215. Higher sales expectations, ask for a pop-up recommendation!

Now it's a lot to find someone who can do an online store, and many college students have the experience of opening an online store!

There are ready-made tutorial templates available online, and if there are no special requirements, you can get it done in an hour.

Of course, now that the mechanism is mature, there are more review procedures.

However, Zhou Yu saved time with money.

Zhou Yu found a few experienced classmates from the school forum, some of whom had graduated for two years, and some who had not graduated, all of whom were veterans of online stores for more than three or four years, and closed down after making a little money.

Because the era when small shops can make money has passed, now online stores want to make money either by spending money on advertising and drainage, or by the stores opened by some popular Internet celebrity anchors with their own traffic.

Spending money to buy advertising means high investment and high risk, and the era of making big money with small investment is completely over, so some small shop owners with little capital have to quit.

Several people built the store framework after a busy day, and the registration materials were all Zhu Ziqi's.

The name of the store is called Nameless Shop!

Zhou Yu just hung up the phone with Zhu Ziqi, and was talking to a few classmates who he had personally recruited about store decoration, as well as registering for the Tmall flagship store.

Four classmates, three boys and one girl.

The girl Zhao Ping is the only customer service staff for the time being.

Three boys, among whom Hong Chao and Sun Yangyang are graduates of the Department of Computer Science who have graduated for two years, have opened an online store together for four years, and just closed the online store last month, and are about to look for a job, and were recruited by Zhou Yu.

The other is Zhou Yu's classmate Peng Huadong, who opened a small shop by himself since his freshman year, selling some local specialties, which closed half a year ago.

Zhou Yu summoned the four of them to a meeting.

"I just spoke to Ziqi on the phone. ”

With a hint of the temperament of a strong woman, Zhou Yu said to the four of them: "At the moment, we have to do three points, and the store will be decorated as soon as possible." We are the official flagship store of Wang Xiao's merchandise, so everyone should decorate the store with the theme of Wang Xiao. Second, today or tomorrow our store will launch Wang Xiao's first album pre-order. ”

"Third, apply for the Tmall flagship. ”

Hong Chao raised his hand and asked, "Mr. Zhou, when will Wang Xiao's album be released and when will it be pre-ordered?"

Zhou Yu: "It's not certain for the time being, but we have to be ready." ”

Hong Chao nodded in understanding.

Zhao Ping: "Mr. Zhou, is my customer service a little less? With Wang Xiao's popularity, our store must have a good business, and I will definitely not be busy by myself at that time." ”

Sun Yangyang said: "Zhao Ping, you can open a few more trumpets and pretend that there are many people." ”

Zhao Ping was stunned for a moment, and then immediately glared at Sun Yangyang.

Although this is the routine operation of many stores, there may only be one or two people operating the two rows of more than a dozen customer service accounts in many stores, so the customer service of the store with a slightly better business is too busy, and it may take a few minutes or even ten minutes to get a vague reply to a question.

However, Zhao Ping didn't want to be so busy, and wanted to recruit a few more people.

Zhou Yu waved his hand: "Recruitment matters, let's talk about it after a while, let's open the store first." If we can't get busy in the back, we'll hire someone again. ”

The laptop in front of Zhao Ping suddenly appeared with a large number of inquiry messages, which made her stunned immediately.

This is......

Buyer asking for information?

Zhao Ping immediately raised her hand and said excitedly: "Mr. Zhou, we are here to have a customer." ”

Zhou Yu was also stunned, and looked at Zhao Ping suspiciously: "What customer?"

Hong Chao, Peng Huadong, and Sun Yangyang hurriedly leaned over to look at Zhao Ping's computer.

I saw that Zhao Ping's computer was already full of asking information, and as soon as it was opened, windows jumped out one by one.

"Where can I order Brother Xiao's album?"

"Where's the merchandise?"

"Brother Xiao's shop is too simple. ”

"I want to pre-order Brother Xiao's album, go online soon!"

"Launched in such a hurry, nothing?"

"Ask for a booking link!"

............

