Chapter 437: Strategy and Tactics
In the past few days when he was busy outside, Yang Fei only picked one of the classes he was interested in, and he was not limited to the courses of the Department of Chemistry, such as the ace courses of the Department of Chemical Engineering, the Department of International Trade, and the School of Economics and Management, and he would also listen to the lectures.
Those who can be admitted to Qingdao University are the top students among the top students, they are smarter than the average person, and they work harder than the average person, and there is a good learning atmosphere on campus.
With billionaires, you can have a million-dollar net worth, and you can become an excellent polymath by studying with thousands of top students.
At noon that day, Su Tong had something to run, and Yang Fei had classes again, so he ate in the cafeteria at noon.
Ma Kai, Li Zhihong and Yang Fei sat together and chatted.
With the pistachio of Mackay, college life will never be lonely.
No, Ma Cannon began to talk about the noon broadcast again: "Yang Fei, haven't you heard the wonderful speeches of our elders." In response to the phenomenon of freshman monkeys in a hurry to find a girlfriend, our teacher has the following statement: 94 male students, don't worry, your future wife is still in middle school. Successful people are on average 12 years older than their spouses, so many of you have future wives who are still in the first grade of elementary school. So all you love now are strange uncles or uncles' wives......"
Yang Fei almost didn't spray the rice in his mouth.
Ma Kai said with a smile: "I really want to answer, my wife is my own anyway, and I like the wives of strange uncles or uncles now." ”
Li Zhihong said: "You can accumulate some virtue! You are not afraid that your future wife will be so worried about other boys?"
Ma Kai said: "I don't care, I must get off the list anyway." If any of you have resources, you must introduce them to me, I don't pick them, as long as it's a girl, it's someone else's wife anyway, let's play first. In my freshman year, I had to end my eighteen years of singleness!"
Yang Fei and Li Zhihong both shook their heads speechlessly.
"Hello, President Yang. A boy with glasses walked over and greeted Yang Fei very politely.
"Oh, hello. As soon as Yang Fei heard the other party call him president, he knew that he was from the entrepreneurial club, and said with a smile, "Is there something wrong?"
"I have carefully prepared a business plan that I would like you to see. The boy said, took out a thick stack of letterheads, and handed it to Yang Fei.
Yang Fei took it, didn't look at it first, and asked, "What's your name?"
"Hu Zewen. ”
"Okay, Mr. Hu, I will read your business plan carefully, thank you for your trust in me. ”
Hu Zewen spoke excitedly and generously before leaving.
Yang Fei asked Ma Kaidao: "How many people have submitted business plans?"
Ma Kai said: "I haven't received it, you can ask Ning Xin and Chen Mo, I guess boys like to find beautiful women." ”
Yang Fei asked, "What about Ning Xin, why don't you see her?"
Ma Kai said: "How do I know? She is very cold and glamorous, and she doesn't pay much attention to people. ”
Yang Fei snorted, and while eating, he read Hu Zewen's business plan.
As soon as he saw the beginning, Yang Fei shook his head with a smile.
Ma Kai and Li Zhihong also looked over their heads.
Li Zhihong said with a smile: "This plan is written for you! On the future development strategy of white laundry detergent - such a big topic! Look at the content, is there any material?"
Yang Fei only glanced at it, then stopped reading it, pushed the plan, and said to Ma Kai: "If Hu Zewen comes to ask, you will return it to him." ”
Ma Kai was stunned and said: "Don't you take a look? ”
Yang Fei said: "Do you think that a college student can give a finger on the strategic direction of a successful enterprise?
Ma Kai sighed twice: "In other words, what are the similarities and differences between this strategy and tactics?"
Yang Fei said: "To put it simply, strategy is macro, and tactics are micro. Strategy is the direction and application of tactics. ”
Ma Kai said: "The more I listen, the more confused I become. ”
Yang Fei said: "Strategy is to answer: why do we do this? Tactics are answering: what do we have to do to get to the goal of the design. Strategy can be shown to others, but tactics cannot be shown to others. Because strategy cannot be replicated. If one company's strategy can be copied by another company, then the company is a failure. So Grandpa Mao said, despise the enemy strategically, and attach importance to the enemy tactically. ”
Ma Kai said: "Then I have to see what kind of strategic topics this Hu Zewen has written." ”
Yang Fei said: "The strategy of an enterprise has been determined since its birth. If it doesn't even have a strategy, it certainly won't be the climate. Therefore, I am most annoyed by people who don't understand anything, who teach me strategic problems at every turn. If the strategy can be changed casually, the enterprise will be dead a long time ago. ”
Ma Kai looked at a few pages at a glance, and said with a smile: "I think this person is very talented, he said that if you want to become a long-term and long-term development of the enterprise, you must do the following three things, one is to specialize, only do laundry detergent-based washing industry, can not do miscellaneous, the future society, is to specialize in cutting-edge enterprises as the leader." The second is expansion, if an enterprise wants to survive for a long time, it must keep expanding and merging. The third is ......"
Yang Fei said: "I don't agree with his point of view. After the practice of entrepreneurship, I have come to a conclusion that there is no ultimate entrepreneurship, and if people want to succeed in entrepreneurship, they must have the wisdom to understand the life of the enterprise, so that they can be ready to turn to other goods or businesses before the end of their life. ”
Li Zhihong asked: "Then do you think that enterprises have a lifespan?"
Yang Fei said: "Personnel have metabolism, and exchanges have become ancient and modern. The times are developing, human beings are progressing, and being content with the status quo and being partial to one corner is in recession and self-destruction. ”
Ma Kai said: "Then Hu Zewen proposed to keep expanding and merging, this is not wrong, and it is in harmony with your ideals." ”
Yang Fei said: "It seems to be the same, but in fact there are essential differences. The premise of his expansion and mergers is to specialize in one line. Let me give you an example, how many craftsmen are left in the past, such as tinkerers and sharpeners, who have been popular for generations? The times are different, and the demand for craftsmen is also different. Nowadays, there is a greater need for maintenance personnel for electronic products and industrial machinery. This phenomenon will become more and more serious in the future. ”
Ma Kai said: "So, what is your theory?"
Yang Fei said: "A really smart entrepreneur needs to constantly develop his own business field. Light industry, heavy industry, electronics industry, cutting-edge technology, and even culture and art can all be involved, and as long as the timing is right and just right, you can be invincible. In this way, the decline of one industry will not cause an avalanche of the entire mountain. ”
Li Zhihong said: "We people who don't even have a job are actually talking about the business field of the enterprise with a big boss like you! The problem is that I still listen to it with relish!"
Yang Fei and the others all laughed.
Ma Kaidao: "I think Yang Fei's level can be our teacher, really, I have benefited a lot!"
Yang Fei smiled modestly, and after eating, he went to find Ning Xin. 8)