Chapter 189: Focus on the Future

The blue dot is a cow, and I don't know if I can turn back or not.

On his father's side, Cheng Ran got a strategic seminar that Fulong had held for many days, and the strategic seminar decided that Fulong would choose between three wireless communication technology projects.

The three projects are CDMA, FHS PHS and GSM.

China's communications field is undergoing drastic changes, the adjustment brought about by the upgrading of the industrial structure has led to the next two years is the pattern of turbulence, post and telecommunications will be spun off into telecommunications, mobile and Unicom, and telecommunications will be split from the north and south, further breaking the monopoly, and finally forming a pattern of telecommunications, mobile, and Unicom.

In this regard, different operators for their own use of wireless communication technology business trade-offs are different, each operator has its own choice of business direction, and this is often the need for the operator's internal academic struggle after the final formation of the resolution, once the business is determined, will be for the manufacturer bidding, this time it is necessary to require the manufacturer to take precautions, and even have a strategic vision, in the relevant technical field to make early calculations and preparations, in order to participate in the corresponding competition.

This is a black box game, the company that grasps the lot, will usher in a period of rapid development, on the contrary, and the opportunity missed, even if it was still infinite before, may be left behind in a blink of an eye, abandoned by the rapidly changing pattern and waves.

Therefore, the importance of such strategic decisions determines the future.

At this time, the direction of each manufacturer is actually within the top management, and the trend of thought is also very strong.

This is also the time when Cheng Ran, the rumored "Fulong Koi", showed his skills, and on the eve of the start of the strategic seminar, several vice presidents of the eight King Kongs of Fulong in Rongcheng came to the door one after another.

Some people came to chat with him, but they talked about the three standard technologies, as well as their application prospects, which one is advanced and which one is backward, and finally asked him if you have any views and suggestions. At this time, no matter what Cheng Ran says, it may affect some of the strategic considerations and trends of the strategic seminar of the president and senior engineers.

Now he participates in Fulong's strategic decision-making in the form of a "mascot", because it is all because of some of his voices and arguments from him at the critical moment of Fulong's development.

Of course, we can't combine this phenomenon with Cheng Ran's prediction to science, so we can only blame metaphysics, which is like a small paragraph that Cheng Ran heard, there is a big banyan tree that is a unique obstacle at an air force airport, and the result is that the airport not only transplants, but also provides for every flight test and mission, because when the first few times the tree was grounded, the plane fell every time it moved.

Of course, this kind of joke is only circulating, just laugh at it after hearing it, and Cheng Ran has similar similarities in Fulong.

Tian Feng, vice president of the R&D department who has always been good friends with Cheng Ran's family, came to the door, and when Xu Lan was there, he also said that he was a rare guest, Tian Feng didn't mention a lunch box, and when he twisted it open, it was full of crispy and golden fried bean paste, which was extremely crispy, sprinkled with salt particles and peppercorn noodles, and it was crunchy to eat, full of aftertaste, and he smiled at Xu Lan, "In the past, Cheng Ran often came to my house to eat fried beans when I was a child over there...... Which time is not the two pockets are stuffed, the hands are full of oil, smash it, smash it, think about it for so many years, I haven't done it for so many years, and today I bought some fresh Hu Douban, made a little, and sent it to your Cheng boy. ”

Cheng Ran, who took Tian Feng's fried beans, grabbed a few grains, fragrant, really fragrant, and the same taste as when he was a child, and then Cheng Ran squinted, and saw Tian Feng sneakily take out three bamboo sticks with CDMA, FHS, and GSM written on them from his pocket, blocked the words on them, switched the position behind his back, and sent it to Cheng Ran, who was eating fried beans, with a smile on his face.

"Here, smoke one. ”

......

Similar to this, after the strategic seminar, Cheng Ran was waiting for an exchange with Cheng Feiyang.

Cheng Ran certainly understands what this R&D battle means, last year Unicom because of the intellectual property dispute with Qualcomm of the United States, the CDMA95 bidding that was originally going to be launched died temporarily, and the time for bidding again was unresolved, which caused speculation from all parties at this time.

Later generations of other manufacturers believe that Unicom is difficult to restart CDMA bidding in the short term, so they put the direction into more advanced CDMA2000 technology, and ZTE will put pressure on Unicom will soon restart the bidding, still layout CDMA95, sure enough, Unicom did not adopt more advanced technical standards after five years expected by other manufacturers, but quickly restarted the bidding, that is, CDMA95 project, ZTE easily won the bid, responsible for the construction indicators of Unicom before and after more than 20 provinces and cities across the country, and cut this wave of billions of bumper harvest ears。

China Unicom chose CDMA technology, and China Telecom, which was spun off from the great changes in the telecommunications field, chose FHS technology, which is commonly known as "PHS".

Other manufacturers think that PHS technology is backward, sooner or later to be eliminated, so they did not invest in it, on the contrary, ZTE and a small company called UT Scanda, but continue to cultivate the PHS market, PHS is an unexpected explosive growth in China, in just a few years, the user reached 60 million, the domestic market has become the world of UT and ZTE, not only to earn considerable profits, but also to establish a strong customer relationship.

In just one or two years, UT has risen from an obscure small enterprise to a star enterprise with an annual revenue of more than 10 billion. Prior to this, it took Fulong two years to play a set of combination punches to reach a revenue of nearly 4 billion.

Of course, these are the situations that will arise in the future.

Cheng Feiyang came down from the meeting, went straight home, hung up his coat, pushed open the door of the study, and faced Cheng Ran, who was doing his homework on the desk, Cheng Feiyang sat down on the sofa next to him.

"CDMA technology is a transitional technology, we believe that it will be eliminated in the future, as for the FHS business, even more so, but even if it is a transitional technology, based on the current domestic demand, it may not be used, so we decided to retain Fulong's CDMA95 team and FHS technical team, but these two directions are only to resist competitors after all, but not to let opponents in this field to get all the market in their hands, and we are not touched at all. But this is not the main direction, the main direction is GSM, at present, we must concentrate on doing big things, invest one-third of the company's R & D strength to tackle GSM, the future of the communications industry, the development trend is bound to be the 3G field, and GSM's 3G standard WCDMA technology direction is our goal. ”

Cheng Ran nodded secretly, in fact, there is no need for him to intervene in Fulong's strategic decision-making at all, CDMA technology and PHS technology, Fulong will retain business, so that is to say, when China Unicom and Telecom bidding in the future, Fulong may not have the power to fight.

But the large market share will definitely be given to ZTE, especially the PHS field will still be occupied by UT, but in the future, these two aspects will no longer be inseparable, just a piece of the pie, it is enough.

On the contrary, Fulong has a clear strategic understanding, and does not invest too much time and energy in these transition technologies, but invests funds and R&D forces in the field of 3G, which is an all-out attack on the future.

This strategy is formed, and the UT of later generations is a good example, although it was raised by PHS to be fat and fat, and was carried away by interests, and did not focus on the future, so that when PHS technology was eliminated, it was when UT's company's revenue fell off a cliff and was eliminated with the times.

Cheng Ran felt that the current Cheng Feiyang actually didn't need to make any more reminders, what he saw and made on the front line was more acute and far-sighted.

Cheng Feiyang said, "Since the final direction is the WCDMA standard of 3G, then we must start to lay out, this winter vacation, we will go to the United States, and the United States for technical cooperation and the introduction of patents...... Do you want to come with me to see, didn't your mother say that you haven't been out for a long time, this time I'll take you on a trip by the way, we adults do things, you can have a visit......"