Qingyan said, "Did she go?"

Ding Yue'e said: "At that time in China, the sales structure of periodicals and magazines was not perfect, with her own hunch of business opportunities and strong interests in this industry, Sun Yajing ignored the opposition of her family, with the thousands of yuan she had saved from doing business, and came to Suzhou single-handedly, and began the entrepreneurial process that changed the fate of her life.

Sun Yajing, who first arrived in Suzhou, can be said to have no relatives and nothing to rely on, in the words of their Northeast people, it is called "two eyes and a black eye". After finding a place to live and settling down, Sun Yajing rented a small stall at the cultural market for a few thousand yuan and started her book business. Running a journal business is different in that it requires a large amount of capital investment, because the profit per book is very thin, and only large-scale operations can make a profit. Sun Yajing's funds are very limited, and she only chooses more than 20 kinds of best-selling magazines to operate. can't afford to hire a clerk, and she takes care of the delivery. Sun Yajing, who is reluctant to hire a car and can't even afford a bicycle, often trots back and forth between the freight station and the store on her shoulder. "A magazine can only earn a few cents, that is, it only makes a few dollars by selling a hundred copies, and the freight is not enough, how can I be willing to hire a car!" recalled the situation back then, Sun Yajing was full of emotion, "At that time, more than 100 catties of goods were pressed on my shoulders, and I was so painful that I shed tears, my hands were grinding out blood calluses, sweat soaked my clothes, and I bit my lip before I came over." ”

In the first two years, Sun Yajing's life was really difficult, and it is not an exaggeration to say that she wore the stars and wore the moon, and slept in the open. Magazines ordered from all over the country arrive at a very random time, whether it is late at night or dawn, as long as the notice of receipt from the cargo station arrives, you must pick up the goods immediately. is also because of this, Sun Yajing's life is completely irregular, and her spirit cannot be relaxed for a moment. Sometimes the store is open, and the train station will notify you to pick up the goods, and Sun Yajing will ask the customers to take the goods and pay for them by themselves. is so tired and running, Sun Yajing was still doing a loss-making business in the first two years.

Physical exhaustion and financial losses may not be a real blow to the stubborn Sun Yajing, but the pain brought to her by the mental trauma and mental depression is difficult to comfort. When she first came to Suzhou, some owners in the cultural market saw her as a foreigner, and once held a contemptuous attitude towards her, waiting for the day when she couldn't do it with the mentality of watching jokes. Some people even saw her alone, alone, and using some unfair competition methods in business. In the face of these injustices, Sun Yajing did not give in, she quietly swallowed tears into her stomach, while cheering up and using her actions to prove to others that she was determined to do a career, and at the same time took up legal weapons to successfully defend her interests.

After experiencing countless blows and setbacks, Sun Yajing also thought about ending her business and going home and living a simple and leisurely life. Maybe it's because of the stubbornness and strength of the Northeast people in his bones, maybe it's the promise he made to himself when he left home, and he fulfilled his dream, Sun Yajing persevered...... Take the road of characteristic management time: In 1999, although Sun Yajing, who had been doing a loss-making business for two years, slowly summed up some experience, coupled with her hard work, the business was getting better day by day, but Sun Yajing was always thinking about what to do and what way to create a new situation and turn losses into profits in one fell swoop. At this time, she found that most of the owners in the cultural market have the same business structure, including herself, who all deal in newspapers, magazines, and books. After careful consideration, Sun Yajing summed up several of her own business ideas: magazines and newspapers have strong effectiveness, short flow cycle, and great market potential. The speed of book update is slow, piracy is serious, and the cost of unsalable is large. The business processes of the two projects are different, and it is not good to take care of either at the same time. After careful market analysis, and also with her love for periodicals and magazines, Sun Yajing resolutely decided to give up the sale of books and devote herself to making periodicals.

Sun Yajing, who has embarked on the road of characteristic management, finally saw the dawn of a brilliant career. The variety of her business has increased from dozens to hundreds, and the area of her store has also expanded several times. The snowballing growth of performance has made the most powerful affirmation of her diligence and has also given her stronger confidence. Sun Yajing's periodical agency business began to become well-known in the distribution market in Suzhou and even the whole country, and some well-known magazines designated Wenyuan Bookstore as the exclusive agent in Suzhou and even Jiangsu Province. When asked how Sun Yajing won these business opportunities, her answer was very practical and pertinent: "Talk about credibility and treat people with sincerity." "The sales process of a periodical agent is to wholesale a magazine from a magazine publisher and then distribute it to a next-level wholesaler or retailer. Sun Yajing usually pays the money to the magazine account in advance, or remittance immediately after the goods arrive, never defaults, even if the sales are not good, the capital turnover is not good, and she tries her best to pay the money in full. This style of management has won the trust of various magazines, and they took the initiative to hand over the exclusive agency to Sun Yajing. "Honesty is an invisible advertising effect", Sun Yajing summed up his business style with deep insight: "The reputation of your business with one magazine will immediately spread to another, with a good reputation and high credibility, and the business will sometimes find you by itself." "Shih Tzu literature

After two years of frustration, Sun Yajing's career began to develop by leaps and bounds from 1999. On the national journal contact network, Suzhou Wenyuan Bookstore and Sun Yajing's name became active, and Suzhou people also began to focus their attention on a capable Northeast woman.

