"It's just that they're ready to enter the trendy market. "I looked at the documents and I couldn't figure it out.

"Impossible, this British and African men's clothing has been decades, to do the trend of the market has already been done, why wait until now, now the young market has almost been controlled by several brands such as Adi, Nike, etc., how much market share they can get when they enter the market now, and how much capital they have to invest in re-marketing, how can those shrewd businessmen not calculate this economic account. Xiaowen said with a frown.

I nodded, agreeing with Xiaowen's statement, it is impossible for Yingfei not to understand the market, what they should do is to maintain the current positioning of mid-range men's wear, or impact high-end men's wear, rather than deliberately pursuing the trendy market.

There is nothing wrong with pursuing the trendy market, but the brand image of Anglo-African has already been established, if you are pursuing the trendy market, you have to break the current brand image, invest more capital, and re-establish the brand image.

"So what should we do?" Qiu Minghao said.

"It's very simple, keep this plan, and then make a new plan. I smiled, since someone deliberately rectified us, we are doing a trendy marketing plan, and the soldiers will block the water and cover the earth, who let us be grandsons.

"In such a short period of time, how can you be working on a plan. Xiaowen's brows furrowed even deeper.

"It won't take too long to change the marketing on the original plan, right?" said Chopsticks, who had been sitting across from me.

"Yes, but they want to cater to the trendy market, but how to cater to it?" Qiu Minghao lit the table with his hand.

"Why don't you call and ask?" I lay on the computer in frustration and tilted my head to look at Xiaowen.

Xiaowen shook his head: "Today, Saturday, big brother, their management will definitely not go to work." ”

"Give it a call, or we'll not be able to complete the plan. Qiu Minghao was also urging on the side.

The three of us looked at Xiaowen and looked at Xiaowen uncomfortably, Xiaowen could only helplessly take out her mobile phone from her handbag: "Okay, I'll give you a call." After saying that, she found the phone number of the person in charge of British and African men's clothing and dialed it.

The phone was quickly connected: "Hello Mr. Wan, I am the docking Xiaowen who contacted your brand, do you remember me?" ”

Mr. Wan over there hummed and asked, "Is there something you called today on Saturday?"

Xiaowen smiled and said in a flattering voice: "That's right, the plan you asked us to change is to let us cater to the young market, what ideas or expectations does your company have?"

"I just want you to make a marketing plan to cater to young people, if you can't do it, what will I do with you? Don't forget, you are not the only one who does brand docking in Kunming. Mr. Wan's tone over there was not very good, and he hung up the phone after speaking.

Xiaowen's mobile phone is hands-free, and Mr. Wan's words clearly reach our ears.

"What do you think is feasible?" I thought about it and came up with the idea.

The crowd looked at me, and I explained, "Nowadays, young people generally like trendy music, if we can get a well-known band and let them wear Anglo-African clothes and sing a few popular songs on stage, do you think it is feasible?"

Xiaowen thought for a while: "In this case, it is no problem to cater to the trend market of young people, but Yingfei's clothing is mainly for young men in the workplace, and the styles are more stereotyped, I'm afraid ......" Xiaowen didn't say anything here, but her meaning was already very clear.

"Do you have any phone numbers from other high-level executives in Britain and Africa, why don't you call other high-level officials and ask?" I looked at Xiaowen.

Xiaowen was embarrassed: "I still have the phone number of their vice president Gao Yuanjian, but the cooperation between our two sides has always been in contact with Mr. Wan, isn't it good to call rashly?"

"Just ask, if you want to do a good job, you have to know more about the company. "There's only one way I can think of now.

Xiaowen nodded, looked in the address book, and found the phone number of Gao Yuanjian, the vice president of Yingfei, and still turned on hands-free to call it.

After a while, the phone was connected, and Xiaowen first introduced himself: "Hello Mr. Gao, we are Xiaowen of Yunhui Brand Operation Planning Co., Ltd., which cooperates with your company, and now there is a little problem in the planning case that needs to be understood with you." ”

"What's the problem?" asked Gao Yuanzhi directly on the other side of the phone.

"What are your company's expectations for trendy marketing?" Xiaowen thought about before thinking about this technique.

"Trendy marketing? We have never had young marketing, we focus on young men's clothing in the workplace, why follow the trend?" asked Gao Visionary on the other end of the phone.

"Mr. Gao, if we need younger marketing when marketing, can your company provide clothing that meets the tastes of young people?"

"Our company's growth line is recently in Guizhou, if the production of a style has to be designed by the head office, and then devolved to the factory to produce, it is impossible to make a kind of clothing specifically for marketing, and I have never received the company's intention to develop towards the trend culture of clothing. ”

So far, I have completely determined that Xiaowen was calculated, according to Xiaole, she only talked to Mr. Wan about the plan.

After hanging up the phone, I looked at Xiaole and asked, "Do you have any sins, surnamed Wan?" At this time, I didn't even call Mr. Wan.

Xiaowen shook his head: "My contact with him has always been a business matter, and I have never offended him anywhere,"

"What about the company?" If it wasn't for Xiaowen's offense, it might be for the company.

"I don't know, I've only been in the company for four months. ”

I looked at Qiu Minghao, Qiu Minghao thought hard for a while: "It seems that when the company was first established last year, there was a planning dispute, but in the end, it seems that both parties reached a settlement." ”

"What kind of dispute law?" I asked again.

"I didn't know, I just heard that I had just arrived at the company at that time, and I hadn't officially taken over the project planning. ”

"Why don't you call the director and ask, she has been in the company for a long time" Xiaole took the initiative to take out his mobile phone this time and prepared to call Yang Xuehan.

"By the way, do you know about the director of docking with this company?" I sniffed tentatively.

"I must know, we have to report to the director for docking. ”

"What did the director say at the time?"

Xiaowen thought for a while: "The director said that this docking project must be very difficult, if it is completed, it is fine, if it is not successful, it doesn't matter, you should go and test the water." ”