Wu Jianye did not stay in Yanjing for too long, and returned to Xiangjiang on the third day, just in time for the first wave of advertising of Very Coke.

The first commercial for Very Coke was co-produced by Zhou Xingchi and Fu Yiwei.

The canned packaging of very Coke is also very stylish, composed of red and blue, and the meaning of it is naturally self-evident, with the style of both Coca-Cola and Pepsi.

Last year, Coca-Cola's sales in Xiangjiang reached 25 million cases, followed by Pepsi Cola, which invited Zhang Guolu as the spokesperson, but Pepsi belongs to the latecomer, so the sales volume is only 10 million boxes, 10 million boxes less than Coca-Cola, which is still due to Zhang Guolu's endorsement.

And this year's very Coke listed in Xiangjiang, even if there is a sales channel of Jianlibao, there is still no way to compete with the two major cola brands, and the sales in two months are only 300,000 cases!

Many Xiangjiang media are looking down on the market of Very Coke in Xiangjiang, believing that this is a failed product of cold water drinks.

However, all this has changed a little after the news that Very Coke has invited several film and television singers with strong market appeal in Xiangjiang as the advertising spokesperson of Very Coke.

However, Coca-Cola and Pepsi, as the world's top beverage groups, did not take all this seriously, Coca-Cola sat in the first position in the world, obviously full of confidence, and Pepsi's second position in the world is also unshaken.

In addition, the management of the two companies is very cumbersome, so there is no attention to the news of the landing of Very Coke in the Xiangjiang market.

In the commercial, Fu Yiwei is wearing a cool summer dress, standing in Victory Plaza in Xiangjiang, Zhou Xingchi, who is playing chess with the old men, saw Fu Yiwei from a distance, and immediately showed his expression when he saw Zhang Min in "The Saint of Gambling".

In the scorching sun, Fu Yiwei wiped his sweat with his hands, and a high exaggerated refrigerator was placed on the street, even if Fu Yiwei stretched out his hands, he still couldn't reach the drinks on it.

Zhou Xingchi walked over, clasped his hands, stretched out his index finger and middle finger together, and the audience who had watched the movie "The Saint of Gambling" naturally knew that this was Ah Xing exerting a special function.

Then the audience saw a can of Coca-Cola appear out of thin air in Fu Yiwei's hand.

When they saw this scene, the audience in Xiangjiang showed curious expressions, isn't this a very Coca-Cola advertisement?

At this time, Zhou Xingchi was sitting at his home, watching this advertisement with his mother, sisters and sisters.

Zhou Xingchi's sister Zhou Xingxia had the same curiosity as the rest of the audience, and asked, "Brother, what's going on?"

Zhou Xingchi smiled proudly: "Just look down and you'll know!"

Regarding Zhou Xingchi's appetizing behavior, Zhou Xingxia glanced at his brother.

On TV, seeing Fu Yiwei holding Coca-Cola, he showed a trace of dissatisfaction, shook his head, and put it directly on the ground.

Seeing this, Zhou Xingchi once again performed a special function, and then a can of Pepsi appeared out of thin air in Fu Yiwei's hand again.

Zhou Xingchi looked at Fu Yiwei flatteringly, but Fu Yiwei still shook his head and put Pepsi on the ground, Zhou Xingchi looked a little helpless and didn't know what to do.

Then I saw Fu Yiwei stepping on top of Coca-Cola and Pepsi, opened the refrigerator, and the top of it was very Coke.

Fu Yiwei took out two cans of very Coke, handed one to Zhou Xingchi, and then one for himself, after the sound of opening the can sounded on the TV, Fu Yiwei and Zhou Xingchi both took a sip of very Coke, through the sound effect, it made people feel cool, and Zhou Xingchi gave Fu Yiwei a thumbs up.

The last shot of the advertisement is that Zhou Xingchi and Fu Yiwei are holding a can of Very Coke in their hands and drifting away, leaving only a back image for the audience in front of the TV and Coca-Cola and Pepsi on the ground.

Finally, a line of words was typed on the TV screen: 'Desire is infinite'!

"This ......." Zhou Xingxia looked at the advertisement on TV, not knowing how to describe the very Coke advertisement, but finally said: "This advertisement is so interesting!"

Zhou Xingchi also showed a smug smile, the fame of "The Saint of Gambling" gave Zhou Xingchi a taste of fame, but after all, the time was still short, and his income did not match his fame.

But now it's different, the advertising cost of very Coke is very considerable, so that Stephen Chow got a lot of money, and when the advertisement ended, Zhou Xingchi immediately stood up and said: "Grandma, let's go, we agreed before to buy a house!"

