Chapter 146

The other side.

Kiwi Video HQ.

Knock knock~~

There was a knock on the office door of the director of the buying department.

"Please come in. A capable female voice rang out.

The little assistant with braids and thick lenses pushed the door in.

"Sister Qi, this is the statistical table of the broadcast volume of film and television dramas broadcast yesterday. The assistant handed a form to Director Qi.

Director Qi nodded, took the form from the assistant's hand, and looked at it unhurriedly.

The assistant explained, "Yesterday, a total of 50 film and television dramas were broadcast on our video platform, and in addition to our station's self-made dramas, there are 47 of them. ”

"Among the forty-seven film and television dramas, thirteen are new dramas that were just launched last night, and the remaining thirty-four are old dramas that are still being updated. ”

Among them, the highest number of broadcasts is "Scorching Youth" as always, with 3.54 million views in 12 hours, which has been the broadcast champion on our platform for ten days. ”

"Scorching Youth" is a youth inspirational romance drama that is now on fire.

This drama is a star TV series that is broadcast on Shonan Satellite TV.

Kiwi Video just bought the online broadcast rights of this show together with Penguin Video.

However, this drama is really popular enough.

Even with the two channels of Shonan Satellite TV and Penguin Video to divert the traffic, the drama "Hot Youth" still won the broadcast champion on the kiwifruit platform for ten consecutive days.

And, if nothing else, this will continue until the show is over.

"If only "Scorching Youth" was an online drama, and we could buy the online exclusive broadcast rights of this drama. Director Qi looked at the playback data of "Hot Youth" on the table, which was nearly double that of the second place, and couldn't help but blush.

But Director Qi understood......

It's just a luxury.

"Hot Youth" has invested more than 100 million yuan, the cast is luxurious, and it was topped by countless hungry wolves as soon as filming started, and it is not easy for the kiwifruit platform to grab an online broadcast right in the hands of many other video platforms.

"With this kind of big production, it's really not easy for us to pick up wool!" Director Qi held his chin and sighed faintly.

As the director of the film purchasing department of the kiwifruit platform, Director Qi loves and hates big-budget TV series like "Scorching Youth" with high investment and luxurious cast.

The advantage of buying a large investment film is that the probability of hitting the street is extremely low, and it can create profits steadily.

But the downside is that there's no way to pick up the leaks.

The investment in the film is large, and there are many people who are willing to buy it, of course, the selling price will be very expensive.

In this way, the profit margin left for the video platform will be limited.

So it leads.

The probability of losing money is very low when buying a film with such a big investment, but the probability of making a lot of money will be even lower.

For example, the drama "Scorching Youth".

Although it is quite popular now, in fact, the kiwifruit platform does not make much money because of this show.

"Xiao Ke, you go on. After his thoughts drifted for a while, Director Qi took a sip of the black tea in front of him and said to the little assistant.

The assistant nodded, and continued, "The current average episode of "Hot Youth" has reached 8 million, and it is estimated that it will not be a problem to exceed 20 million episodes after the end of the episode. ”

"In terms of the number of barrage interactions, the first place is still "Scorching Youth", the second is "Legend of the Sword", and the third is ......"

“...... In terms of audience stickiness, the first is "Dead People Can Talk", and the second is ......"

Before the little assistant could finish speaking, he was interrupted by Director Qi.

"Xiao Ke, wait, you just said that the number one audience stickiness is a drama called what?"

"Dead People Can Talk. ”

"The name...... It's a bit unfamiliar. ”

"Sister Qi, the drama "Dead People Can Talk" was just launched last night, and it is an online drama. ”

"It turned out to be an online drama, no wonder I wasn't impressed. ”

Although Director Qi is the director of the film buying department, he doesn't do everything himself.

Now, it is difficult to find high-quality products in the online drama market.

Therefore, for the purchase of online dramas for the platform to fill the source library, Director Qi is generally entrusted to his subordinates.

Thereupon.

Director Qi is completely unfamiliar with the name of the drama "Dead People Can Talk".

I was even surprised when I heard the assistant say that the first place in the audience stickiness ranking yesterday was won by the web drama "Dead People Can Talk".

Director Qi rummaged through the form in his hand for the name of the drama "Dead People Can Talk".

The table in her hand is sorted according to the number of views on the average episode.

Director Qi turned the table to the last page, and in the fourth to last position, he found the title of "Dead People Can Talk".

[Average episode playback: 105,700]!

A rather bleak number.

Not even a fraction of "Scorching Youth".

But......

When he saw the specific number of broadcasts of each episode of this drama in the table, Director Qi's pupils shrank suddenly.

[Episode 1 playback: 112,500]

[Episode 2 playback: 110,500]

[Episode 3 plays: 94,100]

Terrible.

This audience stickiness is simply terrible!

To know.

According to the playback volume rules of the kiwifruit platform.

As long as you watch a video for more than five minutes, a play is counted.

And five minutes.

It is not yet possible for the audience to understand whether a TV series is really to their taste.

Most of the time, viewers need more than five minutes to stay in the first episode before deciding whether to abandon the show or chase it down.

So.

Normally.

A drama of average quality, between the first and second episodes, will lose about 30 to 50 percent of the audience.

The high-quality churn rate is less than 30 percent, and the poor quality churn rate is more than 50 percent.

However, the audience loss rate of the drama "Dead People Can Talk" is a bit outrageous!

The difference between the first and second episodes is only two thousand views.

This means that the churn rate of viewers is only about 2%.

That's a pretty scary number!

It was so terrifying that Director Qi was stunned for more than ten seconds before he came back to his senses.

"Xiao Ke, is the playback data of this drama normal?" Director Qi asked.

