Chapter 725: Chen Ping's Analysis
Hearing Chen Ping's words, Su Guanfeng nodded lightly noncommittally.
Then, Chen Ping pondered for a moment before he said softly: "Let's not talk about what I said before, let's first analyze the current situation of our Pingyu Group and Chairman Su's Su Group.
In the recent period, that is, more than a month ago, Pingyu Group began to participate in the land auction on September 1, and officially entered the commercial scope of Linhai Province.
This is also the most important strategic direction of Pingyu Group in the future, whether it can successfully enter the Linhai Province Business Alliance, become a member of the Linhai Province Business Alliance, for the future development of our Pingyu Group, has a vital role.
Therefore, in this process, no matter what kind of difficulties we encounter, we can only overcome obstacles and move forward all the way, and we will never give up until we reach our goals.
This is also the criterion that we must adhere to when carrying out this stage of strategic development planning. Nowadays, in the business alliance of Linhai Province, although some group companies have lowered their vigilance against us.
But after all, there are still a large number of group enterprises, and they still maintain a resistant attitude towards the arrival of Pingyu Group. Among them, Qingyun Real Estate Company is the leader.
The reason is that Qingyun Real Estate Company is not actually so repulsive to Pingyu Group because of its own company's strategic needs. It's just that the current stage is special.
In the Linhai Provincial Business Alliance, in a few months, the election of the next leader of the Linhai Provincial Business Alliance will begin, which is of vital significance to the entire Linhai Provincial Business Alliance.
As long as it is a group enterprise within the scope of the business alliance of Linhai Province, it will never be taken lightly. Each group enterprise hopes that it can become the next leader of the Linhai Provincial Business Alliance.
Because only in this way can we grasp more discourse and resources, and all kinds of actions within the scope of Linhai Province can also be smoother.
This plays a vital role in the development of a group enterprise, and no one will ignore it. It's just that in the business alliance of Linhai Province, the strength gap between the major group enterprises is still extremely obvious.
In fact, there are not many companies that can compete for this position. After this period of simple elimination, I am afraid that only the four major companies were originally qualified to compete for this position.
These four major companies are Su Group, He Group, Qingyun Real Estate Company, and Sihai Real Estate Company. This is also the top group enterprises in the entire Linhai Province.
However, when Pingyu Group entered the scope of Linhai Province, it still had a certain impact on Linhai Province. I admit this myself.
First of all, at the land auction, Sihai Real Estate Company invested as much as 12 billion yuan, but in the end, it did not receive any money, and it fell directly from the original large real estate company. Nowadays, it can only be called a medium-sized real estate company.
Among them, although it has little to do with our Pingyu Group, it can only be said that the senior management of Sihai Real Estate Company has made certain mistakes in strategy, which is why the current situation has been caused.
But in any case, Sihai Real Estate Company has completely lost the opportunity to compete for the position of the next leader of the Linhai Provincial Business Alliance.
Even if it is possible to use the development of the land in the Arowana area to return to the position of a large real estate company. But by that time, I am afraid that within this Linhai Province, it will already be a different situation.
Moreover, the election for the position of the next leader of the Linhai Provincial Business Alliance may have already ended. As a result, Sihai Real Estate was the first company to be directly excluded from the shortlist.
In addition to the Four Seas Real Estate Company, in the recent period, I am afraid that most of the people in the Linhai Provincial Business Alliance have realized that the He Group does not seem to want to continue to fight for the position of the next leader of the Linhai Provincial Business Alliance.
There are many reasons for this, and I think Chairman Su knows better than I know, so I won't do it.
It is precisely because of this that there are only two remaining group companies with competitive qualifications, one is Sushi Group, and the other is Qingyun Real Estate Company.
It is only a few months before the election of the next leader of the Linhai Provincial Business Alliance.
In just a few months, both Su's Group and Qingyun Real Estate need to take a series of measures to enhance their influence in the Linhai Provincial Business Alliance. And this influence is actually divided into several levels.
The first level is, of course, the size of the company. If during this period of time, Su Group or Qingyun Real Estate Company, no matter which one, as long as it can make a breakthrough and expand the scale of the company, then it can directly crush the opponent, and there is absolutely no suspense.
It's just that, in just a few months, it is almost impossible to open up a significant gap, unless pie in the sky falls.
