The mystery is finally revealed.

It turned out that the promise was an advertisement for Nescafe.

The message of this ad is actually very simple and very real.

You should keep in touch with people you know, or you will be estranged.

The promise is right, we will meet 80,000 people in this life, maybe less, maybe more, but it doesn't matter.

The most important thing is that among so many people, there are almost no people who can accompany you through your whole life.

Among the people we meet, there are very few people who know us very well, but they have very little contact.

Let's get together for a cup of coffee.

Keep in touch with the few people in your life who know you well.

After a brief silence in the carriage, everyone picked up their mobile phones, or texted or called......

They all have such people in their hearts, they haven't seen each other for a long time, and all they have to do now is contact them.

"If you have a cup of coffee at this time, it's really appropriate. ”

"There's a convenience store right outside the subway with Nescafe in it. ”

"Well, gotta drink Nestle!"

In this way, when the subway arrived at the station, when the passengers in the carriage walked out, the convenience store Nescafe was snatched up.

Huang Ruiliang is one of them.

Holding up a steaming cup of Nescafe, he dialed the phone of an old friend he hadn't seen for a long time.

After the connection was made there, he smiled and said, "Brother, are you free today?

This is just talking about subway advertising.

The fryer is also on the Internet, on the TV, when the promise is shrouded in the spotlight, the figure is lonely, and he is extremely lonely, everyone falls into his sad mood.

"I really feel sorry for this promise at this moment. ”

"It feels like he's been abandoned by the whole world!"

"This advertisement is a bit interesting, from hustle and bustle to loneliness, from loneliness to laughter!"

"Well, this advertisement is heartfelt, and the promise is also heartfelt!"

"Brother Xu, can you give me your phone number or WeChat, I promise to contact you every day!"

"Some people walk and scatter, maybe it's because they miss a phone call!"

......

The ad not only went viral with the promise, but also ignited sales of Nescafe.

In the supermarket, in the convenience store, in the café!

As long as there is a place with Nescafe, countless young men and women flock to it, they can drink other brands of coffee, but they can't drink the loneliness, so it must be Nestle.

The wandering old demon updated Weibo when the ad was just played.

"Carnival in Solitude!"

Having said that, I never expected that I would promise to take over the advertisement for Nescafe, and what I didn't expect was that the effect of this advertisement was so heartfelt.

In just one minute and thirty seconds, Xu Promise used five questions and a cup of coffee to hit everyone's weakness, making them cry in empathy.

Handsome promise, this moment is so dazzling. ”

The meaning he wants to express is very simple, he does not want to question anything, let alone change anything, but to let everyone face this reality.

What kind of reality?

The reality is that very few of the people we meet can stay in touch, and we may have one reason or another to explain, but I think all explanations are pale.

If you want to keep in touch with them, even if it's just a cup of coffee, even if it's just a simple greeting.

Promise, thank you for a cup of coffee time. ”

Promise, thank you for keeping in touch.

At the same time as this Weibo update, it set off a reprint of likes.

......

Beijing, a certain high-end villa.

Zhou Xun was sitting in the tea room drinking tea, and in front of her was Chen Qian.

On the TV opposite the two, it happened to be the Nestle advertisement that Xu had promised to shoot.

"You know? I've heard that this ad wasn't originally looking for a promise, it was about inviting another celebrity. But that guy played a big name and wanted to raise the price, so the advertising department of Nestle directly eliminated that one and chose to promise. ”

"Now it seems that the advertising promised to shoot is really good, especially the loneliness when being in the spotlight, not everyone can play it. ”

Chen Qian said casually while holding the teacup.

This shows that Nestlé has a good vision, and choosing to promise them is equivalent to choosing quality. ”

Zhou Xun looked at Xu Promise's figure and said with a smile: "Xu Promise is especially good at shooting this kind of infectious thing, and the taste he shoots is different from the rest of the people's performances." ”

"Nestle's sales are going to surge now!" Chen Qian said with a smile.

"Do you think Nestlé will choose to directly promise the spokesperson?" asked Zhou Xun.

"You mean to say that the six-month advertising period promised is too short?"

"Isn't it short?"

"Actually, Nestle made a mistake!"

Chen Qian pointed to the Nescafe coffee that was being drunk on the TV screen and smiled slightly, "If I were a Nestle person, I would definitely not just sign this kind of short-term contract with Xu Yue." ”

"You have to know that the promise in six months is not the price it is now, and if they say that they want to sign with the promise again, it will cost a lot of money. ”

"Do you think the people at Nestlé are thinking about it now?"

The corners of Zhou Xun's mouth curled.

"That's what they need to worry about!"

Chen Qian put on a posture that I have no melon in the rain.

......

Nescafe is jubilant up and down.

It was hard for them to imagine that the advertisement they promised would have had such a sensational effect on the first day it aired.

It's one thing to have a hot discussion on the whole network, and the most important thing is that their sales have suddenly skyrocketed.

"The Walmart supermarket in the east of the city asks us to hurry up and supply!"

"The Left Ear Cafe also placed an order!"

"There are several big companies that want our coffee supply!"

The people in Nescafe's sales department are crazy.

In the past, their job was to transfer goods and deliver goods step by step, and no one could have imagined that they would encounter a surge in sales.

For a while, the supply exceeded the demand, and it was very busy.

Which one can refuse the order? No one can refuse, which one is the company's God of Wealth, and the orders placed are a lot of orders, so we must go all out to meet the demand.

This is the best time to seize the market, increase product share, and expand brand influence, and there must be no slack.

In the conference room of the company's headquarters, an ad hoc high-level meeting is being held urgently.

"Guys, what did I tell you before? As I said, I said that as long as this ad is aired, it will definitely cause a sensation. ”

"Why am I so sure?

Li Nanguo held up two fingers and said: "First, the idea of this advertisement was carefully selected by our advertising department from more than 500 creatives, and it is the most infectious. ”

"Second, the starring actor in the filming of this advertisement is promise, he has created many classic roles, which has been widely recognized by the public, and I believe that his acting skills and strength will definitely give full play to the best effect. ”