"It's normal, I confirmed it once before I came, every broadcast of this drama is an effective broadcast by real users. The assistant replied.

"If that's the case, this drama is really a bit unusual!" Director Qi's eyes flickered.

Such a high audience stickiness of an online drama.

It seems to be unique in the entire history of online dramas.

Though......

The number of broadcasts of this drama is not high now.

But this is only because the publicity is not in place and the audience base is small.

In the drama "Dead People Can Talk", Director Qi saw a lot of potential.

There is such a high level of audience stickiness.

As long as more viewers know, it should be quite easy to increase the number of broadcasts.

But......

After all, the broadcast volume of this drama is too low, and it seems a little inappropriate to arrange any big recommendations as soon as it comes up.

"Why don't you arrange a second-level page recommendation for this show to test the waters?"

Director Qi was holding his chin and thinking.

Suddenly.

Director Qi realized what the problem was, and while staring at the data in the table [Season 3 Views: 94,100], he asked, "Xiao Ke, "Dead People Can Talk" should have only aired two episodes for free last night, and the third episode is exclusive to members." ”

The assistant nodded, "Yes." Sister Qi, what's wrong, is there any problem?"

"Of course there is a problem, and it is a big problem. Director Qi smacked his tongue secretly and spoke.

The third episode can only be watched by member users.

However, the number of views of this episode is not much different from the previous episode.

This is unscientific for the kiwifruit platform that is full of many white prostitutes.

"Xiao Ke, you can check right away, how many users choose to watch the first video after recharging the VIP membership of our platform is the third episode of "Dead People Can Talk". ”

"Oooh. ”

The assistant immediately took out his mobile phone and began to check in the intranet of the kiwi fruit background.

A few minutes later.

"Found it!"

"How much?"

"The number of users who chose to watch the third episode of "Dead Men Can Talk" for the first time after recharging their VIP membership is ...... Thirty-four thousand six hundred and fifty-eight!"

"Hiss——!"

Director Qi gasped and was frightened again.

What this number says.

It shows that there are more than 34,000 white prostitute party viewers, because of the drama "Dead People Can Talk", spent fifteen yuan to recharge the VIP membership of their kiwifruit video platform.

In this wave alone, they made a net profit of more than 400,000 yuan.

At the same time, it proves how much the audience loves this show, and it has reached the point where they are willing to pay money to watch it.

Director Qi feels more and more that the drama "Dead People Can Talk" is not simple.

"Xiao Ke, the next episode of this drama should be broadcast tomorrow, right?"

"Yes, tomorrow at eight o'clock. ”

"Then tomorrow night, when this drama is broadcast, on the homepage of our platform, give this drama a homepage banner recommendation. ”

Originally.

Director Qi wants to test the water with only a second-level page recommendation for this drama.

However, after seeing the magic of this drama in attracting the audience to recharge VIP members, Director Qi immediately decided to directly put this drama on the homepage banner recommendation.

"Sister Qi, this drama is an online drama, and the number of broadcasts is still so low, it is directly placed on the homepage banner recommendation at once, which is a little inappropriate, right?"

"This drama is worth it!" Director Qi took a sip of black tea and said with a light smile, "The potential of this drama is very high. For this show, we just invested in a recommendation position, and we didn't lose anything if we failed, but once we succeeded, the rewards were huge. ”

"Do as I say, and let the artists get out a banner and poster as soon as possible. ”

"Yes, Sister Qi!"

............

The next day, Wednesday.

It's a normal day.

But for fans of "Dead Man Talk", it is very unusual.

Because today is the day of the update of Dead People Talk.

The three episodes that have aired before have made them reminisce for a long time.

Now when I close my eyes and recall some of the images, my scalp is still numb.

And today.

In the fourth episode, a brand new case will be presented to everyone.

Quite a few people keep looking forward to it.

In a newly established fan group of "Dead People Can Talk", there are two or three hundred people in it.

"I can see the handsome Qin Yi forensic doctor again today, I'm so happy!"

"The first case really made my scalp tingle, and I hope the next three cases can maintain this level. ”

"If this drama doesn't collapse, it will become a god, and my flag has been set up like this!"

"Looking forward to the fourth episode of the update later, in order not to bite off my boyfriend's Gigi when I was scared, I decided to go to my girlfriend to grind tofu later. ”

"Mind adding me one. ”

"Hey, the quality of this drama is good, but it's a bit mushy, I haven't seen many people discussing it on the Internet these days, and sure enough, the wine is also afraid of deep alleys. ”

"I heard that this crew is very poor and has no money to spend on publicity. It is estimated that if the popularity of this drama wants to increase, it can only wait for the slow word-of-mouth fermentation. ”

"Hey, brothers, look, the kiwifruit platform has recommended the banner on the homepage of "Dead People Can Talk"!"

"It's really eh, the homepage banner should be the biggest recommended resource on the kiwifruit platform, and this wave is estimated to bring a lot of viewers to "Dead People Can Talk". ”

"Brothers, get ready to welcome newcomers into the pit!"

"I'm ready for women's photos. ”

"We, the old people, should be kind to the newcomers ♂ who join the group. ”

............

Eight o'clock in the evening.

"Dead Men Can Talk" Episode 4 Update.

And the promotional poster of this show also appeared on the homepage banner of the kiwifruit platform at the same time.

There are a total of four banners on the homepage, which is the largest recommendation position on the kiwifruit platform, and the traffic is quite considerable.

Thereupon.

After "Dead Man Can Talk" appeared on the homepage banner, it attracted many netizens to click in and watch.

And in this group of viewers attracted through the homepage banner.

There is a well-known UP owner (ace pigeon) of station P called 'Nicholas Zhao Wu'.

..................