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"If you mess with price reduction promotions, it may make the box office of your "Princess of Allure" fall even more. ”

As soon as Jiang Hongfei said this, the faces of the relevant personnel of "Princess of Allure" suddenly became serious!

Xu Yun said: "Xiao Jiang, if you have any ideas, you might as well say them all, and everyone can discuss them together." ”

Jiang Hongfei didn't have the idea of selling Guanzi, so he followed Xu Yun's words and said: "As far as I know, the day of the release of "King Kong" is December 24, Tuesday, I don't know if the information I got is accurate, will it be changed temporarily?"

Tan Zhong said: "It can't be changed, our theater has already set the file for "King Kong". ”

Jiang Hongfei listened, nodded at Tan Zhong, and then said: "Since this is the case, then our three movies will be sold at half price on the day of the release of "King Kong", and first give "King Kong" a head-on blow and knock out the box office of "King Kong" on the first day. ”

As soon as Jiang Hongfei said this, many people's eyes lit up!

The matter of half price on Tuesday, in fact, was not the first to be proposed by Jiang Hongfei, and now, many theaters will engage in half price on Tuesday for promotion, but all theaters led by movies are engaged in half price on Tuesday, and there is really no problem, it is conceivable that once it is made, it must be very competitive, and there will be no problem to temporarily suppress Hollywood blockbusters with fixed ticket prices (Hollywood blockbusters at this stage are usually very fixed for various reasons, and they are all 70 yuan a piece).

And the first-day box office still has a great impact on the total box office of a movie, because it is also an important indicator for the audience to choose to watch the movie.

I have to say that Jiang Hongfei's idea is very feasible, and the success rate is almost as high as 100%, and even a group of bigwigs have already decided in their hearts to use Jiang Hongfei's idea to make a wave of "King Kong" first.

Of course, it's not that no one doesn't want to.

The people involved in "Forget-me-not" are very reluctant.

Why do you say?

December 24 is Christmas Eve, the day when couples go out en masse.

In the case that the movies in the same period are "Princess of the Alluring City", "Heart Labyrinth", and "King Kong", "Forget-me-not", as the only love movie, did not need to do any marketing, and it was a box office hit on that day.

Therefore, Jiang Hongfei's proposal to sell at half price that day was actually an idea that harmed the interests of "Forget-me-not".

Chen Ke immediately said: "I don't think half price on Tuesday is a win-win idea, at least not for our "Forget-Me-Not". ”

Jiang Hongfei signaled Chen Ke to be calm, he said: "This is just the first idea, not the whole idea, please rest assured, I said it, this is a win-win situation." ”

Hearing Jiang Hongfei say this, Chen Kecai temporarily closed his mouth.

Jiang Hongfei continued: "My second idea is that from the second day of the release of "King Kong", the three of us will carry out a multi-film bundle sales system, specifically, we will launch a package of tickets for the continuous screening of the three films "Princess of the Alluring City", "Forget Me Not", and "Heart Labyrinth", with a price of 100 yuan, well, we can discuss this price again, for a week, in short, let's tie it together to compete with "King Kong" in a way that is cheap for the audience, and implement a win-win situation for everyone. ”

As soon as Jiang Hongfei said this, everyone immediately calculated in their hearts!

"Princess of Allure" thought to himself: "By the 24th, "Princess of Allure" has been released for nine days, according to what this kid said, if you carry out a few days of invisible price reduction promotion, you should be able to gain a lot of box office, so that the box office of "Princess of Allure" before and after is added together, but it can't reach 200 million, and there should be no problem with 170 million or 80 million. ”

The "Forget-Me-Not" side thought to himself: "By the 24th, "Forget-Me-Not" has been released for 23 days, and it won't be long before the next painting.

The people on the side of China Film thought: "Relying on "Princess of the Alluring City" alone is definitely not the opponent of "King Kong", and if you follow this kid's method, first get rid of the box office of "King Kong" on the first day and the first week, you can completely suppress the box office of "King Kong" and grab some of the filming volume of "King Kong", and after "Princess of the Alluring City" and "Forget Me" are drawn, it is entirely possible to arrange a few better movies to compete with "King Kong", and it is entirely possible to "King Kong" 's box office is below 100 million, so that the box office champion of this year's Chinese films is "Princess of Allure". ”

Seeing that everyone was a little moved, Jiang Hongfei said again: "After defeating the momentum of "King Kong", we can separate the encirclement and suppression of "King Kong", at that time, whether you will engage in price reduction promotions or release new movies depends on your intentions." ”

After Jiang Hongfei's words were finished, Wang Lei couldn't help but glance at Jiang Hongfei, and he said in his heart: "This kid really has two hits, and in a few words, he has won himself a space to survive, and he has to tie up with the domestic films with the highest investment and the most publicized and the movies that have won a series of international awards. ”

While Wang Lei was secretly looking at Jiang Hongfei, the related people of "Princess of Allure", the related people of "Forget-me-not" and the people of China Film were all discussing in whispers.

Soon, Han Sanye gave the others a look, saying that this matter could be operated according to what Jiang Hongfei said.

Seeing that the overall situation had been decided, Chen Wuji, who felt that he had just been insulted by Jiang Hongfei, couldn't help but say, "I have a question. ”

Everyone looked at Chen Wou-Ki to see what he could say.

Chen Wou-Ki looked at Jiang Hongfei and said: "The production cost of "Princess of the Alluring City" is 300 million R coins, it gathers the top elites in the industry, and the publicity has reached the highest in the history of Chinese films, and the production cost of "Forget Me Not" is nearly 40 million, and it gathers the elites of the three regions of the Taiwan Strait plus Hollywood, and has won 27 international awards. Is it the No. 1 suspense movie in China?"

Although Chen Wouji's words are a bit like crossing the river and demolishing bridges and unloading mills and killing donkeys, his words are not rough.

Jiang Hongfei is to say that the sky is broken, he is also the first time to direct a movie, the investment in "Heart Labyrinth" is more than 10 million, excluding the money to buy equipment and scripts, it is less than 10 million, in terms of publicity, Jiang Hongfei spent money to fry a lot of scandals to push Fan Bing to the front line, but this money is only more than 3 million, far from being able to compare with "Princess of the Alluring City" and "Forget-me-not", especially the publicity fee of the former, the key is that this money is not counted in the publicity of "Heart Labyrinth".

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