Shen Changwei was also a consultant in the Voice production team before, and he was half a producer.

The last time he personally went to Xu Jing and Wang Xiao as intermediaries of Shenteng Entertainment to negotiate reconciliation and failed, he resigned directly from Shenteng Entertainment and didn't want to participate in this troubled water.

Then, it turned out that he was on the right track, otherwise he would have been resigned if he stayed until now.

Shen Changwei's identity as a gold medal producer is not short of work at all, and he immediately reached a cooperation with Mo Qingfeng and began to help Mo Qingfeng produce a new album, which was attached to the name of the large record company he signed.

Wang Xiao's collector's version album was launched, Shen Changwei chatted with several musicians and Mo Qingfeng, and felt that this album would hit the street nine out of nine, of course, only for the sales of this physical album, not the songs in it!

The sales of Shenteng Music are so hot that it is a big success, but people who like these songs have basically bought electronic genuine music downloads, and they can play them on their mobile phones at any time.

Why should people spend dozens of dollars to buy a physical album again?

And!

Nowadays, many young people don't have CD players at all.

A mobile phone or tablet can do everything you need for entertainment.

I can't even play a physical album if I buy it, so I use it to put the ashes?

Shen Changwei posted this Weibo, and his expression was still a little emotional.

Sell 100,000 physical albums a day.

There were several singers in his time who did it, but that was just the few who could do it. Now, no one can do it, not even a few heavenly kings and queens who have done this feat ten or twenty years ago.

Of course!

The sales of those small traffic fresh meat, no one will take it seriously.

Shen Changwei, as a person in the circle, knows more clearly the true face of the small flow of fresh meat, which is just a carefully packaged assembly line product.

The record company he is currently working for has hyped up a first-line traffic small fresh meat, and an electronic single will be released next month, and one of them has a publicity budget of more than 30 million.

In addition to nearly 10 million of this money is used for advertising and activities, the remaining 20 million is used to brush data.

A song costs five or six yuan, and they have swiped millions of sales by themselves, and the goal is to push the sales to tens of millions within a month, and then induce a large number of brain-dead fans to buy dozens or even hundreds of copies, which can basically achieve this goal.

The company doesn't want to make money from song works, what is hyped is popularity and traffic, and then relies on traffic realization to make money, making money from endorsement advertisements or filming film and television works, or holding concerts and participating in variety shows, etc.

In short, the work itself is basically not profitable, and it is a victory to maintain it without losing money, and most of the new traffic fresh meat release works are losing money.

Therefore, the little fresh meat launched by the record company will sign a long-term brokerage contract, and there are many harsh conditions, in order to squeeze out the traffic value on it.

Shen Changwei can't say whether this model is good or bad.

From the point of view of the capitalists, this is good and progressive.

Because the company has a stable assembly-line profit model, as long as it can hype up the traffic, it will make a steady profit, and it will attract a large number of brain-dead fans waiting to be harvested, and it will not be like before, and a singer may fail to make his debut, waste a lot of resources and energy, and will rely on several big-name singers.

With a stable assembly line profit model, the company will not rely on a few big-name singers, and will continue to launch one traffic singer after another, signing dozens of trainees at a time. To be able to fire one is to make a lot of money.

As a music artist, Shen Changwei is worried about this model.

Because, if it goes on for a long time, it will wear out the creative enthusiasm of real musicians and the creativity of the entire music circle.

Everyone has learned to hype up traffic, and it's not good to learn skills and create works at all!

There have been signs of this in recent years.

A large number of garbage works are flooded in the market, there are many brain-dead fans who pay for it, traffic singers and the companies behind them are making a lot of money, everyone is vying to imitate and work hard to create works, it is better for people to hype it casually, who will think about the works?

However, a large number of ordinary people who really want to listen to good music find that there are no songs to listen to, so they can only find their favorite old songs to listen to.

This is the reason why many old songs have become popular in recent years.

