Judy came out of the headquarters of Niu Xun Weibo with an excited smile on her face.

As she analyzed with Jiang Chao before, for Niu Xun Weibo, it is not a very troublesome thing to open a playback channel for a little-known short video company.

Because of the late start and some strategic mistakes in the early stage, Niu Xun Weibo has long been left behind by Qianlang Weibo at this time, and is in a state of distemper. For them, adding a video playback portal to TikTok is not something to think about.

After successfully opening up the channel of Niu Xun, Judy has to think about the matter of Qianlang Weibo.

......

"Killing a technology company must not be a similar product!"

At the conference of Qianlang Company, CEO Zhang Xiyang put down the outline of the speech. This sentence just now was a sudden inspiration when he was talking about crisis awareness, and he was ready to play freely.

I know that there are a lot of people in our company who are always staring at other Weibo. Actually, this is not necessary! What is our position in the microblogging industry? It is an oligarch in an absolute hegemonic position, is it possible for Niuxun Weibo to catch up with us? It can be said very responsibly, it is impossible!"

"It wasn't another school intranet that killed the school intranet, but our Weibo. ”

"It won't be another search engine company that kills Qiandu. Everyone found that no, you used to use a search engine for everything you did, but now if you want to buy something, you will search on Taobao, you will watch the tiger pounce search at the sports meeting, you will search on Douban if you want to watch a movie, and you will search at the starting point...... If Qiandu is killed, it must be hit by technology companies in other industries!"

After a pause, Zhang Xiyang said: "So, we are talking about this crisis consciousness today, and I hope that everyone must think carefully about what kind of company can kill our Weibo! Of course, it will not be another Weibo company......

Some of the employees below were playing with their mobile phones, some were yawning, and some were staring at Zhang Sunset in a daze, and their thoughts had long been unknown where they were flying.

Even if some people patiently listened to Zhang Xiyang's words, they were a little unimpressed. In terms of their imagination, they really can't think of what kind of company can kill or influence Qianlang Weibo in addition to their peers.

Although Zhang Xiyang spoke emotionally above, he did not pay attention to it.

......

One of the managers in charge of content marketing at Qianlang is a young man named Roman, who has just taken office. She used to work in Niuxun and was poached here by a headhunting company.

She just jumped from her old club and wanted to make some achievements in Qianlang Company as soon as possible, so as to prove her value, and at the same time slap her face in the face of the original Niu Xun Company.

Having just taken over the business of Qianlang Company, Roman is worried and doesn't know where to start. At this time, while chatting with my former colleagues, I happened to hear that a short video company called Douyin had just signed a strategic agreement with Niu Xun.

Tik Tok?

Roman knows that although Niu Xun Weibo is in decline, it may not have a chance to rise. So she hurriedly searched on the Internet, but Douyin had little information, and it was indeed a small company that had not been born long.

Roman downloaded a TikTok on his phone.

The function of Douyin is simple, the interface is simple and smooth, and as soon as you open the main interface, it is a short video that is playing. The first video Roman brushed up was a dance video of a girl with only a dozen seconds. Roman thought it was a little interesting, and after watching it a few times, he brushed it down again, and swiped it several times in a row, all of which were some music and dance videos of the same style, with simple movements, but with the music of the card rhythm, it was inexplicably magical.

Roman thought the action was simple, and also tried to shoot one, with the special effects of Douyin, using the same music, her first video was uploaded.

Looking at the uploaded short video, Roman fell into deep thought.

One of the most important aspects of her business metrics is to keep users scrolling through Weibo for as long as possible. The user's immersion time is one of her achievements.

And to let users scroll through Weibo for a long time, they must make more fuss about the content. With the popularization of 4G networks, it is becoming more and more convenient to watch and shoot videos anytime and anywhere......

Thinking of this, Roman's heart moved.

Today's content pool on Weibo is still dominated by text content, but with the development of technology, Roman believes that video will be the trend in the future. Think about it, in the past, celebrities posted a mood, and it took people a few seconds to browse, but a video can make users stay longer......

However, at this time, Roman did not think of cooperating with Douyin, she thought that Qianlang Weibo could open a short video shooting function on Weibo by herself, and the publisher could shoot a ten-second video at will......

Roman is a doer, and when she thought of this, she was very excited to report her idea to the head of the product department.

However, Roman's enthusiasm was quickly extinguished. The product department thinks that her idea is worthless, and similar to her idea is nothing more than a Weibo version of the circle of friends. Edit it with other video software and then forward it to Qianlang Weibo, this function is enough, and there is no need to open a video editing function on Weibo.

Roman was a little depressed. Come to think of it, the reason why Douyin is interesting is not that it is short, but that it can edit videos, and there are not too many video editing software like Douyin.

The affairs of Qianlang's company are cumbersome, and Roman soon forgot about this Douyin and went to do other things.

......

A few days later, a gust of imitation wind suddenly blew in the circle of friends.

Roman opened the circle of friends strangely, and suddenly found that he had swiped several former colleagues who had been bullish in a row, all of whom were dancing the same finger dance.

"Kikikiyo-mi" magical "Ode to Cutie" music plays.

Several of Roman's young urban female white-collar workers are all at the same time, and they are uncharacteristically cute, and with the music in the video, people can't help laughing.

Roman saw that the video was marked and reproduced on Niuxun Weibo, and the logo in the lower right corner of the video was two beating Douyin.

Roman suddenly sensed a hint of something unusual.

She hurriedly opened the video's Niu Xun Weibo link.

The first place on the hot list of Niu Xun Weibo is Su Yande's finger dance.

Su Yan?

Roman remembers what seems to be a Korean group starlet?

She found the Weibo that Su Yan first posted.

Su Yan has a lot of fans on Niu Xun Weibo and Qianlang Weibo, especially Qianlang Weibo, which has millions of fans. But at present, Qianlang Weibo has not opened a channel to directly play Douyin videos, so this video Weibo is only published on Niu Xun Weibo.

Su Yan held back a smile and danced for more than ten seconds, simple movements, with magical music, it was only three days from the release to today, and this video has been forwarded tens of thousands of times!

At the same time, many young people are vying to imitate, and many "same" videos shot by little girls have appeared on the Internet.

Seeing this scene, Roman instantly became vigilant.