500 million!

If this is a crucial project, it will not surprise these big names in the Linhai Provincial Business Alliance, but this is just a publicity investment!

Even in the entire history of the Linhai Provincial Business Alliance, there has never been such a thing!

You must know that even if the publicity investment in the whole of China can reach 500 million, it can be regarded as a super large hand, and I am afraid that only those business giants in China can do such a big deal!

Now, after all, it's only 2005!

In this era, this action of Pingyu Group is really shocking to countless people!

Even within the Pingyu Group, they were stunned by a series of actions from the top management!

Not only publicity, but also the actions of the Xingyu network e-commerce platform, this time the promotion is unprecedented!

Outsiders may not know very well, but some internal employees of the Xingyu network e-commerce platform, as well as some employees of the Pingyu Group who are well-informed after all, can know very clearly that this time, the promotional activities made by the Xingyu network e-commerce platform are as high as 2 billion!

In other words, it's a massive clearance sale!

Changping Supermarket Company has acquired a full 40 small supermarket companies, although each of these supermarket companies is not too large, but there are dozens of large supermarket stores, close to thousands of small convenience stores!

Among so many stores, before that, they had been operating normally, and some stores had even just completed a round of restocking.

But now, among the nearly thousands of stores, almost all the goods are not left at all, and all of them are sold!

According to the price on the market, the amount of goods sold this time is as high as 2 billion!

However, this time it's a promotion, and it's an all-round promotion!

According to the promotional price, outsiders have no way to calculate the amount after the discount in a short period of time, but some employees within the Xingyu network e-commerce platform, especially those responsible for uploading data, have simply calculated an approximate number.

Although they are not completely accurate, they already know a rough idea.

The total value of goods is as high as 2 billion, and after this first-scale promotional activity, the recovered funds are only about 1.2 billion!

Some goods, almost two or three percent off the sale, of course, there are also some electronic products, etc., is about seven or eight discounts, but in general, 2 billion goods, sold out, the recovered funds, only about 12 billion, at most will not exceed 13 billion!

This means that the large-scale promotional activities of the Xingyu network e-commerce platform have directly lost nearly 800 million!

What a big deal this is?

And such a big deal, even the employees within Pingyu Group have shown an extremely shocked state, and even many employees have made up their minds at the first time to participate in this promotional activity on their own online e-commerce platform, so how can those ordinary people in the outside world not be shocked after getting the news?

All of a sudden, the entire Linhai Province, not only the Linhai Provincial Business Alliance, but even the tens of millions of people in the entire Linhai Province, have been completely boiling!

In almost any corner of Linhai Province, as long as you can participate in this large-scale promotion, you can see discussions about this promotion everywhere in various cities and counties that meet the scope of delivery!

This is the real big deal!

Unprecedented spending!

Just when the outside world was still boiling, Qinghai Logistics Company officially issued an announcement.

And this announcement has also set off a lot of fluctuations in the Linhai Provincial Business Alliance.

Qinghai Logistics Co., Ltd. invested 500 million yuan to acquire a logistics company.

This logistics company is not a large logistics company, the scope of business coverage, only Linhai Province, this province only, and Linhai Province within those large logistics companies, especially those national logistics companies, is just an inconspicuous existence, and only some ordinary people in Linhai Province will use the distribution services of this logistics company, after all, although the scale of this logistics company is not too large, but the logistics distribution service is not bad, and the speed can also rank in the top three in the entire Linhai Province。

Prior to this, this logistics company did not attract anyone's attention.

No one knows at all when Qinghai Logistics Company, or Pingyu Group, began to negotiate with the acquisition of this logistics company.

Even, even the middle and senior managers within Pingyu Group, even Wu Chuan, the general manager of Qinghai Logistics Company, know nothing about this!

However, the entire acquisition agreement has been signed in just one day, and the acquisition cooperation between the two parties seems to have been premeditated!

There is no way for ordinary people to know about this action at the first time, but almost everyone in the Linhai Provincial Business Alliance has already known the news.

After learning the news, the entire Linhai Provincial Business Alliance fell silent.

Xingyu network e-commerce platform, before today, in the eyes of everyone, there will not be any large-scale moves, there are three reasons.

On the one hand, there is a shortage of supply, in the eyes of almost everyone, only after Changping Supermarket Company completes this round of acquisitions and makes its stores officially open, Xingyu network e-commerce platform can have sufficient supply.

The second aspect is prestige, although the Xingyu network e-commerce platform has entered the scope of Linhai Province, and a certain degree of warm-up publicity has been carried out in the early stage, but, after all, the real business has not yet been launched, and the publicity is only tepid, so the ordinary people in Linhai Province do not know the existence of the Xingyu network e-commerce platform at all.