If there is an occasional singer who puts out a good song, it will quickly become a hit.

Because the market is desperate for good works.

Shen Changwei knew that this was also the reason why Wang Xiao was able to quickly become popular.

Everyone has been suffering from garbage works for a long time!

Every song sung by Wang Xiao live is a classic, which can naturally attract a lot of popularity.

Could this be the reason why Wang Xiao's physical album can be popular?

Shen Changwei thought in his heart, and saw that the Weibo he posted had received a large number of likes, and many users who followed him expressed their desire to buy.

This shows that the market potential of this album is still very large.

"Shen Lao!"

A voice woke him up.

Shen Changwei hurriedly looked up, and saw that it was Mo Qingfeng coming, stood up and smiled: "Qingfeng is here, isn't it a day off today?"

Mo Qingfeng is a singer who is really making music, and his singing skills are also above the level, and he claims to be a powerful singer.

At the same time, he also conforms to the trend, and occasionally hypes up his character and walks on variety shows, so his popularity is relatively high, and he is now one of the more successful first-line singers.

He has been in contact with the singer production team several times and intends to participate in the next episode of the singer show.

However, the new rules came out, and the singers participating in the show must have released a new album within two years.

Mo Qingfeng's last album was released just two years ago, it was very popular at the time, and the annual sales reached nearly 10 million.

And the next episode of the singer program has the opportunity to go international.

Every singer wants to participate.

Mo Qingfeng was no exception, so he immediately set out to make an album and invited Shen Changwei, who had just been free, to be the producer.

Ten years after his debut, he released four albums, each of which maintained sales of more than five million.

On this album, Mo Qingfeng also hopes to maintain his undefeated golden body.

Invite songs from famous songwriters!

Invite the Gold Medal Producer.

Invite the gold medal behind the scenes.

Custom upscale recording studio!

Wait a minute!

A series is ready.

Mo Qingfeng has already started recording songs for the album.

Mo Qingfeng looked at Shen Changwei's mobile phone, he also swiped Shen Changwei's Weibo on the car just now, and said with emotion: "I have to work harder." I heard that an Internet celebrity anchor released a collector's edition album, which sold 100,000 on the first day of listing, 100,000 in three days of pre-sale, and now the total sales have exceeded 200,000. ”

"Shen Lao, do you say, is the quality of his albums good, or is the market of physical albums getting better now?

Shen Changwei froze for a moment, his brows furrowed: "What do you think of Qingfeng, have you heard all of Wang Xiao's songs?"

Mo Qingfeng nodded, with a slight look of envy, and some expectation on his face with a hint of tough guy style: "Of course I have heard it, I think everyone in the circle has heard his songs." From a professional point of view, these songs of his are really high-quality, and their singing skills are so-so. However, his talent is truly amazing. ”

"I think that if all the songs on his album were new, it would definitely be a hit! ”

Shen Changwei: "Actually, I think the same as you. However, now it is a hot seller, even if he can't sell much later, these 200,000 copies alone are enough to rank in the top three in this year's physical album sales list, if no one surpasses him in the second half of the year, it is also possible to be the first. ”

Mo Qingfeng stood up and stood in front of the window looking at the street below: "Old Shen, have you seen the song that the company helped me collect?"

Shen Changwei nodded and said politely: "I've seen it, there are a few very good ones." ”

Mo Qingfeng took a deep breath and said solemnly: "Elder Shen, we have known each other for several years, and this time we are also collaborators. Let's be more direct, do you think that among the more than 20 songs collected by the company, there is one that can compare to the song in Wang Xiao's album?"

Shen Changwei was stunned for a moment, thought about it, and compared it with Wang Xiao's songs, his expression became a little embarrassed: "Rare words ......"

This saliva song, there are a few songs that can still be surpassed!

