Chapter 226: As for selling your image?

In the past two days before going to Yanjing, Yu Qiu couldn't help but date with He Shi.

Of course, he didn't delay his work, he was very attentive during the day, and he was busy until late when he came back at night.

Fei Ye felt that he was okay in this state.

This time I went to Yanjing again, Yu Qiu couldn't drive the highway, and He Fang was busy with the things at hand.

Zhang Longyu was ordered to drive.

He was excited, after all, he was on a business trip.

And it's going to Yanjing, and it's a big thing to do.

See Hu Buge, and talk with him about endorsements with big names in cat food.

Talk to the people of Durex about the official Weibo operation.

That's exciting!

So after getting on the highway, Zhang Longyu asked, "Master, how can I be as sassy and creative as you?"

Yu Qiu was speechless.

It's the guy in the back row.

Creative ...... It's also him.

I'm also trying to study, okay!

Fei Ye said: "Although interesting souls are really talented many times, divergent thinking is outrageous, and there seems to be a pit in the brain. But if you want to be sassy and creative, you can still pretend to be very good. Nothing else, let's watch more and imitate more. ”

So Yu Qiu could only pretend to be unfathomable and said, "Just learn to do it." ”

The road is long, and Zhang Longyu, who is hungry for knowledge, has been asking for advice, as if Yu Qiu is a genius who is overflowing with turmoil and has boundless creativity.

Fei Ye also felt that the journey was boring, so he was interested in chatting more.

So in the cat's call all the way, Yu Qiu continued to play the role of the master, pointing Zhang Longyu.

After all, he needs to make more progress in copywriting and take on the operation task of the brand's official WeChat.

This time I went to Yanjing, and I didn't alarm Brother Shu.

As soon as he woke up, according to the address sent by Hu Buge, Zhang Longyu drove over there.

The cat food brand came directly to his place to talk.

Xingge, who received them, has a much better attitude now.

After all, after the operation of mortal Eslite, Hu Buge's image has been enriched a lot.

At this stage when various Weibo is crazy to pull celebrities to settle in, Hu Buge's fans and interactive data are at the forefront.

Naturally, this is followed by a significant increase in business value.

Hu Buge saw Yu Qiu, and after saying hello, he said to Fei Ye: "Xiao Fei Fei, do you miss me?"

Fei Ye looked at him with disgust, what do I think you are doing?

However, the milk powder also came up and meowed, as if asking if it was okay.

The chase of the two cats, one black and one white, started again, anyway, in Hu Buge's house, Fei Ye didn't bother to care if anything was expensive or not, anyway, it was a jump.

But his home, though large, was not a wilderness after all.

Fei Ye simply lay there, enjoying the comfort of milk powder licking.

Zhang Longyu was well-behaved on the side, listening to Yu Qiu chatting with Hu Buge and his agent.

It's just that the topic is more out-of-the-box.

Xing Ge asked: "Mr. Yu, how do you think you can give full play to the current network advantages with Lao Hu's actor path?"

Yu Qiu also felt that this topic was out of line.

Fei Ye said lazily over there: "People who are almost thirty years old, don't fight with young people." If you want to go wider, acting skills are more important. ”

How could Yu Qiu learn to say the same thing, he only said: "I asked the wrong person, I don't understand the entertainment industry." ”

"You know the Internet!" Xingge was looking forward to it.

"The Internet is just a tool, Brother Hu is taking the route of an actor, and he can't lose his foundation. I think acting is fundamental. Yu Qiu tried to say according to what he had learned and understood, "The Internet is a communication channel, and it can only be said that future topics, good and bad, will spread faster and bigger." Therefore, now that Brother Hu is so popular on the Internet, there are benefits and hidden dangers. ”

Hu Buge said: "I said it earlier, now I have to keep a low profile!"

Xingge looked at him speechlessly, who was playing Weibo and having fun and being low-key?

They are communicating painlessly over there, and Fei Ye can't say what kind of drama you are going to play, which movies and which TV series have good scripts, the director is reliable, and the production team is professional.

The milk powder kept licking, which made Fei Ye very confused.

