Jiang Chao said: "Let me ask you a question first. ”

Everyone listened intently to Jiang Chao's question.

"Is our Douyin a good app?"

Everyone looked at each other, and Dong Slow, as the main developer, couldn't help but say: "Of course! As long as someone plays it, we believe that person will like it!"

Jiang Chao nodded: "That's right! I hope you must have this confidence! Our software must have the quality that can keep users! And with the continuous increase of our APP content, the content pool continues to deepen, and then the recommendation algorithm will play a role, high-quality video creators can enjoy a larger traffic pool, and simple users can also brush the right taste of the video." ”

After a pause, Jiang Chao continued: "As long as the first batch of users come in, Douyin's hematopoietic mechanism will continue to attract new users to enter. Therefore, our marketing must require a high investment in the early stage. ”

Judy nodded: "Well, the key is the attraction of the first batch of users." ”

Luo Wei frowned: "However, the first batch of users is also the most difficult to obtain, how to get it without spending more money?" Now the most conventional way to get new users is the red envelope strategy, although it is simple and rude, but it is definitely very useful!"

Jiang Chao shook his head, "The key is not to spend more money, but to let more valuable potential users see our products." The red envelope strategy can indeed attract a group of users, but the output ratio is too low, and using a few small red envelopes as the price of downloading the software may not be able to attract our potential users, but a large number of greedy people receive the red envelope and immediately uninstall the software. ”

Luo Wei disagreed in his heart, but he didn't dare to contradict Jiang Chao, so he was not convinced, so he asked, "Then what should we do?"

Jiang Chao smiled slightly: "Show!"

"Display?"

"Show it to potential users, users see the results, and they will use our software spontaneously. Jiang Chao said with a smile: "The selling point of our app is short music videos, so the first audience is, of course, students on campus." Young people must be very receptive to such a simple fool who can make a fun music video!"

"So, we have to look at young people first. And what's the biggest gathering place for young people on the Internet?"

Judy thought for a moment: "Weibo?"

Jiang Chao nodded: "That's right! Weibo, and it is common to chase stars." ”

Luo Wei already understood Jiang Chao's thoughts when he heard this, so he said: "You mean, ask some celebrities to shoot short videos with our Douyin software and upload them to Weibo?

Jiang Chao nodded: "Not only that...... Another characteristic of young people is that they like anime. And my Xingchao Investment is also the majority shareholder of Weiweishe, the largest comic website in China. ”

Jiang Chao is calm and confident: "For example, "One Slap Superman", such as several new anime works with enthusiastic response produced by Weiwei Society some time ago, were all serialized on Thunderbolt or Aiku Video before. We can completely drive this traffic to Douyin. ”

Luo Wei couldn't help but be stunned for a while.

Everyone's eyes gradually lit up, and Jiang Chao's words instantly gave them a new understanding of Douyin's marketing form.

Jiang Chao continued: "I also know some celebrity friends, if we can find a way to let them try it first, I believe our software will quickly attract the first batch of high-quality users." ”

After a pause, Jiang Chao said again: "Of course, these are just my preliminary ideas. If that doesn't work, we'll have to do the traditional way of burning money to win users. ”

Luo Wei already admired Jiang Chao when he heard this. According to Jiang Chao, there is a clear user positioning, and it is strange if such a multi-pronged marketing method cannot attract users.

Of course, this is also based on Jiang Chao's strong connections.

However, Luo Wei thought about it and put forward his own ideas: "I think what you said is completely feasible! But there are a few key problems to overcome. ”

Jiang Chao looked at Luo Wei and said calmly, "You say." ”

Luo Wei stretched out his first finger: "First of all, the key to celebrity marketing is that Weibo must open channels for us, otherwise our videos cannot be played directly on Weibo, and the effect will be greatly reduced." As far as I know, at present, there are several videos that can be played directly on Qianlang Weibo, and we can try to communicate with Qianlang. ”

Jiang Chao frowned, this key issue was something he hadn't considered.

Luo Wei stretched out two fingers and said, "The second point, the Weiwei Society drainage you just mentioned. The animation of Weiwei Society,Those video companies spent a lot of license fees to be able to play,And if we want to save money on Douyin,We definitely can't give Weiwei Society that price。 To be honest, I know that from your point of view, Weiwei Society and Douyin are both major shareholders, one earns less to feed the other to grow, it is nothing more than the money in the left pocket into the right pocket......"

Jiang Chao was stunned.

Luo Wei continued: "But for our two companies, we may not be able to think like this. Of course, we are happy to make money on Douyin, but Weiwei Society has reduced its revenue because of this, but they are not easy to agree. ”

"If the revenue is lowered...... I am afraid that the stock price of Weiwei will also be affected, and the interests of other shareholders will be damaged, and the pressure on you and the management will be great. ”

Jiang Chao fell silent. These two big issues were indeed not considered by him in advance.

After Luo Wei finished speaking, he quickly added: "Of course, this is just my personal opinion, please forgive me if it is wrong!"

Jiang Chao shook his head: "No, what you said is good. I really didn't take these two issues into account. However, if there are difficulties, we must always find a way to solve them, and if we can't solve them, there will be other ways. ”

Judy also lowered her head and thought for a long time, then suddenly raised her head and said to Jiang Chao, "Jiang ...... Mr. Jiang, Qianlang Company will leave it to me to negotiate!"

Jiang Chao was stunned, and then glanced at Judy strangely, he had some doubts in his heart, but at this time, Jiang Chao was not good at asking directly, and looked at Judy's eyes seriously, and Jiang Chao saw firmness in her eyes. Jiang Chao hesitated for a moment and said, "Okay, then you can try it." ”

Judy laughed and nodded at Jiang Chao.

Luo Wei said: "There is also a ...... of Weiwei Society"

Jiang Chao thought of Liu Yongming, the man with feelings, and a playful smile appeared on the corner of his mouth.

At the beginning, Liu Yongming moved Jiang Chao with his remarks about feelings, so that Weiwei Club defeated the Tanuki Club and became the largest animation base in China, so can he also use his feelings to convince him today, and let Weiwei help Douyin?

Although Jiang Chao is the largest shareholder of Weiweishe, it is not as good as Douyin, and it does not form an absolute controlling stake. Only by persuading Liu Yongming can it be possible to get through the communication between Douyin and Weiweishe.