Mo Qingfeng shook his head: "I won't mention that song, what I want is self-esteem without land, it is a ronin love song, it is faith, it is a birch forest, and it is a song with good intentions! You should know that Wang Xiao is working on a new album, right?"

Shen Changwei nodded again: "I know, it is said that his new album was produced within half a month, and Zhou Yifeng and Yang Shanshan were invited to shoot the MV." The production company is a newly established company, which was established by Lao Li's son and Wang Xiao. Behind the scenes are several Chuanyin's student teachers, as well as Lao Li's son Li Tianzhi, who also graduated from Chuanyin. ”

"To be honest, I'm not optimistic about his new album. The production is hasty, and the professional level of the members is relatively low, which is the hallmark of the column album configuration. ”

This is what industry insiders think of Wang Xiao's new album.

Mo Qingfeng asked: "What if his new album is all the same good songs as his album? What if his new album still has classics such as self-esteem, faith, and ronin love songs? Shen Lao, have you thought about this kind of possibility?"

Shen Changwei was stunned for a moment, and then shook his head: "This is impossible!"

His decades of experience as a producer told him that it was impossible.

No one can make a high-quality album in half a month.

Twenty or thirty years ago, no one did it in the era of the record market fire.

More than ten years ago, the epoch-making treasure island king couldn't do it.

Every good album is carefully polished by a large number of elite professionals who spend a lot of time.

Those singers, releasing an album in half a year, can be regarded as fast gunslingers.

Most of them basically maintain the rate of releasing an album in one to two years.

Rushed production in a short period of time.

How is it possible to produce good works?

Mo Qingfeng smiled: "I also know that this is impossible. But in Wang Xiao's case, this is also possible. Shen Lao, you have met Wang Xiao, do you think it is possible to buy a few new songs from him?"

Shen Changwei shook his head after a little thought.

Wang Xiao is the hardest person he has ever come into contact with.

Don't eat soft and hard!

The copyright of their own works is extremely important and maintained.

More than once, he publicly said on Weibo that he would not sell songs.

Even Zheng Yuehua can't buy it, how can anyone else?

Shen Changwei shook his head directly: "It's difficult, it's basically impossible." ”

Mo Qingfeng's eyes became serious and sharp: "Then what if I pay a high price? One million a song, not two hundred, three million, he won't sell it?"

Shock flashed in Shen Changwei's eyes.

Two or three million to buy a new song!

This is a super price that has never been seen before.

Many song copyrights that have become popular can't be sold at this price.

However, Shen Changwei still shook his head lightly: "It's difficult." ”

Mo Qingfeng: "How do you know if you don't try? I plan to ask the company to contact Wang Xiao to ask, I can only succeed in this album." There have been too many people who have released albums in the last six months, and the sales of this album are related to my next development and plans. ”

If sales can't sell to others, why do you step onto the international stage?

Shen Changwei: "Yes, it's been really lively recently. I know of more than a dozen first-line singers preparing albums, and several veteran kings and queens are not willing to be lonely and ready to move. Zheng Yuehua has clearly prepared an album, and invited Lao Gu and Lao Huang to help create the title song, both of which are menacing......"

Mo Qingfeng was silent, looked at the scenery outside the window and thought about it, took out his mobile phone and posted a message on his official Weibo: "I heard that there is a dark horse in the record market, it turns out that Mr. Wang Xiao's collector's album has been listed for zero." I'm not surprised by the zero sales, because this album is all classics, and people are willing to pay for classics and good works. Personally, I also booked two on the Internet to support good music!"

"Personally, I like a few of Mr. Wang Xiao's songs very much, No Land Self-Esteem, White Birch Forest, Ronin Love Song, Faith, Chengdu...... There are so many of them, and I love every song. ”

"I also like the modern poem Oak Tree released by Mr. Wang Xiao, which is a female love concept with three positive views. ”

"Mr. Wang Xiao's talent is undoubted, and I wish Mr. Wang Xiao's collector's album to continue to sell well, and I also wish Mr. Wang Xiao's new album to sell well, and I am looking forward to Mr. Wang Xiao's new album coming out to surprise you. ”

Mo Qingfeng edited it a little after writing it, and after thinking about it again, he released it.

