Yang Fei was still unfinished, and talked eloquently, such as a few family treasures: "The soap powder has low irritation to the skin, and protects the fabric, and the washed clothes are fluffy and soft without using fabric softeners, which solves the problems of dirt accumulation, hardening, and static electricity in the fabric after many washes." Due to the addition of special calcium soap dispersant in soap powder, the detergency is stronger, 1.3 to 1.5 times that of ordinary laundry detergent. ”

"Our natural soap powder, which is not as water-demanding as soap, still exhibits excellent washing performance even at low temperatures and high hardness water. The soap powder also overcomes the shortcomings of laundry detergent that irritates the skin, and the washing effect is also better. ”

"Saving water, time, electricity and money are the advantages of soap powder. When we advertised, it was impossible to tell consumers all these characteristics, so we condensed them into one sentence: natural soap powder, low foam does not hurt hands, and the taste of sunshine. It's an artistic technique that makes it easier for people to accept and understand. ”

Everyone listened attentively.

As a boss, Yang Fei knows the characteristics of his products so clearly and speaks so smoothly, which is simply breathtaking.

Ma Zhixia straightened his body, and suddenly felt that the student in front of him was not as simple as he imagined, why could Yang Fei create such a big business kingdom half a year after graduating from the provincial chemical school?

Thinking of this, the imbalance in Ma Zhixia's heart was even worse, and the restless factor flowed through his body.

Yang Fei didn't criticize Ma Zhixia too harshly, and after a change of words, he asked again: "How did the relevant tasks I gave to the R&D department have been completed?"

Ma Zhixia couldn't answer.

Yang Fei looked at his expression and knew that he didn't take his orders seriously, and couldn't help frowning.

Su Tong was next to him, and when he saw Yang Fei's expression, he knew that he was very angry, but he was deliberately suppressing his anger, for fear that he would attack on the spot and make Ma Zhixia unable to come to the stage, so he said: "Mr. Ma may be too busy during this time." Mr. Ma, the focus of this year's work must be to put the boss's arrangement at the forefront. ”

Ma Zhixia replied sullenly.

Su Tong hurriedly glanced at Yang Fei again, asking him not to be held accountable anymore.

Yang Fei waved his hand and said, "If you have any opinions, you can put them forward." Today's meeting is both enlightened and democratic. I think it's rare for everyone to let go of their prejudices and be eclectic in their criticism and self-criticism. We are not afraid to discover problems, but we are afraid that if there are problems, we dare not face them squarely and dare not solve them! Even if you put forward your opinions, no matter who is involved, if there is any, we will change it, and if we don't, we will encourage it!"

People's hearts are like this, they like to listen to good words, but they can't listen to different opinions, especially people in high positions, once they are pointed out to be wrong, it hurts like cutting their flesh, and some people will even jump up and beat people.

Ma Zhixia's performance just now is enough to illustrate this point.

Wei Xinyuan said: "The boss is so right!"

Ma Zhixia pursed his lips and sneered slightly, his expression seemed to say that you just slap the sycophants!

Wei Xinyuan said: "Such a big company, it is self-deception to say that there is no problem, the problem is out, and it is better to find it early than late." I'll answer the boss's call today and make one more suggestion!"

Everyone's eyes stared at Wei Xinyuan, not knowing who he was going to fire at next?

Wei Xinyuan has made up his mind, and said expressionlessly: "Our white laundry detergent, the early marketing work is in place, so that our products have seized the domestic market in a short period of time." However, there hasn't been much innovation in recent marketing. ”

Zhao Haibo, vice president of marketing, raised his head, pricked up his ears, and listened attentively.

Wei Xinyuan said: "I am a layman in marketing, but I put forward three opinions, Mr. Zhao, if I say something wrong, please correct me." ”

Zhao Haibo said: "Mr. Wei is modest, our marketing department is really not good enough, and humbly accept criticism." ”

Wei Xinyuan said: "It's just a few opinions, not criticism." Cough, one is that all the company's sales resources are not well integrated, which affects the overall sales advantage of the product; the second is the slow marketing decision-making; the third is the lack of direction in marketing, simply for the purpose of selling products. ”

He paused for a moment, and added: "The marketing resources I said, including the beautiful daily chemical factory, as well as the Nanhua branch, just like last time, dealers in other provinces urgently need 30 tons of powder, our factory because the production focus is on soap powder, the stock of powder is insufficient, and the marketing department can go to the Nanhua branch to transfer goods." ”

Zhao Haibo twisted his body awkwardly and changed his sitting position.

Wei Xinyuan said: "As a result, you didn't do this, but placed an order for the production of the factory, and the factory delayed the order production of soap powder in order to rush the production of these 30 tons of powder, and the powder of the Nanhua branch was backlogged in the warehouse. I thought that as long as the various resources within the company were integrated, this situation could be completely avoided. Of course, this is not only the mistake of the marketing department, but I, as the CEO, also have to bear the main responsibility. ”

Zhao Haibo nodded and said: "What Mr. Wei said is the truth, I really didn't expect that I would go to the Nanhua branch to transfer goods, and habitually placed an order for the factory." The main reason is that I don't know much about the situation of the Nanhua branch. This is my own dereliction of duty, and I review. ”

Yang Fei said: "This question is well raised, the company is getting bigger and bigger, but various problems have also been exposed, if you don't strengthen management now, you won't be able to go far in the future." We ask questions one by one and then solve them. ”

Su Tong said: "Boss, Mr. Wei is just the boss of the beautiful daily chemical factory, he is not very clear about the production and purchase, sale and inventory of the Nanhua branch, and I can't blame them for this matter, as the administrative secretary, I am responsible for coordinating all aspects of resources, and I am also responsible." ”

Yang Fei smiled and said, "I am not here to hold this meeting today. You don't have to rush to take the blame on yourself. The problem is real, we just need to find a way to solve it, do you have any good suggestions?"

Wei Xinyuan said: "The vast majority of senior managers of enterprises pay more attention to marketing work, but marketing is only a matter of the marketing department of the enterprise, the senior management of the enterprise or is not equipped with full-time management personnel, or the management responsibilities are not in place, therefore, this attention has obvious locality, uncertainty and non-process, resulting in enterprise marketing is not systematic, not comprehensive, not in place. ”

Yang Fei said approvingly: "Mr. Wei got to the point. The absence of senior management has brought many harms, the beautiful daily chemical plant and the Nanhua branch, as well as the future between the various branches, there must be a unified management to coordinate the relevant production arrangements, inventory sales, all of our enterprises, must be played as a game of chess, can not be separated. ”

After he finished speaking, he fell into deep thought, the question is, who will be the manager of this unity?

This candidate is very important! It is equivalent to overriding the beautiful daily chemical and Nanhua branches, as well as other branches!

If it is used correctly, it is like a tiger with wings, and if it is used correctly, everyone is not convinced, that is, it is a loss.