Chapter 1461: Crisis PR

Under the authorization of Yang Fei, Su Yingying reviewed the recent financial report of the crop production base.

There was no problem with the report.

Because of the special situation of the crop production base and the scattered management, the report of the current month will not be immediately summarized to Yang Fei.

Yang Fei can only see last month's report, and sometimes there will be delays, then he can only see the report from two or three months ago.

There are many things that you don't see any problems with the report.

It's like this water injection situation.

Collect 100,000 catties of chili peppers and sell 100,000 catties, the quantity and money can be matched.

However, it will never be recorded on the report that someone soaked a thousand catties of water in these chili peppers!

And this thousand catties of water are sold at the same price, and this money will not appear in the financial books or in the statements.

I've heard of pork water injection, beef water injection, or the first time I've heard of chili pepper water injection!

That's the difficulty of managing a company.

Sitting in an office, you can't see what other people's hands are doing.

Yang Fei called the manager of the public relations department.

There are many beautiful women in the public relations department, but the person in charge of the public relations department is a middle-aged uncle in his early forties.

The uncle's name is Huang Zhifeng, who is proficient in public relations, marketing, administrative management, business etiquette, journalism and other disciplines, and is a highly talented student who graduated from Peking University, and then studied in France and the United States, studying and holding multiple degrees.

The development of the beautiful group is going well, but it is not without mistakes.

It's not terrible to have a problem, it's terrible to let it turn into a disaster.

Yang Fei attaches great importance to the construction and development of the group's public relations work.

He believes that only people who have experienced the world can see through the essence of the problem and touch the core of the problem.

So, he hired Huang Zhifeng.

Huang Zhifeng previously worked for a multinational company with an annual salary of 300,000 yuan.

After many contacts, Yang Fei felt that this was the public relations talent he wanted, so he dug it up.

After Huang Zhifeng jumped to the beautiful group, his annual salary rose to 500,000.

Yang Fei also bought him a house in Shanghai.

It is not uncommon for Yang Fei to buy houses and cars for employees.

But he was a conditional gift.

Employees must have worked for more than fifteen years to take ownership of the house.

When Yang Fei bought a house, the house price was not expensive, but the house price in a good area was more than 4,000.

The total price of a large house of more than 200 square meters is more than 1 million.

Fifteen years from now, the value of these houses will increase dramatically.

If the employee can't keep it for fifteen years, leave in the middle.

In the future, when he sees skyrocketing housing prices, he will definitely regret not staying in the Beauty Group.

For many employees, they may not be able to save the full payment for a house after working all their lives.

A senior talent like Huang Zhifeng cannot, of course, be able to live in a suite.

However, the management above the manager level has equity incentives to a greater or lesser extent.

With the current size of the group, even if it is only 0.1% of the equity, the dividend at the end of the year is very considerable.

Thanks to Huang Zhifeng's help, Yang Fei can deal with any crisis in the group in a timely manner.

Huang Zhifeng was dressed in a decent navy blue suit, his hair was meticulously combed, his beard was cleanly shaved, and he wore gold-framed glasses, which added a bit of elegant temperament.

Yang Fei shook hands with him, invited him to sit down, and then talked straight to the point about the crisis encountered by the company.

Huang Zhifeng was greatly surprised and said, "How can this kind of thing happen?

Yang Fei said: "I have sent someone to investigate this matter, and the top priority is to find a way to eliminate the negative impact of this matter." Mr. Huang, what do you think?"

Huang Zhifeng groaned slightly and said: "The influence of this newspaper is limited, as long as it does not spread, it will not cause too many negative effects." ”

Yang Fei said, "What do you mean?"

Huang Zhifeng said: "Don't care about it, let the heat of the news disappear automatically." These merchants, we are sure to lose, whether we recover or not, they were once bitten by a snake, ten years afraid of the well rope, even if we take the initiative to contact them, apologize, compensation for the goods, they will not be repeat customers. ”

Yang Fei listened, and his fingers moved inadvertently.

I have to say that Huang Zhifeng's judgment is reasonable.

The news is endless, and a negative report will be forgotten after less than two days.

The circulation of this local newspaper is already small, and even fewer people can see it, be interested in it, and remember it.

Most people read newspapers at a glance and only look at the sectors they are interested in, interesting news.

Huang Zhifeng is right, if you don't deal with it, it may be the best way to deal with it.

Yang Fei said: "However, people who do business are based on integrity!"

Huang Zhifeng said with a smile: "I heard a joke that someone pulled out a book of business secrets from the bottom of the ancestral box, and the first page reads, The way of business, honesty is the foundation. ”

Yang Fei said: "Isn't this funny?"

Huang Zhifeng said: "This person read it, felt that it was very reasonable, turned the second page, and found that it was written: Businessman, treacherous, fraud first." ”

Yang Fei laughed and said, "This is definitely a joke, it can't be true." ”

Huang Zhifeng said: "Actually, this is the real business. Externally, businessmen preach honesty, but in their hearts, they are not businessmen, nor are they rich. All the promotions, offers, buy one get one free, clearance sale, the lowest price in the country, which one is not a fraud? There are a few people in my family who are engaged in small business, and they usually get together, and they talk about the most, and the most happy thing is to kill a few pigs today. Pigs refer to silly customers. ”

Yang Fei couldn't laugh anymore.

Huang Zhifeng is really a very old and spicy person!

He has a wealth of experience in social life.

Yang Fei wanted to use the superficial set to convince him, but it obviously didn't work.

Huang Zhifeng said: "Boss, you can ignore the news, and after the heat is over, it will naturally be cold." However, the source must be strictly grasped. Otherwise, in less than half a year, the company's reputation will be ruined. ”

Yang Fei's fingers tapped lightly on the table and said, "What Mr. Huang said is quite reasonable. But I think that it is their decision whether these merchants who have losses are willing to be repeat customers, but we must make corresponding gestures and compensation. ”

Huang Zhifeng thought he had misheard.

"Owner, they don't have any proof that our peppers were soaked in water, it's also possible that there is a problem with their shipping method. If we take the initiative to compensate them, we will be guilty of our mistake. Is this appropriate?"

Yang Fei said in a deep voice: "That's why I need to ask you to come forward, and we must resolve this crisis as soon as possible." ”

Huang Zhifeng said: "Okay, then I'll talk to the bosses of these buyers." ”

Yang Fei said: "The attitude must be sincere, we will pay a lot of the money that should be paid, pay all the compensation, and promise to deal with the relevant responsible persons, and there will never be similar incidents in the future." ”

Huang Zhifeng said: "This is a deceptive basin on his head!"

Yang Fei said: "The basin was buckled up by our own people, and we must wipe it clean now, instead of pretending to turn a blind eye." ”