Chapter 230, also sold at a loss
"What should we do? You have also seen the situation of Mingfan Mall, it is a grade higher than Boming Mall in all aspects, but the price is the same as that of Boming Mall, and the distance is still so close, what can you do to tell me?"
Xu Yufeng was silent, because it seems that Boming Real Estate is at a disadvantage in an all-round way, and if there is no good way, there will be many problems in the future.
At first, Xu Yufeng also thought about using improper methods to suppress Mingfan Real Estate, but the lessons of Dengfeng Real Estate are still in his heart.
If you don't get one right, you will be burned, and that will be counterproductive.
After working together for a long time, Xu Yufeng and Du Boming finally discussed a solution.
Fight the price war!
Of course, this is also a last resort, and they don't have any good ideas at all.
After all, the house does not go to Mingfan Real Estate, which is a hard condition.
As for those houses that have already been sold, they are not in their consideration, they just want to deal with Mingfan Real Estate.
Turn the day.
Chen Ming was in Mingfan Real Estate, and after looking at the information at hand, he organized a small meeting.
The people who participated included Li Tao and his six sons, as well as five golden flowers.
The discussion is naturally a matter of price.
The price of Boming Mall starts at 18,000, and if Mingfan Real Estate is also priced at 18,000, there is no doubt that more people are willing to choose the house of Mingfan Mall.
However, Chen Ming's purpose is to suppress Boming Mall, not to compete with Boming Mall alone.
After some discussion, the price of Mingfan Mall was finally set at 181 square meters, which was 800 yuan lower than that of Boming Mall.
A house is a hundred thousand, if it is a house, it is fine, but how many sets are there in the entire Mingfan Mall?
That's a profit of millions.
This is also to show that I am afraid that others will not play like this.
After all, Chen Ming's purpose is very simple, it doesn't matter if he makes money or not, the important thing is to let Boming Real Estate go bankrupt.
Besides, Chen Ming doesn't expect to make money from real estate.
After all, he took billions of principal to speculate in stocks, and he also received millions of dollars in minutes.
After finalizing the price, Chen Ming asked Song Yang to be in charge of advertising.
Just one day.
The price of Mingfan Mall spread all over the streets and alleys of Dashu District.
As opponents, Du Boming and Xu Yufeng naturally knew the price for the first time.
However, the price reduction of 500 that they had just made has been released.
In this way, their plan to reduce prices has completely failed.
In the end, Mingfan Mall is more dominant.
In addition, their price reduction plan has not only not worked, but has also attracted the dissatisfaction of owners who have already bought their homes.
The house I just bought yesterday has dropped tens of thousands of dollars today, who wants to leave such a thing on anyone?
A price a day is completely unacceptable, if it is a price increase, it is no problem, it means that the house in the owner's hands has appreciated, but the price reduction is absolutely impossible.
Just the next day, in the sales department of Boming Mall, there was a commotion.
The owners who bought the house on the first day of the sale banded together to protest against Blooming Properties.
Ask Boming Real Estate to return the money.
Although each owner only has more than 50,000 yuan, whose money is blown by the wind?
Such a situation has also attracted a lot of attention as soon as it appeared.
At the same time, after Chen Ming learned about the incident, he paid to find more than a dozen media and reporters to hype up the matter.
Although the matter has nothing to do with me, how can I fall behind the things that can have an impact on Boming Real Estate.
For a time, the major news media in Luzhou all appeared about Boming Real Estate.
So Du Boming had to quickly find someone to suppress the negative news about Boming Real Estate.
Although in the end, things went down, but the impact on Boming Real Estate has also been there.
The most intuitive manifestation is that the sales of Boming Mall in Dashu District are decreasing.
Sales in a single day have dropped to 20 million.
That's a lot of money for a real estate project of this size.
What's more, Boming Mall has just opened.
A few families are happy and a few are sad.
Now Chen Ming is very happy when he looks at the situation in Boming Mall.
If you want to fight a price war, you only cut the price by 500 yuan, which is too picky, and you don't have the consciousness to fight a price war.
On this day, Chen Ming went to Mingfan Mall in Dashu District with Li Tao early in the morning.
Hundreds of people attended the opening ceremony.
However, unlike the opening ceremony of Boming Mall, the opening ceremony of Mingfan Mall does not have any bells and whistles.
There are no lucky draws or gifts, just a simple straight to the point!
Chen Ming and Li Tao made speeches respectively.
In addition, after Chen Ming finished speaking, he announced on the spot that the house that was sold within a week would be directly discounted by 50,000 yuan on the transaction amount.
Originally, the starting price of Mingfan Real Estate was much lower than that of Boming Mall, and with the direct reduction of 50,000 yuan, it was more than 1,000 yuan per square meter lower than that of Boming Mall.
This day can make the five golden flowers busy.
In the morning, the turnover of Mingfan Mall exceeded 100 million, reaching an astonishing 130 million.
However, this is only the beginning, there is an increase in the number of people in Mingfan Mall in the afternoon.
The day passed quickly, and finally the transaction volume of Mingfan Real Estate was fixed at 350 million, that is, more than 100 houses.
Octavia Real Estate's residential floors are eighteen high, with two households on one staircase, and thirty-six households under one building.
And just on the first day of sale, the four buildings were sold out.
In the first phase of the project, there are only six residential buildings that will be built along with the mall, so there are only two that can be sold.
In the evening, under the insistence of the five golden flowers, the entire Mingfan Real Estate had a dinner together to celebrate this victorious day.
Chen Ming was not stingy, and directly chartered a floor in the Swan Lake Hotel, and called Wang Shan and his workers as well.
Mingfan Mall can be so fast, there is no doubt that Wang Shan and his workers have the greatest credit.
After a night of celebration, Chen Ming began to prepare the plan for the second phase of the project the next day.
The popularity of the first phase has exceeded my imagination, and the second phase will be built while the iron is hot, and this hot situation will definitely continue.
It's just that at this time it's in Boming Real Estate.
After Du Boming learned about the situation on the first day of sales in Mingfan Mall, he was angry and smashed everything that could be smashed in the office.
The sales of more than 300 million yuan are more than 200 million more than the total sales of Boming Real Estate.
Compared with the sales volume of Mingfan Mall, Boming Real Estate is simply scum.
And because of the opening of Mingfan Mall, the sales of Boming Mall have also been affected again.