As for the third aspect, it is the problem of logistics and distribution.

After all, in everyone's opinion, even if Qinghai Logistics Company has entered the scope of Linhai Province for the first time, and has even begun to build a large-scale logistics center project, but, after all, Qinghai Logistics Company has not yet established a complete logistics distribution system within Linhai Province, and even there are few couriers, it is impossible to support the distribution business of such a large online e-commerce platform!

However, these three problems, which seem to have no way to be solved in a short period of time, have been directly solved in just one day!

October 23rd.

On this day, the actions of Pingyu Group made the entire Linhai Provincial Business Alliance, hundreds of large and small companies and groups in various industries completely silent.

If everyone is sitting together now, then the people of Pingyu Group will definitely be able to find that the gaze of everyone looking at them Pingyu Group will be extremely complicated!

Speaking of which, Pingyu Group's actions are very simple, in total, only three steps.

The first step is large-scale publicity, the scale of this kind of propaganda, not to mention Linhai Province, even if it is found in the whole of China, it is extremely rare!

The second step is to carry out large-scale promotional activities, just this step, to solve the problem of two aspects, the problem of supply, Pingyu Group spent a lot of money, directly the acquisition of 40 small supermarket companies accumulated up to 2 billion worth of goods as waste like a waste!

On the other hand, this step and the first step of publicity cooperation, so that the Xingyu network e-commerce platform, in just one day, has been deeply rooted in the hearts of the people, and now, in the entire Linhai Province, at least in a short period of time, there is no large network e-commerce platform prestige, comparable to the Xingyu network e-commerce platform!

Even, this has affected those large and small companies in the supermarket industry!

Almost in one day, hundreds of large and small supermarket industry companies in Linhai Province have seen a cliff-like decline in turnover almost at the same time!

There is no way, even those large supermarket industry companies do not have the strength and courage to carry out such a large-scale promotional campaign covering the entire Linhai Province!

If they really dare to do this, I'm afraid that their promotional activities are not over, and the company will be finished.

Therefore, in the face of such a cliff-like decline in turnover data, these hundreds of large and small supermarket industry companies are all powerless!

Not only that, this time, this large-scale promotional activity held by Xingyu network e-commerce platform, although the source of goods is mainly the goods accumulated by those supermarket stores that have been acquired, but there is also a part of it that Pingyu Group specially used the transportation capacity of Qinghai Logistics Company to purchase and transport goods from Dongjiang Province!

This time, it covers almost the entire retail industry in the entire Linhai Provincial Business Alliance!

One day!

In just one day, the retail industry in Linhai Province has encountered an unprecedented tragic blockade!

Of course, this situation cannot last forever, after the end of this promotional activity on the Xingyu network e-commerce platform, the retail industry will gradually recover some temperature, and it will also be able to regain a certain market.

But the problem is that the Xingyu network e-commerce platform will never lose all the market because of the end of the promotional activities!

Roughly calculated, in the entire Linhai Province, dozens of different retail industry markets, the overall market share of ten percent, was originally occupied by hundreds of large and small retail companies, which, of course, also includes those supermarket industry companies, as well as some other industry retail companies, but, on this day, all the company's turnover data, there has been a huge decline!

The average decline level is as high as about 50%!

That is to say, now, the Xingyu network e-commerce platform, just looking at the results of one day, has occupied fifty percent of the market of the entire retail industry in Linhai Province!

Of course, after the promotional activities, most of the market share will still recover, but even at that time, the Xingyu network e-commerce platform, roughly estimated, can occupy about 20% to 30% of the market share of the entire retail industry market in Linhai Province!

You know, there are hundreds of companies in the entire retail market!

Even, this does not include those private shops and so on, if you really calculate, I am afraid that there are at least thousands, or even tens of thousands!

The market share shared by so many companies and stores was suddenly robbed by the Xingyu network e-commerce platform of 20%, or even 30%, what a terrifying number?

In the Linhai Provincial Business Alliance, after a simple calculation, people with a heart couldn't help but be a little frightened!

You must know that the economic gap between Linhai Province and Dongjiang Province is very different!

In Dongjiang Province, Xingyu network e-commerce platform in order to occupy two percent of the retail industry market share, worked hard for more than a year to achieve, although now it seems that Xingyu network e-commerce platform in Dongjiang Province, the profits created are not too terrifying, but in fact, the competition in Dongjiang Province is not over, Xingyu network e-commerce platform for future development, is still investing, constantly expanding the scale.

Under this high-intensity investment, most of the profits created by Xingyu Network E-commerce Platform in Dongjiang Province have been invested in its own development.

If you really just calculate the profits created by the Xingyu network e-commerce platform, in this short period of less than a year, there are at least tens of billions!

So, what about Linhai Province?