In the last life, in the year Yu Sheng'an was born, the Beyond band released a new song "Earth", which became Beyond's most successful song from its debut to 1988.

The music is fresh and natural, paying attention to the feelings of society and family and country, which became the beginning of Beyond's establishment of its own new music style, and since then Beyond has really found its own path.

It was also after "The Earth" that Beyond quickly transformed from a semi-underground rock band into a truly popular mainstream band.

However, after becoming famous, controversy and criticism followed, and since "The Earth", the debate about whether Beyond's change is a compromise and a betrayal of ideals has never stopped, so they sang the indomitable courage in the song "No More Hesitation".

The lyrics of "the mentality of self-confidence and immortality to live to old age" not only express Beyond's ambition, but also the spirit that all successful rock bands and even musicians should have.

Yu Sheng'an's choice of this song in the current situation can be said to be very appropriate.

In the face of the menacing Tiantu and Zhongliu, he admits that "it is not easy to achieve the ideal", but in the face of the upcoming finals, he is still full of confidence.

The two lyrics of "Who decides me to go or stay, and the universe in my heart" are a declaration: I am the master of my own road to the finals, and no one else can decide.

And "the mentality of self-confidence and immortality to live to old age" sings the strongest note of the song, which can be encouraged by everyone.

Judging by the reactions from all sides, the song received the expected effect.

Fans naturally applauded, and professional big V musicians were also highly praised.

However, an eerie scene ensued.

On Weibo, #余生安新歌不再犹豫#这个话题始终在热搜榜前16到20名左右徘徊, even if the topic is actually read and discussed in the number of posts, it is not inferior to the top three.

What's even stranger is that shortly after 7 o'clock, #韩越发布单曲#, #年少不轻狂#两个话题都迅速冲到热搜榜首页的位子.

Han Yue's fans are indeed working hard to brush up the heat, but the overall scale and scope of the discussion are obviously not of the same magnitude as "No More Hesitation", just in terms of the attention of big V, Yu Shengan is ahead of more than one world.

As for the popularity of Douyin videos, music forums and hot search lists on other search websites, Yu Sheng'an crushed Han Yue with an absolute advantage, but on Weibo, the main battlefield of celebrity artists, Han Yue rode the dust and threw off Yu Sheng'an's more than ten positions.

This absurd scene completely angered Yu Sheng'an's fans, who continued to write topics for Yu Sheng'an, while posting questions about Weibo's manipulation of the list, and at the same time fighting Han Yue fans.

Korean fans believe that if Weibo really suppresses Yu Sheng'an, it can completely make him disappear from the list, since he is allowed to appear, it means that the data is real, and the ranking is not good, it can only show that Yu Sheng'an's popularity is limited, and the attitude of fishmeal to do data is not positive enough.

"The more and more data we have made is what our fans have worked so hard to do, others don't say, I'm a person with 20 small accounts, and I've been posting, so if you really want to put your main owner on the homepage, work hard, don't complain there, glass heart!"

"We don't step on it, but the fishfans have been rubbing the heat, attacking us more and more, we will also fight back, the fans themselves don't work hard, don't blame yourself for the low ranking of the main owner, thank you!"

"I advise the fish-fans to calm down, instead of weird and weird air, it is better to make data for their own masters, and see that our brother's data is high, it is not appropriate to touch porcelain, right?"

......

Yu Sheng'an's fans were not angry, and discussed all kinds of screenshots, column data, and statistics about the number of big Vs, hoping to make Korean fans recognize the facts, but the other party now has a substantial advantage, and the sentence "Since Yu Sheng'an is so powerful, why is the ranking so low" scared them to death.

After such a meaningless round of quarrels, many fishfans also fell into confusion, they obviously knew that there was a shady scene on the hot search list, and Yu Sheng'an was operated in the dark, but they didn't know which link was the problem, after all, the middle stream did not have the energy control Weibo hot search.

At this time, a netizen with the ID name "Everything is Virtual" posted a breaking news post, analyzing in detail the causes and consequences of Yu Sheng'an's hot search:

"First of all, I would like to tell you clearly that this time Yu Sheng'an was accused of hot search, it is not as simple as it seems on the surface, and the essence of this matter is actually a capital game;

According to the information obtained by the blogger, this matter is related to the middle stream, but it is not mainly related, and the real mastermind behind this matter is another more powerful capital - Tiantu Media!

Some people may wonder that Tiantu does not have artists participating in "Good Cantonese", why do they want to target Yu Sheng'an? To answer this question, we have to mention another company - Good Rainy Season.

That's right, the good rainy season is Yu Sheng'an's current cooperation with the brokerage company, the company's market value has increased hundreds of times because of the strong rise of Yu Sheng'an and Tiantian Cat, this momentum and potential have attracted the attention of Tiantu, plus Tiantu has recently changed to a new head, and is about to do a big thing to stabilize the army's morale, so the acquisition of the good rain season has become the first fire for the new head and new official to take office.