There are hundreds of inquiries in the blink of an eye, and they are increasing massively every second.

Zhao Ping's excitement at the beginning disappeared in an instant, and some were only frightened and powerless!

With so many people, how do I reply?

Zhou Yu came over to take a look and immediately understood: "It may be that the reservation address has been announced in advance, so let's launch the booking link here immediately, Hong Chao, hurry up!"

Hong Chao immediately agreed: "How much is the price?"

Zhou Yu thought for a while and said: "First set a thirty yuan, which means that this is just a reservation price, and then it will depend on the specific selling price." I looked at the price of selling genuine albums on the Internet now, how can a piece cost forty or fifty, those big-name singers, an album can sell seventy or eighty. By the way, mark it well, no free shipping!"

Online store sales have eliminated store costs and transportation costs, and are cheaper than the genuine albums sold in the previous audio bookstores, and some old collectible genuine nostalgic albums can be bought in thirty or forty, and only the nostalgic albums of those big-name kings and queen-level singers can be sold for sixty or seventy or seventy or eighty.

And the average new album is generally priced around fifty.

Hong Chao, Sun Yangyang, and Peng Huadong immediately operated the backstage, and immediately launched the only product in the store - Wang Xiao's album reservation, priced at 30, no free shipping!

Zhou Yu also immediately took out his mobile phone and called Zhu Ziqi: "Ziqi, our store has opened reservations so soon? Our store was launched too quickly, I asked Hong Chao and them to find a relationship, and it cost money to get it." If you swagger like this so quickly, will there be a problem!"

Zhu Ziqi: "As long as the certification procedures are complete, there will be no problem! Moreover, we don't cheat or sell fakes, what are we afraid of! I also discussed with Lao Li and the others just now, and decided in a hurry." The procedures for the album to be listed over there have been completed, and the factory has started production, and it will be available in Rongcheng in three days at most, and our online store will definitely open reservations at the same time. ”

"You take care of it over there, I'm sure you can do it, I still have something to do......"

Zhou Yu: "Don't hang, Ziqi." It is estimated that there are thousands of orders just now, and we have four or five people now, so we can't recruit people?"

Zhu Ziqi: "If you don't have enough manpower, don't be afraid!"

Zhou Yu: "What about the salary?"

Zhu Ziqi was silent for a moment, and then said: "Follow the market." The first batch of the four of them will be treated as old employees, and the monthly salary will be set at 6,000. Most of the newly recruited employees should be customer service, give about 3,000 to 4,000, give you room to operate, you look at it!"

"Zhou Yu, you will get a salary of 8,000 yourself. If the sales exceed a certain grade line, I will give you a dividend. I told you, I wouldn't treat you three badly!"

Zhou Yu looked at Hong Chao and the others, and quickly said, "Then I'll take six thousand too." ”

Zhu Ziqi smiled: "Yes, you look at it, how much is left of the 100,000 starting funds for you?"

Zhou Yu calculated: "There are tens of thousands left, mainly for the sake of remaining time, it took some money to spend money on smashing procedures, it cost some money to rent a house, and it is not yet time to start the salary at the end of the month!"

Zhu Ziqi thought for a while and said: "Don't save money in the early stage, I estimate that your small place may not be enough, I will transfer another million to you later, rent a big office, and buy a batch of office equipment." The location doesn't need to be too good, it doesn't matter if it's remote, it's just bigger. ”

Zhou Yu knew that the development of this online store was not ordinary, and the three-bedroom apartment near the school he was renting now was indeed too small, so he immediately agreed: "Okay, I'll go find a house tomorrow." ”

Zhu Ziqi was scrolling through Weibo information and asked curiously, "How many orders are there now?"

Zhou Yu looked at Hong Chao and asked, "Hong Chao, how many orders are there?"

Hong Chao stared at the computer screen with a serious expression, his hand holding the mouse was a little nervous, and as soon as he wanted to speak, Zhao Ping excitedly shouted first: "Mr. Zhou, as soon as Hong Chao hung up the booking link, there were more than 1,000 people who booked!"

