Chapter 141: Product Launch
In terms of joint cooperation, Wu Xiaofan gave Jiang Yue great trust, and the friendship between him and Jiang Yue became deeper and deeper. Although they don't usually have many opportunities to meet, they often communicate by phone and WeChat.
Jiang Yue had already started to do the preliminary work, and he asked Xie Fei to make room for cosmetics in each supermarket.
Aiyi cosmetics have all been put on the shelves of Qihui Supermarket and have begun to discount products.
Many outdoor advertising spaces in Dengzhou City were plastered with Aiyi brand advertisements overnight, and some websites with large traffic also began to bombard publicity.
Aiyi's three online stores started selling products at the same time, and in just one day, online orders reached 7 million sales. Jiang Yue was quite satisfied with this result, after all, this was just the first test.
Jiang Yue has done all the work before the press conference, and the product launch site is arranged at the Regent International Hotel.
Jiang Yue is now quite experienced in these places, and he doesn't need to worry about the layout of the venue, and the management team has already completed the arrangement in advance under the leadership of Mei Yuting.
This time, he did not specifically invite the media, because Wu Xiaofan and Shen Xiuyu themselves were able to attract many media, and he had time for on-site public relations after the arrival of media people.
Aiyi Cosmetics Jiang Yue handed over to the management team to operate, the general manager is called Zhang Xin, Chinese New Year's Eve is thirty-six years old, and has many years of experience in the marketing of washing and care.
He is Yintian's friend, and now Yintian and Jiang Yue are very happy to cooperate, as long as there are elites in related industries, he will recommend Jiang Yue.
Even if she can't use the talents, Jiang Yue will recommend them to some companies such as Lijing Garment or Chaoran Real Estate. Yin Tian has earned a lot of intermediary fees from Jiang Yue in the past six months, and the two have worked very happily together.
Yin Tiandu is about to become Jiang Yue's head of the personnel department, and Jiang Yue has almost accepted all the talents he has dug up. Some friendly companies will also entrust Jiang Yue to deliver talents, and Jiang Yue is also willing to help them.
The night before the product launch, Wu Xiaofan and Shen Xiuyu came to Dengzhou with four other stars, all of whom were shareholders of Aiyi Cosmetics.
Their itinerary was deliberately made public, attracting a large number of media people to follow and report. In the evening, Jiang Yue warmly received them, and at the same time arranged for people to receive all the media people.
"Mr. Jiang, your tricks are really high, and the traffic stars are different. If those third- and fourth-tier celebrities will pay attention to their dynamics, invite media reporters to go, and everyone may not go. Zhang Xin said to Jiang Yue with a smile.
"If you do more of this kind of activity, you will naturally accumulate some experience, and if you can save money, try to save it, but some money should not be saved and should not be saved. We invite media people to come and reimburse them for food, drink, housing and transportation expenses, which is our responsibility. But they took the initiative to come to us to reimburse him for all kinds of expenses, and he wanted to take us a favor, spending the same amount of money, but the results and effects would be obviously different. We must do a good job in the reception of media personnel, we must not be stingy with them, and we must not be stingy with what we should pay. ”
"Don't worry, Mr. Jiang. We have arranged all the media people who came over, all the round-trip expenses will be reimbursed, we will also have free food and accommodation, and we will not give them less red envelopes. ”
Zhang Xin told Jiang Yue about the situation, and he knew that Jiang Yue would never save money in this regard.
Jiang Yue is very satisfied with Zhang Xin's ability to do things, Yin Tian will not do those things that are indiscriminate, and the talents he introduced to Jiang Yue are all well-deserved.
At the same time, Jiang Yue sent invitations to many business executives and business elites in Dengzhou, inviting them to attend the product launch tomorrow.
And prepared a beautiful gift for each person, a beautiful cosmetics box worth 6,888 yuan, which is also the flagship product of the Aiyi brand.
