Yang Fei returned to Southern Province this time, originally only to select talents for the mineral water factory, but he did not expect to unexpectedly do a big thing, that is, to invest in Sany Group.

This is a major event that Yang Fei has been planning for a long time.

Two thousand years ago, taking a stake in Sany Group was perhaps the most profitable and prudent investment in China.

After 95 years, Sany Group will grow at an exponential rate, and eventually grow into a leading enterprise in domestic heavy industry, and can also rank among the top five in the world!

Yang Fei successfully became the owner of Sany this time and became the second largest shareholder of Sany Company in addition to Liang Yonggen.

The mineral water plant project was successfully launched, and Yang Fei inspected the construction site of the plant.

At the same time, Yang Fei also incorporated the museum's investment project into Huayi Company.

Huayi became a subsidiary of Yang Fei in the culture and entertainment industry.

Using someone else's ingenuity to make money for yourself is what investing is all about.

Although Yang Fei has become the majority shareholder of Sany Group, he will not interfere in the affairs of the group.

Because the facts have proved that Liang Yonggen and them are the talents who do heavy industry, even if Yang Fei changes his career to do heavy industry, he will not do them better.

The most taboo thing for investors is to point fingers at the invested projects and use their three-legged cat knowledge to command a group of elites in the industry.

Just like investing in a movie, after Yang Fei has combined all the resources, he no longer cares about the shooting, all the personnel arrangements and shooting schedules, as well as post-production, are all handed over to the professional crew to complete.

Yang Fei has seen countless movies in his later life, but he is still an outsider, and he can't make a better movie than Ang Lee.

In that case, it's better to leave it to a professional you trust.

As for Yang Fei himself, he is still fluttering in the deep water of the daily chemical industry!

January of '95 was a very important month for Yang Fei.

CCTV Biaowang advertisement was officially broadcast on the first day.

The king of standards is a trump card that CCTV has done its best to create!

This is also the beginning of the full commercialization of domestic TV stations.

High-quality advertising resources can no longer be obtained by relying on relationships and handing over slips, and if you want good advertising resources, you can only participate in the bidding.

It's a win-win situation for both media and businesses.

According to the previous agreement, the concept of the king of standards is not only a few seconds after the news broadcast, CCTV will carry out all-round hype and packaging.

In fact, from the first day of winning the bid in white, the halo of the crown of the king has been shining brightly!

It is worth noting that Yang Fei created the brand of white, rather than a single laundry detergent item.

The brand includes soaps, soaps and other detergent products, as well as other products in the same series, such as the soon-to-be-launched Maisi shampoo and cleansing body wash, and of course, Chinese toothpaste.

This series will be crowned with the words produced by the beautiful daily chemical group.

Beautiful daily chemical, this is a domestic brand that Yang Fei has done his best to create, but his target market is not so simple in China.

On the first day of the broadcast of the Biaowang advertisement, Yang Fei and Su Tong sat on the sofa of Beijin's warm little home, watching TV.

The advertisement is only a few seconds, and Jiang Xiaojia only has one line.

"Mom don't worry, let me do the laundry!"

This is the final advertising line.

Originally, there was another sentence: "White laundry detergent really doesn't hurt your hands." ”

But Ang Lee feels that there are too many lines, but it seems too chaotic, which is not conducive to dissemination and memorization, just use one sentence, the simplest sentence, the most convincing sentence, and the sentence that can best reflect the characteristics of the product!

At first, it really didn't hurt my hands, but I felt that this line was too straightforward, cold, and lacked warmth, so I decided to use the current line.

"White laundry detergent, it really doesn't hurt your hands. This sentence was not deleted either.

Ang Lee wanted to type this sentence out as a subtitle, and put it in the middle of the picture through post-production.

But Yang Fei made a suggestion, why not say it as a background sound?

His concern is simple: not everyone is literate.

No matter how well the subtitles are done, illiterate people still don't know that whiteness doesn't hurt their hands.

It is better to shout it out in the background, so that the audience can hear it, and form a sense of hierarchy with the foreground sound, a female voice and a male voice, one before and one behind, one crisp, one hearty, and the content of the advertisement will be richer.

Li An immediately adopted Yang Fei's suggestion.

So, in the end, it was this advertisement that was presented to the audience.

Jiang Xiaojia, who is missing teeth, smiles so sweetly, has a white and red face, round and smart eyes, and the overall image is so pure and beautiful.

Although it was only for a few seconds, the overall effect was very good.

Su Tong looked at Jiang Xiaojia on the screen and said with a smile: "I must give birth to a daughter in the future, she is so cute!"

Yang Fei said: "Our daughter is more lovely than her. ”

"Why do you say that my daughter is our daughter?

Yang Fei grabbed her wrist: "You dare to say that it's not?"

"Alright, alright, I'll forgive. Su Tong giggled and rolled on him.

The two warmed up, and Yang Fei said: "The GSM network in Guandong Province has been set up, and Ericsson's new mobile phone has also been launched, and I will go to Huacheng tomorrow." You help me get my clothes ready. ”

"Well, do you want me to come with you?"

"Whatever you want. ”

"Are you tired of me?"

"Why?"

"In the past, you hugged me and said that you would definitely go together!

"Hehe, I'm just afraid that you'll work hard. ”

"Don't forget, I'm also your employee, and if I'm afraid of hard work, how can I get your salary. ”

"You still consider myself an employee?"

"Or else?"

"Ma'am?"

"You look through the dictionary, look up the meaning of the word wife, and say it again!"

Su Tong gave him a blank look and got up to pack his clothes.

Last time Yang Fei returned to Southern Province, the clothes she brought back were packed in a box, and she didn't have time to tidy them up, so she turned the clothes out and asked, "Have you dried cleaned all these clothes?"

"Which clothes?" Yang Fei still cares about these little things, "I don't know, I handed it over to the secretary to take care of." ”

Su Tong shook his head: "They are secretaries, but they are still not as attentive as me!"

Yang Fei smiled: "They are just secretaries, if you are so distracted, then you should be angry." ”

Su Tong pursed his lips and smiled, helped him sort out his clothes, picked up his coat and sniffed it, took out his pocket again, and suddenly took out a note, which he unfolded curiously to watch.

This is a phone number above.

The numbers are very delicate and smart, and at first glance they are written by the girl.

Su Tong looked at the number in a daze, glanced at Yang Fei outside, and silently put the note into his pocket.

"Yang Fei, the last time you went back to your hometown, did you know a beautiful woman again?"

"Beauty?" Yang Fei said with a smile, "In my eyes, there are only two beauties. ”

"Which two?"

"One is you. ”

"What about the other one?"

"Wu Suying. ”

"Who is Wu Suying?"

"My mom!"