The Internet exploded, and the discussion in the Lin Jiajun group intensified.

Low-key: "I just want to say that Lin Yang really didn't disappoint me, this is simply going to heaven, I believe that I will definitely be able to beat "The Masked Singer"!"

Caicai and meat: "In this era of looking at faces, can Lin Yang really do a good job in this show? “

No money goose: "The mentor lineup is so strong, it seems that Lin Yang is really going to do something!"

Sasha: "I really can't imagine that if Lin Yang is a big ugly and powerful singer, I can still like him." ”

Dongming: "Support Lin Yang, regardless of whether Lin Yang can bet on this show or not." ”

Brother Bin: "Yes, support Lin Yangda, you are better than me to accompany the king of the world, and if you are defeated, I will accompany you to make a comeback." ”

Look at Uncle Hai: "Brother Bin, can you not be so literary and artistic (second force)." ”

"This Lin Yang is really tearing up with Hua Yi, and I really haven't seen any time to lose!"

......

Although he has a luxurious lineup of tutors, there is still something that gives Lin Yang a headache, that is, the funding of "The Voice". Taking out 100 million is naturally not a problem for Lin Yang.

But with some investment from the studio, the cash on the book is obviously only 50 million, plus the 10 million promised by Beihe Satellite TV, in fact, it is only 60 million.

Today, the cost of four mentors alone is 80 million. The cash you have is not enough to sign a mentor, let alone pay for other funds.

Although Lin Yang knew how much money this show could make for himself, it was money in the future after all. On the premise of not seeing the ratings, it is estimated that few well-known manufacturers go to Beihe Satellite TV to spend a lot of money on advertising titles and investments.

"Go and borrow it from the circle of friends!"

Lin Yang wants to use his current fame to borrow tens of millions from the circle of friends, but it is not a problem. But Lin Yang quickly dismissed the idea. The show has not yet been broadcast, and if you let the media know that you have borrowed money to do this show, it will definitely be detrimental to the promotion of the show "The Voice".

After thinking about it, Lin Yang decided to go to advertisers. In another time and space, the biggest advertising title sponsor of "The Voice" is JDB. And Lin Yang has also locked in several more powerful manufacturers. Hum Da car, Liya mobile phone, white and black medicine, Breeze shampoo, Dongmai special drink.

This is a relatively well-known manufacturer in China.

Lin Yang first tried to contact the advertising department of Huda Automobile. Lin Yang introduced the program "The Voice" to them, as well as the future ratings, and Huda Automobile expressed that it was also very interested in sponsoring this program. But when I heard that I was investing money in Beihe Satellite TV. The other party immediately said that there was no need to talk. It is simply impossible to invest in advertising on Beihe Satellite TV.

Then Lin Yang contacted Liya mobile phone, white and black medicine, Piaofeng shampoo, and Dongmai special drink. At first, they chatted well, but when they heard that the column "The Voice" was broadcast on Beihe Satellite TV, the other party said that they didn't have to talk about it.

"This Beihe Satellite TV TM is poisonous!"

Lin Yang is a little painful, it seems that Beihe Satellite TV is really poison in the hearts of advertisers, after all, the ratings are too scummy, even if the TV series "Conquest" is popular, it is also a good egg, because everyone knows that this TV series has nothing to do with Beihe Satellite TV.

"Damn, I hope these manufacturers won't regret it one by one. “

Lin Chen thought through gritted teeth.

“......

Founded in 90 years, Beihe Yangyuan Drinking Co., Ltd. is the earliest walnut milk beverage enterprise in China. Since its establishment, the company has firmly focused on the professional development of walnut beverages. The company produces walnut drinks of high quality. The annual export volume is relatively large.

But its market in China has been tepid. Although there are some loyal consumers, it is clear that brand awareness is far from enough.

Wu Zhen, general manager of Yangyuanhui, has always wanted to increase the popularity of his walnut drinks in Huaguo and open up a larger market.

Wu Zhen also knows that as a drink that generates foreign exchange for exports every year, his company's walnut drinks do not have quality problems, and the reason why it has been tepid in the Chinese market is obviously because of insufficient brand awareness.

Wu Zhen has also been trying to increase advertising and naming investment in walnut drinks produced by his subsidiary. As a benchmark for ratings in the industry, Mango Satellite TV has always been the object that Wu Zhen wants to work with.

The high ratings mean that the brand effect is good. But Mango Satellite TV looks down on its own business a little, and wants to negotiate many times but does not give itself a chance.

