Surprised.

Or rather, it's not surprise, it's shock.

"The Return of the Eater", which is highly anticipated, and even many in the industry predict that this movie may have the last laugh.

What is the result?

The box office on the first day was only 68 million?

Are you up to 39% of the film?

Such a box office is unacceptable.

Especially for Imperial Capital Film and Television, there is no way to accept it.

Let's put it this way, because the box office of "Thief Spy" has declined, so Imperial Capital Film and Television has put more energy into the movie "Return of the Immortals".

There is one more reason.

The film "The Return of the Immortals" accounted for 70% of the investment share of Imperial Capital Film and Television.

Because this movie is clearly going to be a big hit.

In this regard, of course, Imperial Capital Film and Television has to eat more share.

It is precisely because of this that within a week of the announcement of "The Return of the Immortals", Imperial Capital Film and Television smashed 20 million plus more than 10 million ticket supplements.

On the first day of the box office, Imperial Capital Film and Television thought very clearly.

directly made "The Return of the Eating Immortals" set a new record again.

It's a day.

Who would have thought that the box office of "The Return of the Immortals" on the first day would only be 68 million??

And the attendance rate is very low.

"How so??"

In the conference room, Feng Qiang looked at such data and said in disbelief: "What went wrong???

"I don't know. ”

The director in charge of the research smiled wryly: "We really don't know. ”

"I don't know ???"

Feng Qiang was directly angry: "Can't the data fed back by the ten research teams be analyzed? You even said that you don't know? What do you do as a research director???

But the research director was really aggrieved, and he gave the survey form to Feng Qiang: "Mr. Feng, you can see it yourself, and others should also take a look." ”

"I'll see. ”

Feng Qiang was still a little angry, and he had even decided to fire this dead thin man.

As a result, when you look at the research table, the more you look at Feng Qiang, the more stunned you become.

This time, Imperial Capital Film and Television can be said to attach great importance to "The Return of the Eating Immortals", and they stationed a research team in each district, a group of 10 people, in order to investigate the audience and selling points of "The Return of the Eating Immortals" as much as possible.

It turned out that the questionnaire was really embarrassing.

"It's okay, you can pass the time for a while, the sensationalism at the end is a bit touching!"

"The jokes don't count, I'm Nini's number one iron. ”

"It's almost a little bit of comedy with "No Thieves in the World", and it's a little worse than the special effects of "Thief Spy", but it's good overall. ”

"You can see that the comedy effect is not bad. ”

"I'll give it 60 points, pass. ”

"Well, Jige, okay!"

......

Almost 60% of the people in the survey table think that the movie "The Return of the Immortals" is good, and it belongs to the extreme range.

As for the remaining 40 percent, there are not many people who basically give bad reviews, and most of them feel that this movie has shortcomings, but it is better than the first one.

It's weird.

According to the evaluation of the survey, the box office on this first day has to break 200 million.

The worst of them has to break 100 million.

But what the hell is 68 million?

"Let's talk about it, what the hell is going on?"

Feng Qiang said speechlessly: "Since the evaluation is acceptable, why is the box office so bad?"

No one in the room answered.

And the updated results of Huaxia Data Network also made the movie forum fried.

"Haha, the box office of "The Return of the Immortals" on the first day was only 68 million?

"I'm laughing to death, and with such a result, you still fucking want to surpass "No Thieves in the World" and "Thief Spy"?"

"A bad movie is a bad movie, the first "Immortal Eater" got good results, but the second part finally hit the street. ”

"I'm looking forward to hitting the streets, I really hope this movie can hit the streets. ”

"Judging by the box office on the first day, it would be unreasonable to either hit the streets. ”

......

The crowd was discussing.

On the other hand, Yu Linsheng was also a little stunned when he looked at such box office results.

The single-day box office results of Huaxia Data Network are like this.

First place: "The Return of the Eating Immortals", with a single-day box office of 68 million.

second place: "There are no thieves in the world", with a single-day box office of 26 million.

third place: "Thief Spy", with a single-day box office of 19 million.

......

This is because yesterday was Saturday, so the box office of "No Thieves in the World" and "Spy Movie" has almost recovered a little.

Of course, this is also because of the reduction of the schedule of these two films.

If the film schedule increases, then I am afraid that the stamina of the two movies will still be quite large.

In Yu Linsheng's view, there is only one reason for such an achievement.

