"All laundry detergents produced by our Beauty Group will have an enzyme added to them. ”

"There are four enzymes that are most commonly used in enzyme laundry detergents, protease, lipase, amylase, and cellulase. ”

"What we add to our laundry detergent is mainly protease, which is an enzyme that can hydrolyze proteins into soluble amino acids. Proteases are the most important type of enzyme used in detergents, as proteins such as blood, milk, eggs, juice, perspiration, cocoa, coffee, etc., are the most prevalent dirt on clothing and are the most difficult to remove by surfactants and other detergents. ”

"Proteases break down proteins into soluble peptide bonds and then into amino acids, which can be easily washed away. In this case, even if the protein cannot be completely decomposed, it is sufficient to obtain a decomposed product that can be easily removed with a synthetic detergent. ”

"The formation of soluble substances or substances that are easily dispersed in the washing solution reduces the amount of protein dirt adsorbed, and the dirt that is firmly adsorbed to the fibers in the presence of proteins is relatively easy to remove. Because laundry detergent is alkaline, the protease in enzyme laundry detergent is also alkali-resistant, generally alkaline protease. ”

"I'm talking too professionally, just listen to it, whether you understand it or not, just know that it's an additive with a strong decontamination ability. ”

"The main concern is the price. On behalf of the beauty group, I solemnly promise you that all products will not increase the price of all products, and there will be no price increase for enzymes!"

Yang Fei's words were loud and sound, causing a commotion and heated discussion at the scene.

"No markup?"

"Really no price increase?"

"How much?"

"Is the Beauty Group really that good?"

"That's it, no business, no treachery!"

“…… Let's hear what he has to say!"

Yang Fei kept smiling, waiting for everyone to finish the discussion, and then smiled: "Don't you believe it? Our brand new products, new packaging, have been listed, if you don't believe it, you can go to the mall to see, we also have samples here, it is such an enzyme laundry detergent, each bag, on the basis of the original, add enzymes, and add 50 grams, 50 grams is one or two! However, all our selling prices, or the previous price, completely unchanged!"

Note!

Yang Fei is talking about the previous price, that is, the price before the price war.

However, Yang Fei has now obtained cheaper raw materials, and the raw materials purchased by the Beauty Group are one-fifth cheaper than before, and he only adds 50 grams to each package of laundry detergent, plus some enzymes.

The cost of enzymes is very low, and it is almost negligible in the production cost of the product.

But consumers don't know about this, and they think that this enzyme may be very expensive when they hear Yang Fei blow it all over the place.

In this way, Yang Fei added enzymes without increasing the price, increasing the volume without increasing the price, and only sold at the original price, which immediately won everyone's enthusiastic response and rave reviews.

And Yang Fei, take this opportunity to update all the products on the market!

In the past, when fighting business wars, all the old products were used, but after upgrading, the old products naturally withdrew from the market, and the price of new products returned to the original price level.

As for companies such as Procter & Gamble and Unilever, their products are still old products, and as for how they end, it is not for Yang Fei to consider.

Yang Fei is only responsible for solving the problem, and solving the problem is everyone's business.

Wei Xinyuan and others stood under the stage and watched Yang Fei's wonderful performance.

"This trick is simply great! Remove the original products from the shelves, launch new products all, and replace the old products, so that we can win without a fight!" Zhu Zhongnan also sighed, "This is really devil marketing!"

Xie Guiyan said: "The most rare thing is that the boss also cleverly used this business war to lower the purchase price of raw materials, and now it seems to increase the weight of the product, but our profits are higher." And consumers are feeling the benefits. ”

Wei Xinyuan said with a smile: "I still remember that when the boss went to the vitality factory to poach me, he said that within half a year, the brand of Jiebai should be the first in China." When I heard it, I didn't think it was a madman, a braggart, arrogant young man. ”

Xie Guiyan asked, "What happened later? Why did you still follow the boss?"

"The boss brought a box of money and smashed it directly in my face, I couldn't stand it, so I followed him to Peach Blossom Village. As a result, you all know, half a year after I arrived in Taohua Village, the market share of white laundry detergent in China has reached the first place in the country!"

"Mr. Wei, you are really lucky to have become the first batch of veterans of the boss's business. Xie Guiyan said, "You are still very discerning." ”

Wei Xinyuan said: "Along the way, I watched the boss come and continue to grow and develop, it was like making a rocket, first a factory in Taohua Village, constantly building branches, and then acquiring Nanhua Factory, Vitality Factory, and later acquiring Zhonghua Toothpaste Factory, and now setting up a shampoo factory and a shower gel factory." And our beauty and skin care factories are also under intense preparation. Before you know it, a huge daily chemical empire has begun to take shape!"

Everyone nodded yes, and when they looked at Yang Fei who Shi Shiran explained in the stand, their eyes were full of admiration.

Yang Fei talked about shampoo and said: "At today's press conference, you think that our beauty group only has these new products, so it is too much to underestimate our strength." ”

The audience burst into laughter.

Yang Fei said: "In addition to the above new products, we have also launched a new package of shampoo!"

"Shampoo? How long has the beauty shampoo been on the market? and a new product has been launched?" Some reporter comrades, who are more familiar with the affairs of the beauty group, couldn't help muttering when they heard this.

Yang Fei said: "Products need to be constantly updated, because our research has not stopped, and new technologies have been developed, and every new technology is born, we will apply it to practice and use new technology to benefit the people of the country." ”

The reporter asked: "Mr. Yang, what breakthroughs have you made in your new products this time?"

Yang Fei said: "I have a definition of the Chinese people's healthy scalp standard, which is called three nos, that is, no dandruff, no itching, no greasy, and energetic! ”

He paused for a moment, gave everyone a time to digest, and then said loudly: "Our research found that the common anti-dandruff problem of consumers is that anti-dandruff products cannot be long-term anti-dandruff. This is because the scalp is a system that is constantly renewing, and the sebaceous glands secrete oil all the time, giving the dandruff fungus a suitable breeding ground. However, the effectiveness of anti-dandruff factors tends to be most effective at the moment of washing your hair, and its effectiveness decreases over time, resulting in a long-lasting and sustained anti-dandruff effect. ”

"We at Beauty Group have developed the latest anti-dandruff technology that intelligently expels dandruff and protects the scalp. The anti-dandruff effect of anti-dandruff factor can be adjusted according to the scalp environment......"

This is a new product launch, and it is inevitable that there will be a lot of technical jargon involved.

Insiders listen to the doorway, and laymen watch the excitement.

The reporters didn't understand anything too professional, but they heard the taste: "Yang Fei replaced all the products in the business war with a new generation of products! Not only laundry detergent, but also a full line of products including shampoo!"

In other words, Procter & Gamble, Unilever, and other brands have all lost their rivals to the Beauty Group.

Because, the Beauty Group has gone out of their level and set higher standards!

。 m.