who will make music in the future will thank you.

But Cheng Ran shook his head, "I don't care. ”

"Scared?" Qin Xizhen smiled.

"I don't care about that, because even if I don't do this, a lot of music will die, a lot of good stuff will disappear...... I might be sorry that the record industry will die, but it didn't get there. There was no need for me to do something. ”

The man in front of him, as lazy as ever, said, "If you die, you will die." I'm not superhuman, and you're overestimating my abilities. And how do you know that other people's jobs are ruined, and they can't be better mixed in other industries? I don't think it's good to go dark all the way, and people should be more mellow. In fact, compared with many industries, music is not much money at all, maybe in the future, the plate of Internet music, compared to real estate, the national market is even worse than a few communities in good locations in first-tier cities. ”

"Wouldn't it be too exaggerated......" Qin Xizhen was stunned, "Then you ......"

Qin Xizhen almost wanted to pat his chest, it was really dangerous to think about it, the record industry was about to sell out, and he couldn't afford to raise good musicians and singers, and a large number of potential musicians were forced to change careers. And the person who founded Tianxing Music actually just said that he didn't care about music, and everything had its own laws.

It's dangerous.

"It's a dispensable thing for me, Skywalk Music, and it's because of you. At least you showed me what it was like to truly love something, and I didn't care if the record industry would die, but you did. I also think you really care, so help out. ”

Qin Xizhen felt that her eyes were sour, "That's it?"

Cheng Ran looked silent, "Then what else do you want?"

The cap is raised, the ponytail is scattered, and the black hair is flying in all directions.

Cheng Ran found that he was first entangled in his hair, and then he was hugged by the person in front of him.

The fragrance of violet flowers is fragrant.

Then came Qin Xizhen's voice in his ears, "Don't look at me!"

"Friendly hugs. ”