Therefore, this possibility can basically be ruled out. It is precisely for this reason that Qingyun Real Estate Company will adopt the current attitude towards our Pingyu Group.
Because only by driving our Pingyu Group out of the scope of the Linhai Provincial Business Alliance can we establish a higher prestige for Qingyun Real Estate Company.
In this way, those large and small group enterprises in the Linhai Provincial Business Alliance that exclude our Pingyu Group will naturally be biased towards the side of Qingyun Real Estate Company.
In other words, once our Pingyu Group is completely defeated in this battle, then the strategic goal of Qingyun Real Estate Company will be achieved.
At that time, Qingyun Real Estate Company's prestige and status in the Linhai Provincial Business Alliance will definitely be greatly enhanced. Correspondingly, the situation and situation of the Su Group will be more difficult. ”
"The only opportunity for Su's Group now is to put more pressure on Qingyun Real Estate Company in the real estate industry.
In this way, on the one hand, Su's Group can enhance its influence in the real estate industry, and on the other hand, it can also let the major group enterprises in the Linhai Provincial Business Alliance see the real strength of Su's Group.
You must know that Su's Group is a diversified group enterprise, if it can overtake Qingyun Real Estate Company in real estate at a certain stage, it will also prove that the comprehensive strength of Su's Group is actually far above Qingyun Real Estate Company.
This is also equivalent to enhancing the prestige and influence of Su's Group in the business alliance of Linhai Province. It is precisely for this reason that in recent times, Su Group has been constantly seeking opportunities in the real estate industry.
It's just a pity that I missed the land of Arowana District and lost the largest piece of cake in the development of Linhai New District. It is not so easy to find opportunities in the real estate industry in a short period of time.
Not to mention the Su Group, even if it is Qingyun Real Estate Company, it will not pin its hopes on this aspect. It is precisely because of this that the current situation of the Su Group is not very good.
Over the years, although the Su Group and Qingyun Real Estate Company are not incompatible, there is also a certain amount of friction between the two sides. Even if you are not an enemy, you can be called an opponent.
In such a situation, once the two sides fight for a result, then the side that falls into the disadvantage will be crushed by the other party in the development process for a long time in the future, and there is no hope of turning over.
Once the Su Group falls into this situation, I am afraid that the future will not be easy.
On the other hand, although the current Su Group is diversified, in fact, there are only these three pillar industries within the entire Su Group, that is, the real estate industry, the hotel industry and the entertainment industry.
I have also learned about these three major industries, and the real estate industry of Sushi Group, after so many years of development, has overall assets of about 38 billion.
Such a scale can only be regarded as barely entering the real estate industry, and the threshold of large real estate companies is really not a real large real estate company.
In the hotel industry, it is also the second largest industry under the name of Su's Group, and the overall assets should be about 6 billion. As for the final entertainment industry, the overall assets are about 50 billion.
In addition, Sushi Group also has a number of other large and small projects, involving many industries. It's just that these projects have not improved much.
After so many years, it is still tepid, and it is not one of the pillar industries of Su Group in the future.
If calculated in this way, the overall asset strength of the entire Su Group is probably between 51 billion and 52 billion. Of course, I am not a member of the Su Group, so there should be some deviations in the calculation of this number.
However, I believe that such a deviation should not be too big. And now the biggest problem of the Su Group is the liquidity on hand of the Su Group.
The hotel industry and the entertainment industry need follow-up working capital investment, in fact, it is not too tight. Even if you want to expand, you are not in a hurry.
If there is no capital, the development of these two major industries can actually be suspended. After all, these two major industries also have strong profitability.
Even if the development is suspended, it will not have too much adverse impact on the entire Su Group, at most it will only make the pace of expansion of the Su Group slower.
But the real estate industry is different. Su Group is very different from other large real estate companies in the real estate industry.
In Linhai Province, there are 13 large real estate companies, including those small and medium-sized real estate companies, including the Sihai real estate companies that have been weakened a lot.
The overall assets of these 13 large real estate companies must be at least 30 billion yuan. Among them, the Su Group can only rank around 10th.
In addition to the Su Group, the other 12 large real estate companies, although the difference in strength is not small, but they all have a common characteristic, that is, the fixed assets of these 12 real estate companies are distributed throughout Linhai Province.