But the moment Mickey stood on the street and waved to stop the car, Lu Ze suddenly had a flash of inspiration in his mind, and he had a plan and held down Mickey's hand to stop the car.

"Aren't you taking a taxi?"

"Let me ask you a question, what is the increase in the popularity of the movie?"

"Why do you ask this mentally handicapped question? Outsiders know it, the quality of the work, the fame of the main creators, and the post-publicity. ”

"Think about it a little further. ”

"The amount of investment, the pre-publicity, the fame of the director and actors?"

"How to promote it in the early stage?"

A taxi stopped, Mickey waved his hand at the driver, and when the vehicle passed, he thought about it a little, his head was stricken, and he tilted his head to look at Lu Ze, he was not stupid, and immediately understood what Lu Ze meant.

"You mean...... Hype?"

Hype is a necessary skill for every film and television company, which is not a precedent created by domestic film and television companies, but a consistent routine of foreign film and television companies has been borrowed and localized to meet the national conditions.

The movie is nothing more than a big production, a gimmick, a team, a trailer, of course, the trailer is basically the essence of the movie, compared to the TV series, the hype method is even more clumsy, fry CP, fry the character, fry the popularity, after an embarrassing stir-fry, serve a plate of dishes that the chef doesn't know what the flavor is and stuff it into the audience's mouth, of course, this does not refer to all the films, but no one should refute it if it is said that it is a large part.

The current hype is no longer as disgraceful as the era of "Fighter in the Rooster", it has gradually detached itself from the derogatory term and has become a secret game rule that everyone acquiesces to, if you don't fry, there will naturally be others fry, as long as you are not afraid of starvation.

Lu Ze was also fired when he was in Qianshijia, such as what kind of acting maniac who treats acting seriously, an old-fashioned style, an old cadre who raises flowers, yo-yo cats, and plays with grafting when he has nothing to do, these impressions have been deeply instilled in the impression of fans.

Of course, there are also drawbacks, if your character is too different from real life, once the news leaks, it will be easy to collapse, whether it is Lu Ze's predecessors, peers or juniors, there are too many heels on this, but Lu Ze has nothing to do, why is this? Because his character is real......

So the real meaning of hype is not to make the fake hype true, but whether it is true or false, as long as it is beneficial to it, it is necessary to magnify this point, cover the fake with the truth, or cover the truth with the fake, it doesn't matter, just like Lu Ze's thoughts at the moment, they are really reluctant to rent a car, this thing is true, there is no need to cover the fake on it at all, just need to stir up the matter, let this incident heat up, it doesn't matter if you lose some people, he just needs two words.

Topic.

Now in the era of entertainment, very serious news can no longer attract attention, but some nonsensical news and interesting facts will attract everyone's attention very much, and the resulting hot spots will not have a negative impact on "Universal Brothers Pictures" or Lu Ze and Mickey personally, but will benefit a lot.

This is not negative news at all, and it will not have a negative impact on the public, in short, it is to show the current difficulty in the turnover of funds in front of the public, and regard yourself as the object of ridicule.

The purpose of this is not to sell miserable sympathy, so as to gain benefits from the public, the ultimate goal is just to let the public remember the two, or remember "Universal Brothers Pictures", as for whether exposing the shortage of funds will have an impact on business negotiations, Lu Ze is not worried.

After all, three million euros are still there, and the basic cost of filming "Universal Brothers" can still be paid, and no one will be able to take advantage of the shortage of funds to take advantage of "Universal Brothers", and Lu Ze is very confident, the difficulties are only temporary, and when "Death" is released, all the difficulties will be solved.

"As it stands, does it make a difference whether we rent a car, or take a taxi, or take a bus, or even climb over?"

"Seemingly...... It makes no difference. ”

"It's a fart car, it's 13 kilometers from here to the theater, the taxi money is enough for dinner, and the time is not tight, why do you have to take a taxi to go, isn't this the bus stop? Have change? Just go to the Berlin Bolshoi Theater, get on the bus. ”

……

Sometimes, Mickey really admires Lu Ze's occasional dog idea, such a strange way to go to the appointment can also be thought of, all film festivals have no precedent for nominees to participate by bus, this kind of ghost reporter will report without any dots, right?