Isn't it almost autumn? Isn't spring long gone?

Fortunately, the topic finally moved to other places, which made Yu Qiu a lot easier.

When it was time to make the appointment, the person in charge of the operation of the cat food brand came over.

The person who came on their behalf was called Li Liang, and he brought a girl with him, and when he entered the door, he said, "The personal relationship between the two is really good." ”

Hu Buge smiled and didn't speak.

For such an occasion, it will be handed over to Xingge.

Li Liang actually didn't want to talk together like this, after all, the price difference was too big.

Although I believe that this young man can also understand.

After sitting down and saying a few pleasantries, Xingge said: "We have a lot of concerns about endorsing cat food brands. The emotions between the owner of the pet and the pet are very close, and if the anger is transferred to the cat food because of the pet, and then the image of Hu Buge is affected, the risk is not small. As far as I know, your company's products in China are also through the OEM cooperation of local enterprises......, right?

Li Liang was very well prepared, and threw out a set of tricks.

Yu Qiu just sat aside and listened.

After listening to Li Liang, this endorsement is quite simple.

To put it bluntly, cat food is mainly through channels, and there are not many direct-to-consumer publicity activities.

The main thing is to use a portrait right, and then after the endorsement is negotiated, there is a wave of news promotion.

On the contrary, for Fei Ye's side, Li Liang said: "Mr. Yu's Weibo is operating very well, and we hope that during the contract period, there will be advertising placement at a stable frequency, including the promotion of talking cats, and the scene implantation in the "Aftertaste" program. On Mr. Hu's side, there can also be some interaction. I think for Mr. Hu and Mr. Yu, this is also an effective way to further expand their influence on the Internet. ”

After speaking, his assistant handed the plan to Xingge and Yu Qiu respectively.

Yu Qiu took a look, the contract period is 3 years, the annual cost is 150,000, and all the cat food expenses of the non-master are included.

He didn't speak, Xing Ge smiled: "Mr. Li, your company seems to have a problem with our endorsement cooperation fee." ”

Li Liang said with a smile: "There are no other offline activity requirements, offline is just the portrait right of a set of advertisements." ”

Xingge directly pushed the plan back: "This is too much lower than our offer." ”

Li Liang frowned and looked at Yu Qiu.

Yu Qiu also said with a smile: "Although we don't have an offer, it is much lower than our psychological expectations." 450,000 yuan in 3 years, we don't need to earn this money. ”

Li Liang said with a smile: "This is the first case of an online star cat endorsing a cat food brand, and it is also very beneficial for Mr. Yu to expand his influence." ”

Yu Qiu shook his head and said, "Internet popularity is quite easy for us. ”

Li Liang was silent, saying that he was young and frivolous, but the popularity of this cat was indeed only a few cases that have become popular in the past six months.

Zhang Longyu feels that the boss is very fanning and does not fall behind!

Yu Qiu also didn't know how much it cost for Hu Buge to endorse the cat food brand in the plan that Xingge saw.

However, in the plan for Yu Qiu, there are many binding clauses.

It even includes the need for Fei Ye to regularly go to a pet hospital in Jiangcheng to ensure his health. If there is a health condition due to reasons other than cat food, Yu Qiu will have to bear additional responsibilities here.

This is also understandable, because Fei Ye is a cat food endorsed by cats, of course, it must show a very healthy state to the outside during the contract period.

At that time, Yu Qiu had a lot to do, but the benefits were not high.

To put it mildly, it's better to use the current number of fans to receive a few more hard advertisements.

Fei Ye rolled his eyes when he listened.

150,000 yuan in 1 year, Lao Tzu might as well write it well, as for selling his image?

The image of the protagonist is worth this money?

Xingge said with a smile: "I'm afraid Mr. Li doesn't know, Mr. Yu has to earn a million, it's very easy." This year's marketing case of Mortal Eslite was planned and operated by Mr. Yu. With this one list, Mr. Yu can easily earn a lot. Endorsement of cat food, your company is only ready to use his online fame, it is too wasteful. ”

After listening to this, Li Liang looked at Yu Qiu with some experience.