Chapter 923: Turning Defeat into Victory
But on the other hand, Chen Duo's side, their short video APP has gradually fallen in ranking under the strangulation of several high-imitation apps, and it has fallen to fifth place in just a few days.
This is also the reason why the atmosphere in Chen Duo's room has become so gloomy at this moment, from the fire at the beginning to the current flow gradually declining, this gap is really too big.
"Chen Shao, our family has questioned the rapid decline of our APP rankings, and I don't know how to explain it to them. Li Kun said.
"No need to explain, you tell them to be patient, we're going to win. Chen Duo looked at Li Kun and said.
Coming to win?
Li Kun raised his head in surprise and looked at Chen Duo and said, "Chen Shao, you shouldn't have woken up yet, right? If we continue to follow the current form, we should be about to get cold."
If this continues, we can't burn money just by burning it, not to mention that we haven't found a good liquidity ability until now, and the family's investment will not go on endlessly. ”
"Then what should we do if we follow your idea?" Chen Duo asked with a smile.
Li Kun hesitated for a moment, and then said in a low voice: "If it is according to my ideas, I think we should go and make peace with the advertising alliance." ”
"Miss Li, I knew you would say that. Chen Duo said to Li Kun with a smile.
Li Kun looked at Chen Duo and asked, "Am I wrong? We have no way out now except this road." ”
"Third uncle, what do you think?" Chen Duo didn't answer Li Kun's words, but turned his head to look at Chen Yuanzhi and asked.
"Head of the family, in fact, I think what Miss Li said is right, we are really too difficult now. But ......"
Chen Yuanzhi paused as he spoke, and then continued: "I trust your judgment, so I will support you no matter what decision you make." ”
"You guys are alone!" Li Kun stood up and said excitedly: "Do you know how much pressure I have on my body during this time?
The family has informed me that if I can't change the current situation within a month, they will not only give up this project in the United States, but even the domestic project will be taken away from me. ”
Hearing what Li Kun said, Chen Duo nodded.
Then, Chen Duo looked at Li Kun with a serious expression and said, "Miss Li, I know your difficulties, please believe me, it won't take more than a month, how can you usher in the victory I said." ”
"Really?" asked Li Kun in a skeptical tone.
Chen Duo nodded and said, "Of course it's true." ”
"Well, then I'll give you twenty-five days, and if it hasn't improved in twenty-five days, you have to do as I say. Li Kun said.
"No problem. Chen Duo replied with a smile.
Regarding Chen Duo's words, Li Kun maintained a skeptical attitude in his heart. Anyway, at present, in terms of her ability, there is no way to break the game.
However, what happened next made Li Kun never think of it.
Just when those short video apps led by Wang Pengfei were holding their heads high and making great progress, suddenly, the traffic was cut in half.
This phenomenon shook the industry in an instant.
Chen Yuanzhi walked in front of Chen Duo with a market research report, and he said happily: "Hahahaha, the head of the family, good news, great news!"
Chen Duo asked, "Third Uncle, what good news makes you happy like this?"
"You'd better see for yourself!" Chen Yuanzhi said, pointing to the market research report on the table.
Chen Duo picked up the report and looked at it, and smiled lightly, "It's finally started." ”
As he spoke, he handed the report to Li Kun.
Li Kun took the report and glanced at it, and was stunned in an instant.
In this report, their APP has directly rushed to the first place in the major rankings, and Wang Pengfei's APP has fallen out of the top ten.
"Oh my God, what the hell is going on?" Li Kun instantly felt bad, she didn't understand what was going on at all.
Chen Duo asked Chen Yuanzhi with a smile: "Third uncle, do you know what the reason is?"
"Because of the advertisement. Chen Yuanzhi said.
"Because of advertising, what does this have to do with advertising?" asked Li Kun in surprise.
Chen Yuanzhi didn't explain anything, he directly took out his mobile phone, then opened an APP and said: "Miss Li, see for yourself, this is Wang Pengfei's APP." ”
Li Kun took the mobile phone, only to see that after Wang Pengfei's app was opened, he actually started to play ads, and then entered the APP, and there were scrolling ads up and down, leaving only a position to play short videos in the middle of the mobile phone screen.
What's even more unbearable is that in the process of using this app, there will be all kinds of pop-up ads, and these pop-up ads are even forcing users to watch for more than ten seconds.
This......
"This is too much!" Li Kun put down his mobile phone and said angrily: "With so many ads, how can users still watch short videos, this is simply a software that sells advertisements." ”
"Miss Li, take a look at our APP. Chen Yuanzhi opened their own APP again.
As soon as this APP was opened, Li Kun's eyes lit up.
The interface is crisp and simple, without any ads, not even superfluous pictures.
With such a simple interface, just looking at it gives people a feeling of refreshment.
"I see. ”
Li Kun suddenly realized: "Wang Pengfei and those copycats of our APP were actually defeated by their own implanted ads!"
"This is called self-inflicted sin and cannot live!" Chen Yuanzhi said.
"Chen Shao, you already knew that they would be such a result?" Li Kun looked at Chen Duo and asked.
Chen Duo nodded.
"Almost, ad placement is like drugs, once they taste the sweetness of making money, it's hard for them to stop. And too many ads will inevitably push users further and further.
The end result is that they are completely abandoned by users, and without them, there is nothing to lose for the ad network. It's nothing more than a new traffic source. ”
After listening to Chen Duo's analysis, Li Kun and Chen Yuanzhi nodded again and again.
Chen Yuanzhi smiled and said to Li Kun: "How is it, Miss Li, I said, it's right to believe in our family master, right?"
Li Kun nodded, looked at Chen Duo very apologetically and said, "Chen Shao, I want to apologize to you, your vision is really long-term, I want to learn from you." ”
"What to learn and not to learn. ”
Chen Duo waved his hand lightly, and then said with a smile: "Let's do business together, naturally it's not a one-shot deal, if there is anything, everyone will discuss it, it's better than anything else." ”