According to reliable sources, Tiantu has made an offer to the rainy season, and Tiantian Cat and Yu Sheng'an, especially Yu Sheng'an, unfortunately became the victims of this offer, not only was his hot search withdrawn, but business cooperation was also very restricted.

It is said that several brands were ready to sign a single promotion contract with Yu Sheng'an during the finals, but in the end they were forced to cancel the cooperation because of Tiantu's intervention.

I have to say that capital is really ruthless, no matter how popular an artist is or how hot he is, he is a tool man in front of capital.

As a fan, the blogger sincerely hopes that Yu Sheng'an will become a capital as soon as possible and truly control his own destiny!"

Because this breaking news post echoes several recent major events in the circle, all the details are correct, and the credibility is extremely high, and it has been widely forwarded.

Fans and netizens immediately pointed the finger at Tiantu and Weibo.

"Don't explain, Tiantu is dark all his life!"

"This is the terrible thing about monopoly, Tiantu wants to monopolize, and does not hesitate to suppress Yu Sheng'an with all kinds of shady scenes, just to buy the rainy season; Weibo has a monopoly, and if you want to put it on the hot search, you can give it to whoever you want to withdraw, and you can withdraw whoever you want to withdraw the hot search, covering the sky with one hand, and manipulating public opinion!"

"It's not the first time that Tiantu has manipulated Weibo hot searches, how many hot searches were withdrawn last time in order to respect Cen Yejing for public relations?"

......

For a while, a large number of various operations before Tiantu began to be dug up on Weibo, including whitewashing and splitting male artists, public relations for junior female artists, female stars with unspoken rules for group executives, and beautiful hosts by its big directors, etc., and even the old news of suspected money laundering at the box office was also re-revealed.

The backlash of public opinion is faster and more ferocious than the prediction of Tiantu Public Relations.

And at first, it was just a spontaneous counterattack by netizens, but later, when a professional black PR entered, the rhythm was brought more vividly.

Tiantu has been operating in the entertainment industry for many years, and has earned the status of the leader, and naturally has offended many people, and its enemies can't help but want to step on it when they see it standing in such a handsome posture at this time.

This result was somewhat unexpected by the Tiantu people.

And at this moment, Song Ziyuan, editor-in-chief of "Dengtuzi" magazine, suddenly posted a Weibo: "I heard that Yu Sheng'an can't be on the hot search now?#余生安#"

Song Ziyuan, as the editor-in-chief of the most well-known men's fashion magazine in China, is a real well-connected, Lu Ziye, and hard backstage, and he has heard about the inside information of Tiantu's suppression of Yu Sheng'an.

With him taking the lead, many celebrity Vs have followed.

Actor Shen Lang reposted Song Ziyuan's Weibo for the first time, leaving a message: "Help the rest of your life to be on the hot search!#余生安#"

Then singer Sheng Yichen forwarded it and left a message: "This may be the most embarrassing day in the Chinese music scene#余生安!

After that, some big Vs outside the circle, including several funny bloggers, game anchors and online writers, are intentionally or unintentionally bringing this popularity.

The retweets of the big Vs stimulated the enthusiasm of netizens, and thousands of netizens began to "help the rest of their lives to be on the hot search".

Funnily enough, #帮余生安上热搜#这个话题最终上了热搜.

......

Yanjing, Weibo headquarters.

The staff of the data business department fed back the data results of this topic to their manager in a timely manner, asking, "Does this data also need to be changed?"

The manager replied with a string of ellipses, and then said, "I'll ask." ”

In fact, there are many fans or supporters of Yu Sheng'an on Weibo, and they are very helpless to know the inside story and even participate in the shady scenes.

Working on Weibo, they have seen people who buy hot searches, they have seen people who withdraw hot searches, and they have also seen people who signed long-term hot search agreements with Weibo, but they have never seen people who spend money to go through the back door to suppress other hot searches.

It's simply pure disgusting.

Weibo boss Luan Tong quickly got the data, he logged to the front desk to take a look, and replied: "Don't worry about this for now." ”

Public opinion is boiling on Weibo now, and if you press it down, something will really happen.

He has been a social platform for many years, and he knows that public opinion is a flood beast, and once it backspawns, there will be endless troubles.

In addition, Yu Sheng'an has not spoken out on Weibo so far, and seeing this trend and continuing to anger him, he is likely to choose to quit Weibo, and in the long run, this loss is also incalculable.

Soon, #帮余生安上热搜#这个话题进了热搜首页.

Weibo's staff in charge of data sighed privately:

"The rest of my life that lets go of the data is the only top stream, maybe this is the data and popularity that are smashed out of the work, it's too strong!"

......

Tiantu did not negotiate with Weibo on this matter, and their public relations were fighting fires and deleting posts everywhere at this time.

