In the evening, the playground of Jiacheng No. 1 Middle School.

Yu Sheng'an and Ding Chaoge walked around the plastic runway, speaking of the popularity of "Ten Years", Yu Sheng'an naturally wanted to thank Ding Chaoge, who had made great contributions.

"That video is just a tool carrier, and everyone's real focus is still on your song, so I just met at the right time, and you came naturally. ”

Ding Chaoge didn't take credit, and joked when he said it: "Their tears are not shed for the video, but also for the song." ”

Yu Sheng'an laughed and said, "Mr. Ding, you are too modest, there are a lot of people talking about the video in the message, and because you thought of this way of adding BGM to the video, my new song is very natural, so you have to give me a chance to express my gratitude anyway." ”

Ding Chaoge turned his head to look at Yu Sheng'an, smiled slyly, and said, "Since you are so sincere, then I will give you a chance, the night after tomorrow, my mother will come to see me at school, and you will pretend to be my boyfriend." ”

"Huh?" Yu Sheng'an was taken aback, he didn't expect this kind of dramatic thanks.

Ding Chaoge helplessly explained: "I can't help it, so I made this decision, some time ago my mother kept forcing me to go on a blind date, and she had to introduce her Douyin friend's son to me, I was so annoyed, I lied to her that I had found a boyfriend." ”

Yu Shengan was silent.

Ding Chaoge said: "If you feel inconvenient, forget it, I just have another thing I want to ask you to help with, our classmates must have signed up for the singing competition held in the city, you can help guide me then." ”

"Yes. Yu Sheng'an replied.

"Then I'll thank you for Tang Bi first. ”

Ding Chaoge naturally turned his head and exhaled softly, the expression on his face was embarrassed and embarrassed.

"I mean, you can do both. Yu Sheng'an added.

"Huh?" Ding Chaoge was stunned for a moment, and hurriedly looked at Yu Sheng'an.

"Pretending to be your boyfriend, guiding Don inevitably, you can do both things. "The rest of my life.

"Oh," Ding Chaoge nodded, his heart suddenly surging, but his tone was forcibly calm: "Okay." ”

After another lap, the two went back from the playground.

……

Ding Chaoge's classmate Tang must be a sophomore in high school this year, 17 years old, is a very talented boy, and the literary backbone of the class.

Because he had previously covered "Next Year Today" in Yu Sheng'an's music class, Yu Sheng'an also had an impression of him.

Last week, he signed up for a youth singing competition held in the city, and has been busy picking and practicing songs all this time.

In the evening, after self-study, he applied to go home.

As soon as he got home, he turned on the new stereo that his father had just bought for him, ready to use it to try out his music teacher's new song "Ten Years".

In fact, he also thought about singing "Ten Years" to participate in the competition, after all, he can ask the most authoritative original singer for any questions about this song.

However, this song is not suitable for his age to control and experience in terms of style and connotation, and it is suspected of being worried about giving new words, and it is definitely not suitable for competition.

Just as I was listening attentively, suddenly the doorbell rang at home.

I got up to open the door and saw the young Aunt Su who lived next door standing outside the door.

Tang must have realized something, and hurriedly apologized: "Aunt Su, I'm sorry, I'll turn off the stereo immediately." ”

"No, no, you must have misunderstood," Aunt Su said softly and with a smile, "I didn't knock on the door to remind you to turn off the stereo, but to ask you, what song are you listening to, I think it's very good, and I want to find it to listen." ”

"Oh, this song is called "Ten Years", and GuGu Music has it, 3 yuan a song. Don must have replied.

"Okay, I'll go back and listen, thank you. ”

Soon after, the sales figures for the "Ten Years" single album jumped dozens more, and one of them was purchased by Aunt Sue.

……

By 1 p.m. on Wednesday, 24 hours after the launch of "Ten Years", sales officially crossed the 500,000 mark.

According to the account-sharing model given by GuGu Music, Yu Sheng'an has received more than one million yuan in earnings, not including the commissions drawn during the rainy season.