That is, the reputation of "Eating Immortals" has finally been vividly displayed on the sequel.

Although this movie is aesthetically isolated, the people who like that movie like it like the new and hate the old.

In this Qixi Festival, after watching "No Thieves in the World" and "Thief Spy", the sense of expectation for this "Return of the Immortals" is not great.

Regarding the first-day box office hit the street of "The Return of the Immortals", netizens still like it.

This is also mainly thanks to Donnie's fans.

Because Donnie's fans often like to pull hate.

What's wrong with our Nini having no acting skills?

Our Nini's ratings are high.

Our Nini is a box office hit.

Then this time, the box office failure on the first day of "Return of the Immortals" also made these fans a little quieter.

As for Donnie's black fans, they took action.

At this time, if you don't stand up and ridicule a wave, then I'm sorry for Donny's fans.

Of course, the discussion in the industry is still focused on why the box office of "Return of the Immortals" hit the streets.

Fang Qing, editor-in-chief of "Audiovisual Weekly", wrote: "In my heart, the quality of the movie "The Return of the Eater" is quite acceptable, the acting skills of Donny and Yu Tian are not listed for the time being, and the performances of other old actors are still quite outstanding, but the schedule chosen for this movie is wrong, not to mention anything else, in terms of special effects and action, "The Return of the Eater" is far inferior to "The Thief", and the comedy effect is far from "No Thieves in the World......"

Fang Qing's article has also been recognized by many people.

A well-known film critic said: "The drama "Eating Immortals" is a movie with a collapsed reputation and a box office miracle, but it is impossible for the sequel to continue to create myths, so this time Lu Wei is planted!"

"At present, the biggest loser in the Qixi Festival file is none other than Lu Wei. ”

"The movie "The Return of the Eater" may have been a plan to sit on the mountain and watch the tiger fight, and then the fisherman profited, but now it seems that it was a miscalculation, and it is possible that "The Return of the Eater" will become cannon fodder. ”

......

More and more media outlets are jumping out and starting to sing the praise.

That's the media.

Before the box office came out, everyone was touting the movie "The Return of the Immortals", as if the box office of this movie would definitely surpass "Thief Spy" on the first day of release.

As a result, after the box office came out, the direction of the media changed.

What 'Although the Chinese film market is blowing out, it is also a big wave!'.

What 'filmmakers still need to be rational and don't blindly believe in the market'.

Some people even shouted that 'the box office of the Huaxia Film Market has exploded, but not everyone can enter'.

Wait.

These media reports almost pointed at Lu Wei and said: "You garbage, call you swelling, make you swell, are you depressed now?"

Surprised?

Not surprised?

Lu Wei, who was preparing for the roadshow, was also unexpected.

He was waiting for the box office to officially start the roadshow on the first day, and at the same time he was ready to do a big job.

As a result, the box office on the first day seemed to be a basin of cold water, which poured Lu Wei on his heart.

Totally unbelievable.

It's too a slap in the face?

After coming to the Imperial Capital Film and Television, Lu Wei also asked Feng Qiang, "What's going on this time?"

"Lu Wei, don't worry, take a look first. ”

Feng Qiang said and handed him the survey form, and then explained: "Now it seems that we are overestimating ourselves a little, this time "The Return of the Eating Immortals" may really become cannon fodder." ”

"It's only the first day, if you follow up in the next few days, will there be no turnaround?"

Lu Wei didn't want to admit defeat just like that.

He did his best for this "Return of the Immortals", and originally he wanted to go one step further from the middle of the Xingdai to the top.

This is about the right to speak.

It turned out to be such an ending.

I'm not convinced.

"Lao Lu, I know what you think, but this movie is difficult. ”

Feng Qiang did not lose his mind: "We have smashed so many publicity and ticket supplements, and we only got 68 million on the first day in the case of 39 films, and in this case, no matter how much publicity is carried out, we will not be able to return to the sky." ”

"I know. ”

Lu Wei also nodded lightly: "I hope that the current cinema schedule can try not to shrink by half suddenly, I only need three days, I want to rely on my influence to promote it again!"

"You ......"

Feng Qiang, who wanted to persuade again, looked at Lu Wei and sighed: "Cheng, I will try my best to publicize it here, but the company can only guarantee three days, and after three days, it will really be uncontrollable." ”

Theaters all want to make money, and Imperial Capital Film and Television can only slow down the scheduling of its cinemas a little.

has known Lu Wei for 13 years, and Feng Qiang naturally understands Lu Wei's character.

