Chapter 142: Propaganda blowout, martial arts is dead?
"33 Days of Broken Love" has officially entered the centralized publicity!
After all, the publicity fee is more than 8 million.
Mile Film and Television's publicity and artillery are all open, and offline, as long as the theater of "33 Days of Broken Love" is negotiated, it will start to spend money.
Advertisements in shopping malls, floor advertisements, bus stops, etc. are all advertisements for "33 Days of Broken Love".
In addition, the official Weibo of "33 Days of Broken Love" also announces an actor every day, whether it is a starring role or a cameo, in order to maintain the popularity.
In any case, the fame of Yan Feng and Tong Qing is still okay, not to mention the cameo "The Pretender".
In addition, the first promotional short film of "33 Days of Broken Love" finally became popular after the accumulation of popularity.
In "Lovelorn Story", many ordinary people talk about falling out of love and how to get out of it, which has also touched more and more people.
"Damn, I'm exactly the same as the man who is a designer inside, my girlfriend who has been in love for 7 years is ready to get married, and I ended up wearing a green hat, and I was completely confused at that time. ”
"Upstairs, it was originally quite moving, but it was suddenly funny to see you say this. ”
"Touch the upstairs upstairs, the microphone will be given to you, please tell your story!"
"In fact, when I was young, I thought that falling out of love was a catastrophe, but later I found out that I was still too young. ”
……
Under the further increase in the heat of discussion, Lin Chen also took advantage of the situation to launch the third wave of publicity.
This was suggested by Lin Chen, and then the Mile Film and Television Publicity and Distribution Department did it.
The first step is to use the short film "Lovelorn Story" to get the whole people involved, and the official Weibo of "33 Days of Broken Love" released a plot activity to solicit netizens, which is roughly divided into four aspects, betrayal, memory, revenge, and hope.
This is also where Zhong Yong admires Lin Chen.
Involving netizens and stimulating their creative enthusiasm is the most powerful means of publicity.
You know, everyone is an author, and they can make up 800 thrilling episodes if they want to, and it's definitely not watery.
Not to mention many people, don't believe you look at a certain thing, make up more thoughts?
Don't care if it's true or fake, the official Weibo of "33 Days of Broken Love" completely exploded as soon as it was released.
Countless stories poured in like money, and everyone who watched them was one by one.
Miller Films!
Lin Chen is making the soundtrack for "33 Days of Broken Love".
"Yes, the song "Say Scatter" is added here, and at the same time let Huang Xiaoxian recall the bits and pieces of Lu Ran. ”
"And here, in the scene where Huang Xiaoxian chases Lu Ran, the soundtrack is a little more sad. ”
"By the way, the part of holding the wedding dress should also add a little soundtrack. ”
……
The success of a movie is multifaceted, and the soundtrack is also the key to the exception, and many times it is useless to move the audience by simply watching the plot.
But music together, you know.
The soundtrack of "33 Days of Broken Love" does not need to be complicated, and the overall tone is actually sunny, but the scene when Huang Xiaoxian broke up and got drunk was naturally a little sad, and there was also the scene where she had an epiphany and chased Lu Ran.
On the one hand, Lin Chen is doing the later stage of "33 Days of Broken Love", and on the other hand, Lin Chen is naturally concerned about the situation in August.
At present, the first trailer of the official version of "33 Days of Broken Love" is called "Being a Man to Be Huang Xiaoxian", and in this trailer, it mainly portrays Huang Xiaoxian's strength and optimism after falling out of love.
The three-minute trailer also received a lot of retweets and likes!
This is also the second step of Lin Chen's publicity, and there is currently a lot of discussion about the word 'leftover women', so this second step is to get a 'leftover woman quotation collection'!
Through Huang Xiaoxian's mouth, he said: "I am me, I want love not LV, I am a different firework!"
Naturally, this wave is hot again.
It wasn't until this time that everyone suddenly discovered that the popularity of "33 Days of Broken Love" exploded!
"This propaganda is simply amazing, one ring after another!"
"The publicity of Miller Film and Television this time is simply amazing, from the short film of "Lovelorn Story" to the current quotation collection!"
"The promotion of Miller Film and Television this time is really powerful, and the current popularity of "33 Days of Broken Love" is about to catch up with "No One Survives"!"
……
Of course, the industry is also surprised that "33 Days of Broken Love" has exploded into hot searches quietly, but they attribute this to the strong publicity of "33 Days of Broken Love".
To put it simply, I think that the promotion of Miller Film and Television this time is a very success.
However, on the other hand, so far, the official trailer of "33 Days of Broken Love" has been released, and most of it is marketing.
What does this prove?
proves that the quality of the movie "33 Days of Broken Love" should not be very good.
This is also a common problem in the industry, if a movie is not confident enough in quality, then it will not be screened, and at the same time, posters and trailers are used to deceive the audience.
If you don't believe it, you can take a look, the posters, trailers, and theme songs of those bad movies are all fucking blockbuster style.
As a result, as soon as you enter the cinema, you only have one feeling, what the is this?
In another time and space, the audience is gradually learning to distinguish, because everyone is being fed too much.
Look at Zhang Guoshi's "Three Guns", everyone who has watched it almost doubts life, but the box office of this movie is 261 million, and that was in 2009.
