Wang Fengjiao, who was at a loss, was overjoyed when she heard that Li Yiru actually had a way.

"Don't sell it, I really have a headache now, 580,000 orders, where can I stock up?"

At this time, I heard his boyfriend say desperately on the side: "I took another look, and it was already 640,000 orders!"

"Ah? Yiru, we already have 640,000 orders, what should we do!"

Li Yiru said unhurriedly: "Haven't you thought about going to wholesale apples to deliver goods to customers?"

Wang Fengjiao's boyfriend said happily: "That's right!"

Wang Fengjiao said affirmatively: "That's not good, our Tun'er is a fruit demonstration base! Except for our apples here, the apples in other places don't taste like ours at all, and we are all fertilizer-free, all of them are made of chicken manure."

If we go to the wholesale market and get apples, then we are lying!"

After hearing this, Li Yiru nodded with satisfaction and began to give them advice: "How many goods can you send?"

"I don't know, but our 640,000 orders must be far from being able to make up. ”

Li Yiru: "Can you accept losing money in the early stage? If you can, I think this is an opportunity for you to turn over and make a lot of money." ”

"Yes, I'm a ruthless woman, too!"

"Well, tomorrow morning in store announcements, Weibo and other places that can be exposed, apologize to the public, saying that you have insufficient inventory, resulting in many orders that cannot be successfully completed, but you will try to ship them in the order of order.

For those orders that cannot be completed, please ask customers to apply for a refund, for customers who apply for a refund, in order to make up for your guilt, you will send them an apple for free, let them taste your specialty, and apologize.

Your apples are of good quality, and if they taste the 'sweetness', they will definitely come back for more." Besides, customers who eat people with short mouths and taste apples for free will generally give priority to your family if they buy fruits in the future.

If you have 500,000 customers refunded, even if 50,000 people come back to support your business a few times in the future, you will make a steady profit, and one in 10 people will come back, this probability is too low. I speculate that with this kind of marketing, every 3 refund customers should be able to come back and continue to buy your fruit, because your fruit is really good.

For large customers like yours who can send 500,000 orders, the estimated shipping cost is about 5 yuan. ”

Wang Fengjiao thought about it: "It seems to be possible!"

Li Yiru continued: "You can also give vouchers to refunded customers at the same time. Also, my live broadcast should be a big news for the whole day tomorrow, and my live broadcast recommended Apple to cause the store to be sold out, which should also be news. This is a marketing opportunity for you, and it's up to you to seize it. ”

Wang Fengjiao: "Why am I inexplicably excited?"

"Don't get excited, I'm not done yet! Your online store is going to expand its scale, aren't you a fruit demonstration base? These high-quality fruits of yours raise the price and make a brand. Wholesale some other high-quality fruits. Available in both grades of the store.

Your own high-quality fruits must always be guaranteed to be the varieties of your base, and they can be sold less, but they cannot be out of stock for a long time. Sell goods every day to control the quantity, from time to time to make an appointment, rush to buy something, follow the routine of hunger marketing.

Because your production capacity is not good, you also have to go hungry marketing.

The next wholesale fruit, take the mass route, you carefully select in the market, try to be as good as most sellers, and at the same time can meet the orders of all customers. ”

Wang Fengjiao's eyes lit up: "Oh~~~"

Li Yiru continued: "By the way, you also start live broadcasts and sell goods on major live broadcast platforms, and your store will become an Internet celebrity store." ”

"Okay, okay, why didn't I think of that?"

Li Yiru smiled: "Buy traffic on Taobao to do activities, and there may be some fruit stores on Taobao that will write my name into their product titles, such as: 'Li Yiru recommends apples...... such as: 'Li Yiru has the same apple ......' and so on." ”

"Ahh

Li Yiru sighed: "I feel that you don't seem to be very good at doing business! Next, it is obvious that of course you want to defend your rights! Make as much trouble as possible about rights protection, and there must be news reports, but you must use avoiding consumers being deceived as an excuse for rights protection!"

"Wow, Yiru, you...... You ......"

"Don't give you you, this marketing event, I give you a name: an apple!"

"Wow, if I become a rich woman in the future, will this be a classic marketing case?"

"But you first have to become a 'negative' woman, you have to lose a lot in the early stage, and the investment will be more, you have to prepare a sum of money. ”

Faced with this huge plan, Wang Fengjiao was a little trembling: "How ...... How much does it cost?"

"Refund and send Apple + online store upgrade + Taobao publicity + etc., more than 4 million!"

"Ah, where can I get more than 4 million? I have more than 60,000 yuan in my bank card. ”

Li Yiru sighed again: "Looking for investment! This year, starting a business, finding investment is a shortcut, one is to solve the financial difficulties, the other is to find resources, and the back of the big tree is good to enjoy the shade!"

"You...... Will you invest in me?"

"I won't, I'm not in business. Li Yiru flatly refused.

Li Yiru has no interest in doing business, especially in partnership with friends.

"However, I think you have more brains than me, and I can't even imagine taking advantage of the situation to do marketing. I think you are not only a genius in Chinese studies, but also a genius in business!"

"Hey!" Li Yiru smiled: "On paper, I'm still good at it!"

"......," Wang Fengjiao muttered, "but why do I think you have a point?"

"If you find an investor, everything makes sense, and if you can't find it, it's empty talk. Moreover, try to find a company that deals in fruit products, so that your supply is also solved. ”

Wang Fengjiao's eyes lit up again, "It makes sense!"

"Actually, the opportunity is fleeting, and the time left for you is only 1 day, and if you miss this wave of heat, you will really miss it. Whether you can become the future queen of Apple depends on today!

Goodbye, Queen Apple!"

hung up the phone, Li Yiru just walked to the door of the live broadcast room, and Wang Fengjiao's phone called back.

Wang Fengjiao said excitedly: "Yiru, if this thing is done, I will give you 20% of the dry shares at that time!"

"Don't make a fuss! You can do something practical, and you can send more fruit in the future!

Li Yiru put down the phone and saw Vice President Zhang looking at him happily: "Teacher Li, what big thing were you studying just now?"

"Oh, there's a fruit seller coming soon. ”