Of course, with Yu Sheng'an's popularity on Douyin and Weibo, his ways to attract money will become more and more diverse, such as advertising endorsements, commercial performances, song licensing and other derivative income, at that time, digital album income can only account for a small proportion.

In fact, there are already several brands that have expressed their intention to cooperate with Mu Yushi, and they want to know when Yu Sheng'an's "Ten Years" will launch the MV, and how much is a second of product placement.

Mu Yushi roughly estimated that if several brands were all next, Yu Sheng'an would be able to attract nearly 500,000 yuan with a MV.

In less than a month, Yu Sheng'an was able to release two hit songs in a row and become popular twice in a row, which is no accident.

Especially this time, with the popularity of "Ten Years", he also surpassed the general sense of "Douyin Internet celebrity" and was fully recognized by Weibo platform users.

It's not that Weibo users are more advanced than Douyin users, but based on the differences in user groups and user habits, Yu Sheng'an's fame is more convincing.

Generally speaking, Internet celebrities who are popular on Douyin may not be able to gain the same influence on Weibo, and similarly, Douyin's popular works may not be recognized by users on other platforms.

For example, when "Today Next Year" was popular on Douyin, there was no equivalent explosive performance on Weibo, whether it was data or popularity, it was not an order of magnitude.

After the birth of "Ten Years", Yu Shengan now has millions of fans on Douyin and Weibo, and his influence is comparable to that of a second-tier star, and the current traffic is even closer to that of a first-tier star.

It is worth mentioning that the poem written by Yu Shengan on Weibo can be called a stroke of genius, which not only improves and stabilizes the compulsion, but also expands and consolidates the fan base.

Mu Yushi called Yu Sheng'an and asked about the MV's plan.

"Yes, there is this plan, but my initial idea is to put "Today Next Year" and "Ten Years" together, first in Chinese, and then in Cantonese, and the plot is as seamless as possible. ”

Yu Sheng'an had this idea, based on a video he had watched at Xiaopo Station, a mixed cut of movie clips, and the background music was "Big City Event" and "Small City Big Event", and the moment when Chinese and Cantonese were docked, he was extremely impressed.

"That ad placement ......"

"On the premise that it doesn't violate the plot, you can pick up two or three. ”

Yu Sheng'an did not reject natural and harmonious advertising placement, anyway, some products always have to be used, but now that he has become a party, he will not deliberately refuse.

"Good. Then it's time for the MV production, do you have an idea?"

"No, this may have to trouble Mr. Mu, I don't have a clue about the director and actors. ”

"No problem, I'll contact you, if you're an actor, it just so happens that the studio recently signed a newcomer, so I'll be the MV heroine for you then. ”

"Yes. ”

……

In the spring of 2013, "Next Year Today" swept the current hot social platform Douyin, and then, "Ten Years" became popular all over the Internet, and then from online to offline, streets and alleys, supermarkets, barber shops, clothing stores, shopping malls, and gradually spread the trend of singing the north and south of the river.

Even some eight or nine-year-old children can sing "Ten years ago, I didn't know ......"

And Yu Shengan, who created all this, became a top Internet celebrity in a short period of time.

Those activities and programs related to him have temporarily changed their publicity strategies, putting the words "Yu Sheng'an" in a more eye-catching position.

Even the official Weibo of "Huaxia Good Cantonese" took advantage of the popularity and took the initiative to post a Weibo related to Yu Sheng'an's single:

Looking forward to Yu Sheng'an's performance on the stage of "Good Cantonese". ”

……

Thursday, evening.

Yu Sheng'an deliberately changed into a formal dress, and then he was going to pretend to be Ding Chaoge's boyfriend.

At 6:20 p.m., Ding Chaoge's mother came to school.

Yu Shengan accompanied Ding Chaoge to pick up the people at the school gate, and in the face of the "future mother-in-law", Yu Shengan behaved diligently, greetings, carrying luggage, and finding topics......