As for Guo Xiaosi's later childhood, not to mention, the box office is called a rebellion, and the "Fuchun Mountain Residence" starring Liu Tianwang is also about 300 million.
Not to mention other bad movies, the box office is called a blowout.
However, later Xiaosi's "Jue Ji" hit the street, and other movies that wanted to make money were also fluttering, and the audience finally learned to be smart.
But it took several years to gradually come to his senses, otherwise even the first "Where Are You Going, Dad" in Chinese history could get a box office of 700 million, who do you talk to?
But this is also relatively speaking, don't believe you look at Director Deng, isn't it amazing that he directed "Breakup Master" and "Villain Angel"?
This time, in addition to the hot publicity of "33 Days of Broken Love", the promotion of "Revenge", which will be released on August 18, is not weak at all, which is invested and distributed by Wanya Film and Television, which is naturally quite powerful.
And judging from the exposed trailer, the plot of "Revenge" is hot-blooded, especially the fighting is unusually beautiful, and it looks like a good film.
Cheng Yun has indeed directed a lot of bad movies in the past two years, but in any case, he is the originator of martial arts films?
Believe in Cheng Yun again!
This is how many viewers feel, and when they enter the cinema, everyone feels that they have really been fucking cheated.
Wrath!!
At this moment, most of the audience who watched the martial arts drama "Revenge" were extremely angry.
Sitting in the cinema, looking at the amazing beginning of the drama "Revenge", for a moment Yu Linsheng thought that Huaxia's martial arts came to life.
However, the first 10 minutes are amazing, and the next plot can be described as dog blood.
The main line of this movie is the name 'Revenge', but after the protagonist's family was wiped out, what did the protagonist do next?
The protagonist begins to learn from a teacher, which is fine, but the question is whether the fuck is dog blood?
When I was learning art, the protagonist's sister fell in love with the protagonist, and then the protagonist's brother liked the younger sister, so you know, the protagonist killed the senior brother.
The plot of more than half an hour is all about love triangles.
What about the revenge that is said to be good?
The protagonist is the popular actor Xu Bo, his acting skills were well received in the past, but this time he was under a cold face throughout the whole process, frowning from time to time, which made people very dramatic.
Originally, after the love triangle was over, it was time for revenge, but the protagonist actually participated in a martial arts competition in the capital, according to the protagonist's meaning, he wanted to be an official and take revenge.
Nani?
What about the martial arts?
What about martial arts?
Yu Linsheng endured his nausea to read it, the plot is indeed a hard injury, although the photography is really good, but it is not an egg.
After reading it, Yu Linsheng posted a film review "The Passing Martial Arts, Cheng Yun is Old After All", this article roughly means that the current martial arts films are dead, and Cheng Yun, the former master of martial arts films, is also old and can no longer shoot the former martial arts films.
This is the same as Zou Ping, the godfather of spy warfare came back to shoot spy war films, but the result was still a failure.
Martial arts are no longer your martial arts.
This was Yu Linsheng's last sentence.
In addition to Yu Linsheng, other film critics are also critical of "Revenge".
On Doudou Online, the current rating has fallen to 3 points, which is already garbage in garbage.
Netizens all expressed their disappointment and anger, and many radical people said that Cheng Yun should retire quickly, don't come out to sell his feelings again, is this going to be reported later?
In addition to the destruction of word-of-mouth, the box office of "Revenge" on the first day was only 8 million, which can be said to have hit the second uncle's house.
The media all wrote the script: "Martial arts are dead!"
There is no way, the box office decides everything, for "Revenge" with an investment of 80 million, it is impossible this time, and Wanya Film and Television can be said to have lost miserably.
Miller Films!
"Director Lin, I really didn't expect that "Revenge" would hit the street so much at the box office, now it's okay, there is one less opponent in the Qixi Festival. ”
Zhong Yong said with a smile: "It seems that this martial artist is indeed dead." ”
Lin Chen shook his head slightly, just like another time and space, many people like to attribute the street fighting of martial arts films to the fact that martial arts are dead.
MMP, you don't look at what you're shooting.
That "The Sword of the Third Young Master" starring Xiaoxinxin, look at what you're doing.
Later, Lin Chen was still looking forward to "Qimen Dunjia" directed by Yuan Heping, after all, he was also supervised by Xu Laowei, and the result was really hehe, the plot was a chicken feather, Lin Chen felt a feeling after watching it.
Xu Lao Wei is really powerful in the women's area, and Ni Ni's men's clothes are really fucking cool.
As for the rest, forget it, Lin Chen remembered the fear of being directed by the eighth master in the two dramas "Su Qi'er" and "Crouching Tiger, Hidden Dragon: The Sword of the Green Underworld".
So, it's never the type that dies, you know who dies.
Today is the 19th, the post-production of "33 Days of Broken Love" has been completed, and the film has been handed over to Miller Film and Television.
Tomorrow, the Qixi Festival will officially start, and Lin Chen will take the starring role of "33 Days of Broken Love" to Anhui Satellite TV for promotion.
Before he passed, Lin Chen received a call from Zhong Yong, and Zhong Yong was also angry and scolded on the phone.
Not so good news.