Zhou Xingchi's advertising remuneration cold water drink has been hit in his personal account, although he can't buy a big house, but it is no problem to buy a smaller but better than the unit in this room where he lives now.

.......

At this time, Wu Jianye was sitting in the villa in Repulse Bay, and he had just finished watching this advertisement, and Zhou Tao was watching it together.

After Zhou Tao saw this advertisement, he showed a trace of worry: "If we do this, will there be any problems with Coca-Cola and Pepsi?"

Wu Jianye smiled: "What can be the problem?"

"I'm worried they're going to sue us?" Mr. Zhou said.

Wu Jianye asked rhetorically: "How about you talk about this advertisement first?"

Zhou Tao said with a smile: "I didn't say anything about this advertisement, I dare to say that as long as this advertisement comes out, it will definitely be remembered by the citizens of Xiangjiang immediately!"

Wu Jianye nodded: "That's right, the main function of advertising is to make the audience remember this product, and obviously we did it." ”

Zhou Tao: "But where is Coca-Cola and Pepsi?"

Wu Jianye said nonchalantly: "If you want to sue, just sue, to be honest, I hope they will sue us, is there any better means of publicity than a lawsuit with them?"

Coca-Cola and Pepsi, as the world's two largest beverage groups, will attract the attention of reporters if there is any wind and grass, and what is lacking in Coca-Cola now is exposure!

Zhou Tao thought for a while, and then understood what Wu Jianye meant, and then couldn't help but give Wu Jianye a thumbs up.

Wu Jianye smiled and asked, "How is the cold water drink talking to everyone and Happy Happy?"

In 75 years, McDonald's cooperated with Feng Bingfen Group and Wu Rizhao to establish the first McDonald's in Xiangjiang, and has since become the leader of the fast food industry in Xiangjiang.

However, the real leader of the fast food industry in Xiangjiang is still Chinese fast food, and the Chinese fast food industry also has two major leaders, namely Café de Coral and Big Happy, and these two fast food restaurants are more popular than McDonald's and other Western-style fast food, the reason is that Xiangjiang has always been a Chinese city.

Among them, Café de Coral is the originator of the Chinese fast food industry in Hong Kong!

The market in Xiangjiang, which Coke wants to open, is bound to find a fast food restaurant to cooperate, just like Coca-Cola controls McDonald's and Pepsi controls KFC.

Zhou Tao shook his head and said: "The news from Zhao Chengzhi's side is not very optimistic, because our Very Coke is a newly launched product, and the two are very hard at reducing the price, and both of them have replied, Very Coke can only choose to cooperate with one of the restaurants!"

As the two largest Chinese fast food chains in Hong Kong, the competition between Café de Corals and Happy is naturally very fierce, and the founding bosses of these two are still in the same room!

The founders of Café de Coral are Luo Kaimu and his uncle Luo Shengxiang. Originally running a Cantonese restaurant, they decided to open a Chinese and Western fast food restaurant in Hong Kong to compete with the Western-style fast food restaurants in Hong Kong.

In 1972, the first Café de Coral fast food restaurant opened on Ferry Street, Jordan Road, Kowloon.

In order to ensure that nothing is lost, Roche split the restaurant in half, and upstairs is a Cantonese-style noodle shop, serving wonton noodles and beef breast noodles, which is still an old-school business, eat first and pay later (checkout), and waiter service.

Downstairs is a replica of Western-style fast food, in the form of a buffet, where customers buy tickets and pick up drinks, hamburgers, hot dogs, and french fries.

Because of its low price and quick meals, it is very popular with students and office workers.

As it turned out, Roche's Chinese-style approach to protecting the West was redundant, and business was more prosperous downstairs than upstairs, so in 1974, Café de Coral opened four fully self-service outlets in Mong City, and in 1975, Café de Coral entered Central. With a large number of wealthy and high-income earners in Central, Café de Coral has been successful again.

"Lunch is fast and full, dinner is delicious" - here is the truth.

The 70s was the era when McDonald's led Western-style fast food invaded Hong Kong.

The original Café de Coral was basically an imitation of McDonald's, and Roche's uncle and nephew knew that in order to stand tall in the competition, the key was to have their own characteristics, and the characteristics of Café de Coral were the Chinese and Western Taibi - taking the service route of Chinese diners.

Since the mid-70s, Café de Corals has sold both hamburgers and rice, and there are dozens of Chinese soups.