Because the relationship is not real, there is no real psychological pressure, Yu Sheng'an behaved very calmly and generously, and his own appearance belongs to the kind of young man who is more handsome and stupid, so he left an excellent first impression on Ding's mother.

After some chatting, Yu Sheng'an found that Ding's mother was a very fashionable elder, watching entertainment news, chasing stars, reading online novels, chasing idol dramas, and playing Douyin......

During the meal, she also took the initiative to ask Yu Sheng'an: "Xiaoyu, do you watch Douyin?"

"Look. Yu Sheng'an replied.

"How many fans do you have on Douyin?" When Ding Mu asked this question, her tone was quite superior.

Ding Chaoge hurriedly said: "Mom, don't show off your three thousand fans." ”

Ding's mother glared at her daughter and said, "I'm talking to Xiaoyu, what are you talking about?"

Then he turned to Yu Sheng'an and continued to ask: "Xiaoyu, how many fans do you have?"

Yu Sheng'an glanced at Ding Chaoge, who pouted helplessly.

Yu Sheng'an said: "A few hundred ...... bar. ”

Ding Mu said: "What's your Douyin name? I'll take a look later, and then help you forward and forward it, and give you a boost." ”

"Auntie still knows about the increase in fans?"

"What's not to know about that? increase followers, live broadcasts, and reward gifts...... I know. ”

"Auntie is amazing. Yu Sheng'an slapped the horse, and by the way, he took the topic away, so that the other party forgot to ask his Douyin ID.

Unexpectedly, after eating, Ding's mother actually wanted to add Douyin friends with her, and between her words, she had the meaning of helping herself.

Yu Sheng'an couldn't, so he had to report his Douyin account.

A minute later.

"Are you the little brother who sang "Ten Years"?!" Ding's mother was shocked.

Yu Sheng'an: "???"

Ding Chaoge: "???"

"You, how do you like my daughter?" Ding's mother was puzzled.

"Mom!" Ding Chaoge snapped.

Yu Sheng'an held back a smile and said in his heart: "Sure enough, all my mothers in the world are the same." ”

Yu Sheng'an said: "Auntie, you don't know, I have so many fans, thanks to Chaoge." ”

Ding's mother still looked incredulous, and said: "My son-in-law is actually a Douyin Internet celebrity, this, it's too unreal, you won't lie to me, right?"

Ding Chaoge panicked.

Yu Sheng'an reacted quickly, reached out to put his arm around Ding Chaoge's shoulder, and said with a smile: "Auntie, how could we lie to you with such a thing?"

Subsequently, Yu Sheng'an told the process of the two from acquaintance, acquaintance to love, mentioning details such as bananas and apples, and finally let Ding's mother ...... Half-convinced.

At half past nine, Yu Sheng'an returned to his bedroom, and soon after arriving at the dormitory, he received a WeChat message from Ding Chaoge: "THX." ”

Yu Sheng'an replied with a smile: "You're welcome." ”

After resting for a while, I was about to go to wash, and I received a screenshot of Weibo sent by Mu Yushi, which was the Weibo posted by the official Weibo of "Huaxia Good Cantonese".

However, the highlight of this screenshot is not the official Weibo mentioning his name alone, but the hot comment left by a netizen with the ID "'more' is better":

"I was also drunk when the official Weibo gave Yu Sheng'an a micro, when did the coffee position of the third-rate Douyin Internet celebrity have overwhelmed the super first!!?!!-line all-round idol star?

Yu Sheng'an sighed for a while, and sighed in his heart: "There is an inner taste." ”

Then when he returned to Mu Yu: "Has this begun?"

……

At the end of March, Yu Sheng'an's previous activities opened one after another.

On March 28th, the Youth Music Festival kicked off in the Happy Valley Maya Water Park in Nanhai City, which was also the first time Yu Sheng'an performed in front of tens of thousands of audiences.

The deafening cheers, tidal applause and shocking chorus of 10,000 people also officially played the overture to his dream of the entertainment industry.