How much does advertising make a big deal?

Big!

And it's huge!

As long as you can successfully implant ads, you can not only recover the funds used in copyright integration before, but also make a lot of money!

It can also make friends with many financiers and many enterprise groups, so as to have more contacts and greater influence.

Tian Sihai found his software development department, explained the membership system to the technical staff, and then put forward some of his own ideas and specific application models.

Then he instructed them to hurry up and study it and strive to develop it as soon as possible.

For a while, the software development department was busy.

In order to repay Tian Sihai's kindness and realize their own value, the members of the development department forgot to sleep and eat, carefully designed programming, and even lost a lot of hair.

On the other hand, Tian Sihai was not idle.

He actively connects with the companies that place advertisements, patiently listens to the requirements of the other party, and carefully summarizes the characteristics of the products.

Then he spent a little money and found a group of eighteenth-tier actors to shoot promotional advertisements according to some short and interesting scripts.

According to the amount of money invested by the advertiser, it is edited into two segments: 15 seconds and 30 seconds.

When the advertisement was shot and produced, the technical department finally improved the membership function.

The Wave Video Publicity Department also released an announcement on the Internet: Wave Video will usher in a major update!

Netizens are even more curious about this software, which is almost popular all over the country, and they have speculated about what content will be updated and added.

This sparked another wave of heated discussions, and the popularity of wave videos continued to grow.

Finally, on the quarterly anniversary of the launch of Wave Video, the software has been updated!

When netizens sat in front of the computer, excitedly waiting for the update to be completed, and then couldn't wait to open the software, they were dumbfounded for a while.

Membership?

Intro video ads?

What is this?

It's only 30 seconds, but why should I watch the ad before I can watch the video?

For this thing that greatly affects the viewing experience, users suddenly seem to have exploded, and they have begun to denounce the wave video.

And some people who don't know the truth of the melon, after learning the general situation, also expressed their righteous indignation and began to boycott the wave video on major online forums.

"Have you heard about that wave video lately?"

"I've heard the wave video, but I haven't used it, what's wrong?"

"Same question +1. ”

"Eat melons +1. ”

"Alas, the brothers upstairs don't know, I heard that it was a recent pre-roll advertisement, do you say that they put a good video, and they have to add an ad to the intro, which simply affects the experience. ”

"However, doesn't it mean that you can skip ads as long as you open a membership, and there are many privileges for members......

"I'm willing to give money, it's not much, but I just can't swallow this breath, I just won't give it!"

"That's it, these bosses are black-hearted copper ghosts! Thinking about how to make money all day long, who cares what we users think. ”

"That Tian Sihai is a businessman, he knows a fart video!"

"I'm going to make a wave, go to the comment area and scold him to death!"

......

Tian Sihai slid the mouse, constantly opened new forums, and viewed new content, and the videos about the waves that could be seen were almost all with "condemnation", "boycott", "bad comments" and other content.

He just shook his head and smiled softly.

People accept new things, they always ask for time, and it won't be long before they get used to it.

What he has to do now is to try to make the waves better.

He went back to the technical department, which was still busy and unaffected.

Now almost all the video members are being criticized on the Internet, and even many friends around them have advised them to take a slower step and catch a big fish in a long line.

But Tian Sihai insisted on his own opinions, tried his best to overcome public opinion, and not only did he not retreat from the idea, he was still collecting the opinions of netizens, humbly improving functions, patching bugs, and continuing to do it.

And gradually, the voice on the Internet has changed somewhat.

"How can the video watched by this member be much clearer than that of non-members, could it be that they have improved their skills again? That's really amazing. ”

"Whatever, there's an advanced on-demand function recently, which makes me itchy and unbearable, don't talk about it, I'll go chase the drama first. ”

"Speaking of which, it's actually quite attractive to become a member. ”

"It's okay, some TVs that have to be paid, members watch them for free, and it's quite cost-effective. ”

"Have you seen the new barrage function? My member barrage can actually have colors!"

"It's okay to make money, and it's nothing to pick up some ads, so I think that small ad for dozens of seconds is quite interesting. ”

"The membership doesn't cost a few dollars a month, but there are a lot of functions, I don't think there is any problem, the company needs to make money to operate." ”

"I think most of those who say that members are not good are reluctant to spend money, or other companies are making trouble. ”

"Maybe video membership, is a nice innovative ......"

......

After accepting the membership system of Ocean Wave, slowly, everyone began to discover its benefits for users.

Clearer videos, more intimate film and television recommendations, no need to watch ads......

What's more, as long as you are a member, there will be an extra crown pendant on the avatar frame, and you can comment casually in the comment area, which is simply the most dazzling star, especially face-saving.

Because of the very low cost and the recent discount promotion strategy, the number of Ocean Wave Video members is still increasing.

For Tian Sihai, this can not only increase revenue and profits, but also build long-term and stable customers and enhance their loyalty.

Users are satisfied with the use and get the sense of superiority that members should have.

Businesses are also making money and gaining more stable customers.

It's a win-win!

At this time, in a room in Shenzhen, looking at the computer screen in front of him, Ma Hua gently pushed his glasses.

"This Boss Tian still has something, he actually came up with such a video system, maybe I can also learn from it?"

MCA took the pen and paper and thought about the features of his software.

Then slowly write down these words......

Are you still afraid that the level is too low and the upgrade is too slow?

As long as you become a member, the level will grow faster!

Are you still afraid that the avatar frames are the same and lifeless?

Become a member, have a personalized ringtone, doodle emoji, and be even cooler, so that your friends can recognize you at a glance in the friend list!

......

"Okay, okay, that's all, when the time comes, I'll subdivide the membership level into three, six, nine, etc., hey, I can make a lot of money again." ”

"And the advertiser's advertising fee is also very attractive......"

Ma Hua thought about it and felt that a better tomorrow was beckoning to him.

"I have to come up with a nice name. ”

MCA glanced at the ICQ on the computer and wrote down the QICQ on a piece of paper.

But he touched his chin again, glanced at the penguin doll on the computer desk, thought about it and crossed out the two letters IC in the middle.

"Okay, my chat tool will be called QQ in the future. ”