The popularity of the movie "Huo Yuanjia" exceeded everyone's imagination, including Fernan's own.

From the night of the premiere, it seemed that people could be heard talking about the film in the streets and alleys of Shanghai.

Everyone who has seen this movie is sparing no effort to recommend this movie to their friends.

Many people find that overnight, there is a good thing that everyone praises, but they themselves have not seen it.

As a result, the queue at the door of the nine premiere theaters doubled the next day.

Remas also understood the benefits of Fernan's low-price promotion strategy, which not only attracted more potential customers, but also increased the number of screenings due to the sale of single-show movie tickets.

Although the ticket price is lower, the daily income of the theater is much higher than before.

This has a lot to do with the high quality of the movie "Huo Yuanjia", but the decisive factor is the duration of the movie.

In the past, movies in theaters rarely exceeded 30 minutes, and they were generally about 15 to 20 minutes, and they were sold by the number of shows, which was not troublesome enough.

Therefore, theaters usually sell tickets according to the number of morning, noon and evening shows, a game lasts more than three hours, each show shows six to eight movies, the ticket price is one or two, and tea is provided.

The duration of this "Huo Yuanjia" is one hour, which allows tickets for three shows to be sold when it could only be sold once.

Because of the extra Fernan, the actual sales price of the theater is only about one-fifth of the original.

But the previous average attendance was only 20 or 30 percent, but now the attendance rate is 100 percent!

A multiplier of attendance not only provides several times the box office revenue, but also brings a lot of knock-on benefits.

In the theater, snacks, snacks, and drinks are also sold, and this part of the income accounts for a very high proportion of the theater's income, and even the rent can be earned back.

And looking at the current situation, I am afraid that this boom will not pass for a while and a half, and the ultra-high attendance rate is estimated to last for a long time.

On Feinan's side, the next day, he had already earned back the money he had withdrawn from the ticket refund event on the premiere day, and there was still a slight surplus.

The popularity has been stirred, the name of "Huo Yuanjia" has spread all over the streets and alleys, and the long queues at the entrance of various theaters are the best advertisements.

However, making money is not his purpose, otherwise he would not have forced the nine major theaters to prevent them from raising prices.

At the current price, both the theater and him are profitable, and ordinary audiences can afford it, which is still relatively reasonable.

When the second batch of copies from Zhang Shichuan's side is made, he also plans to further lower the ticket price to attract more hesitant audiences to the theater.

However, while the "official pricing" of theaters has not changed, the same is true for ticket prices outside theaters.

From the night of the premiere, there were people with active brains who came to the door of the theater with futons and started queuing up early.

They are not people who are going to watch a movie, but to sell their seats.

Some people who have the money and don't want to waste time queuing can spend some money to buy their spots and buy movie tickets in advance.

After tasting the sweetness, these people immediately turned into scalpers and ticket sellers, buying tickets to sell to the back of the line.

With this hand of scalper tickets, these people make money and soar.

However, there is no threshold for this business, and after seeing them make money, many people are also moved, and from the third day, the scale of the scalpers has tripled.

But in this way, it immediately fell into a price war, making it difficult to do business.

Soon, there were scalpers who came up with a good idea.

They are a gang of gangsters in Minhang District, and the leader's surname is Mi, called Mi San.

They managed to buy some premiere day ticket stubs from some premiere day audiences who didn't exchange copper for Jingwumen, and with this kind of ticket stub, they could buy tickets at a 20% discount.

With this hand, they quickly grabbed a lot of business.

However, there is no impermeable wall in the world, and other scalpers quickly learned about the situation and immediately began to buy tickets for the premiere day.

But on the day of the premiere, many viewers exchanged their tickets for copper, and there are not many ticket stubs on the market, and the people who hold such ticket stubs are not very bad money.

In addition, the scalpers who bought the ticket stubs first had already thought of this layer, and bought a lot of ticket stubs in advance, and pressed them in their hands, and they didn't buy much.

Because of the theater regulations, each person can only buy a maximum of two tickets, so one or two ticket stubs are not a problem at all.

Where there is demand, there is supply, and a batch of ticket stubs soon appeared on the market, but the asking price was very high.

The scalpers thought it was released by the Mi Huang Niu, but they found that Mi San was also rushing to buy this batch of ticket stubs, and they also hurriedly joined the rush to buy.

Mi San can't say it, and he doesn't know where these ticket stubs came from, but if they are bought by those scalpers, then his price advantage will be gone.

Therefore, he could only spend a lot of money to buy all the ticket stubs on the market.

This wave made him spend the money he had earned before.

But what he didn't expect was that after he bought it, another batch of ticket stubs appeared on the market immediately.

No matter how stupid he is, he can guess who took out the ticket stub.

With so many ticket stubs in his hands, who else can there be except for Jingwumen, who uses money to exchange the ticket stubs back?

But even if he guessed, he didn't dare to say anything, so he could only swallow this dumb loss silently.

At present, the Jingwu Sect is in full swing, and its reputation has been greatly enhanced.

On the night of the premiere, dozens of young men found Jingwumen, knelt outside the door, and wanted to learn from the teacher.

And the next night, that number became several hundred.

Just like a later "Shaolin Temple" made Shaolin Temple known to the whole country, today's Jingwumen has become a spiritual holy place for aspiring young people in Shanghai.

Unless there is a hole in the brain, no one will find trouble with the Jingwu Sect at this juncture.

These ticket stubs were a perk that Fernan left to the Jingwu brothers in return for their assistance in the filming.

After this batch of ticket stubs was sold out, the Jingwu brothers tightened their pockets and began to sell ticket stubs in small batches, so as not to smash the price too low.

As long as the popularity of the movie is still there, as long as the discount is normal, there will be a market for ticket stubs.

Knowing that the ticket stubs on the premiere day could actually be sold for money, many people who chose to refund their tickets regretted it.

But there is no way to regret it, there are Jingwu brothers who shouted over and over again at the door of the theater with a loudspeaker that day, but they still chose to return half of the ticket money, which is also to blame others.

With the fermentation of word-of-mouth, more and more people began to be curious about this movie, and even some foreigners in the concession asked someone to buy some VIP tickets and go to the theater to watch it once.

The attitude of this movie towards foreigners is not very good, and there is also a plot of beating Western Hercules.

But these foreign viewers did not feel displeased, they were completely stunned by the action scenes in the movie.

These wonderful kung fu shots, in their opinion, are as magical as magic, especially some of them with the assistance of Weiya, which makes them exclaim again and again, and they feel incredible.

And the plot of beating the Western Hercules, they watched it more energetically than anyone else, and the funny appearance and movements of the French fat man in the picture made them laugh, leaning forward and back.

After the first foreigners appeared, the film gradually began to become popular in the world of foreigners.

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