After dinner, Jiang Yue and Wu Xiaofan had a brief chat, Wu Xiaofan saw the event site and some of Jiang Yue's arrangements, and he admired Jiang Yue's courage very much.
"Our entire investment is only 80 million so far, and you don't dare to build momentum like this with a billion-800 million enterprise, you are really amazing. Wu Xiaofan gave Jiang Yue a thumbs up.
Jiang Yue looked at them and said with a smile: "You are not afraid that I will toss all this money, in case it can't be fried or it is fried, you will not return your money." ”
"Hahahaha. Don't worry, even if you lose everything, you will never be blamed. It's a big deal to be an advertising endorsement for a year and not do it, it's not a big deal. ”
Hearing Wu Xiaofan say this, Jiang Yue's heart was much more comfortable, and he was still under pressure in his heart.
"Since you can think like this, then I will continue to invest in advertising expenses in the future, anyway, it is important to toss the 80 million, either we make a big brand, or we will treat the 80 million investment as a waste. ”
"Okay, you can do it, anyway, the money has been invested, and you can only keep moving forward, don't consider the ideas of a few of us, since you choose to cooperate, I will always support you unconditionally." ”
Wu Xiaofan expressed his position on behalf of everyone, and the pressure in Jiang Yue's heart was suddenly gone, so he could give it a go.
Qin Mengyao had already learned that Jiang Yue was going to hold a product launch conference tomorrow, and Jiang Yue did not invite the executives of Renhuang Group's office in Dengzhou to attend.
He knew that Zhang Hong was not in Dengzhou, and even if Zhang Hong was in him, he would not invite Zhang Hong to participate, after all, they used to be lovers, and now it is not appropriate to appear in public at the same time.
"Mr. Zhang, Jiang Yue will hold a product launch conference tomorrow, do you know about this matter?" Qin Mengyao called Zhang Hong.
"I know this matter, whatever he wants, a small project with an investment of tens of millions is not worth paying attention to. What's more, he is only in his infancy now, and he may not have any achievements. Wait until he does it to suppress him before he knows that it hurts, and there is no need to deal with him now. ”
"Okay, Mr. Zhang, I know how to do it. Xie Yuhuai has been very interested in Jiang Yue these days, maybe he will take some measures against Jiang Yue. ”
"What does this have to do with me? I don't know anything. Zhang Hong said immediately on the phone.
"Yes, it doesn't matter to us what he does, it's his own personal behavior. Qin Mengyao is a smart person, she immediately changed her words and said.
"If a person causes public outrage, someone will definitely deal with him. Remember, we do not participate in any disputes, and do not give any negative image to the group. ”
"Please rest assured that Mr. Zhang will definitely maintain the image of the group and will not discredit the group. ”
Qin Mengyao was shocked in her heart, she understood the meaning of Zhang Hong's words, no matter what she did, she couldn't involve the Renhuang Group, otherwise her hard-won position would be lost.
She's a smart woman, and she will never do anything that doesn't outweigh the losses. She also understands that Zhang Hong has a bottom line, that is, she can't touch the interests of the Renhuang Group.
If the interests and image of the Renhuang Group are affected by dealing with Jiang Yue, she will be a sinner, and everything she has will be lost.
Thinking of this, she picked up the phone and called Xie Yuhuai: "Mr. Xie, Jiang Yue has a product launch conference tomorrow, did you invite you to come over to participate?"
"Mr. Qin, he was not very close to us, and he did not invite us to attend the press conference. Xie Yuhuai told the truth, he can't lie about this matter.
"I thought he didn't invite us because he didn't look at us, so he didn't invite you either. Since you are familiar with Jiang Yue, it is better to have a meal together in the last two days, and get closer to him in the future. ”
Qin Mengyao deliberately said this, she believed that her words would definitely stimulate Xie Yuhuai.