Being a stranger in a foreign land and living in the Northeast for more than 30 years, Sun Yajing's Northeast imprint is too profound. The bold and rugged personality and the gentle and delicate characteristics of Suzhou people can simply be described as the contrast between fire and water. It is said that water and fire are incompatible, and many friends have told her that it is difficult to penetrate into the world of southerners with the personality of northeasterners, but Sun Yajing does not believe in this evil, she believes that as long as she pays her sincerity, she will definitely get the understanding and support of others. Since you have come to a foreign land, you have to adapt yourself to the customs and ways of doing things here, and people have to adapt to the environment, and it is impossible to expect the environment to adapt to people.

In view of the character and way of thinking of local customers, Sun Yajing has made a lot of attempts and designed a lot of humanized services for customers, such as for customers in remote areas around the city of Suzhou, she delivers goods to cars for free; for each customer who has a fixed order, she has set up a special shelf for him in the store, and collects all the periodicals together, so that customers can pick them up at any time; for some reputable wholesale customers, she implements the business of stamping and underwriting, that is, all the "Wenyuan Bookstore" is stamped If the customer can't sell the stamped periodicals, they can take them back and return them, and the bookstore is responsible for selling them. Although he lost some money in this way, he won the hearts of customers; for some customers who love to bargain, Sun Yajing always holds the big grin mentality of the Northeast people, "as long as you don't lose money, let him go." Sun Yajing's business is like this, winning the hearts of the people at the same time, winning the continuous expansion of sales. Sun Yajing knows how important it is for such an industry that grows on small profits and quick turnover, and how important it is to increase sales.

With the expansion of the business, Sun Yajing's periodical business has gradually entered the peak state, and she was reluctant to buy even a bicycle in the past, but now she has three large trucks. After three expansions, the store is now located in Siqian Street, Suzhou, which has just been built, and the store operates nearly 600 magazines and more than 100 newspapers: lifestyle, fashion, computer, comics, stories, automobiles, finance...... High, medium and low ranges are available. Sun Yajing also saw the market demand in a timely manner, and in 2002 increased the wholesale and retail business of telephone cards, and at the same time introduced a computer processing system to hand over complicated data to the computer for processing, which greatly improved the operating efficiency. At present, the store employs dozens of employees, and there is a division of labor for receiving, delivering, and selling goods, and magazines, newspapers, and phone cards are all in charge, and the entire business network has formed an organic system.

Now Sun Yajing has become the largest periodical agent in Suzhou, holding the exclusive agency of hundreds of magazines in Suzhou, and selling hundreds of thousands of periodicals and magazines every day, covering five counties and one city in Suzhou, as well as Hai'an, Huzhou, Jiaxing and other regions. In the face of today's achievements, Sun Yajing does not have much pride. She always felt that she was not doing well enough: "There may be a need for improvement in management methods, and we are still constantly struggling with them. Although he is not complacent about his achievements, looking back on the entrepreneurial process he has gone through in the past 8 years, Sun Yajing still has mixed feelings: "Sometimes I think about it, I really admire my courage and perseverance back then, others say that I am a strong woman, I think I am a man!"

It is with this manhood that is not afraid of hardship and does not admit defeat, Sun Yajing has become a well-known person in Suzhou and even the national periodical agency industry all the way from being despised when she first came to Suzhou, and she has used her successful experience to give the entrepreneurs who are still struggling to give the best encouragement.

Now Sun Yajing still maintains an enterprising heart like eight years ago, opening branches, setting up a membership card system, adding new periodical varieties, and opening up the surrounding cities. Beautiful ideas emerged in Sun Yajing's mind...... PostscriptAfter the interview, the author left the Suzhou cultural market, and the scene at the beginning of the chapter could not help but emerge in front of me, if you want to find some words to summarize the personality of Sun Yajing, a woman in the Northeast, that is: tough and resolute, resolute and capable, if you want to find something to analogize, it is a sonorous rose blooming in a foreign land. ”

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