Chapter 228: Promotional Stitching
The next day was Sunday, and with the school holidays, more people came out to visit the mall.
Yang Fei left the phone number between himself and Su Tong to Chen Hong, and sent Tie Niu to follow her and let her go to the city to play.
"Boss," Gu Tian ran over and reported, "Dingfeng Shopping Mall has started a price war! ”
"Really?" Yang Fei was chatting with Jin Dabao in the office, and said with a smile, "This is what a business war should look like." Whether they come to the right or the evil, we are not afraid. ”
Gu Tian said worriedly: "Boss, tomorrow we are on a promotion, and we only made so much money, and you still said that you made less money." If there is no promotion today, will it not be able to fight Dingfeng?"
Yang Fei groaned: "You are right, it has just opened, and there is no promotion at all, it is too much to say." ”
Gu Tian smiled: "Or, let's also have a Sunday 5% off? Anyway, it's 50% off, most of the standard 9% off, 95% off is OK." ”
Yang Fei Zhengse said: "Every Saturday, 600 kinds of goods, six folds, this is the promotion slogan of our 666 supermarket, how can we change it at will? If you get another Sunday five folds now, isn't that a slap in the face?"
Gu Tian lowered his hands: "Then how to promote, please show the boss." ”
Yang Fei already had a case and said: "All customers who purchase more than 28 yuan in this 666 shopping plaza can go to the service desk to receive a bag of white brand laundry detergent for free with a shopping receipt!"
"If you spend twenty-eight yuan, you will get a bag of laundry detergent? And it's still a white brand?" Furuta exclaimed, "Really?"
"Of course, it's to send general powder," Yang Fei said with a smile, "The white brand laundry detergent is my own brand, and the price of the supermarket is the cheapest." For us, the cost is also the lowest. But the white brand powder, 450 grams of bagged laundry detergent, in our 666 supermarket, also has to be sold for two yuan, for ordinary consumers, the price of the gift is two yuan. ”
Gu Tian said: "In this way, if you buy twenty-eight or more, you will get two yuan, which is equivalent to a discount of more than nine, not bad, not bad! It's just that we have to make less profit, why don't we buy more than fifty yuan and then send it?"
Yang Fei said: "Yesterday we did a lottery, full of fifty yuan, you can draw a lottery, the result of the lottery is not many people, it can be seen that there are fewer people who buy more than fifty yuan in a purchase, even if it is a promotion, it can't hook their itch, so it makes sense for us to reduce the purchase amount." ”
The average salary in Huacheng is quite high, but it costs 50 yuan to buy a visit to the mall, which is still a bit too much for most customers.
Furuta nodded and said, "Then I'll go and tell them to write posters." ”
"Wait!" Yang Fei thought for a moment and said, "Simply, let's make the event bigger, I will immediately arrange for someone to drag a truckload of laundry detergent over, pile it up in front of the main entrance, and then set up a few tables, pull up a huge banner, and write our promotional activity of sending laundry detergent, and this activity is valid for a long time!"
Furuta was stunned: "Long-term effect?"
"Yes, long-term validity, no matter what day, no matter what day of the week, as long as we shop in our store for 28 yuan, we will give a bag of laundry detergent for free, a single receipt, can only be received once, but different receipts do not accumulate, we encourage customers to spend more. ”
"But, don't you lose money if you send it like this for a long time?" Furuta was both shocked by the generosity of his boss and worried about his cost control.
Yang Fei said with a smile: "Didn't I say it? White laundry detergent is our own product, without a few costs, and this can be regarded as advertising for white laundry detergent!
Gu Tian thought so, and said admiringly: "Boss, you are really amazing! People say that Zhuge Liang has three steps and one plan, you are one step and three plans!"
Yang Fei said: "One step and three plans, it's about Zhou Yu." But although Zhou Yu has many strategies, he still can't beat Kong Ming, because Kong Ming has three steps and one plan, but he is extremely stable. ”
Gu Tian scratched his head and smiled awkwardly: "My knowledge is limited, the analogy is wrong, the boss is not strange." ”
Yang Fei waved his hand: "Go ahead." Wait, you tell them to set up the stage, and we're going to make some more noise. ”
Gu Tian immediately smiled bitterly and said: "You also invite a singer to sing? 10,000 yuan a song, singing is heart-wrenching!"
Yang Fei said with a smile: "I won't invite singers this time, just invite some aunts to square dance!"
Square dancing was inadvertently started by Yang Fei, and as a result, it became popular all over the country, and the forefront of reform like Huacheng had long been blown all over by the spring breeze of square dance.
Gu Tian smiled: "Organize square dance aunts, that's too easy, they are dancing outside anyway, come to our stage to dance, and have money to get!"
Yang Fei said: "You talk to them about the salary, please a few more, don't keep letting a team dance, the audience will be aesthetically tired." ”
Gu Tian said: "Speaking of aesthetics, what beauty can these aunts have? I'm afraid not many people will see it!"
Yang Fei said: "It's just a disturbance." ”
Speaking of this, he had another idea, and called out to Gu Tian and said: "You choose a few young and beautiful employees from the employees of our mall to be the lead dancers, and the salary is higher, I think someone will come to the stage." You can ask Chen Mo, the tally clerk in the porcelain store on the second floor, to see if she is willing, her salary can be opened to 100 yuan a day. ”
Gu Tian thought to himself, that Chen Mo really has something to do with the boss! No, the boss took special care of her? 100 yuan a day, and after that month, there must be no 3,000 yuan in salary? God, that is higher than the company's management salary!
This was specially explained by the boss, and Gutian didn't dare to disobey, so he said yes again and again.
Yang Fei didn't say to let him go, he was afraid that the boss would have other instructions, so he didn't dare to leave without permission, and hung his hands to listen to the order.
"Square dance! What other topics can be played?" Yang Fei's fingers lightly tapped on the table, and suddenly slapped the table hard, laughing, "There is!"
Gu Tian said: "Boss, what are the good ideas again?"
Yang Fei said: "In this way, you can contact the newspaper, you want a national newspaper, and the Yangcheng Evening News will also be published! Let's just say that our 666 Company, together with Beautiful Daily Chemical, will launch a national square dance competition, and the registration time will start from February 1 and end on May 1. The preliminary round will start on June 1, the semi-finals will be held on August 1, and the finals will be held on October 1!"
Furuta was dumbfounded!
Didn't you just send a report, saying that Dingfeng had a move over there, and wanted to ask the boss to get an idea to deal with it?
The boss wants to come out with it, and even the national square dance competition has come out!
This boss is not Kong Ming, nor Zhou Yu, he is more powerful than those two ancients, has more ideas, blink his eyes, it is three plans!
Gutian replied, completely conquered by the boss's unbridled imagination!
Yang Fei said: "In the square dance competition, we set up a high bonus, the grand prize, the team will be rewarded with 10,000 yuan, the first prize will be 5,000 yuan, the second prize will be 3,000 yuan, and the third prize will be 1,000 yuan!
Gu Tian tried his best to keep up with Yang Fei in his thinking: "Oh my God, such a high bonus, adding up, a total of 29,000 yuan in bonuses!
Yang Fei smiled: "That's not how the accounts are calculated! Will I trade at a loss?"
There was an unpredictable expression on his face.