Café de Coral's rise from Hong Kong's fast-food industry to the top of the industry.

As for why it is said that Da Kuaihuo and Café de Coral are in the same room, it is because the founders of Da Kuaihuo are the Luo Kaiyang brothers and his father Luo Fangxiang.

Luo Fangxiang and Café de Coral's Luo Shengxiang are brothers, and their eldest brother is the well-known Vitasoy boss Luo Guixiang.

Luo Guixiang's second son is named Luo Kaimu, who founded Café de Coral in 1972 with Shuyi Luo Shengxiang.

Initially, Luo Fangxiang and his son Luo Kaifu also worked at Café de Coral Le, but not long after, Luo Kaifu insisted on starting his own business, and his father both quit Café de Coral at the end of 1972, not far from Café de Coral Le ran a big happy house, unknown people, seeing that the names of the two stores were so similar, thought that Big Happy was a semicolon of Café de Coral music.

In fact, the two stores are completely independent, only the same in blood, and the two have been competitors since their opening.

For a long period of time, the big joy was no match for everyone's music, so it could only follow in its footsteps and follow in its footsteps.

At that time, Luo Fangxiang's other son, Luo Kaiyang, studied commercial design at the New York Art Institute, and before graduation, he planned to open a Chinese fast food restaurant on Wall Street, using the art knowledge and business concepts he learned to instill in the business.

Unexpectedly, his father and brother vigorously opposed his idea, and his brother Luo Kaifu wrote a long letter advising him not to be a scholarly businessman, but to work in the fast food industry in Hong Kong with his father and brother in a down-to-earth manner.

In 1977, the self-financing Joy was unveiled in Tsuen Wan, an industrial city in the New Territories, under the leadership of Law Kaiyang, and Lo Kaiyang recalled in an interview with a reporter from East Weekly: "My brother threw me the opportunity to play freely, and I took the opportunity to make full use of the concept of reading books. ”

As one of the Fairwood chain stores, the Tsuen Wan branch is quite different from the Fairwood managed by his father and brother, with the façade style, shop decoration, table and stool placement and staff clothing all designed by Luo Kaiyang.

By the time he opened his fourth branch on Wing Lok Street, he borrowed from the new style and approach of New York fast food restaurants and introduced computer system management.

Happy to enter the market late, for a long period of time, some people say that Happy is a disciple of Everyone's music, deliberately imitated, Luo Kaiyang denied this statement, he thinks, if you want to say the teacher, the American fast food restaurant is the teacher of our two families, people have been engaged in decades, accumulated rich experience, just everyone is happy to enter the market one step earlier, learn one step first, one step late, Luo Kaiyang said: It is rumored that the outside world is the two of us are opposed, in the same room, our two private relations are good, never talk about business when partying, just in business, healthy competition。

Although the words are nice, the competition between Everybody and Happy is obvious to all.

"What's the situation between the two now?" Wu Jianye asked, Wu Jianye didn't know much about the fast food industry in Xiangjiang.

Zhou Tao said with a smile: "The two families have basically given the management of the two restaurants to the next generation, and the current manager of Café de Coral is the son-in-law of Luo Shengxiang, chairman of Café de Coral Le. ”

"The business of Da Kuaihuo was all handed over to Luo Kaiyang. ”

Since 1987, Fairwood has expanded at an astonishing rate, adding an average of about 10 outlets per year.

After Luo Kaiyang came to power, the joy changed from following in the footsteps of everyone to pressing step by step, and even-for-tat.

Café de Coral slogan is: "100 points always." "Big happy Mai Mang to the tip of the needle:" Great happy spirit, challenge unlimited points. "The challenge of happiness is not only for myself, but also for everyone.

In the layout of the branches, the two branches are close at hand, inseparable, at first it was a big happy to keep an eye on Café de Cral, where the branch of Café de Coral is located, it will not be long before the nearby street will show the logo of the big happy business.

Café de Coral is "annoyed" by the practice of "cutting off its passenger flow", and there is nothing to do. Probably the wings of the happy life are stiff, and there is no need to take advantage of the influence of Café de Coral, so find another way to open a branch in the new city.

Café de Corals "reciprocates with a tooth for a tooth", and also opens a branch nearby to divert customers, so that Da Happy is not very "happy".

"Have these two restaurant groups been listed?" Wu Jianye asked.

Zhou Tao replied: "Café de Coral has been listed in 1987, but Joy is not yet!"

Wu Jianye groaned: "According to the current expansion rate of Da Kuaihuo, is there any problem with their cash flow?"