Hong Chao felt that he was robbed, and added in a slightly trembling voice: "It's already over two thousand, and the increase rate is very fast, if it can be maintained, it can be tens of thousands in ten minutes." ”

He has been running an online store for three or four years, and for the first time he felt the kind of surprise that the business exploded!

His previous small shop, when the business was at its best, there were only a dozen orders a day, and the sales were thousands of yuan, which was already very good.

Now, just ten seconds after hanging the purchase link, there are more than 1,000 orders, and then in the blink of an eye, it will be 2,000, and the sales will go to 100,000!

He had never dreamed of it before.

Zhou Yu's eyes widened in shock when he heard this data.

So that in less than a minute, more than 2,000 people placed orders?

If you can really maintain this speed, let alone tens of thousands in ten minutes, it is possible to reach 50,000!

Of course, everyone knows that this is impossible.

It was definitely the most loyal fan fan at the beginning, so the booking speed increased quickly,

After this part of the fans is consumed, the number of people who subscribe will plummet.

Zhu Ziqi had already heard their voices, and his expression was full of confidence: "Zhou Yu, come on, I expect this album may surprise us." ”

Zhou Yu also said excitedly: "I'm working overtime today, don't come to me." ”

Zhu Ziqi: "Okay, don't work too hard, pay attention to your body!"

Zhou Yu: "I just graduated, when will I not fight now?" I am not as lucky as you to find a Wang Xiao as a husband, I can only rely on myself." ”

Zhu Ziqi had no choice but to stagger to find a topic: "Okay, you go and get busy." Hurry up and decorate the store, and the style is a little younger. ”

Zhou Yu: "I understand, don't worry." ”

Hung up!

Zhou Yu was enthusiastic.

Her original graduation plan was to go home to take the civil service exam, which was suggested to her by her parents, her hometown is in a small county town in the northwest, where the civil service exam is much easier than the cities in the mainland, and her status as a graduate of a prestigious school can also increase the success rate.

However, if possible, most people would like to stay in the big city and develop!

Now that she is staying in Rongcheng to work, then she must work harder and come up with better grades to respond to her parents!

At first, she agreed to work with Zhu Ziqi, but she didn't have a bottom in her heart.

After all, this is not a regular large company, but a brokerage team serving Wang Xiao, whose main task is to provide Wang Xiao with brokerage services and develop Wang Xiao's peripheral industries.

Although Wang Xiao can make a lot of money, it is Wang Xiao's, and it will not be directly distributed to them!

The three of them were very confused, not knowing what they could do or what their future would be.

Now, seeing that the account has been entered, Zhou Yu's thinking suddenly became clear.

All she has to do is run the store well!

With Wang Xiao's popularity base of so many fans, if she still can't do well, it will be really a waste.

............

Zhu Ziqi looked at the information on Weibo and paid attention to the news after he posted the album booking link.

"It's a humble online store, but it's still booked. ”

"I have long wanted to collect an album of Brother Xiao, I looked for it on Salted Fish, and I was discouraged when I saw the price of up to 3,000, but then it was instantaneous, and there are so many rich people. If I don't have money, I can only look forward to the large-scale release of Brother Xiao's album, and now I finally waited for it, and immediately placed an order. Well, a word of complaint, that is, the store is a little simple, and the customer service ignores people. ”

"I'm looking forward to it, I've placed an order, when will it be shipped?"

"I took out my CD player and waited for Brother Xiao's album to arrive. ”

"I have placed an order, but I am still most looking forward to Brother Xiao's new album, and this album should be bought to support Brother Xiao. ”

"I'm not interested in collecting albums, but it's not easy for good musicians, so I simply support Brother Xiao's music and buy one, hoping that Brother Xiao's new album can surprise me. ”

"Support Brother Xiao......"

Basically, there are no negative voices, all of them are supported and ordered, only occasionally complaining that the store is too simple, and the customer service ignores people and the like.

There are tens of thousands of people who have left messages, and more than 100,000 have forwarded and liked them.

Although it has entered the era of electronic music.