As for whether he will be looked down upon by other invited peers, to be honest, if it weren't for the attitude of his peers towards Mickey, Lu Ze would not have this idea, since he has been hostile, then look down on it, anyway, the reason why they are hostile to Mickey now is just because they can't get back together with Mickey, and the reason why they can't wipe off face is that Mickey has just turned over, and it won't make them bow their heads.

As for whether the film festival official will be dissatisfied with Lu Ze and the two, there is no need to worry about this, as long as someone comes to accept the award and the nominee arrives on time, the official will not interfere much in other small matters, after all, ...... Lu Ze and the others did not walk the red carpet, they could enter the venue directly from the VIP channel.

Nowadays, major film festivals are becoming more and more commercial, as long as you give money, Internet celebrities can also put on a show, although the finale time must be reserved for the big names, but most of these big names are female stars, and the male stars will basically not participate in addition to eye-catching tasks, after all, walking a red carpet with a group of Internet celebrities is indeed a bit of a fall, not to mention that Mickey and Lu Ze can't attract attention.

So the two of them got on the bus with peace of mind, and they didn't feel that there was anything wrong with it, but they felt that the carriage was too crowded, and the two of them were dressed very formally, and they acted like two fools on the weekend bus, and from time to time some passengers would glance at the two, as if they were looking at some rare animal.

More than forty minutes later, the car arrived at the station, and most of the people in the car got off the car, all of them wanted to visit the annual festival and come to see the stars.

So a strange scene appeared, at the end of March, it was still a bit of a cold month, when all the artists wore flowers and branches, and walked out of various luxury cars, these two people carried mineral water bottles, walked through many reporters like a walk, and showed the invitation to the man in the suit in front of the door.

The reporter had only one question in his heart, where did these two people come from?

As entertainment journalists, they don't know as much about directors and foreign actors as bus passengers, so they naturally preview the list of nominees before they leave.

For these two popular winners, although the two came to the scene like a walk, the official host was a little confused, but they quickly pointed the microphone at the two.

"Welcome to Berlin, as a regular attendee of the Berlinale for the third time, Mickey, can you say hello to the audience in front of the TV?"

"Hello everyone. ”

Mickey's answer was a little unexpected by Lu Ze, he looked a little shy, not at all like in life, waved his hand to the camera, and said nothing more, so Lu Ze had to pat him on the back and accompany him to have a silly music.

"I'm sorry, I didn't pay attention, but how did you get there? I don't seem to see the car with the two of you parked. ”

The beautiful host smiled gently, gently pulled her hair, her eyes were full of curiosity, and asked a question that had nothing to do with the film festival, which attracted the same curious reporters to keep snapping, and the hand holding the recorder inadvertently approached the two.

In the past, Mickey didn't look like such a face-saving person, but today I don't know what's wrong, he didn't answer this question, but just lightly touched Lu Ze with his elbow and asked this man with bad ideas to answer for him.

"Uh...... In response to the call of the Environmental Protection Association, energy conservation and emission reduction, I saw that there was a new energy bus directly to the theater at the door of the hotel, and I took the bus over. ”

"I didn't expect the two of you to be environmental enthusiasts, this must be encouraged, I should also learn from the two, okay, the two of you please come in, I wish you two a good result in this film festival." ”

After thanking the host, the two stepped into the venue in advance, the red carpet entrance and the VIP channel entrance are two doors, but the distance is not far, it is a ninety degree angle, Lu Ze just came in, and saw a German YouTube celebrity coming in from the red carpet entrance.

Mickey's pace was faster than Lu Ze's, as if he was going to run away, Lu Ze put his arms around his neck, looked Mickey up and down, puzzled, seeing that Mickey didn't look like a person in the nest, why was he so soft to participate in a film festival today?

"I said what are you running?"

"Nonsense, the host used to be my girlfriend, I saw that she was a big worshipper of money, so I played with her all night dew, this woman is a crazy person, almost chased me back to the UK, I want to know that she is the off-site host of this film festival, I don't want to be interviewed by her when I walk the red carpet, damn, hurry up. ”

glanced back at the entrance, the two happened to look at her, and saw the hostess with her back to everyone, vaguely licking her lips and giving Mickey a Wink, which made the two of them tremble, lightning turned around, lowered her head and stride, and rushed towards the venue stiffly.

“……”