When this topic was raised, Qin Boyuan waved his hand first: "I'm in business, and I won't talk about hemorrhoids medicine with others." I don't have this problem, don't look for me, I don't understand. ”

Jian Yongjie looked at him suspiciously: "Really not, Mr. Qin, you are also a lot old......

"Go and go. Qin Boyuan smiled and waved his hand.

Yu Qiu watched it interestingly, it seemed that they knew each other well, and it was natural to joke.

Fei Ye looked at this chubby Jian Yongjie with emotion in his heart, this guy also said just now that he didn't have hemorrhoids.

He's all so fat, is he's really not?

Of course, Fei Ye lamented that this brand was obviously gaining popularity in a weird posture later.

Is it all the handiwork of this fat man?

However, these are all information from the future, and it is not good for Fei Ye to say anything directly to Yu Qiu.

Yu Qiu saw that Fei Ye didn't speak, so he threw the ball back first: "Mr. Jian, why don't you talk about your strategy and thinking first." ”

Jian Yongjie thought about it: "Talking while eating." Well...... My idea is to make a fuss about e-commerce. I am very optimistic about the prospects of e-commerce channels, but how to make a momentum for this piece cannot be bypassed to promote. The advertisement you made before the Chinese New Year was that I wanted to make a try, cast a lot of nets, and hoped to see bright ideas, and finally had this fate. ”

Yu Qiu nodded, thinking to himself that it was no wonder.

Jian Yongjie took a bite of the dish, put down his chopsticks and sighed: "What bothers me the most now is a core copywriting style positioning in brand promotion. You say this thing, say that our time-honored brand has 400 years of craftsmanship, it's too old-fashioned. And hemorrhoids, which style to play, all feel weird. This is a serious and secret pain, and I am not happy to spend a lot of money to do covering promotion and smash the popularity of these three words. Creativity, creativity!"

Qin Boyuan still said: "What about starting with product innovation?"

Jian Yongjie looked at him with a constipated look: "Now the main product is hemorrhoids medicine." No matter how innovative your product is, it is also a hemorrhoid. ”

Qin Boyuan was speechless when he heard this: "If you say this, isn't that incurable?"

Jian Yongjie sighed again: "How can it not be cured? Hemorrhoids have been cured, and of course there is also a cure for promoting creativity." ”

Fei Ye was listening on the side, and suddenly his heart moved.

He simply said: "You use your mobile phone to check whether Durex's official Weibo has been registered." ”

Yu Qiu didn't know what inspiration he had, so he still took out his phone and checked it, and then shook his head without a trace.

However, Jian Yongjie still saw it and asked Yu Qiu: "Mr. Yu, do you also think there is no cure?"

Then Fei Ye said: "Of course there is a cure." You tell him to go back and think about it, and give him a plan when the time comes. ”

Fei Ye meowed two strings in a row, and Qin Boyuan and Jian Yongjie both looked at him.

Then Yu Qiu's voice drew their attention back to it.

"Mr. Jian, I agree with you, of course there is a cure. ”

“…… Then why are you shaking your head?"

Yu Qiu didn't know how to answer for a while, but Fei Ye meowed again, so he touched Fei Ye's head and said, "Be good, I'll get you something to eat." Then he said to Qin Boyuan, "I'll ask the waiter to order a clear soup noodle without seasoning for the cat to eat, maybe I'm hungry." ”

After speaking, he didn't wait for them to react, he walked out of the private room with Feiye in his arms, and took the opportunity to whisper: "Anyway, let's talk a little bit first, I can't answer." ”

Fei Ye meowed all the way, and he didn't listen until Yu Qiu re-entered the private room.

Jian Yongjie looked at it interestingly: "This uncle has to serve well, after all, he is a star cat who can receive endorsements." ”

Fei Ye nodded at him in agreement: "It's not!"

"Oh, does it understand?" and nodded at me. ”

Fei Ye said: "That's right, people generally call me uncle, so I nodded to show encouragement." ”

Yu Qiugan said with a smile: "I shook my head just now, because I think Mr. Jian's general direction is correct, but there is no need to be obsessed with what style of promotional copywriting is." ”

"Oh?" Jian Yongjie's eyes lit up, "Mr. Yu has an idea?"

Yu Qiu digested what Fei Ye had just said, and said to Jian Yongjie: "I don't know if Mr. Jian has this feeling, but now the Internet is spreading, and the personification color is getting stronger and stronger. For example, on my Weibo, the cat was packaged by me as a soul with personality and intelligence, and the funny Weibo was also made into a character image. There is also the case of Eslite this time, which also gives it a setting full of various ordinary people's personalities and interests. ”

Jian Yongjie didn't understand what he was trying to express for a while.

Yu Qiu continued: "Why bother with propaganda copywriting? The point is to let everyone have a personified impression of Ma Yinglong. ”

"Enterprise?personification?" Jian Yongjie was dizzy.

"yes. Yu Qiu said, "Mr. Qin is here, and I have communicated with Mr. Lin and Mr. Cao before. Internet communication has entered the era of social communication, and the concept of social networking itself is the communication between people. In this era, if the abstract corporate image has a human personality in the minds of users, then the interaction will be natural, and there will be a wonderful social fission communication. ”

Jian Yongjie was very surprised and asked him to talk about it in detail.

Yu Qiu remembered what Fei Ye had just said, and said seriously: "So assume. Ma Yinglong has been passed on to the current generation, as if your father has a unique art and has a very high status in the rivers and lakes. You are a young man in the new era, and it is a pity that such a big family business is not carried forward, but you have a little rejection in your heart, after all, it is very embarrassing. As a result, you have an image: a hard-working young man who inherits the family business and is forced to come out and endure the discomfort but also work hard. ”

Qin Boyuan's eyes lit up when he heard this, and he was inspired by something else.

Yu Qiu said: "Such a young man, he can implore everyone to give feedback on the evaluation after using it, and if he feels embarrassed, he can not reveal his real name." He can be cheeky to go to various celebrities and hot events, find a combination point from the perspective of young people, and use creativity to promote his products. He can also do some product innovation, even if he is making hemorrhoid medicine and suddenly makes other products, it seems a bit out of business. But as long as this image stands, at least people with few Internet users will not be disgusted, but will find it interesting. ”

He smiled and said, "After all, you are a hard-working young man who inherited the family business, was forced to come out and show his face, and had to do his best to do his best to endure discomfort." ”

Jian Yongjie's idea of personified marketing, which was later played badly, opened up the second pulse of Ren Du, and a broad avenue seemed to appear in front of him.

Only young people would think of the idea of using a butt smile to promote the idea of hemorrhoid medicine.

Only hard-working young people can at least get a diligent evaluation from others even if they sell it.

In this process, if it is all in a creative, funny and laughing way, then this is still a talented young man.

For a time-honored enterprise, what is most needed now?

It's vitality.

It is the vitality of a new life and a more promising future!

Fei Ye looked at Qin Boyuan and Jian Yongjie's expressions and sighed.

How much fun is it to play this?

Zhang Longyu's obscene and sullen personality is not suitable for this?

Now, there are already cases of Feiye culture, and now there are two brands that can be played.

The routine is very clear.

A small bowl of clear soup noodles came, although Fei Ye was not very hungry, but he had to round this field.

He sucked the noodles and said to Yu Qiu: "Next, there are two main lines that are big to do. ”

Official self-media operation, what a good business.

As long as the father of the gold owner is a first-line big name, there is a lot of money.