In addition to Zheng Yuehua and Su Hailong, he is the third singer to publicly interact with Wang Xiao on Weibo.

When his Weibo was posted, it immediately received a lot of likes, retweets and comments.

Although the number of followers on his Weibo is still above Wang Xiao, there are more than 27 million followers.

However, the interaction data after he posted Weibo was much lower than Wang Xiao's Weibo.

Within a few minutes, Mo Qingfeng's Weibo received nearly tens of thousands of retweets and likes, which is already a very active interaction among star singers.

"Is Qingfeng going to cooperate with Wang Xiao too?"

"Wow, our family Qingfeng Oba also likes Wang Xiao's music, and I also listen to his songs, which are all very good!"

"Qingfeng Oba's new album will definitely beat Wang Xiao's album when it comes out. ”

"Wang Xiao, our family's breeze Oba has interacted with you, come out and reply. ”

"To the oak tree, I love it too. ”

"Oh, at this moment, many singers are interacting with Wang Xiao. ”

Just now, Han Jiajia also posted a Weibo praising Wang Xiao. ”

"Not only Han Jiajia, but also Zhang Ningxi is also interacting with Wang Xiao......"

"Wang Xiao is suddenly so popular?"

......

Mo Qingfeng looked at everyone's messages, and his eyes suddenly froze.

Han Jiajia?

The female singer who returned from South Korea?

Zhang Ningxi?

The female singer who released an album in three years and spent the rest of the time running variety shows?

Mo Qingfeng hurriedly clicked on Zhang Ningxi and Han Jiajia's Weibo.

found out that ten minutes ago, they did post a similar Weibo message to him.

Zhang Ningxi: "Wow, Wang Xiao's album is really a big hit, and I also contributed three sales." This album is a good song worthy of a single cycle, it is really worth collecting, congratulations to Wang Xiao. I bought tickets for Brother Hua's concert in Rongcheng, and when will I go to see Brother Hua and Wang Xiao's scene, looking forward to the surprise of the new song. ”

This Weibo post was posted ten minutes ago, and now it has tens of thousands of likes, retweets, and comments.

Zhang Ningxi is known as the queen of variety shows, with more than 50 million followers on Weibo, but she debuted as a singer at the beginning, and then became popular in variety shows.

Han Jiajia also posted a similar Weibo about ten minutes ago: "Wang Xiao Oba's album is so good, I really want to buy a few, but Donghai City has not sold it, the Internet has already booked two, when will it arrive?" I'm looking forward to Oba's new album!"

With a distinctly Korean style!

However, many young fans eat this set.

Mo Qingfeng was very disgusted, but it didn't matter if he thought that many of his fans called themselves Oba Oba under Weibo.

And Mo Qingfeng can't stop watching this!

He found that quite a few people in the entertainment industry openly interacted with Wang Xiao at this moment.

Veteran diva Xue Ying: "Although Wang Xiao's album is a collector's album, each song represents his amazing musical talent, this alone is worth collecting, I also bought two, and I am also looking forward to Wang Xiao's new album, I don't know if there will be amazing works in the new album." ”

First-line singer Yang Zongyi: "Good works will naturally be recognized by more people, but Wang Xiao's zero can sell so much, it still surprises me, and the future is terrifying!"

Actress Zhang Hui: "The current newcomer is so powerful, I like the poem to the oak tree very much, among all Wang Xiao's songs, I like faith and self-esteem the most......"

............

Mo Qingfeng suddenly discovered.

The Weibo he posted was not prominent among a major star, and he was even late.

Time.

He saw that most of the entertainment industry interacted with Wang Xiao.

Many singers and stars have also let go of the pride of Internet celebrity anchors at this moment.

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