However, every song of Wang Xiao is so good, it is a classic that can stand the test of time, and there are too many people who like it.

Therefore, even if the proportion of people who buy physical albums is small, the number of people who buy them will be large under the huge fan base.

Zhu Ziqi used his mobile phone to enter the nameless store and took a look, and found that after such a while, the store had been preliminarily decorated, and the only product, that is, the purchase link for album reservations, had already shown that more than 8,000 people had ordered at this moment.

Zhu Ziqi thought that he had told Li Tianzhi earlier that he would produce a total of 100,000 physical albums, and his heart suddenly moved, and he quit the online store and entered the page of Shenteng Music.

The special page of Wang Xiao's song is still there.

Zhu Ziqi used Wang Xiao's hand, so he logged in to the background and could view the specific data.

Moment!

Zhu Ziqi's eyes were condensed!

At the moment, it ranks first, and the download data has reached more than 10.5 million songs, which is Wang Xiao's rock song without shame.

This song is now popular all over the country, and the increase in download data is amazing, and the price is two yuan, even if it is discounted now, it will cost more than one piece!

With more than 10 million downloads, this song alone has nearly 20 million sales.

And the second is the song Chengdu, after all, this song is the earliest song released by Wang Xiao, and there are many fans in Rongcheng and Sichuan, and the download data has been high.

Now, the number of downloads of this song has also reached more than 9 million, and it is not far from 10 million!

Then came Faith, The Moon Got Troubled, Ronin Love Song, Birch Forest, Well-intentioned, Hard to Say, and a few other songs that crossed the data threshold of eight million!

The other songs, except for the girl who was recently uploaded, are basically in the data of more than six million and seven million.

Even if the girl uploaded it not long ago, the download data at the moment is approaching the four million mark!

Zhu Ziqi quickly calculated in his heart, if calculated according to an album, these download data can be regarded as an electronic album with sales of more than six million.

According to the current ratio of domestic electronic albums to physical albums of less than ten to one, physical albums should have sales of less than 600,000!

This proportion is still the data of those small fresh meat singers with high fan viscosity, because their fans will buy a large number of electronic albums and physical albums by themselves, and there are a lot of hundreds of copies by one person, so the proportion is relatively high.

If it is an ordinary singer who releases an album, unless it is a classic song with good sounds, the physical album basically cannot be sold, and it is a good result to be able to sell tens of thousands of physical albums, and the sales ratio of physical albums and electronic albums will be lower!

Moreover, because these songs of Wang Xiao have been sold on Shenteng Music for a short time, they are not listed at the same time as the physical album.

So, it's nice to have a physical album that reaches about one-fiftieth of electronic sales.

This is also the reason why Zhu Ziqi said before that he would make 100,000 copies, which is basically the inferred sales volume.

For a simple singer, an album can sell 100,000 copies of the physical sales, which is already a very good result, and the data of those traffic fresh meat singers do not have universal reference, because most users who listen to songs are still rational and not brain-dead.

However, Zhu Ziqi saw the order data and improvement speed of the online store now, and had higher expectations in his heart!

Maybe it can reach 200,000 sales!

Zhu Ziqi wanted to ask Li Tianzhi to place more orders for the production factory immediately, but when he saw that Li Tianzhi was enthusiastically participating in the recording of the song, he immediately suppressed his thoughts, wanting to wait first and look at the possible data.

However, she used Wang Xiao's phone to call Zhang Yufeng!

Zhang Yufeng is having a hard time now, and it seems that he has become the management of a group company in one step, but in fact, he is facing a lot of troubles.

He answered several phone calls from the senior management of the head office group company, all of whom asked him about giving Wang Xiao 100 million liquidated damages and compensation!

Under tremendous pressure, Zhang Yufeng persuaded a few, but there were still a few who had reservations, and even two who were clearly opposed!

Zhang Yufeng still persevered.

After receiving a call from Wang Xiao's number, Zhang Yufeng immediately picked it up and connected it, and asked directly without thinking: "Ziqi, what are you thinking about?"