And Tietanghua, who single-handedly created the current situation, was at the capital airport at this time, just getting off the plane.

The new beauty CEO of Tiantu, the first thing she did after getting off the plane was to listen to Yu Sheng'an's new song.

After listening to it, I first felt very relieved, and felt that I could still write songs of this level under this pressure for the rest of my life, which was enough to prove my personal strength and heritage.

And the spirit of this song is also very appreciative to her.

But when she read the lyrics seriously, she suddenly realized something, the song is called "No More Hesitation", and the lyrics of "Who will decide me to go or stay, determine the universe in my heart", "The mentality of self-confidence and immortality to live to old age" and "Even if there is trauma, do not retreat" These sentences convey too strong emotions and seem to contain some kind of uncompromising meaning.

Then she went to Weibo to scan the public opinion and found that a topic related to Yu Sheng'an ranked second on the first page of the hot search list.

I clicked in and looked at it, and I was a little stunned.

Tiantu was pulled into the field at some point, and he was in a situation where everyone was shouting and beating.

In a flash of thought, she was keenly aware that she might have made a mistake, not a serious one, but one that could have made something self-defeating.

She doesn't care about the company's negative, she believes that the PR will be handled soon, what really makes her a little concerned is that she found that she miscalculated Yu Sheng'an's intention to choose this node to post a song.

He didn't want to break the hot search game, he was canvassing for the finals in reverse!

At this time, the harder the Weibo hot search suppresses him, the more enthusiastic the supportive votes given to him by netizens will be on the day of the finals.

His popularity and strength were originally dozens of grades higher than Han Gao, and if he used this hand to pull the indignant passers-by over, then even if Tiantu and Zhongliu joined forces to buy tickets, they might not be able to catch up with him.

If the difference in the number of votes is small, it can be "fine-tuned", and if the difference is too large, there is very little room for interference.

She didn't really care about winning or losing, and what made her uneasy was that she found herself a little unsure of Yu Sheng'an's thoughts.

I don't know what the meaning of his true and false words is, especially where his strong confidence and confidence come from.

remembered that in the Lu Manni incident, he relied on an unwarranted Weibo to turn the tide, and Tie Tanghua's brows furrowed slightly.

After thinking about it, he decided to test Yu Sheng'an again, clicked on WeChat, and sent him a message: "Mr. Yu's move is wonderful, you can attack and retreat, you can admire and admire." ”

After two minutes, Yu Sheng'an replied: "Mmmm, keep up the good work!"

Tie Tang Hua wanted to drop the phone.

At this time, Cao Mulan, the president of the brokerage department, sent a message: "Mr. Tie, have you gotten off the plane?"

Tie Tanghua replied: "Just got off the plane, is there anything wrong with Mr. Cao?"

Cao Mulan: "I want to meet Yu Sheng'an and talk to him in person." ”

Tie Tanghua replied: "Don't do it yet, if you go to see him now, it will create a big illusion for him, making him think that our entire company is waiting for him, and his spectrum will be bigger." ”

Without waiting for Cao Mulan to reply, Tie Tanghua continued: "Moreover, this is the first thing I did when I took over Tiantu, Mr. Cao still let me finish it myself." ”

Cao Mulan: "Okay, Mr. Tie." ”

After ending the chat, Tietanghua fell into deep thought.

......

After the phased results came out, the public relations group in the rainy season began to review and summarize.

Of course, the breaking news post of "Everything is False" is from their handwriting, from release to dissemination, to drainage, to rhythm, a wave of flow pulled Tiantu down.

As for Tiantu's "black PR" to the family, it ended so quickly, it was an unexpected factor.

"In the final analysis, it's our teacher Yu who is too top, if he pulls his crotch with this new song, no public relations is useless. Gu Yun, the boss of the public relations department, concluded his speech.

"Yes, Mr. Yu is too steady. Others feel the same way.

In the whole process of guiding public opinion, they deeply saw the stickiness and combat effectiveness of Yu Sheng'an fans, as well as the addition of those big V tap water, which also played a vital role.

The advantages of these genuine works are not comparable to any traffic.

......

In the next few days, the debate on the Internet continued in various dimensions, but two other more high-profile news began to distract everyone.

First, the college entrance examination is about to take place, which is a major event that the whole people are really concerned about;

Second, the finals of "Good Cantonese" are approaching, and warm-up advertisements have begun to be rolled out on a large scale on the Internet and TV stations:

"This week, the peak night of 2013 "Huaxia Good Cantonese", the ultimate battle, the end of the battle begins!"

"Xi Qing, Zhang Tongnian, Bi Shengyong, Zhang Shali, the four mentors continue to sit in charge, and the biggest mystery guest in history is present in person!"

"Who is the good Cantonese in China, the energetic and all-round king, or the talented maker of popular styles?"

"June 8th, "2013 Chinese Good Cantonese Peak Battle", stay tuned!"