Starting from January 5th, Jiangsu, Zhejiang Lantai began to exert force, and a large number of "Exile" promotional videos appeared on major media, social software, and short video apps, and united a large number of first-line stars and well-known bloggers of major APPs to stand on its platform and cheer for Lu Ze's movie that finally returned after many years.

The number of broadcasts of the trailer quickly exceeded 100 million in just a few days, this is not the number of plays under the bubble data, but the real data that has been audited.

The release of this movie was a bit in a hurry, especially there was a big problem in the theater scheduling, January was originally a window period on the eve of the Chinese New Year, what movie to release to expand theater resources, increase fan choices, the theater side has already made a decision, but no one expected that "Exile", the burly prehistoric giant crocodile that has been crazy again after frenzied marketing, suddenly entered the box office battle in January.

The theaters looked at the list of films that had already been set, and a total of 11 films were released in January, but they didn't mention the numbers, and the remaining seven are:

Three supernatural domestic horror movies, a deserted village, a trick fairy, and a return to his hometown to visit relatives, are all classic horror themes, and they are also themes that have been played rotten.

A low-cost campus romance-themed genre film, two rural-themed literary films, one of which is a remastered version of "I Am Not Wang Mao" that was once launched.

Two low-budget vulgar drama films, the kind of films that consciously believe that they are not worthy of participating in the Lunar New Year War, are gone, that's all, how to choose?

Exile must make way!

This is the consensus reached by all theaters, if you don't increase the number of screens with movies that will never lose money, do you really think the audience will like those horror movies that pretend to be ghosts and scary?

So, after many discussions on the side of Universal Brothers Pictures, "Exile" was officially finalized! It will be released on January 15 for a period of one month, and it will be taken over the next day for the Chinese New Year!

Now there are more than 16,000 cinemas in Huaxia, and the main market is divided by 13 cinemas, and the rest of the scattered small cinemas have been directly abandoned, otherwise it will be too late to talk about cooperation one by one.

The income of these small cinema chains is extremely low, such as the non-capital cinema line of the city cinema, the facilities are old, the environment is poor, and the 3D equipment is not popular, even if the ticket price is low, it will not be chosen by fans.

The main core will still be on the cooperation with large groups, and now nearly 80,000 screens in the country are in their hands, and how many films they can give is the most important thing!

In the end, both sides were very satisfied with the outcome of the negotiations, after all, everyone was sitting here for the box office gains, so without violating the law, everyone wanted to increase the film schedule rate as much as possible.

Based on the number of screens given by the major theaters, the film scheduling rate of "Exile" in China is 64.7 percent! Although it is the off-season for movies, and there are 82.6 percent of the films scheduled by the Avengers Four, and some theaters have even reached 100 percent of the horror data of the film schedule, the more than 60 percent of the film schedules are still very amazing.

This means that there are more than 600,000 shows during the launch period! More than 3.8 million seats are covered! This is the largest cinema supply in the history of Lu Ze's actor career!

When Lu Ze negotiated this kind of contract, Mickey and the others were all blinded, and in Huaxia, which is still the world's largest box office, Huaxia! Talked about 64 percent of the film schedule? This made Mickey and his gang think that they had actually died on the passenger plane flying from Singapore to the imperial capital of China......

After testing that he was indeed alive, the carnival began, and everyone knew in their hearts that "Exile" would not be able to do it like Avengers IV, and the box office during the release period accounted for 99.4% of the national box office that month, but the future is promising!

After talking about the theater chain, "Exile" was officially put on the shelves for advance ticket release, and more than 1.7 million movie tickets were sold in just three days! The price of each ticket was 49 yuan, not including discount coupons, which means that they have already earned more than 80 million yuan at the box office before it is released! The box office on the first day exceeded 100 million!

The filming cost of "Exile" is only 25 million euros, after all, many aspects have opened up a lot of joints because of Gambiano Pictures' shareholding, saving a lot of personnel and venue expenses, according to today's exchange rate of 1:7, and not considering the sharing, tax and other issues, only three days of pre-sale will recover nearly half of the shooting cost!

This answer sheet smashed again and was the Mendeleev brothers, who made their debut for the first time, all the worries have now dissipated, and the big stone has finally fallen to the ground, after all, the quality of the movie, who still has them?

So, the brothers began to rummage through their mobile phones all day, constantly looking at the latest advance ticket sales, and exclaimed once and again, speaking Chinese fluently, shouting that Lu Ze didn't know where they learned it.

"Huaxia Eagle fans are really awesome!"

This achievement made Mickey start to be sour, mom has made so many movies in her life, and she has never had such a good pre-sale ticket record, and even more incomparably this scheduled film, can you still play like this? The more he saw the brothers happy, the more sour he felt in his heart, and he didn't even eat and sleep well.

A few days later, I was interviewed, with publicity, according to the meaning of the marketing team, I invited a lot of traffic big V to interview a few people in the main creative team, especially Lu Ze, basically just sent one away, and then came to the next one, but later, gradually they didn't interview Lu Ze, and even the marketing team invited them to interview Lu Ze, but they didn't do it.

Because the sand sculpture team led by Mickey next door is more popular with passers-by, basically every short video interviewing Mickey can easily exceed one million.

In contrast, although the likes of the interview with Lu Ze are not low, after these big Vs sit with Lu Ze, they always feel a little scared, because of Lu Ze's unsmiling and the industry background that these big Vs know well.

Lu Ze himself was reluctant to laugh when he was interviewed, he always kept a straight face and looked very serious, and they didn't have the courage to joke with Lu Ze, so they could only finish the interview questions one by one, and then immediately bid farewell to Lu Ze and ran away.

Even Big V said after the interview video that Lu Ze's aura was too strong, and after interviewing Lu Ze, he immediately went to the bathroom to wash his hands, changed his socks, his palms and feet were all sweaty, and he was a little trembling even when he raised the microphone.

This back and forth, Mickey and they were also brought to the fire, and the account registered on the Huaxia social networking site soon reached one million fans, which caused Mickey and their emotions to sigh.

In the midst of such a hectic time, time passed day by day, and the day finally came to the fifteenth, an hour before the premiere of "Exile" began.

“……”