Zhu Ziqi didn't go around in circles, and said directly: "If there is no conflict in time, Wang Xiao promised to participate in The Voice." ”

Zhang Yufeng instantly relaxed, his brows stretched a lot, and he smiled: "Then we will cooperate and join forces, and we will definitely achieve a win-win situation." Since you agreed, I will immediately ask someone to draw up a settlement agreement, and I will come to you in person tomorrow, and after the settlement agreement is signed, the compensation will be paid within a week. ”

Zhu Ziqi quickly said: "Don't worry, I have a request." ”

Zhang Yufeng's tone became serious: "What request? ”

Zhu Ziqi pondered his tone and said: "Manager Zhang, you should know that Wang Xiao's first album is about to be launched, and online reservations have been opened on the online store. The album is full of songs that have been released on your Shenteng Music, which is a nostalgic collection album. I hope to use your channels to publicize it, and it is best to give a pop-up window, for which we are willing to ask for less than 10 million compensation!"

"Moreover, this will also help the sales of Wang Xiao's songs on Shenteng Music, and we can win together. ”

Zhang Yufeng fell silent, rubbing his fingers on the table, quickly thinking about the pros and cons.

There is no doubt that the benefits for Wang Xiao must be huge.

At the beginning, Wang Xiao's first real popularity took off in the Shenbing live broadcast, which was the pop-up recommendation for three consecutive days, and the explosive growth of popularity, and then quickly secured the position of the first brother of the live broadcast, which can be called a rocket-like rise, Wang Xiao's personal strength is part of the reason, and the pop-up recommendation is definitely indispensable.

The power of Shenteng pop-up window is definitely one of the most influential recommendations on the domestic Internet.

Although the sales of Wang Xiao's songs of Shenteng Music have also increased to a certain extent, the increase will definitely not be too obvious!

After all, now Shenteng Music's recommendation resources for Wang Xiao's songs are already very powerful, and the number of downloads of Wang Xiao's songs has been growing explosively in the past few days, and this recommendation resource will continue for many days, and then giving a pop-up window recommendation is just icing on the cake, and the improvement will not be obvious.

But.

Zhu Ziqi and Wang Xiao agreed to cooperate.

Then, the increase in sales of Wang Xiao's albums and the increase in popularity will have huge benefits for the future cooperation between the two parties.

So.

After thinking about it for a while, Zhang Yufeng agreed: "I'll apply to the top." As for the money, I just hope that our cooperation can go smoothly in the future, and I also hope that Wang Xiao can have a wonderful performance in the future. ”

Zhu Ziqi said in an extremely confident tone: "That's for sure, I believe this is a win-win cooperation." ”

Zhang Yufeng: "Okay, I'll make arrangements, and tomorrow I will personally go over to negotiate a settlement agreement with you! I will visit Mr. Xu this afternoon, and if he is willing, I will take Mr. Xu to meet Wang Xiao together." ”

Zhu Ziqi smiled and said, "Okay, then we will welcome you in Rongcheng!"

Zhang Yufeng smiled lightly: "Don't dare to be a big driver, you are landlords, just eat." By the way, send me a collector's edition album, I want to be different from what is sold on the market. ”

Zhu Ziqi: "That's fine. ”

It's just an album, just burn one for him on the spot.

After negotiating the cooperation, both parties hung up the phone with a sigh of relief.

Zhu Ziqi is looking forward to the sales data of this album even more.

And Zhang Yufeng determined that he could pull Wang Xiao to participate in the next issue of the voice, and the pressure in his heart was instantly reduced a lot, Wang Xiao is his hope to break the game now, whether he can produce results in a short period of time or two depends on Wang Xiao.

Chen Yue and Li Haiyan were both impressed when they saw that Zhu Ziqi asked Zhang Yufeng for another Shenteng Group pop-up group.

asked for a compensation of 100 million, and asked for the best promotion resources!

This manager is also too easy to talk to!

Chen Yue stared at the information of the online store and said in surprise: "Ziqi, the reservation has exceeded 10,000." ”