But this insignificant preferential treatment brought by this normal reaction can bring a woman a solid sense of happiness more than money, power, or anything.

She looked sideways, at his handsome face in the crowd.

As soon as the elevator door opened, you were greeted by a row of bright outdoor product brands.

Liu Mengxue was slightly stunned. At this time, Ye Fan had also let go of her shoulders, the two exchanged glances, and Liu Mengxue asked in a low voice, "Is it ...... Do you want to make outdoor products?"

Ye Fan avoided answering, and looked up at the front: "Look first." ”

Liu Mengxue nodded, followed him, and began to look at each store. First of all, naturally, those well-known international brands. There are also promotions today. But most of them are eight percent off, and at most there are very few products that are five percent off. But it has already attracted quite a few customers.

But today, in terms of popularity, the outdoor store with the best business is the brand "Yuantu" of Greenland Group. Speaking of which, there are really a lot of things to admire about the new Baorui that it can have today. Speaking of the outdoor field alone, he is almost the only one in China who has become big, sponsoring the national mountaineering team and inviting sports stars and business celebrities to make endorsements. Although the product pricing is not low, it is already close to the people compared to international brands.

At this moment, their store is full of people. There are several outdoor bags and shoes that are being heavily promoted, and almost everyone is rushing to buy one of them. Among the customers, there are elderly people, middle-aged people, young people wearing shirts and jeans, and mothers with children. And because the new Baorui mainly makes bags, the bags are obviously the best-selling.

Ye Fan and Liu Mengxue leaned on the railing outside, looking at the hot sales in the store.

"Remember the magazine article I asked you to read?" he asked in a low voice.

Liu Mengxue thought for a while and replied, "I remember." It was after the battle of Luohua Group, in his office, they read an authoritative magazine in the industry and selected the top ten bags in 2013.

The first place went to a leisure bag from Greenland Group;

The second place is still Greenland Group, which is an outdoor bag. Just now, the hottest seller in the store, there is it.

Although it is only a single product evaluation, it also reflects the current market pattern - Xinbaorui is single-handedly covering the sky in the field of casual bags, and it is also unique in the field of outdoor bags.

"Hmm. Li Zhicheng said softly, "We kill two birds with one stone, and kill the two main brands of Greenland Group at one time." ”

Liu Mengxue was stunned for a moment. She looked into his eyes, but saw nothing but bottomless darkness.

"How?" her voice rose slightly.

Ye Fan didn't answer, and motioned for her to go with him. The two walked to an empty corridor that was relatively uninhabited, and this time he stopped, looked at the Greenland Group store not far away, and asked her, "What are the characteristics of customers?"

Liu Mengxue also followed his line of sight and quickly replied: "Although it is very helpless, in fact, most of the people who buy domestic brands are not real outdoor users, but ordinary people." ”

Ye Fan glanced at her quietly with sideways eyes.

Liu Mengxue: "...... Am I not right?"

"Nope. He said, "What you say is exactly what I have in mind." ”

Liu Mengxue was overjoyed.

That's true. True professional outdoors and enthusiasts, mostly choose international brands. The same is true for her and Ye Fan. For example, Greenland Group's products are sold to enthusiasts with limited financial resources, and more are ordinary people who come to visit them.

Maybe they will never participate in an outdoor activity once in their lives, but they have outdoor products, which have better performance and durability than ordinary products, not to mention that they are quite fashionable and have a good face.

Ye Fan asked again: "Who are the customers of the leisure bag?"

Liu Mengxue: "...... That's completely ordinary people. ”

Why did he ask these two questions?

There is an overlap in the customer base of the two products, what does it have to do with the longbow they want to build?

Slow down...... He said before killing two birds with one stone?

At this time, Ye Fan whispered in her ear: "What we want to build is such a longbow: it has high-quality outdoor basic performance, it is sold at the mid-to-high-end price of a leisure bag, and its appearance is impeccable - the cost performance must be the first in the market." Overseas registration of the brand, target customer group - ordinary urban residents. ”

A few concise and concise words made Liu Mengxue's heartbeat accelerate instantly.

For a long time, the creed and practice of luggage companies are: first classify the products, then specialize in refinement, and then spend money to build a brand.

Outdoor bag, that is, desperately to the professional, outdoor field to do, improve the content of science and technology, hard work and hard work, in an attempt to compete with international brands. But the ending is basically unsatisfactory.

The casual bag is to have many styles, beautiful, constantly innovate, and the quality can meet the daily use. The two classifications are distinct.

Even if someone tries to introduce outdoor functionality into a casual bag, it's just a little bit of a joke. It will never be as extreme as he says. After all, everyone thinks that most Chinese are just novelties for outdoor brands. The market demand is not that big.

But Ye Fan dared to subvert all this.

He is not thinking about "striving to make products specialized and refined, improving the competitiveness of enterprises", and obviously does not plan to spend a lot of money on the pursuit of brand and high-end.

He didn't think about following the existing habits of consumers - despite the increasing spending power of urban dwellers, not many people think that casual backpacks should have outdoor functions, right? Or could it be called ...... "City Function Package"?

If you really want to promote this bag, it is tantamount to leading the needs of consumers and discovering their latent needs, rather than chasing after them.

But the idea is very pragmatic. As he said, if the bag is waterproof, lightweight, stylish, tough, born overseas, and affordable...... The positioning is an urban leisure bag, will anyone buy it? Will there be many people who will buy it? Will it attract the customer base after the two brands of New Baorui?

What the market will look like at that time, she can't imagine at all. Their new brand may be unattended and die a tragic death, or it may be ...... Is it possible to become famous and become a dark horse in the entire market?

Liu Mengxue looked up at him, her voice was almost a little inexplicably hoarse: "Boss." ”

At the moment, as before, she called him boss, and nothing else.

"Boss, the concept is very good and the risk is also very high. She said, "But do you know how hard it is to make such a perfect bag?"

Ye Fan's figure was tall and steep, standing beside her, looking down at her slightly red face: "Hmm." It's hard, it's hard to get to the sky. ”

The two looked at each other quietly for a while, and then he spoke again, his voice soft and deep: "So we don't do it?"

Liu Mengxue felt like her blood was about to rush to the top of her head.

"Do!"

……

I don't hesitate, I don't hesitate.

The road ahead is bumpy, but your heart is higher than the sky.