Wu Zhen later tried to invest some advertisements on other satellite TVs, but good advertising spaces and some companies with high ratings did not give him the opportunity to cooperate at all. This made Wu Zhen very distressed.

"We have to increase sales by 30 percent in the Chinese market this year. Even foreigners can recognize our products, and the quality must not be said, you have to find a way in other aspects. Approve enough funds for you, and if there is a good way, you can directly contact me if the funds are not enough. “

In the conference room, Wu Zhen said to Yangyuanhui executives: "If we can't achieve 30% sales growth in Huaxia this year. The marketing department can all go home on vacation. It is a permanent holiday. After Wu Zhen said this, he left the conference room.

As the manager of the marketing department, Wang Yefu felt the deep pressure. He naturally knew that Wu Zhen was not discussing, but giving an order to warn.

Wang Yefu tried to call the advertising department of Mango Satellite TV again, but the advertising department of Mango Satellite TV informed Wang Yefu that the advertising business of Mango Satellite TV had been completed this year. Then Wang Yefu played a few high-rated satellite TVs, and the other party told him that there was still no good advertising space.

"You really can't think of a way, so you put up a sign for Bozi to promote our products. “

Wang Yefu said to his subordinates very anxiously. The general manager pressed him, and he took his anger out on his subordinates.

"Manager: I think we can try to put advertising into The Voice. “

"The Voice!"

Wang Yefu asked: ""The Voice" is the column of that satellite TV, how are the ratings?

Wang Yefu has been thinking about planning plans all these years, so he rarely cares about current affairs and news, so he naturally doesn't know "The Voice".

"The Voice is the ......"

After listening to the introduction of his subordinates, Wang Yefu said: "Our Beihe Satellite TV is going to have its own singing talent show, and it is still a ratings bet, so we don't have to pay any money for Beihe Satellite TV." “

"Yes, Mr. Wang. “

Wang Yefu said: "This person has nothing wrong with his brain, and he dares to sign a financial agreement with our Beihe Satellite TV." “

The subordinate said: "Mr. Wang, I heard that the production of this show alone costs hundreds of millions, it is said that I heard that the mentors invited Zhang Jun, Wu Yue, Tian Hua, and Li Menghong are all first-class celebrities in the circle, and everyone dares to invest real money, what are we worried about, Mr. Wang?"

After listening to his subordinates' words, Wang Yefu said: "Give me the phone number of this producer, I want to talk to him." “

Wang Yefu thought that if the matter was true, he could indeed cooperate.

......

And Lin Yang, who was worried about the cash flow of the show, soon received a call from Wang Yefu.

"Is there still a shortage of title sponsors for our "The Voice"?"

......

Wang Yefu felt very happy to chat with Lin Yang, so he was ready to talk to Lin Yang in person. At this time, Wang Yefu was full of curiosity, and he also Baidu took Lin Yang's name.

Lin Yang, General Manager of Lin Yang Studio, singer, filmmaker, TV producer......

Wang Yefu doesn't chase stars, so he naturally doesn't know Lin Yang's status in the entertainment industry, but when Wang Yefu saw Lin Yang's songs, he was very excited.

"The song "Where Has Time Gone" was actually sung by Lin Yang!"

Wang Yefu likes this song very much, and likes to listen to this song whenever he recalls the past, but Wang Yefu doesn't know about the people who sing this song. Didn't pay attention either. When he found out that the person he wanted to see was his favorite idol, even Wang Yefu, who was about to know the destiny of heaven, was a little excited.

And Wang Yefu watched some of Lin Yang's other works, and found that many of Lin Yang's songs and works he had seen or heard. The excitement is beyond words.

Soon Wang Yefu got on the plane to Yanjing, this time Wang Yefu did not bring any assistants and secretaries, but went alone. In order to see Lin Yang, Wang Yefu specially asked someone to design a new image for himself.

Lin Yang's studio, when Wang Yefu saw Lin Yang, he was very shocked, and in Wang Yefu's mind, he thought that Lin Yang should be a mature and stable appearance, after all, he produced a "The Voice" column with hundreds of millions of inputs. And he sang so many songs with time rings and feelings.

"What's the matter with this young man in his twenties who is still a little handsome?" Wang Yefu's heart was full of muttering and questions.

"You are, I'm Lin Yang. ”

When Lin Yang spoke, hearing Lin Yang's voice, all of Wang Yefu's doubts were dispelled.