Sure enough, Xie Yuhuai immediately said: "Mr. Qin, a small broken company and broken brand, even if you invite me, you won't give him this face." I feel ashamed to give him a platform. It's even more unnecessary to eat with him, he's not of the same magnitude as us, he's not worthy of it. ”
Xie Yuhuai's words were not only angry, but also hateful. Qin Mengyao was secretly happy in her heart when she heard him say this, but she would never show it.
"Since Mr. Xie doesn't want to, forget it, and talk about it when I have a chance later. Qin Mengyao then hung up the phone.
After Xie Yuhuai hung up the phone, he was even more angry in his heart, the woman he liked appreciated Jiang Yue so much, which he could never accept.
He immediately called his subordinates and asked them to order a hundred sets of Aiyi cosmetics online, and he had his own ideas.
At seven o'clock in the morning of the eighteenth day of the lunar month, all the relevant personnel on Jiang Yue's side came to the hotel. Xiaoxiao and Tong Rou also came over to help today, after all, they are also one of the shareholders.
Zhaozi and Tao Juan also came to the scene early in the morning, and Jiang Yue rushed over with Xu Na before seven o'clock.
Xu Na simply said hello when she saw Zhaozi and Tao Juan, and they barely communicated during this time, and they never ate together.
Because Xu Na has always been angry about Tao Juan's failure to transfer the shares of Qijiu, she has a grudge against Tao Juan and Zhaozi, but Jiang Yue doesn't know this, and he usually doesn't care about this.
At the press conference, Jiang Yue handed over to Sun Xiaomiao and Zhang Hong, but whenever Jiang Yue had activities here, Sun Xiaomiao volunteered to help. She is now very close to Jiang Yue, just like a brother and sister.
The commander-in-chief of the scene is Zhang Xin, because he is the boss of Aiyi Company, and he is also the protagonist today. Jiang Yue will not do things on behalf of him, since the company is handed over to him to take care of, then give him all the rights. In addition to grasping the general direction, they must do the specific affairs.
Ji Chaoran and Shen Chengjun also rushed over at half past eight, and they were special guests today. They have now become friends with Jiang Yue, and they fully support Jiang Yue in everything they do.
"Jiang Yue, I took a look on the Internet, the number of orders is very large, or Shen Xiuyu has a personality charm, which is also a typical fan economy. Tao Juan is very satisfied with the online sales.
"Don't underestimate the charm of traffic stars, after all, she has 30 million fans, once the product quality is good, using the same cosmetics with celebrities will make many people satisfy their vanity. Our products take the high-end route, and the people who use the Aiyi brand are all high-consumer groups, and they also have a very strong ability to discriminate, and people in this group are not easy to fool. ”
Jiang Yue's words were recognized by everyone, Tong Rou and Xiaoxiao are now using Aiyi products.
"Aside from the brand effect, there is absolutely nothing to say about the quality of our products. No matter from the oil control, whitening, moisturizing and other effects, it is absolutely up to the first-line brand. But compared with those first-line brands, we have obvious advantages in price, and I believe that as long as the quality is guaranteed, the market will definitely be opened. ”
Tong Rou gave an objective evaluation of the product, and Tao Juan and Xiaoxiao also agreed with Tong Rou's statement.
Because Shen Xiuyu has been trying the product, she also gave the answer yesterday and was satisfied with the quality of the product. But now Aiyi is an unknown brand, and the cost performance is relatively low.
But Jiang Yue is not worried about these, because the formation of a brand requires a process, and he believes that as long as everyone continues to work hard, the brand of Aiyi will definitely become a well-known trademark in the end.
Jiang Yue spent just three months to make cosmetics, and many entrepreneurs and executives who participated in the meeting felt incredible.
Because this requires a lot of investment, where did Jiang Yue's money come from? This is where everyone is most confused.
Wu Xiaofan and Shen Xiuyu are shareholders, and most people don't know about it. If they knew the inside story, their jaws would definitely drop, because no one would have thought that Wu Xiaofan and these people would believe in Jiang Yue so much.