After provoking a war in the field of laundry detergent, in order to compete for other markets, Unilever made another big move: launched a new shampoo brand - Qingyang.

In order to force the launch of this new brand, they brought in big-name celebrities to advertise.

What made Yang Fei laugh the most was that Unilever, a large international company, actually learned the tricks of the beauty group, and also came up with a men's shampoo.

Not surprisingly, Unilever's Qingyang brand is also the main anti-dandruff.

Anti-dandruff for men!

This is exactly the strategy of the Beauty Group Maxim brand when it enters the market.

Zhu Zhongnan and others, as if facing a great enemy, reported to Yang Fei as soon as possible, and rushed to Taohua Village to ask Yang Fei for countermeasures in person.

Yang Fei listened to it and didn't react much.

The calmness of the boss made Zhu Zhongnan feel ashamed.

There is calm in every major event.

Easier said than done!

Who is not angry and panicked when faced with a big event?

Yang Fei is calm, and he has his own reasons for being calm.

Faced with the doubts of his subordinates, Yang Fei explained: "Who first proposed the concept of men's dandruff?"

"Of course it's us!" Zhu Zhongnan said indignantly, "They are copying us!"

Yang Fei smiled: "If men's dandruff is a new industry, then, can our family dominate?"

Zhu Zhongnan groaned: "No. ”

Yang Fei said: "We can neither monopolize the market, nor can we stop others from entering. Is it bad for us that more people come in and hype up the concept of dandruff for men, or is it bad for us?"

Zhu Zhongnan suddenly realized: "Of course it is advantageous. ”

Yang Fei smiled slightly: "That's right." The concept we proposed, we preemptively occupied the market, and now they have only launched the product, which is already lagging behind, and the more hype they have, the more deeply rooted the concept of men's dandruff will be. ”

Zhu Zhongnan secretly praised, Yang Fei's height of looking at the problem is really different!

Most people only see the immediate benefits and care about the profitability of their own brand.

What Yang Fei saw was the hype of the whole concept, as well as the expansion of the men's dandruff market.

The more successful Unilever hype, the better it will be for the sales of the Maxim brand.

The big cake of the entire market must be shaped by everyone's efforts.

Therefore, instead of panicking, Yang Fei was happy!

Zhu Zhongnan put forward a new contradiction: "Unilever is a big international brand, and they are determined to launch a new brand, Qingyang, which is still very lethal. If their pricing is close to ours, it's a big threat to us. ”

Yang Fei said: "Many brands, when everyone uses them, they will have preconceived ideas. Just like when we eat breakfast, when you get used to the taste of a certain restaurant, you will settle there, even if there are many new restaurants next to it, you will not easily try it. ”

Zhu Zhongnan said: "Yes, I deeply understand this. The products I use in my life have brand loyalty, and if I am used to a certain brand, I will not change it easily. ”

Yang Fei said: "Even if young people like freshness and are willing to try it, this will not have a big impact on us. First, the quality of our products is first-class, not inferior to any international manufacturers, and can stand up to comparison. Second, our prices are advantageous, and the Chinese people's consumption outlook is still based on affordability, and they only buy expensive ones and do not buy the right ones? After all, such people are in the minority. It's just shampoo, it's used at home, and it's not like a mobile phone, you can use it as a façade when you take it out, and you can put it down. ”

Zhu Zhongnan smiled dumbly, but he had to admire Yang Fei's grasp of the market.

"Boss," Zhu Zhongnan said, "as far as I know, Unilever is not making money in my country, especially in the area of washing products, they have been losing money. Fortunately, they are large multinational enterprises, and if they were replaced by small domestic factories, they would have closed down long ago. ”

Yang Fei said: "They have a long-term vision and don't care about temporary gains and losses. ”

Wei Xinyuan said: "Boss, there is another big matter, you have to decide." ”

Yang Fei snorted, looked at him, and listened to him.

Wei Xinyuan said: "Our laundry detergent sales have increased year by year, and the existing factories can no longer meet the growing demand for output.

Yang Fei sighed slightly and said, "Well, speaking of which, I have an idea. You can go to Unilever and Procter & Gamble and let them be our white foundries. ”

Zhu Zhongnan, Wei Xinyuan and others were all shocked, thinking that the boss was really inflated!

How dare a domestic private enterprise find two Fortune 500 multinational companies and let them do OEM?

If someone else said this, everyone would probably laugh off their big teeth.

However, when these words came out of Yang Fei's mouth, no one dared to laugh.

Especially Wei Xinyuan, after the flood, he worshiped Yang Fei like a god.

Yang Fei will definitely not be untargeted.

"Boss," Wei Xinyuan said, "our laundry detergent sales volume is indeed considerable, and its market share is far ahead of other brands." But if Procter & Gamble and Unilever want to OEM for us, can they agree?"

Yang Fei smiled indifferently: "Why don't you agree? Don't they want to make money?"

Wei Xinyuan said: "They mainly want to start their own brand, right?"

Yang Fei shook his head: "Everyone is a businessman, and businessmen have only one purpose, and that is to make money." I personally went to them to negotiate this matter. I am sure they will agree. ”

Wei Xinyuan was very optimistic about this negotiation, but he would definitely not refute Yang Fei's decision in person, so he said: "Boss, you are the big boss of our group, don't show up easily, send a representative over first, contact them, if they are willing to cooperate, it is more appropriate for you to come forward again." ”

Yang Fei said with a smile: "Mr. Wei, I know, you want to save my face, in case of failure, I don't come forward, and I won't be ashamed?"

Wei Xinyuan's old face was slightly red, and he couldn't help but nod awkwardly: "I do think so." ”

Yang Fei said: "Whoever I send to this matter may not be able to negotiate, but if I go out in person, I will definitely succeed." ”

What Wei Xinyuan thinks is that the boss is like this, he will always be the confidence of the mystery!

Yang Fei said: "Before I go to Harvard, I have to get this done. In addition, our next stage goal is to expand our group's business to Europe and the United States. Ladies and gentlemen, our responsibilities are still very heavy, and our future is full of thorns!"

For foreign companies, China's market is their place of contention, and it is Mount Everest in the global market strategy!

And for our enterprises, the United States is also the high ground in the war!

It is the Mount Everest that our company must compete for!

8848, on this high ground, I don't know how many corpses of climbers have been left.

But the climbers are still going forward!

Before Yang Fei went to the United States, he had to negotiate separately with Procter & Gamble and Unilever, and of course there was another layer of deep meaning.

It depends on whether he can succeed in this trip!