"I'm Wang Yefu, the marketing manager of Yangyuanhui, and I'm also your fan. Wang Yefu replied.

Before coming, Wang Yefu called Lin Yang and had a brief exchange on advertising investment and planning.

Lin Yang explained in detail the benefits brought by the "Voice" column to Yangyuanhui Company and the future benefits from the ratings and the brand effect it brings.

When it came to the first title sponsor, when Lin Yang said 100 million, Wang Yefu was directly shocked.

100 million?

, you must know that the main title sponsor of Huaxia is 100 million, and it also exists on Mango Satellite TV. Lin Yang's opening was 100 million. And Sihao didn't mean to joke. This really made Wang Yefu unbelievable.

Lin Yang naturally knew that the main title sponsor of 100 million yuan was indeed a bit high for a drink like Yangyuanhui, but if they knew the effect of investment, they would definitely not regret their decision.

And Wang Yefu naturally knows that if it is really like what Lin Yang said, the brand effect of Yangyuanhui's walnut drink can be realized, and the title sponsor of 100 million yuan is also worth investing. But the 100 million title sponsor is obviously not the one who can do it himself.

Wang Yefu quickly reported to Wu Zhen about the "The Voice" column that he talked to Lin Yang in Yanjing, as well as the naming fee.

Wu Zhen thought that although this 100 million yuan was indeed a bit high, there was still no pressure on Yangyuanhui Company. Wu Zhen thinks about whether spending this 100 million yuan can open up the market sales situation and brand effect.

Wu Zhen replied to Wang Yefu on the phone, saying that he would come to Yanjing to talk to Lin Yang in person.

After Wang Yefu replied to Lin Yang, Lin Yang said: "Don't let Mr. Wu come over, I'd better go to Beihe Province, it just so happens that I also want to go to Beihe Province because of some things in the column." I can meet with Mr. Wu and have a good chat. “

Lin Yang knows that it may not be difficult for Yangyuanhui Company to invest 100 million in advertising, but it is still very difficult to make up his mind to invest in Beihe Satellite TV. The purpose of Lin Yang's visit to Yangyuanhui Company was to determine its products and persuade them.

......

When he came to Beihe Satellite TV, Lin Yang was not in a hurry to start talking with Wu Zhen about the naming fee of "The Voice". Instead, Wu Zhen led him to visit Yangyuanhui's production company.

"Mr. Wu, does the walnut drink produced by your company have a product name?" In Yangyuanhui Company, when Wu Zhen took Lin Yang to participate in Yangyuanhui's production line, Lin Yang asked.

Wu Zhen said: "Our walnut drinks are collectively known as walnut milk. There is no direct name. Our packaging and advertising are also collectively referred to as walnut milk. “

"This can't be done, Mr. Wu!"

Lin Yang said: "I have just drunk our products, and I have also visited the production line, which can be described as real and genuine." “

Wu Zhen said: "Yes, these foreigners are very fond of our products, but they are tepid in China. I'm also very distressed. “

"Mr. Wu, I think it's necessary to give our walnut drink a name. and product positioning. ”

Lin Yang said: "Such a good product, if you just say that it is walnut milk, it obviously cannot highlight the value of our products, I think we have to list the functions of our products in the advertising words to attract everyone to consume."

Wu Zhen also had a question about Lin Yang in his heart, "A celebrity in the entertainment industry, does he also understand product marketing? What kind of moth does this Lin Yang want?"

Although Lin Yang has not studied marketing, he knows how much impact a good positioning and a good product name can have on a product.

"Lin Chen, you just said that you should give a good name to your product and make a good product positioning. “

Wu Zhen said: "I don't know if there are any good ideas and ideas. “

Wu Zhen had already made up his mind at this time, since Lin Yang dared to play a big knife in front of Guan Gong, if he didn't say one, two, three, don't want to let himself name "The Voice", let alone 100 million, even 10 million will not come out.

"The name of the product is six walnuts!"

Lin Yang said: "The product positioning is 'often use the brain, just drink six walnuts.'" ”

"If you use your brain often, you drink six walnuts. ”

Lin Yang continued: "Six walnuts are genuine to each of our cans, and drinking six walnuts with our brains is the function of positioning our products." Walnuts themselves have the effect of nourishing the brain. The group of people who supplement the brain involves a wider range. Students, white-collar workers, the elderly, and stressed office workers. ”