This is just not admitting defeat.

There is a way to look down on life and death, and if you don't accept it, you will do it.

Maybe let's put it this way, if it weren't for this character, Lu Wei would not have achieved his current results.

After coming out of the imperial capital film and television, Lu Wei also looked up at the sky and suddenly laughed.

For 13 years, he was undefeated.

He has always been a benchmark in the industry.

The leader of the Zhongxing Dynasty.

Followers of countless emerging generation of directors.

But now the media has begun to say that he Lu Wei is a front wave, and back waves like Luo Qing and Lin Chen have slapped his front waves to death on the beach.

What are you kidding?

Later, Lu Wei also wrote on Weibo: "Although the movie "Deadly Game" got a box office of 250 million, it was also questioned, and now I see this movie with a high score of 8.9 points on Doudou.com, and the industry rated him as one of the 50 classic movies in China, filmmakers are not easy, and if you want to innovate, you must bear a lot of doubts and market disapproval, so this time "The Return of the Immortals" I hope you will support a lot! We are not defeated!

As soon as this Weibo was posted, it instantly became a hot post.

Donnie retweeted and wrote: "We are not defeated yet!!Please support "Return of the Eater"!!"

Yu Tian then reposted and wrote: "We are not defeated yet!!"The Return of the Eating Immortals" will definitely be able to counterattack strongly!"

The other actors also retweeted and wrote: "We are not defeated yet!"

In addition to these actors, some celebrity artists began to repost this Weibo.

"I also like Return of the Immortals!"

"With a serious filmmaker like Director Lu, there is hope for the Chinese film market!"

"I love 'The Return of the Eater', and a good movie doesn't disappoint. ”

"Classic movies can withstand the doubts of time, come on, Director Lu!"

"Blindly seeking perfection is tantamount to resting on one's laurels, and only with flaws can we make progress, and support innovative filmmakers like Director Lu. ”

......

This is the entertainment industry.

But whenever something happens, there will always be a huddle.

Lin Chen was not surprised to see such a situation on the Internet.

That's where it is.

There are too many bindings in the original space-time.

To put it simply, it is not to admit that you have failed.

It's not that I can't.

It's not the audience this time.

Back at the company, Lin Chen also called Lin Zhongjun: "Now it's time to publicize." ”

"Haha, okay, I've already ordered Xuanfa to run. ”

Lin Zhongjun said with a smile.

He never thought that the box office of "The Return of the Immortals" on the first day would only be 68 million.

This achievement says that hitting the street depends on who you compare with.

If you compare it with other movies, "The Return of the Eater" is already quite good.

However, the current box office of "No Thieves in the World" and "Thief Spy" is when they both broke 1 billion all the way.

The box office of "The Return of the Immortals" is a bit embarrassing.

On the second day, the single-day box office of "The Return of the Immortals" was only 40 million.

The good news is that the box office exceeded 100 million in two days.

But that's about it.

Basically, everyone in the industry knows that "The Return of the Eating Immortals" has been sentenced to death.

As for the fifth week box office of "Thief Spy" and "No Thieves in the World", it has also come out.

"No Thieves in the World" received 48 million at the box office in the fifth week.

The box office of "Spy Shot" in the fifth week collected 30 million.

I have to say that this fifth week of "Spy Movie" can be regarded as a turnaround at the box office.

However, because of the early exit of "The Return of the Immortals", "No Thieves in the World" actually grew against the trend in the sixth week.

In the sixth week, because of the Mid-Autumn Festival holiday, this week "No Thieves in the World" actually won 60 million at the box office against the trend, and "Thief Spy" was only less than 30 million.

At this moment, "No Thieves in the World" finally surpassed "Thief Spy".

In the six weeks of its release, "No Thieves in the World" has a cumulative box office of 1.25 billion, and "Thief Spy" has a cumulative box office of 1.148 billion.

After six weeks, "No Thieves in the World" finally reached the top.

And because the National Day file is coming soon, in the end, "No Thieves in the World" will definitely stop at 1.3 billion.

But this box office is already a miracle in the industry.

At this time.

Lin Chen just wanted to say.

Tell me out loud.

Who is the overall winner?

......

......

(Thank you for your support and never give up while complaining, this episode is over, thank you for your support, we'll see you next time)